Graphic Designer

Smrithi Kumar : In Conversation With A Graphic Designer

Smrithi’s work focuses on branding and it’s applications. She concentrates on the fact that a brand stems from a simple message to the world and that simplicity must come through in all aspects of it’s identity while maintaining the character and essence of the brand. A smart logo and identity guidelines pave the way for a versatile, dynamic and thoroughly engaging brand experience and she goes to great lengths in terms of research and fine tuning to get the marque and logotype right and working perfectly together.

Why are you a Graphic/Digital Designer?
Although I had dabbled with art as an extra curricular activity, I had never thought about a profession in the field until I was introduced to the field of Graphic Design. Graphic design isn’t just art, it is witty and captivating design, the cleverness of solutions and the smartness of certain packaging and posters and the possibility of creating ripples and an impact on surroundings through visually appealing, and clear wit had me steer into this course with a blind faith. And today three years into this course, I have grown to love it and as I absorb more of this field in, I have a new found appreciation for patterns, textures, colours, typography, aesthetics and smart solutions.

Did you attend school for fine art or design?
Yes, I am in my final year on the B.A Hons. Graphic Design Course (with specialisation in branding) at Northumbria University, Newcastle.

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Janine Shroff : Illustration and Design

Shroff’s work is figurative and occasionally surreal – utilising bright colours and humour with darker undertones. Androgynous bird characters and humans enact fantasy scenes, mostly in mundane and domestic landscapes. Her work explores a range of themes including birth, pregnancy, relationships, sexual identity and gender.

Janine Shroff was born in Bombay, India in 1983. She works predominantly using mixed media, acrylic and ballpoint-pens on heavy-weight paper. Her early influences were miniature paintings and late 80’s comic books like MAD magazine. She completed an M.A. with distinction at Central St. Martins College, London in 2007, following a B.A. at Camberwell College of Art. She was short-listed for the Mercury Art Prize in 2007 and has exhibited in group-shows in London at the Maritime Museum in Greenwich & The Mall Galleries at the ICA. She has also previously collaborated with Visual Disobedience, a Mumbai based art collective. Shroff is currently working on a new set of personal works as well as collaborating with Kadak, a collective of 7 south-asian artists. She currently lives and works in London.

Why are you an Illustrator?
I’m an illustrator because I enjoy drawing, painting and being creative. It’s more than just a profession, it’s a need to make things if not daily, then at least constantly and consistently. And attempt to improve along the way.

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Aliyah lamba : Graphic Designer , Illustrator

Aliyah works in a way that is conceptual, engaging, and sometimes a little unconventional. She creates stirring illustrations and graphics that aim to evoke emotion.  Her User Experiences are thoroughly researched and aim to delight, excite, and most of all – work. Aliyah loves to illustrate and write children’s picture books, and breaks in-between projects are usually spent making up silly little stories and humorous monster characters.

Why are you a Graphic Designer?
I see an opportunity to design something in every little thing I do or see. I’ve grown up with a fiery passion for beautiful packaging, books and graphics. When the time came to answer the question that gets most teenagers in nervous jitters (What do you want to be when you grow up?), I knew what my answer would be. I chose the life of an artist and designer, and however hard it may get, I savour every second of it.

Did you attend school for fine art or design?
Yes, I attended Lasalle College of the Arts, Singapore for my undergrad (Ba. Hons 2D Animation), and Falmouth University, England for my Masters (Authorial Illustration).

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Sneha Suresh : Giving Tamil Proverbs A Tangible Form

Sneha Suresh is a 4th year student at Srishti Institute of Art, Design and Technology. She has been working on a printmaking project which is based on the vernacular. Being a Tamilian, born and brought up in Goa she has worked on a project called ‘Inaipu’ (which means fusion in Tamil) as a part of my pre-thesis project.

“The intent of this project is to present the metamorphosis of the oral tradition of Tamil proverbs and represent them visually by looking at the evolution of Tamil letterforms in a more imaginative way. My role in this project is based on the amalgamation of the oral tradition and visual culture, metaphors, material culture and symbols of Tamil Nadu. I’ve tried to bring out the real and the imagined mentioned in the oral tradition of proverbs through visuals which means, looking at how an intangible expression can manifest into a tangible one. I never managed to get myself to learn how to read and write Tamil which I regret but now, as a visual artist and a visual communication design student I am interested in letterforms and this project has been a pathway for me to get close to my cultural roots. Here are a few links that you could refer to if interested.”

 

Sneha Suresh : Giving Tamil Proverbs A Tangible Form

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Our Little Studio : Design Shop Preview

A little about your outfit Our Little Studio. What do you do?
Our Little Studio is a leading design studio in Delhi, providing services Globally. Started in 2015 by Disha Gupta Sangal and Incorporated in 2017.
Our Little Studio helps organizations and businesses in developing context-driven design solutions. We offer creative design services and branding to our clients around the world. We are a team of young and talented creative minds. We love working together with our clients, as we believe that great results emerge when a passionate client meets a passionate designer.

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Namrata Chattaraj : Graphic Designer, Artist

An artist at heart, Namrata comes from an extensive background in Graphic Design, having worked with the best names in the industry in houses such as JWT, Channel [V], Rediffusion DY&R, and Fisheye Design. 

The wisdom gained from these experiences led to WAG Design. WAG stands for Wisdom, Art, & Graphics.

With a long standing track record and an international client base, Namrata’s work is an extension of her philosophy, values, and work ethics. She enjoys experimenting with styles, typography, and mediums and brings passion and excitement to every project. Over the last few years she has almost completely switched to creating handmade art. 

Namrata also loves delicately flavoured darjeeling tea, calm people who don’t constantly multitask, and receiving thoughtful notes by snail mail. She might actually be from the 1950’s. But we can’t be sure.

Why are you a Graphic Designer?
All my school life, I was pretty confident I wanted to be an artist. But I also resisted all fine art training or classes, because I felt art cannot be taught, it has to flow from within. However, when it came to choosing a career, I was told art was for the crazy and broke people. And I didn’t want to be either. I wanted to do art that was relevant, interactive and fun. I loved watching MTV and Channel [V] and kept critiquing their designs in my head and loving them too. So I decided I wanted to be a graphic designer. It was a pretty clear decision at a time when no one around me had ever heard of the term ‘graphic designer’. (It got pretty tiring, long after I became a graphic designer, to keep explaining to people what it meant. Some elderly people would think I was saying I’m a ‘traffic designer’. It was a weird time.) (more…)

Aditya Dhotre : Graphic Design

Aditya Dhotre is a self-taught designer who specializes in visual design, He is fuelled by curiosity and passion for design, technology, and life.

Most of his skills are self-taught and all that he had learned has been extramural; outside the walls.
When he is not busy breaking down design, he works on pet projects and short films.
Adi always believed that the “Creative” arena will be his best playground.

“I’m a design enthusiast who is fuelled by curiosity and passion for design, technology, and life. Most of my skills are self-taught and all that I had learned has been extramural; outside the walls.

When I’m not busy breaking down design, I work on creative pet projects and short films.

I always believed that the “Creative” arena is my best playground.”

Why are you a Graphic Designer?
The design bug has bitten me! like how it happens in Spider-man. *Just Kidding*
I’ve always been a visual learner and that made me slowly graduate as a designer.

The dream of a graphic designer is to create meaningful designs that communicate on a visual, intellectual and emotional level. It is the joy of being creative and having someone pay you to do it. But the reality of that dream is that it often comes with the heavy price of the creative soul. There are endless meetings, client revisions, committee-mandated direction, project managers who are frustrated art directors, long hours and often little recognition. These are the daily and universal struggles of a graphic designer.

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Sunil Garud : Illustrator, Graphic Designer, Photographer

Sunil is a graphic designer and an artist from Mumbai. He is raised in Mumbai, a city which doesn’t need any introduction & the city has always captured his imaginations and shaped his dreams.
In his growing years he was fond of drawing and creating things. He spent most of his time in doodling and playing cricket. In his school days only he realized that he has strong inclination towards art, painting, sculptures and photography. And favorably his parents promoted him in his passion & today he is continuing his passion with different mediums & some good happy clients. In his leisure time he indulges in photography, trekking and skiing.

Why are you an Illustrator?
Haha… because I knew I couldn’t attend class, I knew I couldn’t write, I couldn’t count. I just cannot repeat the same thing. Because I simply love creating visuals & things and bring newness in my work by innovative ideas.

Did you attend school for fine art or design?
Yes, I did BFA in communication design with illustration as an elective subject in Sir. J. J. Institute of Applied Art.

You have a distinct style of illustration. How long did it take you to develop your style?
I have been working on my style since 8-9 years & each day I’m learning & exploring. Every day is a new experience for me.

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Akriti Kapur : Artboat

Akriti Kapur is a Graphic Designer by profession and has had the good fortune of being mentored by some stalwarts from the design fraternity. Having worked extensively for about 8 years in the Design industry and heading the creative depatment for varius firms, she has handled projects such as the Launch of One Indiabulls, Rebranding of Sarvodaya Hospitals, Dhabha by Claridges, Launch of Volvo S60 and various clients across FMCG, realty, and consumer durables category.

Akriti’s work got featured in Brand and Brochure & Layout Design Book, an international platform for showcase of exclusive graphic designing work and is also awarded for a Special Winner Certificate for participating in the “Absolut Bottle Design” campaign hosted on Talenthouse India.

She’s now started her own venture by the name of ARTBOAT.

A little about your outfit Artboat. What do you do?
ARTBOAT is a creative agency catering to your brand creation through visual identity, packaging, advertising, websites & many things in between.
We believe that brand creation is an adventurous and creative journey, come aboard and let us help you in every step!!

What made you start Artboat?
Design is a journey that started for me much before i joined college. With gaining experience on the job and as a design consultant, every day is a learning process. ARTBOAT aims to further initiate the design process and give the clients a fresh look to their design needs.

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Nikheel Aphale: Calligraphy And Graphic Design

Nikheel is calligrapher and graphic designer. He is passionate about calligraphy and letterforms, especially Devanagri script. Currently working at the intersection of design and art through commissioned art and commercial calligraphy projects, alongside mainstream graphic design assignments. Nikheel has designed many book covers for leading publishers from India using calligraphy & hand lettering. His calligraphy practice primarily emphasizes on the abstraction of letterforms, which further gets translated into different mediums, be it paintings, logos or products.

Nikheel is born as a mumbaikar and now working out of Delhi. Nikheel religiously collects macthboxes, vintage stuff, plain-notebooks. A avid foodie and wanderer, he is still figuring out the cliche “How someone from Bombay is liking and adjusting to Delhi”.

Tell us something about you. How did you develop an interest in Calligraphy/Typography?
My fascination with alphabets began as a child, when I first began shaping letters through handwriting. My primary school teachers noticed the good handwriting and that earned me a permanent place decorating the classroom blackboard. By college my tendency towards good handwriting turned into a full-blown passion for seeing alphabets as more than words.

It was this fascination for letterforms that connected me with calligraphy while woking full time as a graphic designer in a design studio in Delhi. After studio hours or on weekends I kept fiddling with my calligraphy tools; polishing my skills with some compositions and amateurish artworks. I started sharing them on my blog. It received a very positive response and boosted my confidence along with getting me small jobs like invites, greeting-cards, nameplates etc. And also an opportunity to participate in a group art exhibition.

After that various assignments kept flowing in and I decided to leave my full time job and focus on calligraphy as profession.

Tell us something about Leehkin. What is your vision with Leehkin.
Leehkin, was next step of formalising my practice – channelising my work and making it more of a professional business rather than the perception of a hobby.
Apart from art & commercial assignments, I am exploring another dimension where I can combine letterart with other materials. I would like to develop an exclusive product line purely based on calligraphy also to collaboarte my calligraphy with other design disciplines like furniture, textile, lighting, ceramics, landscape architecture or may be a programmer? Why not?. It’s challenging for myself as an artist to keep updating with innovation and skills and as a person to keep searching for individuality.

And what does Leehkin mean? Simply, Nikheel spells reversely. First four letters ‘Leeh’ means ‘Write’ in my mothertoungue (Marathi) – too much serendipity; this I noticed much later.

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