Creatives from around the world.

Kruti Saraiya : Typography And Design

Kruti Saraiya is a graphic designer/ typographer based in Mumbai. The focus of her practice has been to allow for a contemporary Indian design narrative to emerge to fill the gap between mtv kitsch and traditional Indian crafts.

As a typographer, she sees her role in infusing context into letters and bringing the written word alive. Her strengths lie in working with scripts of Indian languages to create an equal space for them alongside English in urban India. Her commercial and experimental work celebrates the Indian aesthetic in a fusion of east and west. ‘The key’, she says, ‘is to change our mindset from an either-or to an AND.’

Besides this her portfolio includes branding, packaging, editorial and web design across verticals. She has been a speaker at the Indian Design Forum – IDF 2013 and a part of the core team to set up Design Museum Dharavi (2016). Her work has also been published in International design magazines like Creative Review (UK) & Visible Language (USA). She has exhibited in a group show ‘Pushpa Patha: The Flower Trail’ in gallery BMB, Mumbai.

She graduated from the London School of Printing. She has worked with Rabia Gupta Designs, Mumbai and taught at Srishti School of Art, Design and Technology, Bengaluru for several years.

She currently has an independent practice and teaches in the Visual Communication Department at the Indian School of Design and Innovation (ISDI) and Ecole Intuit.

Why are you a Graphic Designer?
I actually identify more with being called a typographer – I love words. I’m super excited by words of all languages – what they mean, how they sound and especially how they look.It is an immensely satisfying feeling waking up each day and infusing context in to the words.

Wow Captures the true essence of childhood in the launch of Hansaplast Junior

What is Hansaplast?
Hansaplast is a healthcare brand of Beiersdorf, one of the leading skincare companies worldwide, situated in Hamburg, Germany. For more than 125 years, Beiersdorf, has gained experience and competence in wound care, more recently in the field of activity support and treatment of muscular pain as well, striving to improve wound healing and care for your skin ever since.

What is Wow Design?
WOW Design is a specialized strategic brand design company. In a span of 6 and half years, it has grown from a team of 3 members to a team of 40 members. The company focuses on its core services of Branding- Brand Strategy & Visual Brand Identity, Packaging Design, Retail Communication and Space Design.
WOW Design’s philosophy is to give solutions that are thoughtfully fresh.
We at WOW practice strategic methodology, which ensures that the solutions we give, add manifold value to the Brand image and ultimately meet the marketing objectives. This approach has enabled us to grow healthily with its service offerings in various sectors, FMCG being one of the key sectors of operation. In last six years, WOW Design has successfully partnered with a number of FMCG majors as Clients: ITC, AMUL, JK Helen Curtis, Cavin Kare, Biersdorf, BERGER Paints, PIRAMAL, Abbot , DABUR , PARLE , JYOTI Laboratories  etc.  The list of clients we have worked with is more than 60 and the number of brands we have imparted our WOW touch are over 100.
WOW design has been successful in implementing effective brand strategies in the NON – FMCG sectors in as well and has robust plans to extend its expertise into tapping the same in the coming years. Automotive, Education being the key focus areas. Having just crossed over couple of year from being a startup brand Company,
We understand how the startup environment growth is elemental in boosting the nation’s economy. We also understand that Branding plays significant role for startups. Hence WOW Design has planned to play a significant role in the startup eco-system, to partner with the startups in planning and implementing effective Branding Strategies.

Travel Sketches Calendar 2013 by Doo Creative

Poster campaign developed to promote the limited-edition Travel Sketches Calendar 2013, as there was a huge buzz, speculation, rumours about the Mayan Calendar ending in 2012.

Advertising Agency: Doo Creative
Art Director: T V Prasad
Copywriter: Viswaprasad Raju
Illustrator: Viswaprasad Raju

Poster 2



Deval Maniar : Graphic Designer

Deval Maniar was born in Gujarat. He has a Bachelors of Commerce and Diploma in Visual Communication from Srishti School of Design, Art & Technology. He grew up in a small city called Bhavnagar, and design was an alien word for him and his family. He heard the term design when he first moved to Ahmedabad. Later decided to join Srishti. Now he has worked on diverse projects from Branding, Publication Design, Illustrations, UI Design, & Packaging. He personally likes to experiment with type and wants to explore this area of design.

Why are you a Graphic Designer
For me, Graphic design is not just design for me it is visual art combining both traditional and contemporary styles. I like my work should tell a story of some kind.

Did you attend school for fine art or design?
I attended school to learn visual communication.


Arushi Sethi a.k.a feed your head : Graphic Designer, Artist

Arushi a.k.a feed your head is a passionate thinker and an artist with a psychedelic adventure in her head. A design professional by practice, she is among the fresh eccentric talent our country is brewing today. An observer of people and the stranger with a muted inquiry, Sethi shares with all the dark side of her imagination through her diverse body of work. Mad is a fair word to describe her “if nothing, what you say would be drawn !”
Why are you a Graphic Designer?
I like to communicate visually and aurally. I craft perception and experiences. It could happen in the form of a brand or a conversation, a sketch or an interface. irrespective of the medium, I am not only a graphic designer but also an illustrator, a user interface designer, a home chef and a trooper. I like to swim in the ocean and eat the fish that comes from it .

Did you attend school for fine art or design?
“A school of art design and technology” we call it! OH SRISHTI! Also i am 2/3 rd major in psychology!

Swachh Bharat by Happy Creative Services


Bangalore based integrated creative agency, Happy creative services, contributes two design projects to the Team Swachh initiative: Brand Logo and Identity; and the creation of a play-based school kit called the Team Swachh Action Kit. Happy won these design mandates after a massive multi-agency pitch held in Delhi by WASH United, a Berlin based non-profit organization, and UNICEF India, who have jointly initiated Team Swachh.

In support of the Government of India’s Swachh Bharat Mission, Team Swachh seeks to spark a social movement for sanitation and toilet use. This movement plans to cut across urban and rural population, class, gender, age, region and religion to help make India a clean nation, where everyone uses a toilet. To achieve that, Team Swachh taps into what Indians unanimously love: Cricket. And Sachin Tendulkar is the captain of this team. Team Swachh aims to move people from apathy to concern and taking action. By joining the movement, people become team members and will be given options, online and offline, to become active agents for change.

For the logo, the insight was that toilets alone won’t change India. People wanting to use toilets will. Hence, the logo merges the universal sign of good with the icon of an Indian toilet. The message: toilets are fantastic! The composition also brings out a keen eye for cleanliness. This logo was launched on 18th January 2016, with ICC and Sachin Tendulkar. And the Team Swachh initiative will be officially launched at the ICC T20 World Cup 2016.

The second design project – The Team Swachh Action Kit — is designed specifically for schools. It is based on the principles of play-based learning and rule-based habit formation. It uses thoroughly thought out, tested games and activities, interspersed with discussions. The team at Happy, WASH United and UNICEF India have collaborated to ensure that the activities in the kit create a joyful and exciting experience, while at the same time driving life-saving behavioural change. The kit is created in English, Hindi and Bengali. And it will be adapted in other official regional languages to reach schools across India.

Praveen Das, Co-Founder and Chief Creative Officer, Happy Creative Services, says, “Happy since inception has always been keen on communication for good. Team Swachh gives us an excellent opportunity not only in terms of doing good work but also working towards a bigger goal of educating the country on clean toilets and making India a young, healthy and vibrant nation.”

Kartik Iyer, Co-Founder and Chief Executive Officer, Happy Creative Services, adds, “We have always believed in work that makes a difference. It is a matter of great pride to be collaborating with WASH United and UNICEF. The cause, which is very basic, is something that our country needs to wake up to while we race into the next decade. We strongly believe in the solutions we have created for the movement. We look forward to a considerable impact by 2019.”

Sören Bruhn, Chief Creative Officer, WASH United says, “We have thoroughly enjoyed working with Happy from day one. The Happy team very much bought into the goal of Team Swachh to create transformative social change across India and went above and beyond to deliver outstanding quality. We look very much forward to teaming up again on other projects.”

The website is already live, where people can become part of Team Swachh

Sachin with Kids