Creative

Creatives from around the world.

Durga Pooja, Nukkad Printers by Monkey Wrench, Kolkata

Advertised Brand: Nukkad Printer (An all-solutions printing hub in India)

SYNOPSIS

Durga Puja is unarguably one of the biggest carnivals in India. But above all, it is the largest festival in Bengal marking the homecoming of the Goddess Durga.

Brief: To conceptualize and execute a digital campaign in order to promote the Kolkata Nukkad Pujo Guide- a go-to guide created by Nukkad Printer Kolkata. The purpose of the guide is to help people plan a hassle-free festive programme with regard to public transport, eateries and puja sightseeing.

Challenge: Durga Puja is a grand affair that brings the entire city of Kolkata to a standstill. Almost 5,000 marquees or ‘pandals’ occupy the streets of Kolkata and each pandal attracts around 300,000 people every day during the 5-day festive period. As a result, the city witnesses a stark dearth of parking spaces. Also, because of the massive crowd, people are often clueless when it comes to selecting from amongst the many eateries and pandals in the city.

Solution: Taking cues from the mythological and traditional elements of Durga Puja, we developed a digital campaign to drive people towards the Kolkata Nukkad Pujo Guide online.

 

Media (see available options below): Digital
Advertising Agency: Monkey Wrench Communications Pvt. Ltd., Kolkata, India
Creative Director: Ashis Mridha
Art Director: Tamal Talukdar
Copywriter: Madhura Chakravarty, Suchetana Ghosh
Illustrator: Tamal Talukdar

 

WinVision by Jaanrise Hyderabad

Advertising Agency: Jaanrise, Hyderabd, India
Creative Director: Sumann Gadde
Art Director: Bhaskar Vanam, Abhi Rathan
Copywriters: Rohit Narla, Aryak Ray
Illustrator: Bhaskar Vanam
Managing Director: Boyapati Chaitanya
Chief Strategy Officer: Ratnakar Rao
Head-Business Affairs: Meena Nimmagadda

 

mIndicator by Bates Chi And Partners

dvertising Agency: Bates Chi & Partners, Mumbai
Chief Executive Officer: Srikanth Vs
Chief Creative Officer: Manmohan Anchan
President: Asheesh Malhotra
Excutive Creative Director: Pk Anil Kumar
Senior Creative Director: Mehul Patil
Creative Director: Yogesh Khairnar
Art Director: Tejas Phansekar
Copy Supervisor: Rigved Sarkar
Client Services Director: Sheeba Faheim Inamdar
Account Executive: Akshaya Gangan
Production Team: Augustyanag Jadhav
Director: Sagar Palkar
Photographer: Vaibhav Shedge
Retoucher: Satish Modhave

Sharangdhar by Xebec Pune

Advertising Agency: Xebec Xommunications pvt. ltd, Pune, India,
Creative Director: Ashish Sadare
Art Directors: Ashish Sadare, Vijay Kumbhar
Copywriter: Saurabh Kirtane
Illustrator: Vijay Kumbhar
Photographers: Ashish Gurbani, Omkar
SaliModels: Elinor Chhris, Rohan Matale, Jaywant Sali
Additional Credits: Radhika Akolkar

Latet ‘Skip A Meal’ by BBR Saatchi and Saatchi

It’s September and the High Jewish Holiday season is here. Rosh Hashanah, Yom Kippur and Sukkoth will all be taking place in the space of just two weeks. And for those of you who have never been to Israel during the high holidays, you should know they are the ultimate ‘get-together-time’ and the ultimate cause for uniting around a table filled with goodies.

But unfortunately many Israeli families do not have the means to celebrate. They simply can’t afford the food and are forced to skip a meal. That was the exact message Latet – an Israeli organization that distributes food packages to the needy – wanted to communicate to the public. So it decided to capitalize on a unifying behavior that characterizes all internet users: ad skipping.

People who chose to skip our mouthwatering decoy pre-roll ads, were served up with the following message: “You skipped a meal out of choice but thousands of people in Israel skip it because they have no choice. Make someone’s holiday. Donate a meal”

 

Watch our case here:

 

Credits:
Agency Credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
CCO: Idan Regev
Creative: Idan Levi, Eddie Gartsman, Carmel Gilan
Production: Dorit Gvili, Bosmat Ben David
Account Supervisor: Aviv Ben Zikri
Account Manager: Matan Dadush
Strategy: Moran Nurok