Soil and land are finite resources. While most other resources get replenished from time to time, the amount of soil in the world is only seeing a rapid decline. At this rate we are staring at famines and hectares of land turning into deserts in a not so distant future. But how do we make the world aware of this uncomfortable reality?
Approach: An uncomfortable reality needs uncomfortable truths to be called out for it to be noticed. We have used provocation as an approach to ruffle the readers and make them aware of the grave reality.
Senior Creative Director (Copy): Rohan Joseph Senior Creative Director (Art): Vallabh Yeolekar CCO and CEO: Raj Nair
Maria Diaz is a full-time Art Director based in Dallas. She specializes in conceptualizing and creating visuals for branding and marketing campaigns. Originally from Honduras, Maria has worked in agencies like BBDO Honduras, BBDO Atlanta, LERMA/ Dallas, and the Honduran Institute of Tourism. She has recently graduated from Miami Ad School in the Art Direction program and has a Master’s in Global Strategic Communication from Florida International University.
In her professional career Maria has worked with world renown clients among: Revlon, Mitsubishi, The Home Depot, Pantene, Hyundai, Honduran Government and tourism, Avocados from Mexico, Georgia Lottery, Honey Baked Ham, Bayer, Dove, Nivea, Durex and others.
Maria also enjoys creating art and illustration, which was a hobby she acquired during lock down, and it has been giving very fruitful work.
Maria hopes to open her own creative boutique and keep creating more award-winning work in the future.
Why are you into Advertising? My passion for advertising goes back to my days in university, I took a class called creative advertising and that sparked my interest in pursuing creativity.
Did you attend school for fine art or design or Communications? I did one Bachelor’s in Communications and advertising, with a specialization in communication for development, I got another Bachelor’s in Graphic Design.
Were there any particular role models for you when you grew up? My parents have always been a great role model. My mom I learnt how to pursue things with passion, from my dad the rational side of things, from my stepmother she always taught me to be responsible and from my grandmother her willingness to help in whatever she could
Who was the most influential personality on your career in Advertising? I think one of the creatives I came across in the early stages of my career that just impacted me was Stefan Sagmeister, from him I learnt that advertising can be much more than just selling. His eye for detail, his use of organic elements. It inspired me.
Where do you get your inspiration from? When I am looking for visual inspiration, I go to Behance, Pinterest, good old google, social media. If I am brainstorming for a specific concept or an advertising campaign, I like to ask people who know nothing about advertising their opinion, you get very good insights from them.
Tell us something about your current place’s work environment. How do you keep motivating yourself and your team creatively. I really love the place I am working at currently, LERMA/ is a great agency the people around me make the agency feel like a family. I have counted with their support since the first approach we had until now, that I am about to have 1 year working.
Do you think brands whose advertising wins awards, do well in the market? I think that they are not always related, brands who win awards are not always doing well in the market but sometimes it is correlated. Awards help to validate your work.
What advice do you have for aspiring creative professionals? I would say work on your portfolio, learn and practice your networking skills they are so important.
What’s your dream project? I really love art; I would enjoy working with a museum like the MoMa or any other museum. I also enjoy working on social campaigns, using creativity for good is a great way to put our gifts and talents to good use.
Where do you see yourself in 15 years? Wow. We are getting deep huh! I see myself working in advertising, hopefully having my own shop. Mostly I want to see how much more knowledge and experience I can achieve. Knock on wood hopefully score a Cannes.
Who would you like to take out for dinner? My family and friends, I like to celebrate big moments in life and be surrounded by the people who have helped me achieve them.
What’s on your iPod? Spotify? I am a Jack of all trades when it comes to music, I can go from classical, to latin, rnb, reggae, reggaeton and rock. I even have a Hindi mood playlist. But if you want to check out more look for me on Spotify: MJ Diaz Diaz
Mac or PC? My first computer was a PC, but my last computers have all been Macs, I enjoy it.
What’s your Twitter Handle? Instagram? My Instagram is @mjdpinkreative but also my portfolio is a great way to follow my work mjdiazdiaz.com
Sony WH-1000XM4 headphones have top Noise Cancelling capabilities and high-quality audio. So, with such noise-free and immersive sound, they don’t only cancel external noise but also the ones in your head.
Advertising Agency : Innocean India Art Director: Rajnish Tripathi Copywriter: Rajesh Sinha
It takes a lot to build a house. To transform a house into a home, all it takes is a woman. This full page, semi-poetic ad released on International Women’s Day is dedicated to all the women who make the beautiful transformation happen. The ad was crafted keeping the client’s segment in mind, which was real estate.
On World Cancer Day, let’s #CloseTheCareGap by scheduling a routine check-up for ourselves and our loved ones. Cervical Cancer affects a lot of women worldwide. The only way to turn the numbers in our favour is to get a pap smear. It takes only 5 mins and can help you detect and seek an early diagnosis for a healthier and happier life.
Advertising Agency: BEI Confluence, NEW DELHI, India
What is Calvertising? Calvertising is an independent platform that provides space for the voices of witty and cerebral advertising made in Calcutta ad agencies. It’s a celebration of new visions on how the creative brains interpret the relationship between products and the human needs.
What made you start Calvertising? Since there was no official conglomeration of hundreds of the creative works coming out everyday, people had to face difficulty to know what their fellow creative practitioners were up to. Even, the creative people spread across the country or abroad had little knowledge of what’s going on here in terms of commercial art. The cultural capital of the country was in need of an anthology. So, Calvertising happened.
What do you think is unique to Kolkata Advertising Creative? There is a sheer differentiating factor about Calcutta Advertising Creative. We’re very much rooted to our rich cultural heritage while looking for the latest notions in the world. Actually, the cosmopolitan nature of this city is very different from the others in terms of celebration of art and creativity. That reflects upon the works of advertising. Folks here still play with the words since they are rooted for their language. Wit is a general tool for the advertising worldwide but here it sometimes becomes the content itself and that’s too by championing the product itself. We are keen to touch the sky worldwide by keeping our feet on our own soil.
The print campaign was designed with the core thought of creating a world that has been heavily influenced by the Western Fashion. To add the millennial connection to the campaign, we took the widely popular internet abbreviation WWW and gave it a new meaning – World Wide West. The campaign captures the essence of western fashion through a striking collection, jewelry, maps and decor items.
Advertising Agency: AutumnWinter Communications & design, MUMBAI, India CCO & Creative Director: Karan Rawat Jr. Art Director: Aditi Haldankar Sr. Writer: Rahul Paul Photographer: Priyank Nandwana Sr. Account Executive: Yesha Kavaiya Stylist (Harshad): Jimmy Makeup: Gayetri Chakravarthy Hair: Zeba Shaikh Production & Props (Aura Production Thailand): Hiren Sonie Producer (India): SpringSummer Films Graphic Artist: Diwakar Jakkani Photoshop: Naresh Berde Retoucher(India): AVF Studio
Aditi is a full-time Art Director based in New York. She specializes in conceptualizing and creating visuals for branding and marketing campaigns. Originally from India, Aditi has worked in agencies like RK Swamy BBDO in Kolkata, Cutwater in San Francisco, VMLY&R New York, and TEAM Enterprises Miami. She has recently graduated from Miami Ad School in the Art Direction program and has a Master’s in Global Strategic Communication from Florida International University. Aditi hopes to open her own agency one day and create fearless work.
Why are you into Advertising? Being in advertising is like being a jack of all trades but master of none. I enjoy the feeling of being able to dabble in many things. That possibility is why I am so excited to be in advertising.
Did you attend school for fine art or design or Communications? I did my Bachelors in Industrial Arts and Design Practice at Srishti Manipal Institute of Arts Design and Technology. I later did my Masters at Florida International Univeristy in Global Strategic Communication and a degree in Art Direction from Miami Ad School. So I am trained in both design and communications.