Advertising Agency: Sting Communications, Kolkata, India Art Director: Mr. Manas Das Illustrator: Mr. Jayanta Chakraborty Ideator & Copywriter: Mr. Somnath Banerjee Company Director: Mr. Somnath Banerjee
Rollick is one of West Bengal’s favourite frozen dessert brands that offer a wide range of frozen desserts for people to delight in. The festival of Durgotsav is no different. It rather amplifies people’s spirit to enjoy every moment of the festive grandeur. This very emotion is aptly reflected in the campaign, where we have used popular Durga Puja elements like the Dhaak, Dhunuchi, Lotus, Conch and Trishul in an interesting illustration style. All these elements, drawn on different types of ice cream spoons justly describe the fun-filled moments of the festival.
Durga Puja – the October Fest of Eastern India, is not only the biggest festival, but something Bengalis plan their year around. And a pen plays an indispensable part in it. Be it assigning Bhog coupons, making the list of shopping essentials for rituals, or doing the rounds for donations – one just can’t do without a pen. Celebrating this and so much more, here is a campaign showing the festive madness through fun doodles that illustrate the role of a pen in major Puja moments.
Advertising Agency: Monkey Wrench Communications, Kolkata, India Creative Director: Tamal Talukdar Art Director: Koushik Jana Illustrator: Koushik Jana Copywriter: Ishita Chakraborty Client Servicing Director: Kusumanjan Banerjee Client Servicing: Anirban Banerjee
#MaskUp is an initiative to remind people that the global pandemic is far from over and why it is still imperative to wear a mask and step out. Marking the festival of colours or Holi in India, this campaign gently showcases examples of responsible citizens who have rightfully celebrated wearing masks and using dry colours. Let’s be cautious, let’s play safe.
Polar Electric is a 4-decade-old electronics brand that has been diversifying its range of home appliances with special emphasis on fans all across India. Powering ease and convenience, the brand takes a step further to instill a new wave of awareness in the air with its digital film.
Headline: Polar Electric brings social message forward – iss Holi, bura na bano!
While the popular act of celebrating with colours is cherished among friends and families, often this very act of smearing colours is extended to pets and stray animals as an act of teasing. Our four-legged friends are seen frantically harassed and afraid on this day. Adverse effects like blindness, skin allergies and respiratory disorders work no less than poison for them. To impart the message of excluding pets and animals from Holi, Polar Electric decided to bring awareness in the air distinctly. The narrative gently communicates an important social message to children & young adults about respecting every being’s safety & not channelling our idea of a Holi celebration on to our furry friends.
Client: Polar Electric Agency: Monkey Wrench Communications, Kolkata, India Creative Director: Tamal Talukdar Associate Creative Director: Madhura Chakravarty Client Servicing Head: Kusumanjan Banerjee Concept: Kusumanjan Banerjee Copywriter: Madhura Chakravarty Production House: No Country Films Director: Nirjhar Mitra Producers: Nilanjan Chakraborty, Shayak Roy DOP: Shubhajit Roy Edit & Colour Correction: Tushar Sarkar Music & Sound Design: Mainak Mazoomdar Make-up: Deboshree Bhattacharya Art & Costume: Adrija Bhattacharya Assistant Director: Poushali Saha Voiceover: Pranjal Vaid Actors: Subhash Chandra Pachisia, Yash Vardhan, Sidhant, Rohit, Jaan.
E-waste affects the Indian ecology adversely. Chemicals and fumes from old dumped electronic waste affect birds and animals around the country. This campaign addresses the issue directly using an Indian folk art form. The call for action asks people to call Croma Electronics, who would collect old E-waste from doorsteps and would recycle them responsibly.
Advertising Agency: SoS Ideas, Kolkata, India Creative Director: Souvik Misra, Soubhik Payra Copywriter: Uttaran Chaudhuri Art Director: Siddhartha Sankar Ray Illustrator: Tiyasa Das