advertising

Eno : Explore the world

Advertising Agency: Ogilvy & Mather, New Delhi, India
Executive Creative Director: Ajay Gahlaut
Creative Directors: Mayur Hola, Gaurav Nautiyal
Art Director: Sudeepa Ghosh
Copywriter: Mayur Hola
Photographer: Pradeep Dasgupta
Food Stylists: Indranie Dasgupta, Sudeepa Ghosh

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Interview with KV ‘Pops’

KV ‘Pops’ Sridhar is the National Creative Director at Leo Burnett India

“I come from a sports\ theater family, while my father was a sports person and my maternal grand father was a film\ theater actor. Ours is a bindas Andhra Brahmin family.”

Why are you into Advertising?
I am a science graduate from Osmania and a fine art graduate from Gulbarga. Some how I felt advertising is a science of art, therefore I thought I could find my place

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Did you attend school for fine art or design or Communications?
My academical training was in Fine art; therefore I had to learn commercial art on the job. My first job in advertising was a cut\paste finishing artist, where I had to bribe my seniors with beer to learn commercial art.

With your busy schedule as an NCD, do you have enough time left to indulge in Creative?
You can never take “C ” out of NCD’s job. In Advertising creativity does not just mean twist in the story or writing an award winning commercial, finding an unorthodox solution is creative, simplifying a complex problem is creative, digging a potent insight is creative, just about anything which enhances the business or enriches the consumers is creative.

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Get Tex-Mex-Merized

Bite into the mouthwatering, mesmerizing flavors of tex-mex cuisine. Bringing you the best from the cowboy times & towns. We are now open, from 11am – 3.30pm, 7pm – 11pm
Chicken Wings | Steaks | Burritos | Quesadillas & More

Advertising Agency: One Mg, Chennai, India
Creative Directors: Amrish Shyam, Nishant Rastogi
Art Director: R Thirumaran
Copywriter: Amrish Shyam
Illustrators: R Thirumaran, Suresh Baba

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Jitesh Patel, Illustration

ABOUT ME: Being a Indian born in England, I have two cultures to be inspired by the Indian heritage brings out vibrancy while British side of me is more considered, its definitely reflected in my work, I enjoy what I do and I work hard to create great work, I have had some great clients to work with and its always nice to build up good client artist relationships. STYLE: My illustrations are bold and strong. The pieces are carefully considered and this is evident in the composition with intricate silhouettes and designs. Colour is an prominent ingredient in my work; I choose to provoke an emotional connection with my selection of palette choice. INFLUENCES: I like to create design on a daily basis, it may be a small doodle in a sketch book, which may lead to a bigger idea and design, I feel this daily process keeps me fresh as a designer, ideas are crucial to my design process. I like to collect design which appeals to me, I never throw anything out as I believe that whatever I have will be useful in some way one day.

Why are you an Illustrator?
I enjoy working as a illustrator, I cant imagine doing anything else, its not a very traditional path for a indian to take, with most of my indian family and friends taking some sort of traditional career path as a accountant or doctor. I have always been creative from a young age and it felt natural to pursue  a creative career. I enjoy working on a creative piece which has come straight from my imagination. Its not as simple as putting a pen to paper. Its very much an equation or formula which needs answering creatively. I often spend time figuring out a design, which I most often then not enjoy doing.

Did you attend school for fine art or design?
I have studied design from when I was at school all the way through to University where I enrolled on to a degree in Graphic design. I enjoyed my experience at university where I learned alot from my tutors and friend. It was a great environment to experiment with design. It was great time to compete with my fellow classmates and it encouraged me to always produce work to a high standard something which I still believe in today. I always want to create a piece of work which is better then the last pice of work I have created. Its what keeps me fresh as a designer

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Jungle Lodge by Stark Communications

Jungle Lodges & Resorts has been running a chain of eco-resorts in the South Indian state of Karnataka for the past 30 years. This ad was created to thank all those who have partnered JLR over the years.

Elephants are big an intrinsic part of nature and also renowned for their memories so, when Jungle Lodges & Resorts wanted to thank its partners for 30 years of support, the elephant was the ideal visual choice for saying “thank you”. A cartoonist treatment was used on a jute textured background to make the message more endearing and to convey the natural- friendly activity that is at the core of JLR’s chain of eco-resorts in the South Indian State of Karnataka.

Brand/product advertised: Jungle Lodges and Resorts
Advert title: “Thank you”
Agency name: Stark Communications, Bangalore, India
Copywriter: Ravi
Art director/Illustrator: Santhosh. K