Creative

Creatives from around the world.

L’Oreal Augmented Reality by Wowsome

Advertised brand: Casting Creme Gloss | L’Oreal Paris | India
Advert title(s): Casting Creme Gloss | Motion Print
Client: L’Oreal Paris
Concept / Copywriter: Vishal Reddy, Anuraj Parmeswaran & Yashwanth Maheshwaram
Art Director / Illustrator: Anuraj Parmeswaran & Shaik Khaled

L’Oreal Paris Augmented Reality interactive ad for the Casting Creme Gloss hair color line, powered with Rev Eye app (now renamed to WOWSOME). Ad was published in the biggest Indian newspapers. Readers scan the ad with Rev Eye app to access extra content about busting hair color myths.

The newspaper Ad

The newspaper Ad

 

FeviKwik by OgilvyMumbai

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Executive Creative Directors: Harshad Rajadhyaksha, Kainaz Karmakar
Art Director: Harshik Suraiya
Copywriter: Geetanjali Jaiswal
Creative Group Head: Harshik Suraiya
Business Director: Vivek Verma
Illustrator: Vishakha Modak

fevikwik1

fevikwik2

 

 

Metrination by FCB Ulka

Advertising Agency: FCB ULKA, Gurgaon, India
Group Creative Director: Sanjay Sharma
Art Directors: Anil Prasad, Londhen Thupten
Copywriters: Mahim Chaudhary, Abheejit Ray
Illustrator: Anil Prasad
Additional credits: Harshit Arora, Nidhi Agrawal

 

conquer_maths

People: ‘Start Trending’ by Happy, Bangalore

PEOPLE
START TRENDING
Brief:
PEOPLE, a youth fashion brand from India, was looking to announce their spring-summer collection. Known for their trendy, fast-changing merchandize, the brand needed a campaign that a young Indian audience would relate to.
Creative Solution:
In order to appeal to PEOPLE’s audience, Bangalore-based agency Happy conceptualized #StartTrending – a campaign inspired by the one thing common to youth all over the world – social media.
The campaign explores the close relationship between fashion and social networking, urging the youth to trend online as well as offline. #StartTrending borrows key elements from social platforms to bring alive the online lifestyle of today’s digitally savvy youth.
To take the idea of #StartTrending further, Happy worked with Rocketscience Lab to produce a fun stop-motion film that captures a day in the life of every youngster.
Credits
Client: PEOPLE
Agency: Happy
Chief Executive Officer: Kartik Iyer
Chief Creative Officer: Praveen Das
Chief Operating Officer: Siddhartha Roy
Creative Director: Naren Kaushik
Art Director: Vijay Kanagamathinathan
Copywriter: Megha Ramesh
Strategy: Ravi Bhat
Account Director: Venkat Raman
Account Manager: Leena Pirgal
Production House: Rocketscience Lab
Directors: Vidya Sharma & Rajesh Thomas
Stop-Motion Photographer: Sarvesh Dami
Music: Nitin Dubey