Smrithi’s work focuses on branding and it’s applications. She concentrates on the fact that a brand stems from a simple message to the world and that simplicity must come through in all aspects of it’s identity while maintaining the character and essence of the brand. A smart logo and identity guidelines pave the way for a versatile, dynamic and thoroughly engaging brand experience and she goes to great lengths in terms of research and fine tuning to get the marque and logotype right and working perfectly together.
Why are you a Graphic/Digital Designer?
Although I had dabbled with art as an extra curricular activity, I had never thought about a profession in the field until I was introduced to the field of Graphic Design. Graphic design isn’t just art, it is witty and captivating design, the cleverness of solutions and the smartness of certain packaging and posters and the possibility of creating ripples and an impact on surroundings through visually appealing, and clear wit had me steer into this course with a blind faith. And today three years into this course, I have grown to love it and as I absorb more of this field in, I have a new found appreciation for patterns, textures, colours, typography, aesthetics and smart solutions.
Did you attend school for fine art or design?
Yes, I am in my final year on the B.A Hons. Graphic Design Course (with specialisation in branding) at Northumbria University, Newcastle.