Graphic Designer

Namrata Chattaraj : Graphic Designer, Artist

An artist at heart, Namrata comes from an extensive background in Graphic Design, having worked with the best names in the industry in houses such as JWT, Channel [V], Rediffusion DY&R, and Fisheye Design. 

The wisdom gained from these experiences led to WAG Design. WAG stands for Wisdom, Art, & Graphics.

With a long standing track record and an international client base, Namrata’s work is an extension of her philosophy, values, and work ethics. She enjoys experimenting with styles, typography, and mediums and brings passion and excitement to every project. Over the last few years she has almost completely switched to creating handmade art. 

Namrata also loves delicately flavoured darjeeling tea, calm people who don’t constantly multitask, and receiving thoughtful notes by snail mail. She might actually be from the 1950’s. But we can’t be sure.

Why are you a Graphic Designer?
All my school life, I was pretty confident I wanted to be an artist. But I also resisted all fine art training or classes, because I felt art cannot be taught, it has to flow from within. However, when it came to choosing a career, I was told art was for the crazy and broke people. And I didn’t want to be either. I wanted to do art that was relevant, interactive and fun. I loved watching MTV and Channel [V] and kept critiquing their designs in my head and loving them too. So I decided I wanted to be a graphic designer. It was a pretty clear decision at a time when no one around me had ever heard of the term ‘graphic designer’. (It got pretty tiring, long after I became a graphic designer, to keep explaining to people what it meant. Some elderly people would think I was saying I’m a ‘traffic designer’. It was a weird time.) (more…)

Aditya Dhotre : Graphic Design

Aditya Dhotre is a self-taught designer who specializes in visual design, He is fuelled by curiosity and passion for design, technology, and life.

Most of his skills are self-taught and all that he had learned has been extramural; outside the walls.
When he is not busy breaking down design, he works on pet projects and short films.
Adi always believed that the “Creative” arena will be his best playground.

“I’m a design enthusiast who is fuelled by curiosity and passion for design, technology, and life. Most of my skills are self-taught and all that I had learned has been extramural; outside the walls.

When I’m not busy breaking down design, I work on creative pet projects and short films.

I always believed that the “Creative” arena is my best playground.”

Why are you a Graphic Designer?
The design bug has bitten me! like how it happens in Spider-man. *Just Kidding*
I’ve always been a visual learner and that made me slowly graduate as a designer.

The dream of a graphic designer is to create meaningful designs that communicate on a visual, intellectual and emotional level. It is the joy of being creative and having someone pay you to do it. But the reality of that dream is that it often comes with the heavy price of the creative soul. There are endless meetings, client revisions, committee-mandated direction, project managers who are frustrated art directors, long hours and often little recognition. These are the daily and universal struggles of a graphic designer.

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Sunil Garud : Illustrator, Graphic Designer, Photographer

Sunil is a graphic designer and an artist from Mumbai. He is raised in Mumbai, a city which doesn’t need any introduction & the city has always captured his imaginations and shaped his dreams.
In his growing years he was fond of drawing and creating things. He spent most of his time in doodling and playing cricket. In his school days only he realized that he has strong inclination towards art, painting, sculptures and photography. And favorably his parents promoted him in his passion & today he is continuing his passion with different mediums & some good happy clients. In his leisure time he indulges in photography, trekking and skiing.

Why are you an Illustrator?
Haha… because I knew I couldn’t attend class, I knew I couldn’t write, I couldn’t count. I just cannot repeat the same thing. Because I simply love creating visuals & things and bring newness in my work by innovative ideas.

Did you attend school for fine art or design?
Yes, I did BFA in communication design with illustration as an elective subject in Sir. J. J. Institute of Applied Art.

You have a distinct style of illustration. How long did it take you to develop your style?
I have been working on my style since 8-9 years & each day I’m learning & exploring. Every day is a new experience for me.

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Akriti Kapur : Artboat

Akriti Kapur is a Graphic Designer by profession and has had the good fortune of being mentored by some stalwarts from the design fraternity. Having worked extensively for about 8 years in the Design industry and heading the creative depatment for varius firms, she has handled projects such as the Launch of One Indiabulls, Rebranding of Sarvodaya Hospitals, Dhabha by Claridges, Launch of Volvo S60 and various clients across FMCG, realty, and consumer durables category.

Akriti’s work got featured in Brand and Brochure & Layout Design Book, an international platform for showcase of exclusive graphic designing work and is also awarded for a Special Winner Certificate for participating in the “Absolut Bottle Design” campaign hosted on Talenthouse India.

She’s now started her own venture by the name of ARTBOAT.

A little about your outfit Artboat. What do you do?
ARTBOAT is a creative agency catering to your brand creation through visual identity, packaging, advertising, websites & many things in between.
We believe that brand creation is an adventurous and creative journey, come aboard and let us help you in every step!!

What made you start Artboat?
Design is a journey that started for me much before i joined college. With gaining experience on the job and as a design consultant, every day is a learning process. ARTBOAT aims to further initiate the design process and give the clients a fresh look to their design needs.

Tell us about your designers/animators. Did they go into fine art or design schools? How do you pick them up?
As the startup is just forthnight old its and currently just me as the design head. As we rope in more clients and projects, more people will be involved depending on the kind of work the project demands, weather it involve tying up wtyh illustrators, designers or artists, ARTBOAT would love mergers with people with all different skillset.

Can you tell us the process of building a design language for a brand?
From starting with the naming of the brand, reseraching about the demographics and the nature of the brand the brand story starts to form a shape.
Designing a moodboard and perceiving the first thought of the consumer about that brand forms the basis of the design and execution.

How important is the focus on good design in Artboat?
Good design along with a good understanding of the brand is what ARTBOAT aims for. The consumer should be able to relate with the brand and the design should help him do that.

What does Artboat do which sets it apart?
As we have just started our sail, in few months from now we will get a better picture of what sets it apart from others.

Tell us something about Design in the Digital Era.
Digital Era has made it much easier for brands to reach a large audience through just a click of a button. As it hasn’t taken much away from the print media but it has given a huge platform for the brands and as well as the customers to see their brand, review it, have an open forum to discuss about it and then being loyal towards it.

Were there any particular role models for you when you grew up?
Not really! Just had a vision about me being an entrepreneur.

Who was the most influential personality on your career in Brand Building?
Starting from my dad who is an Architect, my sister who is an Interior designer, design is something that had always intrigued me in some way. My sister encouraged me to take up this career and since then its been a wonderful journey all along. Now with the confidence of my husband Artboat has materialized and i am looking forward to the future.

Do you work with any advertising agencies? Or mostly directly with brand teams at clients’ side?
I am currently working with an Advertising agency called as Glue creatives a creative director. Along with this i am working for Velocity Cycles.

What do you feel about the state of design in India? Do you feel that our collective aesthetics need to improve?
More startups are emerging an people are looking for more new and dynamic work for their brands. Yes i do believe that a major part of the clients need to improve their ideology about Graphic Designing being a much more serious and benefitting career choice.

Any other Indian design firms that you admire?
I admire NH1 Design for their fresh and concept based designs, CODESIGN also comes on the top of my list.

What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
Yes definitely, i have inspired few of my cousins to take this up and will continue to do so.

Who would your design team like to take out for dinner?
ARTBOAT would love to take Sundar Pichai (CEO of Google) out for dinner.

What’s on the company iPod?
Lot of screenshots of the design that I love.

Mac or PC?
MAC hands down!

Whats your Twitter Handle?
I am not on Twitter.

 

Akriti Kapur Artboat

Akriti Kapur Artboat Akriti Kapur Artboat Akriti Kapur Artboat

Akriti Kapur Artboat

Nikheel Aphale: Calligraphy And Graphic Design

Nikheel is calligrapher and graphic designer. He is passionate about calligraphy and letterforms, especially Devanagri script. Currently working at the intersection of design and art through commissioned art and commercial calligraphy projects, alongside mainstream graphic design assignments. Nikheel has designed many book covers for leading publishers from India using calligraphy & hand lettering. His calligraphy practice primarily emphasizes on the abstraction of letterforms, which further gets translated into different mediums, be it paintings, logos or products.

Nikheel is born as a mumbaikar and now working out of Delhi. Nikheel religiously collects macthboxes, vintage stuff, plain-notebooks. A avid foodie and wanderer, he is still figuring out the cliche “How someone from Bombay is liking and adjusting to Delhi”.

Tell us something about you. How did you develop an interest in Calligraphy/Typography?
My fascination with alphabets began as a child, when I first began shaping letters through handwriting. My primary school teachers noticed the good handwriting and that earned me a permanent place decorating the classroom blackboard. By college my tendency towards good handwriting turned into a full-blown passion for seeing alphabets as more than words.

It was this fascination for letterforms that connected me with calligraphy while woking full time as a graphic designer in a design studio in Delhi. After studio hours or on weekends I kept fiddling with my calligraphy tools; polishing my skills with some compositions and amateurish artworks. I started sharing them on my blog. It received a very positive response and boosted my confidence along with getting me small jobs like invites, greeting-cards, nameplates etc. And also an opportunity to participate in a group art exhibition.

After that various assignments kept flowing in and I decided to leave my full time job and focus on calligraphy as profession.

Tell us something about Leehkin. What is your vision with Leehkin.
Leehkin, was next step of formalising my practice – channelising my work and making it more of a professional business rather than the perception of a hobby.
Apart from art & commercial assignments, I am exploring another dimension where I can combine letterart with other materials. I would like to develop an exclusive product line purely based on calligraphy also to collaboarte my calligraphy with other design disciplines like furniture, textile, lighting, ceramics, landscape architecture or may be a programmer? Why not?. It’s challenging for myself as an artist to keep updating with innovation and skills and as a person to keep searching for individuality.

And what does Leehkin mean? Simply, Nikheel spells reversely. First four letters ‘Leeh’ means ‘Write’ in my mothertoungue (Marathi) – too much serendipity; this I noticed much later.

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Shreya Gune : Graphic Design

A designer with a strong passion for surrealism, currently working in Designflyover (Mumbai, India.)

She focuses on typography, branding, packaging, and illustration and believes that design is an opportunity to tell a story, communicate an intention and provoke thoughtful action while being creative.

Why are you a Graphic Designer?

I was that artsy creative kid in school, who loved drawing and craft classes.Everything else has grown from there; the only that has been consistent is having an unwavering passion for art. I’m lucky that my parents have always supported my interest in the arts even though they don’t belong to creative career fields. I joined Abhinav an art school in Pune and was then introduced to various fields like painting, sculpture and commercial arts. I was unaware of graphic designing, until my third year in art school. After graduation, I decided to join a design studio to explore graphic design. It was a good experience and I learnt a lot there and my journey as a graphic designer started.
Did you attend school for fine art or design?
Yes. Abhinav Kala Mahavidyalaya, Pune.

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Aaron Pinto : Illustrator & Graphic Designer

Aaron Pinto, also known as Kidsquidy. He has been Illustrating and designing for about 4 years now. Currently working for MTV India as a Senior Designer.
He also works closely with bands and musicians from the Metal and Indie scene, Indian and Global. Also plays drums for 2 metal bands – Providence and Gutslit.
He loves drawing skulls and tentacles. He is obsessed with the grotesque and also loves the colour pink.

Why are you a Graphic Designer?
I actually never planned on being a Graphic Designer. It happened by chance i guess. Was interning at MTV India in the shows department when 2 of my now close friends from the design team saw that i had a knack for designing and asked if id like to work under them. One thing led to another and now i don’t remember a life before this. Its a part of me and I’m very grateful for that one opportunity which has led to me to great heights and given me so much.

Did you attend school for fine art or design?
I studied 3D modelling and texturing and have a degree in animation
But i hardly use anything that i learnt over there.
Learnt Photoshop and Illustrator on the job actually.
Completely self taught.

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Pooja Bhapkar : In A Chat With A Designer / Illustrator

Pooja is a young Illustrator – Graphic designer. Although, 4 years of her creative career have been layered with branding & packaging, her core strength is illustration. She loves exploring things. During graduation she started her career as an illustrator at a design studio in London. After completing graduation Pooja came back to India and joined another studio where she mainly worked in packaging design. These few years kept her away from illustration. Unable to bear the gap, she changed the job and started working with HPS Group where they serve motion graphics, web and print related solutions to clients. During these 4 years Pooja switched jobs to explore new areas and learn design process within branding, packaging and now motion graphics. She also believes that she is a traveler at heart. She dreams to travel the world and draw her experiences and observations to illustrate a travelogue.

Why are you a Graphic Designer?
I’m an introvert and I found art as a medium to express myself. As a designer I always wanted to be in a place where I can use my design and illustration skills. So graphic design was the ideal combination.

Did you attend school for fine art or design?
My bachelors was in Applied Art and I graduated from University of the Arts, London with MA Illustration.

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Shrushti Rao : Artist and Graphic Designer

 

 

 A former student of Engineering, she is currently pursuing her Masters in Communication Design at IDC School of Design, IIT Bombay. Her work ranges from unique digital illustrations, clean graphic designs to detailed hand-drawn artworks. Shrushti is a keen observer and an avid reader. Her collection of graphic novels & illustrated books are her most prized possessions. Being a night owl and a dreamer occasionally turns her into a poet. Food brings her joy like no other.

Why are you an Illustrator?
I think the visual medium is a very powerful one. One, that gives you the freedom to unleash your thoughts and create something beautiful. Every time I touch a pen to a paper  or a digital pen to the surface of a tablet, a sense of joy and purpose rushes through me. That rush is what drives me to illustrate.

Did you attend school for fine art or design?
No, I have studied engineering in Information Technology. During the course of that degree, I discovered the design keeda in me. I taught myself the softwares and started building a portfolio. This enabled me to apply to design schools for a Masters degree.  I got into IDC School of Design, IIT Bombay and am currently in my first year of Mdes in Communication Design. It has already been an enriching experience and I hope to learn and grow a lot more.
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Lavanya Naidu : Animation and Illustration

“Hello! I love to animate, illustrate, tell stories, I also love dogs and food. You might occasionally find me playing my ukulele or trying very hard to pick up a new language.”

Why are you an Animator/Illustrator?
I have loved to draw since I was 3 or 4 years old, it’s always been something that has helped me express myself. My love for animation started with watching cartoons on Sundays with my family when I was a child. It was my closest association to magic after storybooks. However when the time came to go to college, I was preparing to be a doctor. It was on my parents’ suggestion and convincing that I decided to sit for the entrance test for The National Institute of Design (NID). I hadn’t prepared for it at all, and walked straight into the exam hall with not a clue of what to expect. It is, and possibly will remain the most excited I have ever been after taking a test. The rest is history!
Today, I am animator and illustrator, because of the same reasons, I love to tell stories and I love to draw. Something about bringing these two things together, and breathing life into it with animation, is now my closest association to magic.

Did you attend school for fine art or films?
I attended The National Institute of Design, Ahmedabad, and am a graduate of Animation Film Design.

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