May 24
Advertising Agency: BEI Confluence Communications, New Delhi, India
National Creative Director: Anwar Abbas
Art Director / Illustrator: Dheeraj Singh
Copywriter: Ranit Mukherjee
May 22
Corporate Executives who a visit to the spa is a far easier way to de-stress than fleeing life. Indian is renowned for people embracing sainthood/sanyas when fed up with life.
De-stress with our ultra – special Bali body massages, scrubs and wraps.
Advertising Agency: Chirpy Elephant, Chennai, India
Creative Directors: Jayaraman, Leela Ram
Retoucher: Bala Ganesh
Photographer: Muthu Kumar
May 17
Advertising Agency: Blackpencil India / Leo Burnett, Gurgaon, India
Creative Directors: Shweta Ahuja, Shadab Abidi
Art Director: Rodrigues Robert
Copywriter: Raktim Chakroborty
May 12
Anubhav Khatri came to us with the usual client problem. ‘I want instant fame for my store but I don’t have any money.’ Given that it was a specialized knives store, we told him to not do advertising. Rather spend some money on a unique set of visiting cards, which will work as advertising for him. We presented him with the idea of visiting cards made to look like impossibly thin fruit/vegetable slices. So that , the cards would give a tactile experience of the quality of knives he was selling. A specialized store suddenly became known to a wider community and now Anubhav bBhai’s shop is the place to buy quality knives from in Agra.
Advertising Agency: ELEVEN Brandworks, Mumbai, India
Founder Director: Prateek Bhardwaj
Creative Directors: Abhishek Dey, Sambit Mishra, Virendra Tivrekar
Art Directors: Abhishek Dey, Virendra Tivrekar, Sanjog Karulkar
Copywriter: Sambit Mishra
Photographer: Satya Gaud
May 10
Many of Mumbai’s iconic destinations were once named after prominent figures of the British Raj. However, post India’s independence many of these places were renamed after well-known Indian personalities. Through its walking tours, Raconteur Walks takes locals and tourists on the city’s journey from Bombay to Mumbai.
Advertising Agency: ELEVEN Brandworks, Mumbai, India
Founder Director: Prateek Bhardwaj
Creative Directors: Abhishek Dey, Sambit Mishra
Art Director: Sanjog Karulkar
Copywriter: Navin Chawla
Illustrator: Nishikant Palande
May 07
Advertising Agency: Interface Communications, Mumbai, India
Creative Director: Robby Mathew
Art Director: Vipul Salve
Copywriter: Rakesh Menon
Photographer: Cocktail Art Co.
May 03
Advertised brand: Business Line – Cerebration
Advert title(s): The Annual Business Line Corporate Quiz
Advertising Agency: Ogilvy, Chennai, India
Associate Creative Director: Binu Varghese, Mridula Joseph
Creative Controller: Deepan Ramchandran
Art Director: KD Divya
Copywriter: Deepan Ramachandran
Illustrator: KD Divya
May 02
Advertised brand: The Hindu
Advert title(s): Friday Review November Fest 2012
Headline and copy text (in English): Where every story has its song.
Advertising Agency: Ogilvy, Chennai
Associate Creative Director: Mridula Joseph, Binu Varghese
Art Director: Apeksha Sharma
Copywriter: Archana Abraham
Client Servicing: Karthik Hariharan, Aruna Narsi
Illustrator: Jonathon Stephen
Apr 30
Brief: Basics Life is India’s largest menswear chain, with retail presence in over 100 exclusive stores and 600 multi-brand outlets, while also being available on their own online store basicslife.com. The store caters to all of men’s fashion needs including accessories and footwear.
The objective was to carry forward the success of their 2012 campaign – “shop like a man”.
Creative Solution: In order to take the same attitude and philosophy of last year’s ‘MAN’TRA’ (an anthem for men) to the next level, we created ‘The Men Commandments’.
With light-hearted digs at the notorious shopping practices of the opposite sex, each commandment illustrates how manly men should be shopping.
Credits
Brand: Basics Life
Client: Hanif Sattar & Suhail Sattar
Agency: Happy, Bangalore
Chief Executive Officer/Executive Creative Director: Kartik Iyer
Chief Creative Officer: Praveen Das
Copywriter: Megha Ramesh
Art Directors: Sukumar N, Sevugan S
Account Planning: Ravi Bhat
Account Management: Ajay A Kumar
Production House: Pavleye Production & Artist Management
Executive Producer: Josef Pavleye
Directors: Marika Majorova, Jonas Karasek (Gunpowder)
“Depression”
Apr 30
Advertising Agency: Eleven Brandworks, Gurgaon, India
Creative Director: Aneesh Jaisinghani
Creative Director: Kapil Batra
Art Director: Smit Agrawal
Copywriter: Vaibhava Bhatnagar
Director: Prateek Bhardwaj
Retouching Artist: Shashi Chauhan
