Creative

Creatives from around the world.

Godrej CCTV Cameras by JWT, Gurgaon

Advertising Agency: JWT, Gurgaon, India
Creative Director: Pranjal Bordoloi
Art Directors: Vivek Raj Brahma, Amit Shankar
Copywriter: Pranjal Bordoloi
Illustrator: Vivek Raj Brahma
Executive Creative Director: Amit Shankar

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The New Editorial Design | An Instagram Lookbook by NH1

BRIEF

Not So Serious, a fashion label from India, was looking for a creative yet buzz-worthy online design solution for their Autumn Winter ’15 lookbook.

CREATIVE SOLUTION by NH1
Digital media has changed the way fashion is reported, consumed and shared.

So, instead of the regular online look-book, Just after she unveiled her collection at the Amazon India Fashion Week, we took the audience on an exciting virtual trip through her collection.

A look-book designed to wow not only those in attendance, but also all of their followers. A look-book designed to engage and create conversations around the brand. A look-book handy for all potential buyers.

We decided to maximise Instagram for designer Pallavi Mohan. Using a mix of 312 images and videos, we designed an Instagram-only lookbook for the brand. As the viewer scrolls down the page, the interactive tiles beautifully capture the essence of the collection.
RESULT
2.7 K Followers
500+ Likes
60+ Comments

This lookbook gave bloggers and customers an engaging glimpse into the Not So Serious AW’15 collection. It generated a lot of buzz among the online fashion community as well as kicked off many sales orders and garment enquiries on Instagram. The profile on which the lookbook rests saw numerous mentions, comments and shares; with evident excitement and interest over the creative execution.

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Ola Air by Happy, Bangalore

Ola – the app based cab booking service in India, this morning launched a film online announcing a new service called Ola Air. As personal city based chopper service that can be accessed through their app. The launched featured their CEO and some elaborate features on the Ola Air App. The app even allows you to use their newly launched Ola Cafe food delivery service in the air. As the day would be it all turned out to be an April Fool’s prank from Ola. The company even created a fake microsite to give life to the idea. www.olaair.com. The  hastag #olaair is currently trending top ten on twitter in India. The announcement film was launched in the wee hours of the fool’s day.

Chief Executive Officer: Kartik Iyer
Chief Creative Officer: Praveen Das
Chief Operating Officer: Siddhartha Roy
Creative Controller: Vijay Joy
Art Director: Vipin K Vijayan
Group Account Director: Ameya Lokhande
Senior Account Manager: P N Keshav
Account Supervisor: Meghna Joseph
Production House: Eleven Elements
Director: Rajaram Rajendran
Producer: Supriya Panchangam

Wall Street Journal Launches Global Brand Campaign

The Wall Street Journal today launched “Make Time,” its new global brand campaign, which features ambitious, successful and intellectually curious readers who make time to read the Journal. Created with The&Partnership agency, the campaign is set to run through June 30, 2015 and kicks off with Tory Burch, Chief Executive Officer, designer and philanthropist; Bill McDermott, Chief Executive Officer of SAP, entrepreneur and author; and will.i.am, producer, entrepreneur and philanthropist.

Ms. Burch, Mr. McDermott, and will.i.am represent the wide-ranging successes and interests of subscribers who reap the benefits of reading the Journal despite increasing demands on their time. Additional Journal readers will be joining the “Make Time” campaign during its run, including Mike McCue, Co-Founder and Chief Executive Officer of Flipboard and Zhang Xin, Co-Founder and Chief Executive Officer of SOHO China, the largest prime office real estate developer in China.

“This campaign highlights the value of making time to read the Journal, no matter how busy people are,” said Suzi Watford, Chief Marketing Officer, Dow Jones. “It also confirms that subscribing to the Journal puts you in a community with other ambitious people who prioritize being at the top of their game. Our subscribers are in very good company.”

“Make Time” is designed to illustrate the essential personal and professional value of a Journal subscription. The campaign will roll out on digital, print and social channels before launching via television and out of home advertising.

 

 

 

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Kurl-on : Leave Letter

Shivrathri is a Hindu festival which marks the marriage of Lord Shiva with Goddess Parvati. People stay awake on the night of the festival performing pujas and various other rituals. To engage with consumers who stay awake, Kurl-on the mattress brand (which promises ‘sound sleep’), did a innovative ad on the newspaper the following day. By clicking on a QR code, consumers were happy to see a mailbox open up with a leave letter in the mail body. They just had to key in their superior’s mail id and send the letter – to avail a day’s leave and much needed sleep on Kurl-on. India’s largest selling mattress brand.

Credits

Creative Agency: Nicheminds.

Titan Penand Bridge Marathon by Ogilvy Bangalore

Advertising Ageny: Ogilvy, Bangalore, India
Executive Creative Director: Joono Simon
Creative Directors: Arko, Jaffer Vemmully
Art Director: Vibhin PC
Copywriter: Sanjay Ramanathan, Pawan
Illustrator: Yamini
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