Creative

Creatives from around the world.

Amrit Pal Singh : Graphic Designer

Why are you a Graphic/Brand Designer?
Since I used Microsoft Paint and created cartoons for the school magazine, I have been sure about pursuing graphic design. I absolutely love the field of design and I sincerely believe I have the best job in the world.
Did you attend school for fine art or design?
Oh yes, I was trained by the fine Jedi Masters at Vancouver Film School. I enrolled in Digital Design Program because I loved each and every class they had to offer.

You have a distinct style of Design. How long did it take you to develop your style?
A distinct style comes from taste and constantly working on projects you really want to work on. It has been in the making ever since I entered the field so around 8 years.

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World’s Stinkiest Ad from Must Bubble Gum

To communicate Must Bubble Gum’s long lasting flavor titled ’45’,

We created the world’s stinkiest print ad.

A print created using real food that causes bad breath: onions, garlic, fish and the sorts.

For those of you interested in the work that went into creating the ad, here is the “Making-Of”:

 

Credits:

Agency: BBR Saatchi & Saatchi
Air Date: December 2015
C.E.O: Yossi Lubaton
VP-Creative Director: Idan Regev
Creative Director: Sharon Refael
Copywriter: Eran (Shushu) Spanier
Art-Director: Aia Bechor Kujnitzky
VP-Group Account Head: Maya salomon
Account Supervisor: Yogev Atoon
Account Executive: Omry Sela
Graphic Studio: Yulia Zak, Yaniv Shachar
Head Of Production & Content: Dorit Gvili
Production: Gali Starkman
Creative Coordinator: Eva Hasson
Photographer: Yoram Aschheim
Food Stylist: Sharon Kedem
Category Manager Strauss: Meital Tarazi
Brand Manager Strauss: Lian Shemesh

Ting Digital : Website We Liked

TING Digital is the digital portfolio showcasing website of TING, a 50+ member team based out of Mumbai and Chennai. “We work with our clients in the Digital, Social Media and Branding etc. We wanted to showcase our work in a cool and unique way and hence decided to create this domain which helps us stand out from the clutter.”

ting digital

Spec Ad for Sony

Advertised brand: SONY MUSIC
Advert title(s): Turn up the New Year: Speakers, Monkey
Headline and copy text (in English): Turn up the new year.
Art Director: Vinay Saya
Copywriter: Karthik

 

Vipul Vikash/ The Brandstoryteller

His personal and professional life is driven by three fundamental values- Simplicity, Philanthropy & Integrity.

Every brand has a story to tell. But to tell the true story one needs to have courage. Helping brands to tell their true story.
His work involves around the area of Branding which includes- identity and design, strategy and positioning, brand architecture etc.
He also works as a contemporary art advisor & collector.
Why are you a branding designer?
I remember in standard 1 we had our final drawing exam, where we needed to draw any fruit.
I was carrying Guava for my lunch, so instead of drawing a fruit, I pasted the ‘Guava’ on the drawing paper with
help of plastic tape which was generously provided by my teacher. And to my surprise I topped the class.
My first drawing teacher was relentlessly encouraging. He showed me a book of Leonardo’s drawings.
Leonardo Da Vinci became childhood hero. And I wanted to be an artist.
Only years later I realized that what I loved mostly about art, was problem solving and not beautification.
Although had no idea that there is such a field as design. I fortunately stumbled upon branding at age 16, since then been living my dream.

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