Creative

Creatives from around the world.

IBIS HOTELS – Creatives by Rasta

Rasta is a 4-year-old Creative Lab that works with brands on how they can reach young people effectively.

Context
Ibis is a chain of hotels under the Accor Group present in 60 countries. With over 13 hotels in India, it’s the aimed at travelling young corporates. The hotel offers three distinguishing features:
Superior quality bedding
24 hour kitchens
Promise to fulfil all your needs in 15 minute

Pro Kabaddi League
Kabaddi is a high intensity contact sport, with seven players on each side The league started in 2014, with 8 teams owned by leading corporate houses representing 8 different cities in India. Currently in its 4th season with a viewership, standing at over 400 million, second only to the IPL.

The Bengal Warriors Partnership
For the duration of this Pro Kabaddi season, Ibis Hotels will play host to the Bengal Warriors and serve as their official hospitality partner.

Campaign
Ibis – Host to Travelling Warriors Both Kabbadi players and Ibis’ core TG are hardworking people during the day. Nothing exaggerates a tough day at office than playing and practicing for a Kabbadi game. Therefore, it becomes increasingly important for peak performance to take good rest. Sleep, good nutritious food and a general relaxed atmosphere are part of this preparation and IBIS as hospitality partners offer just that.

Video #1 – Akshat Vs Ibis Akshat Singh, Bengal Warriors’ brand ambassador and The Ellen Show Alumnus, is given the chance to wreck as much havoc as he can in an Ibis room. After which, Team Ibis gets 15 minutes to clean it all up and ultimately win.

 

What Does It Feel Like To Be Black In America : Miami Ad School

Wanting to respond to the recent tragedies in the news, and thinking about the fact that we, personally, will never be able to understand what it is like to be in a black individual’s shoes. But, we can open up the lines of communication.
We can start a dialog. So what better way to understand how they feel than to just ask?

We created posters that will be placed around the city that simply state, “What does it feel like to be black in America?”
It will have a blank area for people to add their response and then a hashtag #inoneword and #blackinamerica to allow it to be shared through social media such as twitter, Instagram, and Facebook site that will be created solely for this.

Our goal is to generate a response and allow people to begin to heal and communicate with one another…in one word.

Advertising Agency: Miami Ad School
website: https://www.behance.net/laurensandersdesign
Art Director: Lauren Kimrey-Sanders
Copywriter: Lauren Kimrey-Sanders/Kaitlyn Clark

In One Word : On Instagram

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Junglee Rummy by JWT Hyderabad

Junglee Rummy, the online gaming portal, launched its very first television ad for all its rummy enthusiasts.

Rummy is a popular skill-based card game in India that people play regularly in social circuits. Unlike other card games, Rummy requires a blend of mathematical skills and distinct memorizing capacity. Said that, the ad campaign conceptualised and crafted by J Walter Thompson Hyderabad; highlight the changing times and the aspiration quotient across age group to elevate oneself to the digital universe.

Capturing the strategic insight of the portal, the campaign highlights the convenience and liberty to play the game anytime, anywhere without any distraction; featuring the brand ambassadors – Actor Prakash Raj and Actor Rana Daggubati.

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Splash Brand Identity by Anoop V Chalil

Anoop.V.Chalil, an independent Brand Identity Specialist and Design Expert has more than 10 years experience in reputed brand Identity firms and medium sized advertising agencies. He worked for more than 4 years with Ray + Keshavan | The Brand Union, one of the best branding studio in India. At Ray + Keshavan, he designed the brand Identity for NCC (Nagarjuna Construction Company Ltd), Ashoka University and Symega and has involved in many big projects like L&T, Jindal, Mantri, Gayatri Developers, Hero Cycles, Danone and Sterling Developers. Before Ray + Keshavan he worked with Idiom Design & Consulting Ltd. in Bangalore and many other medium sized advertising agencies. ANOOP V CHALIL is a graduate in Applied Arts from college of fine arts Thiruvananthapuram.

As a much in demand branding and Packaging specialist, Anoop marries logical thinking with aesthetics to create designs that are conceptually robust. He has leveraged his well honed skills in painting and drawing and his understanding of typography to hand-craft typefaces that are truly unique and one of a kind. Anoop’s understanding of print, packaging and media is truly commendable.

After leaving Ray+Keshavan Anoop worked independently with many Indian and International clients like SuperHelse Norway, VMX Creative Studio Dubai, Wayanad Club Pvt Ltd, Wayanad Tourism Organization, I Point Consulting Ltd India.

RECOGNITIONS

His works have been published in many international books like Hightone Book’s Big packaging, Choice Gallery’s Package 3. Many design blogs too have featured his works.

One of the best packaging online portfolio sites www.thedieline.com even selected his work
as one among world’s top 100 of 2013.

His work can be found here.

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Adidas by DDB Mudra Delhi

Advertising Agency: DDB Mudra, Delhi, India
Chief Creative Officer: Sonal Dabral
Creative Head: Sambit Mohanty
Creative Director: Subhashish Dutta
Art Directors: Suketu Gohel, Prem Alayil, Srikant Behera
Copywriters: Dushyant Singh, Tripti Surana, Sambit Mohanty, Vishnu Srivatsav, Vijay Joseph
Illustrator: TwinBrains
Photographer: Tarun Khiwal

adidas02

 

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The Connecting the Dots website by Athena Infonomics

Athena Infonomics recently did a project on Climate Change called Connecting the Dots commissioned to us by British High Commission.

In-House design team of Athena Infonomics created the branding & website for the project. ConnectingTheDots is a unique website based in India providing climate data in an interactive & infographic manner.

Below is a shot media brief on the same.

The Connecting the Dots website was launched in the Andhra Pradesh Legislative Assembly by the Honourable Speaker, Dr. Kodela Siva Prasada Rao on Monday, 28 th March, 2016. The website is a one-of- a-kind platform that aims to equip MLAs in Andhra Pradesh to take environmentally sensitive decisions based on key climatic and socio-economic information collected from their respective districts. It further identifies potential climate financing opportunities that can be accessed in order to fund project ideas. It also includes an interactive platform that can be used by the public to connect with the climate champion MLAs.

 

Website Design: Athena Infonomics In-House Design
Website Development: Vdesign Technologies
Data: Athena Infonomics Research.

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@TravelBot by BBR Saatchi : Innovation in Digital

So you decided last night you’re going to the Cannes Advertising Festival after all but didn’t get a chance to book your hotel.
No problem! All you gotta do is message @TraveloBot on Facebook and he’ll do the rest for you.

Launched at the Cannes Advertising Festival, with a billboard strategically placed at the entrance to the Palais, TravelorBot is the first hotel booking bot of its kind. A user friendly and highly intuitive bot it allows travellers to seamlessly and rapidly find and book a hotel using the Facebook messenger app.
All travellers need do is enter the name @TravelorBot in the messenger window and say “Hi” to start the process. From there the bot will guide them through the search and ordering process using a series of simple questions.

With the rise of the spontaneous traveller, increasing app fatigue and the growing number of people using messaging as their platform of choice, a hotel booking bot seemed to make perfect sense for the Travelor hotel booking website.

To get started type @TravelorBot in your Facebook messenger

Agency: BBR Saatchi & Saatchi
C.E.O: Yossi Lubaton
Chief Technology Officer: Roy Zoaretz
Executive Creative Director: Jonathan Lang
Copywriter: Ronny Azulay
Art-Director: Yuval Zuckerman