Creative

Creatives from around the world.

Road Safety by Adfactors

The idea is to showcase the danger of texting while driving in today’s social networking milieu, which is impacting the way we forget the basic rules in life.

Advertising Agency: Adfactors, India
Creative Directors: Rajnish Tripathi, Shashank Gupta
Art Director: Rajnish Tripathi
Copywriter: Kaushik Bhattacharya
Additional Credits: Pawan Bhatt, Shonit Gupta

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Majja by NH1

Overview: 
Majja is a quick service restaurant selling Indian street food as a branded and hygienic experience. Originally started from Ahmedabad, Majja plans to take this experience across India. The brand’s main USP is its authentic Mumbai style Vada Pav, along with Idli, Missal Pav, Vada Ussal, Rajwadi Chaas and more.
The brand targets the youth and office goers who want a quick snack at an affordable price, the challenge was to create a brand synonymous with authentic taste, fun, young and affordable.

Client: Trebro India Hospitality Pvt Ltd

Design Agency: NH1 Design, Gurugram, India


 

SYU Textiles : By Madhura and Tamal

Brand: SYU (a textile clothing brand based in Kolkata, India.)

Concept: Block printing is a form of dying and colouring a fabric using wooden blocks.This is one of the oldest techniques to create design and pattern on various textiles in India. Amidst the evolution of far more consistent, accurate and modern techniques of creating design on fabric, the tradition of block printing remains how it was born. Through the simple, indispensable tools like bare hands and eyes – that continue to constitute the so-called ‘technical machinery’ aspect of block printing, here’s a tribute to the lesser acknowledged assets of this beautiful field.

CREDITS

Art Director/Illustrator: Tamal Talukdar
Copywriter: Madhura Chakravarty

Madhura Chakravarty
Copywriter.
Hence, Madhura is chased by big words like imagination & dinosaurs.After a stint at Ogilvy & Mather, India, she realised she’s cut-out for a graphic design studio – a place that is disciplined to create art and further push the boundaries of copywriting by crafting content using minimal words. Madhura thinks graphic design is more of a story-teller than advertising. After working with brands like Vodafone, Greenply, ITC. Linc Pens & more, she’s currently in her fifth year of creating content that aims to sound interesting even on visiting cards.

Tamal Talukdar
Art Director.
Hence, Tamal is chased by a wild boar – in other words – deadlines. Armed to inspire the world with pixels, Tamal believes that design can never escape. Advertising might be redundant. But never design. Be it bottle caps or sauce labels or gadgets – design will always find a way to educate and simplify the needs of a consumer. After 6 long years in agencies like Law & Kenneth, Grinning Tree & Genesis, Tamal believes he has chosen the right field to communicate to the world – besides, his updates on Facebook.

Samsung Gaming Marathon

If you’ve ever participated in a marathon, you’ll know that at every marathon event they use the chest chip and stepping pad combo as a system for measuring a runner’s results. So this year, to capitalize on the massive participation in the Samsung Marathon – Israel’s largest running event – we decided to HACK THE RUN FOR GOOD by turning the marathon course into a gaming track and the runners into players.

How? By adding more stepping pads along the running course and turning them into game coin collection points.

Every time a runner steps on one of the pads, he collects a coin which is registered in real time via his chest number chip, added to our database and turned into real money. At the end of the marathon, the sum accumulated is then donated on behalf of the runner to the charity of his choice.

From our preliminary data, participation numbers are set to hit a new record high with 40,000 runners attending from all over the world (from over 40 different countries) so we’re talking about lots of money that will be making a difference for many people. Now that’s worth running for!

Samsung Gaming Marathon

Samsung Gaming Marathon

. Run. Play. Donate.

 

Advertising Agency: Leo Burnett Israel
Chief Executive Officer: Adam Polachek
Executive Creative Director: Ami Alush
Copywriter: Oren Ben Naim
Copywriter: Oded Zur
Art Director: Meital Miller
Art Director: Raphael Nattiv
Producer: Menny Zarhia
Account Director: Limor Michaeli
Account manager: Tseela Freund
Account Executive: Inna Tubin

 

Love Comes In All Shapes And Sizes : Super Pharm by BBR Saatchi & Saatchi

Ask any parent, and they’ll tell you parenting is a very challenging task, especially when babies are involved. No matter who you are, whether you’re a Mommy or Daddy, whether you have any experience or not. It’s going be tough.

So why is it, that in a country like Israel where over 42% of families are defined as “alternative” when we watch commercials, the families portrayed in them are consistently monochromatic, traditional, heterosexual families? Shouldn’t our ads be a reflection of the wonderful diversity that is out there? Are the love, family life and issues a gay couple faces any less valid than that of a traditional couple? Super-Pharm and its private label brand “Life Baby” didn’t think so.

That’s why when “Life Baby” launched their new campaign, they decided they wanted every type of family in Israel to feel included. To do so, they asked one simple question, “What’s the hardest thing about being a parent?”

The commercial we created is a first in the Israeli media as it portrays how non-conventional families all ultimately deal with the same challenges. A gutsy move for any marketer, this is especially remarkable for a marketer as big as Super-Pharm in a country like Israel, where religious concerns, taboos and traditional views still reign strong and supreme and where consumer protest are not unknown to happen .

To watch our commercial click here:

Agency Credits: BBR Saatchi & Saatchi
Client: Super-Pharm
CEO – Yossi Lubaton
Chief Creative Officer- Jonathan Lang
Creative Director– Idan Levy
Creative Team – Ronen Kornberg, Niv Herzberg, Oren Amiran, Amir Ariely, Raphael Biton, Ronit Rona Yakobi, Neta Reich
Traffic – Ronit Doanis
VP Content & Production – Dorit Gvili
Production Manager- Gali Starkman
VP Client Services – Ben Muskal
Account Supervisor – Noa Sharf
Account Executive –Gili Peer, Ronny Chaikin
Strategic Planning Supervisor: Roni Arison
Creative Coordinator: Eva Hasson
Director – Ram Baruch
Production Company- Shoshi&Udi
Video Editor- Dadan Uziel
Original Music- Smulik Noifeld
Post House – Gravity
Sound House

Facebook

VP Client Services – Elad Brindt Shavit
Head of Advertising Agencies – Marco Michieli
Creative Strategy- Udi Avital

Rasna : Revised Packaging Design 2017 by Scarecrow Mumbai

The old Rasna logo had a line dividing the outer and inner part of the fruit.
We figured that the line could divide something more.
It could be the difference between a fruit and the Fun that Rasna brings with the fruit.
That’s why we added patterns on the top half and splash to the inner part of the fruit.
It doesn’t just bring out the liveliness associated with the brand but also enhances the drinkability quotient of Rasna.

Credit List:
Agency : Scarecrow Communications Ltd.
Creative Team : Manish Bhatt, Shrenik Chedda, Yuvraj Gorule
Yogesh Rijhwani, Nikhil Kerkar, Modhurenu Datta and Joybrato Dutta, Vaishakh Jhunjhunwala, Gaurav Vaswani
Account Management Team : Mangesh Mulajkar, Prerana Suvarna, Sajesh Soman

Rasna New packaging by Scarecrow 2017

Rasna New packaging by Scarecrow 2017

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Voice for Victims : M-Indicator by Bates Chi & Partners

Agency : Bates Chi & Partners, Mumbai
Client : M – Indicator
Campaign : #voiceforvictims

Credits:
Chief Executive Officer : Srikanth Vs
Chief Creative Officer : Manmohan Anchan
President : Asheesh Malhotra
Executive Creative Director : Pk Anil Kumar 
Senior Creative Director: Mehul Patil 
Creative Director: Yogesh Khairnar
Art Director : Tejas Phansekar
Copy Supervisor : Rigved Sarkar
Client Services Director : Sheeba Faheim Inamdar
Account Executive : Akshaya Gangan
Production Team : Augustyanag Jadhav
Director : Sagar Palkar
Co – Director
Music: Www.bensound.com
Photographer : Vaibhav Shedge
Mindmap Communication
Retoucher : Satish Modhave
Prajakta Malvade (Print)
Srikant Waigankar (Film)

 

 

Arkia Airlines presents “The Price of Marriage” – a Valentine Special : Leo Burnett, Israel

Arkia is the only airline company in Israel offering a short (5 hours) direct flight to Zanzibar. And yet, when Israeli couples plan their exotic-romantic vacation, their first choices are Thailand or Mexico (over 12 hour flights). So how could we make Zanzibar their destination of choice and bring it closer to their top of mind?

THE ANSWER: A special Valentine’s Day offer based on YOUR marriage.

Book a romantic flight to Zanzibar on Valentine’s Day and get a discount based on the number of years you are married.

Married 1 year? 1% off!
Married 50 year? 50% off!
Well, you get it…

Watch our commercials here:

 

 


Credits:
Advertising Agency: Leo Burnett Israel
Chief Executive Officer: Adam Polachek
Executive Creative Director: Ami Alush
Copywriter: Chen Federing
Art Director: Roei Hazout
Producer: Simi Ben-Zikri
Account Director: Limor Michaeli
Account Manager: Ilana Peisakhin
Account Executive: Inna Tubin