Creative

Creatives from around the world.

EDIA POSTER :

CONNECT WITH THE DOT

CHALLENGE
The importance of voting is something that is not considered to be of much
significance to most of the people. 45% turn out during the previous Lok
Sabha elections states the sorry figure. To defy that logic, Visual
Communications wanted to create a communication that urged the people to
vote. The voting day was declared a holiday in the agency.

SOLUTION
A poster was created with INDIA written in Hindi with the dot missing. The
concluding line says – one dot of yours can change the face of the nation.
The poster was put up in various offices and restaurants adjoining our
agency in Andheri East.

RESULT
The communication was well appreciated and resulted in 53.6% voting from
Andheri East.

CREDITS
CREATIVE DIRECTOR – ASHESH MALLICK
ART DIRECTOR – JAYESH SHRIMALI & ASHESH MALLICK
COPYWRITER – ASHESH MALLICK

Spec PSA for organs/blood donation 

As we all know Bollywood movies, songs & dialogues are Most popular in india & across the world. This ad campaign spreads awareness amongst public to donate organs/blood by using famous songs & dialogue of bollywood. The interesting lines engages the youth which is there on social media and connects with there psyche effectively.

Advertised brand: Public Interest
Advert title(s): Donate Organ/Blood
Concept / Copywriter: Shankar Choudhary, Ashwin Hirwe
Art Director : Ashwin Hirwe
Additional credits: Sourya Bhattacharjee

Bollywood_Donate_Organs2 copy

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