Dec 06
Swimming lessons of ultimate depth.
Advertising Agency: Interpub, Bangalore, India
Creative Directors: Sujit Soman / Santosh Kone
Art Director: Santosh Kone
Copywriter: Sujit Soman
Dec 04
Advertising Agency: Ogilvy & Mather, Gurgaon, India
Creative Directors: Gaurav Nautiyal, Jossy Raphel
Art Director: Kanika Sethi
Copywriter: Richa Jain
Photographer: Vikas Dutt
Dec 02
I was recently headhunted to join Grey Advertising in Singapore. I’ll be Associate Creative Director for the Panadol global account for GSK. Including other brands (Lucozade/Horlicks) for the Asia Pacific region. I just left Leo Burnet Dubai two weeks ago, and currently in London on a break between jobs.
Why are you into Advertising?
Actually fell into it by accident. Was half way through my Chemistry degree at UMIST University in Manchester when I found out about it. Fell in love with the idea of ideas, enrolled for the BA (Hons) Advertising & Marketing Comms course at the Watford campus of University of Hertfordshire, and never looked back.
Nov 29
BRIEF - Once Again is a Bangalore-based NGO that follows a unique model where it accepts donations only in the form of old items, not money.
It collects items people don’t use anymore, sells them at a minimal price to the underprivileged and uses this money for the empowerment of their community –
supporting a crèche for their children, providing vocational training to women and computer training to young adults.
The brief was to make the NGO recognizable and maximize donations to support its activities. The challenge was to accomplish this with no budgets in hand.
STRATEGY - We noticed that the youth were passionate about making a difference to their surroundings, but saw charity as a boring, guilt-driven moral obligation.
We used Facebook – a place where they hang out everyday – to involve them in this cause, by making the act of donating fun and engaging.
CREATIVE EXECUTION - We created The Tagging Drive, an online donation drive on Facebook. We started with a team of Facebook volunteers, who revisited their friends’ old pictures
and tagged ‘Once Again’ to things worth donating – shoes, toys, clothes, furniture, books, etc. When the friend received the notification of the tagged picture,
curiosity prompted them to click on it. It led them to the Once Again Facebook page where they read the message, “You’ve been tagged to remind you that someone,
somewhere needs your old stuff more than you. Please donate.” The page also invited them to become Facebook volunteers and spread the word by tagging their friends.
THE RESULTS – The tags created curiosity and thousands were directed to the Once Again page. The campaign went viral with friends tagging friends.
It gained visibility on social media, received prominent coverage in leading media publications and went on to become Bangalore’s biggest tagging drive.
In a matter of a few months, thousands of pictures were tagged and several donation drives initiated. Once Again collected over ten thousand items for sale
at their thrift shop, giving the underprivileged an access to goods they couldn’t afford otherwise. The monies generated from the sale of these goods increased by 462%,
which is being recycled to support its activities. And it all started with a tag.
www.facebook.com/onceagainbangalore
Credits
Client: Once Again, Bangalore.
Headline: “BANGALORE’S BIGGEST TAGGING DRIVE”
Agency: Ogilvy & Mather, Bangalore.
President: Poran Malani
Senior Vice President: Vikram Menon
Executive Creative Director: Ajanta Barker
Creative Director: Anoop Sathyanand
Associate Creative Director / Art Director: Siju RS
Copywriters: Bhumika Udernani, Dipika Aranha
Planners: Venkataraghavan Srinivasan, Manasi Trivedi
Production: Foxfilms.in
Additional Credits: Yousef Anani, Rishad Melethil, Junaid Rahman, Rahul Antony, Prem Madhu
Nov 29
Advertising Agency: Nikotin, Pune, India
Creative Director / Copywriter: Nitin Adake
Art Directors: Nitin Adake, Nikhil Kukalwar
Illustrators: Nitin Adake, Hrishikesh Deshpande
Photographer: Vijay Powar
Additional credits: Amol Gite
Nov 27
Advertising Agency: Leo Burnett, Mumbai, India
Chief Creative Officers: Kv Sridhar, Nitesh Tiwari
Executive Creative Director: Ashwiny Iyer Tiwari
Copywriters: Nitesh Tiwari, Ashwiny Iyer Tiwari, Nikhil Mehrohtra, Neeraj Singh
Art Directors: Ashwiny Iyer Tiwari, Deepti Gera
Photographer: Parag Savla
Account Supervisor: Sharan Sabhachandani
Nov 22
Advertised brand: Public Interest
Advert title: Child Marriage
Advertising Agency: Nikotin Pune India
Creative Director: Nitin Adake
Art Director: Nitin Adake, Nikhil Kukalwar
Copywriter: Nitin Adak
Additional credits: Vijay Powar
Nov 22
Advertising Agency: Rubecon, Chennai, India
Creative Directors: Alexander Zachariah, Meera Zachariah
Art Director: Diya Pallikal
Copywriter: Sajan Prathap Singh
Illustrator: Samuel Rajapandian Sam
Photographer: Kunal Daswani
Nov 06
Advertising Agency: R K Swamy BBDO, Chennai, India
Executive Creative Director: Navneet Virk
Creative Director: Navneet Virk
Art Director: Sundararaman J
Associate CD / Art Director: Balakumar
Associate CD / Copywriter: Arun R Kumarasamy
Account Director: Sunil Ranjan Pathak
Illustrator: Raj Selvan
Nov 01
Advertising Agency: TapRoot, Mumbai, India
Chief Creative Officers: Santosh Padhi, Agnello Dias
Executive Creative Directors: Santosh Padhi, Agnello Dias
Creative Directors: Santosh Padhi, Agnello Dias
Copywriters: Santosh Padhi, Neeraj Kanitkar
Art Directors: Santosh Padhi, Viraj Nandivadekar
Typographer: Viraj Nandivadekar
Head of Marketing: Deepika Warrier
Brand Manager: Sushant Dayal
