Creative

Creatives from around the world.

Spec work for Microsoft Outlook from Miami Ad School

Advertised brand: Microsoft Outlook
Advert title(s): Two To Nurture
Headline and copy text (in English):
Media: Digital

Advertising Agency: Miami Ad School, New York, USA
Website: http://www.tanvitandon.com
www.bogdanrackow.com
Creative Director (Instructor): Alex Reinoso
Art Director: Bogdan Rackow
Copywriter: Tanvi Tandon

Gender inequality begins at home. Fathers don’t get paternity leave like mothers do in the USA. Why is this unequal? So Outlook, the platform where all office employees coordinate holidays, creates a new feature that allows people within your office donate their unused paid leave to expecting fathers.

Gender inequality begins at home. Before we form our own opinions, we view the world through the eyes of our parents. When their contribution is uneven, a child’s perspective also becomes uneven. Parents need to be a part of raising and teaching a child equally, but unfortunately most of the burden falls on the mother. And the policy with the biggest impact at home is parental leave.
In America, paternal leave is nearly non-existent. So Microsoft Outlook came up with a way for fathers to also be there for their kids. Employees use Outlook to schedule their work lives – so we add a new ‘Occasion’ feature to Outlook’s Calendar that lets expecting fathers’ colleagues donate their unused paid leave to them to use as paternal leave.
Only if fathers experience what the mother does will there be empathy – and with Two To Nurture we can push for gender equality.

Apollo Sugar Clinics by Crayons, Delhi

“The Unseatable”
Agency : Crayons Advertising Pvt. Ltd.
Brand: Apollo Sugar Clinics
Client: Apollo Sugar Clinics Ltd.
Art Director: Sonu Chandra
Copywriter: Ishan Sharma
Creative Director: Rondeep Gogoi
Entry summary: The common perception about developing diabetes is that it’s only caused by consumption of excess sugar. However, the fact that a sedentary lifestyle is one of the major causes of diabetes is hugely ignored. Apollo Sugar Clinics wanted to reach out to the couch-potatoes informing them about it.

Ruchi Shah : In A Chat With An Illustrator

Ruchi Shah is an independent illustrator based in Mumbai. She is an alumnus of IDC, IIT Bombay and the University of the Arts, London. She draws for small books and large walls. Her work allows her to explore places, spaces, materials and techniques.

Why are you an Illustrator?
I love drawing. Complex lines, textures and colours fascinate me. Chaos with overflowing and over filled windows, houses … an excess of anything is what I find visually stimulating. People, their faces and daily life with its momentary relationships; is what keeps the wheels spinning in my head – And creating images has become second nature to me.

Did you attend school for fine art or design?
Yes. Sophia Polytechnic for Applied Art. Visual Communication at the Industrial Design Centre SOD – IIT Bombay and another Master’s at Camberwell College – University of the Arts in London where I pursued Illustration.

You have a distinct style of illustration. How long did it take you to develop your style?
It’s roughly developed across a decade.
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The Economist by Miami Ad School Students

The Economist
Advert title(s): Up in smoke
Headline and copy text (in English): Life’s Luxuries, Up in Smoke.

Advertising Agency: Miami Ad School, Miami Florida, USA.
Art Director: Frank Senyo Tamakloe
Copywriter: Bobby Kuhn
Short rationale (optional): The average smoker spends about 9500/yr on cigarettes. The Economist promotes the proper use of money. Smoking Cigarettes is not that.
Print Advertisements explain if you smoke, life’s luxuries can go up in that same smoke.

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Spec work for Ashley Madison by Miami Ad School Students

Advertised brand: Ashely Madison
Advert title(s): Cheat Day
Headline and copy text (in English): It’s Cheat Day. Ashley Madison

Advertising Agency: Miami Ad School, Miami Florida, USA.
Art Director: Frank Senyo Tamakloe
Copywriter: Bobby Kuhn
Short rationale (optional): (Ashley Madison is a dating network marketed towards people who are married or in committed relationships.)
Promiscuity is good, in moderation.

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Pixarom by FCB Ulka

Advertising Agency: FCB Ulka, India
Chief Creative Officer: Swati Bhattacharya
Art Director: Vinci Raj
National Creative Consultant: Abhinav Tripathi
Digital Imaging: Leong Tuck Mun / Pixarom
Photographers: Michael Yeoh, Steve Koh
Producer: Vipin Nair / Veronica

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Gustoso by BBH Mumbai

Advertising Agency: BBH, Mumbai, India
Chief Creative Officer: Russell Barrett
Chief Executive Officer: Subhash Kamath
Creative Director: Sapna Ahluwalia
Copywriters: Yohan Daver, Shivani Krishan
Art Directors: Sapna Ahluwalia, Chetan Mahajan, Rebecca Daniel, Shirin Kekre
Business Director: Anish Kotian
Senior Business Partner: Khyati Anand
Business Partner: Tanya Kalia
Illustrators: James Olstein, Chetan Mahajan
Retoucher: Uday Kinloskar
Executive Producers: Stuti Guha, Rahul Kulkarni

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Mandar Wairkar : Creative Group Head

Mandar Wairkar a hard-core Mumbai ka Chokra, currently based in Kuala Lumpur as a Creative Group Head at J Walter Thompson, Malaysia. A student of JJ Institute of Applied Arts, life was great back home in Mumbai watching Bollywood movies, dancing to Dhol tasha tunes every year at Lalbagh and relishing bhurji-pav post mid night while still enjoying his advertising stint at Ogilvy. Life took an interesting turn when he decided to go for a backpacking trip to Southeast Asia and was offered his first international break in Singapore, which he still finds it hard to believe. It’s been 5 years since then and he is enjoying every bit of this roller coaster ride.

Why are you into Advertising?
My father is a renowned Illustrator and Cartoonist, who worked in the advertising industry for more than two decades. All I heard as a kid was his advertising stories, discussions with his fellow art directors and writers whenever I was home. Unknowingly it played a huge influence on me and it was fairly an easy decision I took. So unlike many who bumped into this business, I always wanted to be in it.

Did you attend school for fine art or design or Communications?
Yes. I did my bachelors of Fine Arts at Sir. J J Institute of Applied Arts, Mumbai
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