Creative

Creatives from around the world.

FeviKwik by OgilvyMumbai

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Executive Creative Directors: Harshad Rajadhyaksha, Kainaz Karmakar
Art Director: Harshik Suraiya
Copywriter: Geetanjali Jaiswal
Creative Group Head: Harshik Suraiya
Business Director: Vivek Verma
Illustrator: Vishakha Modak

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Metrination by FCB Ulka

Advertising Agency: FCB ULKA, Gurgaon, India
Group Creative Director: Sanjay Sharma
Art Directors: Anil Prasad, Londhen Thupten
Copywriters: Mahim Chaudhary, Abheejit Ray
Illustrator: Anil Prasad
Additional credits: Harshit Arora, Nidhi Agrawal

 

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Anti Superstition by Independent

Advertised brand: Public Interest
Advert title(s): Stop Superstition
Client: Maharashtra Andhashraddha Nirmoolan Samiti, Pune, INDIA
Client’s Website: www.antisuperstition.org
Concept / Copywriter: Amol Mahajan
Art Director / Illustrator: Ashwin Hirwe
Additional credits: Nikhil Kukalwar

Short rationale (optional):
In India, irrational beliefs are the biggest stumbling block in the path towards a healthy society.
It’s high time we stopped believing in dubious facts and archaic dogmas.
Let’s inculcate a scientific temper and steer our minds away from superstition.
STOP SUPERSTITION. START RATIONALISATION.

 

STOP SUPERSTITION - BLACK CAT

 

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People: ‘Start Trending’ by Happy, Bangalore

PEOPLE
START TRENDING
Brief:
PEOPLE, a youth fashion brand from India, was looking to announce their spring-summer collection. Known for their trendy, fast-changing merchandize, the brand needed a campaign that a young Indian audience would relate to.
Creative Solution:
In order to appeal to PEOPLE’s audience, Bangalore-based agency Happy conceptualized #StartTrending – a campaign inspired by the one thing common to youth all over the world – social media.
The campaign explores the close relationship between fashion and social networking, urging the youth to trend online as well as offline. #StartTrending borrows key elements from social platforms to bring alive the online lifestyle of today’s digitally savvy youth.
To take the idea of #StartTrending further, Happy worked with Rocketscience Lab to produce a fun stop-motion film that captures a day in the life of every youngster.
Credits
Client: PEOPLE
Agency: Happy
Chief Executive Officer: Kartik Iyer
Chief Creative Officer: Praveen Das
Chief Operating Officer: Siddhartha Roy
Creative Director: Naren Kaushik
Art Director: Vijay Kanagamathinathan
Copywriter: Megha Ramesh
Strategy: Ravi Bhat
Account Director: Venkat Raman
Account Manager: Leena Pirgal
Production House: Rocketscience Lab
Directors: Vidya Sharma & Rajesh Thomas
Stop-Motion Photographer: Sarvesh Dami
Music: Nitin Dubey

ATSS by McCann, Mumbai

Advertising Agency: McCann, Mumbai, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Directors: Akshay Kapnadak, Rahul Mathew, Raylin Valles
Creative Directors: Anshumani Khanna, Denzil Machado
Copywriters: Anushree Chaitanya, Anshumani Khanna
Art Directors: Denzil Machado, Raylin Valles
Illustrator: Mark Gmehling

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ABP, Poojo by Bates CHI & Partners, Kolkata

Client: ABP Magazines
Agency: Bates CHI & Partners, Kolkata
Executive Vice President: Abeer Chakravaty
National Creative Director: Sagar Mahabaleshwarkar
Executive Creative Director: Suraj Vasanthan
Associate Creative Director: Kirtish Talukdar
Art Director: Subhadeep Dawn
Illustrator: Subhadeep Dawn
Copywriter: Rupamanjari Mitra
Account Director: Anirban Sarkar, Shamik Ghosh

Note: The Durga Puja special edition, Desh Pujabarshiki, from the stable of Anandabazar Patrika, contains literature penned by acclaimed Bengali authors. Riding on legacy and meaningful content it is an esteemed edition that the Bengali intelligentsia adores and waits for in anticipation. Every year the Desh Pujabarshiki campaign blends literature and Puja cues into its creative. This year the idea revolved around ink art. Ink used in fountain pen is the author’s device whereas the lotus, conch and trident are quintessentially puja elements used either in the rituals or as the weapon of goddess Durga.

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