Creative

Creatives from around the world.

ABP, Poojo by Bates CHI & Partners, Kolkata

Client: ABP Magazines
Agency: Bates CHI & Partners, Kolkata
Executive Vice President: Abeer Chakravaty
National Creative Director: Sagar Mahabaleshwarkar
Executive Creative Director: Suraj Vasanthan
Associate Creative Director: Kirtish Talukdar
Art Director: Subhadeep Dawn
Illustrator: Subhadeep Dawn
Copywriter: Rupamanjari Mitra
Account Director: Anirban Sarkar, Shamik Ghosh

Note: The Durga Puja special edition, Desh Pujabarshiki, from the stable of Anandabazar Patrika, contains literature penned by acclaimed Bengali authors. Riding on legacy and meaningful content it is an esteemed edition that the Bengali intelligentsia adores and waits for in anticipation. Every year the Desh Pujabarshiki campaign blends literature and Puja cues into its creative. This year the idea revolved around ink art. Ink used in fountain pen is the author’s device whereas the lotus, conch and trident are quintessentially puja elements used either in the rituals or as the weapon of goddess Durga.

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Bling Accessories by Makani Creatives

Advertising Agency: Makani Creatives pvt.ltd., Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Rahul Patel, Sachin Padave, Prasad Rao
Copywriters: Debangshu Kerr, Neha sharma
Illustrator: Nithin Rao Kumblekar
Additional credits: Yogesh Mankame

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Yatish Asthana : Interview with a Graphic Designer/Illustrator

Yatish is an Illustrator, Infographist and Graphic Designer . He has a Bachelor’s degree in Animation and Multimedia from Birla Institute Of Technology, Mesra , Ranchi . He has grown up watching all classic cartoons which inspired him to chose creative career.

Apart from Sketching and doodling , he loves spending time with friends and watching movies.
You can see his works at his portfolio site online.

Why are you an Illustrator?
I have been sketching since my schooldays. I am really happy being into a profession which has still kept the “small kid” inside me alive. I am paid for doing what i love to, and that’s the best part for me being an illustrator

Did you attend school for fine art or design?
I attended Birla Institute of Technology, Mesra, Ranchi and studied animation and multimedia.

You have a distinct style of illustration. How long did it take you to develop your style?
I keep experimenting with my art style. I think its good to experiment. You always get something new and unexpected which adds value to your style. I have been sketching since long, but last two two years have been prominent in this aspect. I am still working on betterment and refining of my style.

Were there any particular role models for you when you grew up?
My grandfather. He has always been an inspiration. Also the amazing colleagues and people whom i have worked with.

Who was the most influential personality on your career in Illustrations?
My family and friends. They have always supported me and my career choice. They have inspired and motivated me a lot. Besides them , the amazing artists whom I have interacted with on social media or personally. There is always a positive response while talking to any artist . I really appreciate them all.

What made you decide to become a freelance illustrator? When did you start freelancing? Do you illustrate for advertising?
Although there are plenty creative agencies out there, still very few offer illustrations in specific. So its big opportunity and option for illustrators to freelance. I have been working since last 3 and half years.
I have worked with Media groups like Mail Today (India Today group) and HT Media group.
I have worked on a number of projects varying from merchandising, custom artworks to commissioned sketches.

Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
Yes, illustration design is getting popular day by day. Today, more brands want their promotion/advertising to be done in form of illustrations, be it digital or traditional. It catches more attention than normal trend.
I have been working with News Media groups since last two and half years.

Was there any time when you wanted to quit Illustrations?
No. I never get bored of illustrating.

Have you considered turning your illustrations into toys?
I would love to :) It would be great to see my paper artwork turning into cool toys.

Any other Indian Illustrators who you admire?
I have grown up seeing cartoons by Mario Miranda and RK Laxman . They have inspired me a lot. I also follow artists like Dattraj Kamat, Amit Tayal, Abhishek Singh, Faisal Mohammad. I try to learn and gain most from these artists.

Do you have any favorite fellow illustrators or resources relating to your fields?
There are a number of amazing artists i follow. Pascal Campion, Kerby Rosanes, Mattias Adolfson, Chris Sanders are few of the superb artists i admire.

You have such a wide experience as a top working professional. What advice do you have for aspiring creative professionals? Would you advise them to take on Illustration as a career option? Is it paying well enough?
Practice and Patience !! Keep experimenting with your art style and most importantly ENJOY your work !
Being illustrator is amazing career choice ! It would surely pay you good if you are working hard .

Mac or PC?
I have worked both on Mac and PC, but PC is more comfortable for me.

Who would you like to take out for dinner?
Any pretty girl who would love to join. :)

What’s on your iPod?
Honestly, I don’t have any specific choice when it comes to music. I usually switch on the music at low volume and work. It adds a background and creates a peaceful environment to work.

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Nilkamal Chairs by Makani Creatives

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Rahul Patel, Prasad Rao, Sachin Padave
Copywriter: Neha Sharma
Illustrator: Sahebrao Hare
Photographer: Sandesh Jayakar
Retoucher: Rohit Sawant
Production Studio: CUTS ND FOLDS
Additional credits: Yogesh Mankam

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Aviva by Dustbin Bengaluru

Advertised brand: AVIVA
Headline and copy text (in English): You’re your makeupist.
Advertising Agency: Dustbin, Bengaluru.
Creative Directors: Vinay Saya, Siddarth Basavaraj
Art Director: Vinay Saya
Copywriter: Siddarth Basavaraj
Photographer: Deepak Vijay

Print ad for Aviva Mirror 1