Creative

Creatives from around the world.

Love Comes In All Shapes And Sizes : Super Pharm by BBR Saatchi & Saatchi

Ask any parent, and they’ll tell you parenting is a very challenging task, especially when babies are involved. No matter who you are, whether you’re a Mommy or Daddy, whether you have any experience or not. It’s going be tough.

So why is it, that in a country like Israel where over 42% of families are defined as “alternative” when we watch commercials, the families portrayed in them are consistently monochromatic, traditional, heterosexual families? Shouldn’t our ads be a reflection of the wonderful diversity that is out there? Are the love, family life and issues a gay couple faces any less valid than that of a traditional couple? Super-Pharm and its private label brand “Life Baby” didn’t think so.

That’s why when “Life Baby” launched their new campaign, they decided they wanted every type of family in Israel to feel included. To do so, they asked one simple question, “What’s the hardest thing about being a parent?”

The commercial we created is a first in the Israeli media as it portrays how non-conventional families all ultimately deal with the same challenges. A gutsy move for any marketer, this is especially remarkable for a marketer as big as Super-Pharm in a country like Israel, where religious concerns, taboos and traditional views still reign strong and supreme and where consumer protest are not unknown to happen .

To watch our commercial click here:

Agency Credits: BBR Saatchi & Saatchi
Client: Super-Pharm
CEO – Yossi Lubaton
Chief Creative Officer- Jonathan Lang
Creative Director– Idan Levy
Creative Team – Ronen Kornberg, Niv Herzberg, Oren Amiran, Amir Ariely, Raphael Biton, Ronit Rona Yakobi, Neta Reich
Traffic – Ronit Doanis
VP Content & Production – Dorit Gvili
Production Manager- Gali Starkman
VP Client Services – Ben Muskal
Account Supervisor – Noa Sharf
Account Executive –Gili Peer, Ronny Chaikin
Strategic Planning Supervisor: Roni Arison
Creative Coordinator: Eva Hasson
Director – Ram Baruch
Production Company- Shoshi&Udi
Video Editor- Dadan Uziel
Original Music- Smulik Noifeld
Post House – Gravity
Sound House

Facebook

VP Client Services – Elad Brindt Shavit
Head of Advertising Agencies – Marco Michieli
Creative Strategy- Udi Avital

Rasna : Revised Packaging Design 2017 by Scarecrow Mumbai

The old Rasna logo had a line dividing the outer and inner part of the fruit.
We figured that the line could divide something more.
It could be the difference between a fruit and the Fun that Rasna brings with the fruit.
That’s why we added patterns on the top half and splash to the inner part of the fruit.
It doesn’t just bring out the liveliness associated with the brand but also enhances the drinkability quotient of Rasna.

Credit List:
Agency : Scarecrow Communications Ltd.
Creative Team : Manish Bhatt, Shrenik Chedda, Yuvraj Gorule
Yogesh Rijhwani, Nikhil Kerkar, Modhurenu Datta and Joybrato Dutta, Vaishakh Jhunjhunwala, Gaurav Vaswani
Account Management Team : Mangesh Mulajkar, Prerana Suvarna, Sajesh Soman

Rasna New packaging by Scarecrow 2017

Rasna New packaging by Scarecrow 2017

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Voice for Victims : M-Indicator by Bates Chi & Partners

Agency : Bates Chi & Partners, Mumbai
Client : M – Indicator
Campaign : #voiceforvictims

Credits:
Chief Executive Officer : Srikanth Vs
Chief Creative Officer : Manmohan Anchan
President : Asheesh Malhotra
Executive Creative Director : Pk Anil Kumar 
Senior Creative Director: Mehul Patil 
Creative Director: Yogesh Khairnar
Art Director : Tejas Phansekar
Copy Supervisor : Rigved Sarkar
Client Services Director : Sheeba Faheim Inamdar
Account Executive : Akshaya Gangan
Production Team : Augustyanag Jadhav
Director : Sagar Palkar
Co – Director
Music: Www.bensound.com
Photographer : Vaibhav Shedge
Mindmap Communication
Retoucher : Satish Modhave
Prajakta Malvade (Print)
Srikant Waigankar (Film)

 

 

Arkia Airlines presents “The Price of Marriage” – a Valentine Special : Leo Burnett, Israel

Arkia is the only airline company in Israel offering a short (5 hours) direct flight to Zanzibar. And yet, when Israeli couples plan their exotic-romantic vacation, their first choices are Thailand or Mexico (over 12 hour flights). So how could we make Zanzibar their destination of choice and bring it closer to their top of mind?

THE ANSWER: A special Valentine’s Day offer based on YOUR marriage.

Book a romantic flight to Zanzibar on Valentine’s Day and get a discount based on the number of years you are married.

Married 1 year? 1% off!
Married 50 year? 50% off!
Well, you get it…

Watch our commercials here:

 

 


Credits:
Advertising Agency: Leo Burnett Israel
Chief Executive Officer: Adam Polachek
Executive Creative Director: Ami Alush
Copywriter: Chen Federing
Art Director: Roei Hazout
Producer: Simi Ben-Zikri
Account Director: Limor Michaeli
Account Manager: Ilana Peisakhin
Account Executive: Inna Tubin

Little Chorti : The Guardian Angel App : Memac Ogilvy, Tunisia

 

Advertising agency: Memac Ogilvy Label, Tunis, Tunisia 

With more than 1500 people dying every year, Tunisia, has the world’s highest death rate due to drivers breaking the speed limit. Oilibya a regional Petroleum Brand approcahed us to do something about this.
So we decided to put the solution in childrens hands.

The Idea:
The first ever mobile app that enables children to remotly monitor their parent’s speed when they are on the road.
The app links both, the child and the parent phones and notifies the child everytime his relative exeeds the authorized speed limitation.When the child recieves the notification, he would be able to record a voice message that can be played immediatly on his parent’s sounds system.

Playlists Controlled By Your Mood : Soundcloud by Miami Ad School

Millenials love emojis. They’re the perfect visual representation of their day. Why don’t we connect the two things they love the most, music & emojis?

Advertised brand: Soundcloud
Advert title: Music for every mood.
Site is here.
Headline and copy text: Moodcloud: Music for every mood.
Miami Ad School, Miami, USA.
Art Director: Unnati Marda
Copywriter: Lis Mery Ramirez
Mentor: Mo Osunbur
Short rationale: “Soundcloud helps you discover new artists and podcasts by intuitively recognizing the music you are in the mood for. “

 

Ford Edge Ruler by BBR Saatchi & Saatchi

To communicate Ford Edge’s ‘Park Assist’ technology and emphasize its importance, we created rulers engraved with the car’s silhouette and a centimeter away from them common objects like a tree, electric pole or fire hydrant they would most certainly reverse into were it not for the car’s advanced technology.
Client: Delek-Motors LTD
Advertising Agency: BBR Saatchi & Saatchi, Israel
Chief Executive Officer: Yossi Lubaton
Chief Creative Officer: Jonathan Lang
VP Creative Director: Eran Nir
Copywriter: Shushu E. Spanier
Art Director: Noa Navot
Group Account Head: Ben Muskal
Account Supervisor: Chen Halpern
Account Executives: Gil Gershon, Hadar Goren
VP Production & Content: Dorit Gvili
Producer: Alon Smoelof
Strategic Planning Supervisor: Lora Goichman
Planner: Roie Gortler
Creative Coordinator: Eva Hasson
Traffic Director: Ronit Doanis
Studio manager: Yaron Keinan
Photoshop: Yaniv Shahar
Photographer: Menachem Reiss
Marketing Communications Manager: Yogev Weiss

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Bisk Farm’s new Radio Ad Brings Warmth to Bengal Winter!

Not often does an FM station RJ announce during his show, “Don’t go anywhere during the break, a jingle is coming up!”

That’s exactly what has happened with Bisk Farm’s new radio jingle conceived and executed by SoS Ideas, a Kolkata-based agency. The agency managed to rope in an unlikely choice for a singer as far as advertising songs are concerned, legendary Bengali artiste Kabir Suman, who recorded a commercial after almost two decades. The jingle is for Bisk Farm’s Just Ginger Biscuits, and the words, music and above all, the voice, brought in the warmth (of ginger) straight into the homes of Bengal. The jingle is a big hit on radio, with people flooding social media with likes, shares and comments. Although not meant to be an online release, a video of it is going viral on the web.

JUST GINGER JINGLE Agency: SoS Ideas
Vocalist: Kabir Suman
Music Direction: Prabuddha Banerjee
Lyrics & Composition: Souvik Misra
Account Director: Dipanjan Bhattacharya
Brand Exec: Mayuree Dutta

 

Bisk Farm is one of the top biscuit and confectionery brands in Eastern India. With a large variety of innovative products, the biscuit brand has won over the Eastern zonal market and is gradually tightening its hold over the North-East, South and several parts of North and Central India. With several powerful competitors in the same trade, it was always important for Bisk Farm to create its own significant brand personality that the audience found endearing. Over the years, Bisk Farm has become known for its smart, witty, and often humorous print and outdoor ads. The brand believes in simple, yet interesting advertising that the audience can relate to. SoS Ideas has been behind the brand all along and has won a number of awards for their work. Here are some examples of Bisk Farm’s print ads released over the last few years. For more please visit the agency’s Facebook Page.

BiskFarm by SoS Ideas, Kolkata


Agency: SoS Ideas
Copy: Souvik Misra
Art: Soubhik Payra

 

Agency: SoS Ideas
Copy: Souvik Misra
Art: Soubhik Payra
Brand Exec: Isha Bajpai

Agency: SoS Ideas
Copy: Souvik Misra
Art: Soubhik Payra

Agency: SoS Ideas
ECD: Souvik Misra, Soubhik Payra
Sr CD: Indrayudh Mitra
CD: Sourya Deb, Siddhartha Ray
Copy: Priyanka Talukdar
Art: Sanjay Mohanta
Brand Exec: Mayuree Dutta

Agency: SoS Ideas
Copy: Souvik Misra
Art: Soubhik Payra
Brand Exec: Mayuree Dutta

Agency: SoS Ideas
ECD: Souvik Misra, Soubhik Payra
CD: Indrayudh Mitra
Copy: Indrayudh Mitra, Priyanka Talukdar
Art: Soubhik Payra
Brand Exec: Mayuree Dutta

Agency: SoS Ideas
ECD: Souvik Misra, Soubhik Payra
CD: Indrayudh Mitra
ACD: Sourya Deb
Copy: Preetha Basu, Souvik Misra
Art: Sanjay Mohanta
Brand Exec: Mayuree Dutta

Agency: SoS Ideas
ECD: Souvik Misra, Soubhik Payra
CD: Indrayudh Mitra
Copy: Priyanka Talukdar, Souvik Misra
Art: Soubhik Payra
Brand Exec: Isha Bajpai