Creative

Creatives from around the world.

Arkia Airlines presents “The Price of Marriage” – a Valentine Special : Leo Burnett, Israel

Arkia is the only airline company in Israel offering a short (5 hours) direct flight to Zanzibar. And yet, when Israeli couples plan their exotic-romantic vacation, their first choices are Thailand or Mexico (over 12 hour flights). So how could we make Zanzibar their destination of choice and bring it closer to their top of mind?

THE ANSWER: A special Valentine’s Day offer based on YOUR marriage.

Book a romantic flight to Zanzibar on Valentine’s Day and get a discount based on the number of years you are married.

Married 1 year? 1% off!
Married 50 year? 50% off!
Well, you get it…

Watch our commercials here:

 

 


Credits:
Advertising Agency: Leo Burnett Israel
Chief Executive Officer: Adam Polachek
Executive Creative Director: Ami Alush
Copywriter: Chen Federing
Art Director: Roei Hazout
Producer: Simi Ben-Zikri
Account Director: Limor Michaeli
Account Manager: Ilana Peisakhin
Account Executive: Inna Tubin

Little Chorti : The Guardian Angel App : Memac Ogilvy, Tunisia

 

Advertising agency: Memac Ogilvy Label, Tunis, Tunisia 

With more than 1500 people dying every year, Tunisia, has the world’s highest death rate due to drivers breaking the speed limit. Oilibya a regional Petroleum Brand approcahed us to do something about this.
So we decided to put the solution in childrens hands.

The Idea:
The first ever mobile app that enables children to remotly monitor their parent’s speed when they are on the road.
The app links both, the child and the parent phones and notifies the child everytime his relative exeeds the authorized speed limitation.When the child recieves the notification, he would be able to record a voice message that can be played immediatly on his parent’s sounds system.

Playlists Controlled By Your Mood : Soundcloud by Miami Ad School

Millenials love emojis. They’re the perfect visual representation of their day. Why don’t we connect the two things they love the most, music & emojis?

Advertised brand: Soundcloud
Advert title: Music for every mood.
Site is here.
Headline and copy text: Moodcloud: Music for every mood.
Miami Ad School, Miami, USA.
Art Director: Unnati Marda
Copywriter: Lis Mery Ramirez
Mentor: Mo Osunbur
Short rationale: “Soundcloud helps you discover new artists and podcasts by intuitively recognizing the music you are in the mood for. “

 

Ford Edge Ruler by BBR Saatchi & Saatchi

To communicate Ford Edge’s ‘Park Assist’ technology and emphasize its importance, we created rulers engraved with the car’s silhouette and a centimeter away from them common objects like a tree, electric pole or fire hydrant they would most certainly reverse into were it not for the car’s advanced technology.
Client: Delek-Motors LTD
Advertising Agency: BBR Saatchi & Saatchi, Israel
Chief Executive Officer: Yossi Lubaton
Chief Creative Officer: Jonathan Lang
VP Creative Director: Eran Nir
Copywriter: Shushu E. Spanier
Art Director: Noa Navot
Group Account Head: Ben Muskal
Account Supervisor: Chen Halpern
Account Executives: Gil Gershon, Hadar Goren
VP Production & Content: Dorit Gvili
Producer: Alon Smoelof
Strategic Planning Supervisor: Lora Goichman
Planner: Roie Gortler
Creative Coordinator: Eva Hasson
Traffic Director: Ronit Doanis
Studio manager: Yaron Keinan
Photoshop: Yaniv Shahar
Photographer: Menachem Reiss
Marketing Communications Manager: Yogev Weiss

(more…)

Bisk Farm’s new Radio Ad Brings Warmth to Bengal Winter!

Not often does an FM station RJ announce during his show, “Don’t go anywhere during the break, a jingle is coming up!”

That’s exactly what has happened with Bisk Farm’s new radio jingle conceived and executed by SoS Ideas, a Kolkata-based agency. The agency managed to rope in an unlikely choice for a singer as far as advertising songs are concerned, legendary Bengali artiste Kabir Suman, who recorded a commercial after almost two decades. The jingle is for Bisk Farm’s Just Ginger Biscuits, and the words, music and above all, the voice, brought in the warmth (of ginger) straight into the homes of Bengal. The jingle is a big hit on radio, with people flooding social media with likes, shares and comments. Although not meant to be an online release, a video of it is going viral on the web.

JUST GINGER JINGLE Agency: SoS Ideas
Vocalist: Kabir Suman
Music Direction: Prabuddha Banerjee
Lyrics & Composition: Souvik Misra
Account Director: Dipanjan Bhattacharya
Brand Exec: Mayuree Dutta

 

Bisk Farm is one of the top biscuit and confectionery brands in Eastern India. With a large variety of innovative products, the biscuit brand has won over the Eastern zonal market and is gradually tightening its hold over the North-East, South and several parts of North and Central India. With several powerful competitors in the same trade, it was always important for Bisk Farm to create its own significant brand personality that the audience found endearing. Over the years, Bisk Farm has become known for its smart, witty, and often humorous print and outdoor ads. The brand believes in simple, yet interesting advertising that the audience can relate to. SoS Ideas has been behind the brand all along and has won a number of awards for their work. Here are some examples of Bisk Farm’s print ads released over the last few years. For more please visit the agency’s Facebook Page.

BiskFarm by SoS Ideas, Kolkata


Agency: SoS Ideas
Copy: Souvik Misra
Art: Soubhik Payra

 

Agency: SoS Ideas
Copy: Souvik Misra
Art: Soubhik Payra
Brand Exec: Isha Bajpai

Agency: SoS Ideas
Copy: Souvik Misra
Art: Soubhik Payra

Agency: SoS Ideas
ECD: Souvik Misra, Soubhik Payra
Sr CD: Indrayudh Mitra
CD: Sourya Deb, Siddhartha Ray
Copy: Priyanka Talukdar
Art: Sanjay Mohanta
Brand Exec: Mayuree Dutta

Agency: SoS Ideas
Copy: Souvik Misra
Art: Soubhik Payra
Brand Exec: Mayuree Dutta

Agency: SoS Ideas
ECD: Souvik Misra, Soubhik Payra
CD: Indrayudh Mitra
Copy: Indrayudh Mitra, Priyanka Talukdar
Art: Soubhik Payra
Brand Exec: Mayuree Dutta

Agency: SoS Ideas
ECD: Souvik Misra, Soubhik Payra
CD: Indrayudh Mitra
ACD: Sourya Deb
Copy: Preetha Basu, Souvik Misra
Art: Sanjay Mohanta
Brand Exec: Mayuree Dutta

Agency: SoS Ideas
ECD: Souvik Misra, Soubhik Payra
CD: Indrayudh Mitra
Copy: Priyanka Talukdar, Souvik Misra
Art: Soubhik Payra
Brand Exec: Isha Bajpai

 

 

 

Come Quick : Life by BBR Saatchi & Saatchi

Many of you have probably been there. Trying to make a baby that is.
Well if so, you’re probably familiar with the “drop-everything-you-are-doing-and-come-quick” text message scenario.
which if you are using Life’s new Ovulation Prediction Kit by life, would probably look a lot like this.

Chief Creative Officer: Jonathan Lang
Creative Director: Idan Levy
Art Director: Itamar Paradny
Copywriters: Kobi Cohen, Eddie Gartsman
Photographer & Photoshop: Yaniv Shachar
VP Client Services: Ben Muskal
Account Supervisor: Noa Sharf
Account Executive: Gili Peer
Creative Coordinator: Eva Hasson
Traffic Director: Ronit Doanis

 

Gadget Love by Animal, Delhi

Gadget Love is a conversation around people’s love for gadgets. Using terminology specific to the world of electronics and the digital world, we came up with creatives that visualise these remarks by putting meaning behind them.

 

Advertising Agency: Animal, New Delhi, India
Creative Directors: Kunel Gaur, Sharon Borgoyary
Art Directors: Sharon Borgoyary, Rajiv Ranjan
Copywriters: Abhinav Raj, Antra Bannerji
Illustrator: Pawas Aakrsh

(more…)

UPS by Miami Ad School

Advertised brand: UPS
Advert title(s): Worldwide Troops
Headline and copy text (in English): Worldwide Troops
Advertising Agency: Miami Ad School
Art Director: Joao Magalhaes
Art Director: Arthur Amiune
Copywriter: Evelyne Wyss

UPS is known to be one of the most reliable shipping companies who deliver worldwide in over 220 countries.
We wanted to exaggerate that point by placing flag badges on their uniform resembling the ones soldiers earn when they return from a foreign country. This way we want to communicate that UPS is so international, that abroad doesn’t seem so broad anymore.

Glamour World Ayurvedic by SoS Ideas, Kolkata

Kolkata based agency SoS created an episodic idea for its client Glamour World Ayurvedic where every day one single episode was uploaded and after a week, all the episodes brought out a compelling story highlighting the product benefit.

Executive Creative Directors: Souvik Misra, Soubhik Payra
Creative Director: Sourya Deb
Copywriter: Sourya Deb, Koushik Jana
Art Director: Koushik Jana
Illustrator: Harsho Mohan Chattoraj

The project FaceBook page is here.