Advertised brand: public_interest
Advertising Agency: nikotin Pune India
Art Director: Nikhil Kukalwar
Copywriter: Saurabh Kirtane
Photographer: Ashwin Hirwe
Additional credits: Amey Pendse

Elections in India, one of the world’s biggest democracies, often suffer from malpractices such as politicians buying votes from the needy masses for a few hundred rupees per vote.  Democracy of Truth, an initiative by nikotin, aims to create awareness during the coming elections about this detrimental practice that eventually leads to the appointment  of corrupt people in positions of great power, despite a severe lack of credentials.