Creative

Creatives from around the world.

Bling Accessories by Makani Creatives

Advertising Agency: Makani Creatives pvt.ltd., Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Rahul Patel, Sachin Padave, Prasad Rao
Copywriters: Debangshu Kerr, Neha sharma
Illustrator: Nithin Rao Kumblekar
Additional credits: Yogesh Mankame

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Yatish Asthana : Interview with a Graphic Designer/Illustrator

Yatish is an Illustrator, Infographist and Graphic Designer . He has a Bachelor’s degree in Animation and Multimedia from Birla Institute Of Technology, Mesra , Ranchi . He has grown up watching all classic cartoons which inspired him to chose creative career.

Apart from Sketching and doodling , he loves spending time with friends and watching movies.
You can see his works at his portfolio site online.

Why are you an Illustrator?
I have been sketching since my schooldays. I am really happy being into a profession which has still kept the “small kid” inside me alive. I am paid for doing what i love to, and that’s the best part for me being an illustrator

Did you attend school for fine art or design?
I attended Birla Institute of Technology, Mesra, Ranchi and studied animation and multimedia.

You have a distinct style of illustration. How long did it take you to develop your style?
I keep experimenting with my art style. I think its good to experiment. You always get something new and unexpected which adds value to your style. I have been sketching since long, but last two two years have been prominent in this aspect. I am still working on betterment and refining of my style.

Were there any particular role models for you when you grew up?
My grandfather. He has always been an inspiration. Also the amazing colleagues and people whom i have worked with.

Who was the most influential personality on your career in Illustrations?
My family and friends. They have always supported me and my career choice. They have inspired and motivated me a lot. Besides them , the amazing artists whom I have interacted with on social media or personally. There is always a positive response while talking to any artist . I really appreciate them all.

What made you decide to become a freelance illustrator? When did you start freelancing? Do you illustrate for advertising?
Although there are plenty creative agencies out there, still very few offer illustrations in specific. So its big opportunity and option for illustrators to freelance. I have been working since last 3 and half years.
I have worked with Media groups like Mail Today (India Today group) and HT Media group.
I have worked on a number of projects varying from merchandising, custom artworks to commissioned sketches.

Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
Yes, illustration design is getting popular day by day. Today, more brands want their promotion/advertising to be done in form of illustrations, be it digital or traditional. It catches more attention than normal trend.
I have been working with News Media groups since last two and half years.

Was there any time when you wanted to quit Illustrations?
No. I never get bored of illustrating.

Have you considered turning your illustrations into toys?
I would love to :) It would be great to see my paper artwork turning into cool toys.

Any other Indian Illustrators who you admire?
I have grown up seeing cartoons by Mario Miranda and RK Laxman . They have inspired me a lot. I also follow artists like Dattraj Kamat, Amit Tayal, Abhishek Singh, Faisal Mohammad. I try to learn and gain most from these artists.

Do you have any favorite fellow illustrators or resources relating to your fields?
There are a number of amazing artists i follow. Pascal Campion, Kerby Rosanes, Mattias Adolfson, Chris Sanders are few of the superb artists i admire.

You have such a wide experience as a top working professional. What advice do you have for aspiring creative professionals? Would you advise them to take on Illustration as a career option? Is it paying well enough?
Practice and Patience !! Keep experimenting with your art style and most importantly ENJOY your work !
Being illustrator is amazing career choice ! It would surely pay you good if you are working hard .

Mac or PC?
I have worked both on Mac and PC, but PC is more comfortable for me.

Who would you like to take out for dinner?
Any pretty girl who would love to join. :)

What’s on your iPod?
Honestly, I don’t have any specific choice when it comes to music. I usually switch on the music at low volume and work. It adds a background and creates a peaceful environment to work.

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Nilkamal Chairs by Makani Creatives

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Rahul Patel, Prasad Rao, Sachin Padave
Copywriter: Neha Sharma
Illustrator: Sahebrao Hare
Photographer: Sandesh Jayakar
Retoucher: Rohit Sawant
Production Studio: CUTS ND FOLDS
Additional credits: Yogesh Mankam

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Aviva by Dustbin Bengaluru

Advertised brand: AVIVA
Headline and copy text (in English): You’re your makeupist.
Advertising Agency: Dustbin, Bengaluru.
Creative Directors: Vinay Saya, Siddarth Basavaraj
Art Director: Vinay Saya
Copywriter: Siddarth Basavaraj
Photographer: Deepak Vijay

Print ad for Aviva Mirror 1

Sheel Damani : Interview With a Graphic Designer

Sheel Damani is a communication design consultant.

She loves telling stories. And tell them very fast. At work, she comes wearing a long chain of ‘Whys’ — her favourite pass time is to tell people how design can change the world. Not with Helvetica but with the overused jargon ‘design thinking’ which is another fancy term for thinking in context. She loves editing more than writing. Evidently, OCD to clean/align is one of her natural traits.

Why are you a Graphic Designer?
Because I wanted to be a designer. Graphic design just happened to be the discipline that I started with.

Did you attend school for fine art or design?
Yes. I have a Bachelor in Design (Fashion Communication) from National Institute of Fashion Technology, New Delhi.

You have a distinct style of Design. How long did it take you to develop your style?
I don’t intend to have a distinct style. Its bad if I have one. Design is not meant to communicate about a designer. It is meant for the users. It should be in their style.

Were there any particular role models for you when you grew up?
My role models were always people around me. My family and teachers. I always wanted to be like my (elder) sister. I copied her all the time.

Who was the most influential personality on your career in graphic design?
Just one name is insufficient. Words by Michael Wolff have lasted with me since Design yatra 2010. His approach to design, detail and human perceptions add a lot of perspective to a designer’s work. There are two people who made my work more exciting along the way. One used to be my creative head in Goa, Anurashi Shetty. She introduced me to the art and importance of writing. The second one is my current team’s head from New Delhi, Abhishek Rai (@Abhishek_Rai). He has introduced me to design as a discipline like no other. Designing for a user and talking about it are two different things. It is now that I have learnt to design for a user. Long way to go still.

When did you start freelancing?
I started freelancing in 2012 from Ahmedabad.

Was there any time when you wanted to quit graphic design?
Yes. When I had just started working. I always felt I am not good enough. Slowly, I realised the only way out was practicing more. Working on several projects and identifying where I fit in best to help people.

Are many advertising agencies hiring graphic designers? Do you work more with agencies or publishers?
I work with startups and SMEs. My strengths along with visual aesthetics are analysis and writing. I work on projects related to branding, info graphics, communication strategy and marketing for businesses. Currently learning a lot in the field of digital marketing. The team I work with from Delhi has launched a tool for brand managers — www.buildyourcommunity.co

Do you have clients who give you steady work or do you advertise for new clients often?
Fortunately, there has been no time to advertise for new clients. I have to share availability and follow up in most cases to get projects. I have been working with Shack Co. from New Delhi and their tool BuildYourCommunity for nearly two years. They have a fantastic way of working remotely.

Any other Indian graphic designers who you admire?
There are plenty. Orijit Sen, Nina Paley, Amardeep Bahl (Museum design), Kriti Monga, Broti Bhattacharya, Satwik Gade and most of my friends.

What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
Most of the kids who ask me about design are attracted to some ‘cool’ factor associated with it. As all the people in this world say, it is a lot of hard work — I would say the same. But it’s the kind that gives you great joy. Now, I know why its a cliched. Yes, it is a good career option. Graphic designers are good storytellers and the world needs them :)

Do you think Clients are opening up to keeping aside a decent respectable budget for design work? Do you think clients are understanding that they need to invest in Design as a communication tool and also to cut the clutter, and that good design comes at a price?
Largely, yes. Startups definitely see value in it. ‘Good design is good business’ — an IBM belief, shared by many more companies now. Thank God ;)

Mac or PC?
Mac. Always.

Who would you like to take out for dinner?
Tough question :)

What’s on your iPod?
Khichdi of bollywood, soft rock, coke studio, devotional and instrumental. I am not kidding.

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