Kolkata

Durga Puja by Exide : JWT Kolkata

Durga Puja – the most celebrated and the biggest festival of Kolkata. Goddes Durga and her children arrive each year seated in their vahans on a nonstop journey. Goddesses on their vahans on a nonstop journey symbolically cover most of the vehicles plying on Indian roads, powered by Exide.

Advertising Agency: J. Walter Thompson, Kolkata, India
Executive Creative Director: Bipasha Banerjee
Creative Director: Sumit Das
Art Director / Illustrator: Sourish Mitra
Copywriter: Bipasha Banerjee
Account Director: Sabyasachi Sanyal

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Glamour World Ayurvedic by SoS Ideas, Kolkata

Kolkata based agency SoS created an episodic idea for its client Glamour World Ayurvedic where every day one single episode was uploaded and after a week, all the episodes brought out a compelling story highlighting the product benefit.

Executive Creative Directors: Souvik Misra, Soubhik Payra
Creative Director: Sourya Deb
Copywriter: Sourya Deb, Koushik Jana
Art Director: Koushik Jana
Illustrator: Harsho Mohan Chattoraj

The project FaceBook page is here.

 

Sujoy Roy: Interview with a Senior Creative Director

Sujoy joined advertising because it allowed him to go to work in his cargo shorts. He is convinced that Superman exists. Has a couple of imaginary friends. And echoes Christopher Nolan’s belief that an idea is the most resilient parasite in the world. 

11 years in the industry. 11 years at Ogilvy. 2 offices in India. And an expat stint at Ogilvy Sri Lanka has collectively increased his insatiable appetite for great work and ideas beyond boundaries. He has a Cannes lion and an Ad fest Gold along with credits at the London International Festival, Young Guns and World Press Awards. If he is on leave, you’ll find him fishing for talent as a visiting faculty at media institutes or creating curious Bong and Chinese concoctions at his father’s restaurant in Kolkata.

Why are you into Advertising?
Because I hate wearing a tie and absolutely despise formal trousers.

Did you attend school for fine art or design or Communications?
No. I learnt how to use alphabets to form words and sentences in school. And heading the Students Union as General Secretary of Presidency College, Kolkata, taught me everything I needed to know about management.

Tell us about your recent work campaign?
We have recently rolled out a campaign for Kwiknic, a nicotine gum from ITC and pulled off a charming poster on Hot Wheels.

Were there any particular role models for you when you grew up?
Yes. My dad is my hero. I have inherited his energy and passion. And my bosses Sumanto Chattopahyay and Zenobia Pithawalla are the reason why I have reached where I have. Without them I would have ended up as just another anonymous summer trainee at Ogilvy Mumbai.

Who was the most influential personality on your career in Advertising?
Piyush Pandey.

Where do you get your inspiration from?
By observing my 19-month-old son. He is the most creative person I know.

Tell us something about Ogilvy and Mather, Kolkata work environment.
Well, we’re a tight nucleus as a team. There are no cubicles. Its just one big floor full of loud and boisterous people jamming together to create meaningful work. And we hate to introduce ourselves as colleagues.

Tell us about your first job in Advertising.
I started with Ogilvy Mumbai. When the office was at Lower Parel. It was that Alice in Wonderland feeling. Distinct. Heady. And mind-boggling. I mean, Piyush Pandey walking up and down the isles of the Creative Department. That rabbit hole was the most colourful one I have ever seen.

What do you think of the state of Print advertising right now? At least here in India, the released work is most often too sad.
Good print advertising still works like magic. You just need to change the lens on it. I think the static work on the web is very similar to print advertising. Print, I guess, is evolving.

Do you think brands whose advertising wins awards, do well in the market?
Ab-so-lute-ly. Advertising that’s effective is creative. Look at Dove ‘Real Beauty Sketches’ and Dumb ways to die.

What advice do you have for aspiring creative professionals?
Build a book that you’d like to place next to you in your grave.

Your dream project?
I would love to write an animation film for my son and get Pixar to do it.

Your upcoming campaigns, if you can talk about it 🙂
That wouldn’t be wise, right?

Who would you like to take out for dinner?
My wife, Sharmishtha. I can’t remember the last time we went out for dinner. We are the proud parents of a toddler, you see.

What’s on your iPod?
I don’t own one.

Mac or PC?
Mac.

 

 

Basic CMYK entry kit1

 

Learn Music Midgets Board

moodboard new

Saree Board

 

Ajanta Anjaneri

Daulatabad

 

 

Drive in Theatre  Archive_small

 

Kolkata Rickshaw Kolkata Taxi

Print

Ratnagiri

Sinhagad

 

Mayur Ply by Ogilvy Kolkata

Advertising Agency: Ogilvy & Mather, Kolkata, India
Executive Creative Director: Sumanto Chattopadhyay
Creative Directors: Sukhendu Mukherjee, Koustuv Chatterjee
Art Directors: Altaf Hossain, Partha Chowdhury
Photographers: Suman Mukherjee, Sanjib Ghosh

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The Times of India: World Cup

Advertised brand: The Times of India
Advert title(s):World Cup 2011
Headline and copy text (in English): Today is Children’s Day
Advertising Agency: Genesis Advertising Pvt Ltd, Kolkata, India
Creative Director: Ujjal Sinha, Manoj Chaki, Indrayudh Mitra
Art Director:Manas Maity
Copywriter: Aritra Dutta

Times of India : World Cup 2011

Advertised brand: The Times of India
Advert title(s):World Cup 2011
Advertising Agency: Genesis Advertising Pvt Ltd, Kolkata, India
Creative Director & : Ujjal Sinha, Manoj Chaki, Indrayudh Mitra
Art Director: Manas Maity
Copywriter: Aritra Dutta
Short rationale (optional): The Times of India is wising Team India all the best ahead of the ICC World Cup Finals 2011

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