Creatives from around the world.

Gustoso by BBH Mumbai

Advertising Agency: BBH, Mumbai, India
Chief Creative Officer: Russell Barrett
Chief Executive Officer: Subhash Kamath
Creative Director: Sapna Ahluwalia
Copywriters: Yohan Daver, Shivani Krishan
Art Directors: Sapna Ahluwalia, Chetan Mahajan, Rebecca Daniel, Shirin Kekre
Business Director: Anish Kotian
Senior Business Partner: Khyati Anand
Business Partner: Tanya Kalia
Illustrators: James Olstein, Chetan Mahajan
Retoucher: Uday Kinloskar
Executive Producers: Stuti Guha, Rahul Kulkarni



Mandar Wairkar : Creative Group Head

Mandar Wairkar a hard-core Mumbai ka Chokra, currently based in Kuala Lumpur as a Creative Group Head at J Walter Thompson, Malaysia. A student of JJ Institute of Applied Arts, life was great back home in Mumbai watching Bollywood movies, dancing to Dhol tasha tunes every year at Lalbagh and relishing bhurji-pav post mid night while still enjoying his advertising stint at Ogilvy. Life took an interesting turn when he decided to go for a backpacking trip to Southeast Asia and was offered his first international break in Singapore, which he still finds it hard to believe. It’s been 5 years since then and he is enjoying every bit of this roller coaster ride.

Why are you into Advertising?
My father is a renowned Illustrator and Cartoonist, who worked in the advertising industry for more than two decades. All I heard as a kid was his advertising stories, discussions with his fellow art directors and writers whenever I was home. Unknowingly it played a huge influence on me and it was fairly an easy decision I took. So unlike many who bumped into this business, I always wanted to be in it.

Did you attend school for fine art or design or Communications?
Yes. I did my bachelors of Fine Arts at Sir. J J Institute of Applied Arts, Mumbai

Experiments with Fonts : Deepti Kshirsagar

“Default fonts/ or standard fonts are those which are part of most software’s font library, and which never feature on designers list of favorite fonts. Fonts like Arial Narrow, Baskerville, Times New Roman are either overused or some never used due to is overtly classical form. This thought was unsettling me for a while and, I just decided to study some of these with a fresh perspective. When I started experimenting with the forms, the counters, the ascenders, the stem and the results were some stunning Typographical Visuals.  While my experiments were in Black and White, I believe right colors take typography to next level.”
Sharing some of the Typographical Designs

by Deepti Kshirsagar : Partner and Executive Director – WOW Design.

Arial Narrow : Beautiful counterspaces.

BrushScript : The Flowy curves

Avenir Light : The lightness in the stems

Baskerville : The classic solid serifs

Cooper Black : Love the Os of Cooper





Pixel Fox Studios : Agency Profile

Pixel Fox Studios is serious fun! We are an award-winning full-service creative studio based out of Mumbai that creates meaningful creative experiences and crafts each pixel carefully to make the work memorable and unique. We are a team of young creative professionals who essentially started working out of home in 2014 and moved to a double-terrace office in 2015.

We started off focusing on a simple goal – to create great work for clients. Initially being a production house, we are now evolving into a full-service creative studio.

What made you start Pixel Fox Studios?
As the saying goes, if you do what you love, you’ll never work a day in your life! We are very passionate about what we do and are always looking for new ways to make a difference to the advertising world. We started Pixel Fox Studios for our love of challenges and problem solving.

Tell us about your designers/animators. How do you pick hire them?
While hiring, focus on quality; test their skills first because sometimes, résumés are all fart and no s#!T. A first impression is everything; so always remember how they made you feel. Don’t bite off more than you can chew. It always leads to quality being compromised.


Mazda by BBR Saatchi & Saatchi

The truth is that we’ve come to expect most things we buy to come “all included”.
Just think about it for a minute.
We order holidays that are “all included”, we expect our computers to come with all the right software and our kids’ toys to come with batteries and the necessary parts so they can have a good time. So why not our cars?
Mazda doesn’t believe in “Not Included”. That’s why the new Mazda 3 comes with everything standard: Advanced security features, 2.0 engine with 165 BHP, xenon headlights and 18″ alloy wheels STANDARD.
Settle for anything less and we guarantee you’ll be in for a frustrating, not to say infuriating experience.
Mazda 3. We don’t believe in not included.


Mazda | Batteries Not Included:

Mazda | Cars Not Included:


Agency: BBR Saatchi & Saatchi
C.E.O: Yossi Lubaton
C.C.O: Jonathan Lang
VP-Creative Director: Eran Nir
Copywriter: Lior Shoham
Art-Directors: Tal Leshetz Abugov, Ori Hasson
VP-Group Account Head: Ben Muskal
Account Supervisor: Chen Halpern
Account Executive: Gil Gershon
Chief Strategy Officer: Shai Nissenboim
Strategic Planning Supervisor: Lora Goichman
Head Of Production & Content: Dorit Gvili
Producer: Alon Shmoelof
Creative Coordinator: Eva Hasson
Social & Digital Director: Idan Kligerman
Social Media Editor: Aviv Melamed
Studio Digital: Michael Shely, Yossi Tayeb, Yossi Ben Aviv
Studio ATL: Yaron Keinan, Yulia Zak, Idan Mareli, Chen Graizman
Zenith Optimedia: Limor Dahan, Mor Berman, Chen Drori, Eyal Katzaf, Eran Amit
Director: Yoram Ever-Hadani
Production: Tiferet Productions
Client: Delek-Motors LTD
Marketing Communications Manager: Yogev Weiss
Head Of Digital Marketing: Matan Arad
Training Manager: Gal Arbel
Special thanks to: Carmel Gilan, Orit Bar-Niv, Niv Steve Herzberg, Shiri Israeli and Ran Even

Bullets for Life by JWT Gurgaon

Advertising Agency: J Walter Thompson, Gurgaon, India
Chief Creative Officer: Senthil Kumar
Executive Creative Director: Amit Shankar
Creative Directors: Madhusudhan Rao, Ankur Kalita
Art Directors: Madhusudhan Rao, Amit Shankar
Copywriter: Thounaojam Shrikant


CRY by BBH, India

Advertising Agency: BBH, India
Chief Creative Officer: Russell Barrett
CEO: Subhash Kamath
Creative Director: Sapna Ahluwalia
Copywriters: Yohan Daver, Sean De Jervis Sequeira
Art Directors: Rebecca Daniel, Kushal Birari, Chetan Mahajan
Illustrator: Anant Nanvare
Photographers: Abhijit Kalan, Pratim Shankar, Saish Kamble
Retoucher: Avinash Mahadik
Agency Producer: Reema Asrani
Senior Business Partner: Rutika Shroff
Business Partner: Monisha Khanna, Ankita Kadambande



IBIS HOTELS – Creatives by Rasta

Rasta is a 4-year-old Creative Lab that works with brands on how they can reach young people effectively.

Ibis is a chain of hotels under the Accor Group present in 60 countries. With over 13 hotels in India, it’s the aimed at travelling young corporates. The hotel offers three distinguishing features:
Superior quality bedding
24 hour kitchens
Promise to fulfil all your needs in 15 minute

Pro Kabaddi League
Kabaddi is a high intensity contact sport, with seven players on each side The league started in 2014, with 8 teams owned by leading corporate houses representing 8 different cities in India. Currently in its 4th season with a viewership, standing at over 400 million, second only to the IPL.

The Bengal Warriors Partnership
For the duration of this Pro Kabaddi season, Ibis Hotels will play host to the Bengal Warriors and serve as their official hospitality partner.

Ibis – Host to Travelling Warriors Both Kabbadi players and Ibis’ core TG are hardworking people during the day. Nothing exaggerates a tough day at office than playing and practicing for a Kabbadi game. Therefore, it becomes increasingly important for peak performance to take good rest. Sleep, good nutritious food and a general relaxed atmosphere are part of this preparation and IBIS as hospitality partners offer just that.

Video #1 – Akshat Vs Ibis Akshat Singh, Bengal Warriors’ brand ambassador and The Ellen Show Alumnus, is given the chance to wreck as much havoc as he can in an Ibis room. After which, Team Ibis gets 15 minutes to clean it all up and ultimately win.