Advertising Agency: BlackSheep.Works, Kashmir, India Creative Director / Copywriter: Asif Amin Tibet Baqual Art Director: Suneel G Katarnavare
Government of Jammu & Kashmir’s Directorate of Horticulture Planning & Marketing commissioned Kashmir’s exclusive strategic and creative advertising agency, BlackSheep.Works to conceptualise a plum creative campaign for promoting Kashmiri apple under its flagship programme Apple Year: 2017-18 Campaign. This campaign is the fruit of agency’s labour.
Print advertisment created by BlackSheep.Works, India for Government of Jammu & Kashmir, within the category: Public Interest, NGO.
Sharing. One would imagine that in today’s world, with our private lives made social and innermost feelings expressed in 140 characters, short-lived stories, status updates or snappy posts, we are doing enough of it. Actually not.
Because true sharing, like most other things in life, is about the quality of it. When was the last time we had a conversation with a stranger that gave us something to think about? Do we actually take the trouble to look away from our constantly buzzing phones to share an honest part of ourselves with someone? Do we shut the world out and listen to stories over a campfire or reach out in a meaningful way to our fellow humans?
Black & White, the brand that takes the inspiring message of spontaneous Gettogethers to the millennials, invites the young experience seekers of today to reach out and share. That conversation on a park bench, the chat while on holiday, breaking the ice in an elevator…so many people and so many connections go into making the person you are. And when you open yourself up to sharing, your life is the richer for it.
The new commercial sets the context for this idea in a new and meaningful way. While the visuals, shot evocatively in black and white, capture the imagination with connections with strangers made while running on a beach, at the theatre or a club, while camping or at a carnival, the voice over takes a leap in establishing a possible relationship with the protagonist.
Directed by the acclaimed Jamie Muir, who is a millennial himself, and produced by Firecracker films, the film was shot across varied landscapes in Portugal, with a talented team of actors and crew.
Commenting on the new campaign, Abhishek Shahabadi, Portfolio Head for the premium and luxury category said: “The commercial was created with the aim of spreading the message that personal satisfaction comes from sharing the good things in life, with people around us. The storyboard motivates people to step out and share a bit of themselves, urging them not to hold back, thereby enriching their lives.”
Conceptualized and written by Priya Shivakumar, Senior Vice President & Executive Creative Director, JWT Bangalore said;
“What if we saw a stranger as a connection waiting to be made, or as a role they could play in our life? Would we then, be more open to reaching out and sharing? In a world of superficial connections and transactional relationships, we wanted this message to go beyond the medium and make a difference to people’s lives. So that next time you’re alone at a table in a café or waiting for that delayed flight to take off, you look up from your phone, look around and find a meaningful connection that could enrich your life in ways you cannot imagine. That could be the stuff of riveting stories or memories held dear.”.
Bekol, Israel’s Organization for the Hard of Hearing, hacked Israel’s Spotify launch to deliver a message to the country’s young music lovers.
Spotify has been available abroad for years, but in Israel it just landed this week! As an anticipated launch by Israel’s many youngsters and music lovers, it was a dream opportunity for Bekol, Israel’s Organization for the Hard of Hearing, to speak directly to youngsters.
Why? Because with most youngsters using earphones to listen to music at increasingly higher volumes, the average age for getting a hearing aid is dropping. In fact, medical authorities have reported that people as young as 40 are now finding they need a hearing aid.
With this in mind and knowing fully well that Israeli youngsters would automatically search for Spotify on google, we bought google adwords and promoted a site with a very similar domain name as Spotify: spotify.org.il.
Youngsters who fell into our trap were taken to our Spotify lookalike website and presented with a message they did not expect:
‘Spotify is now available in Israel, but not for the thousands of hard of hearing.
Playing music too loudly means many youngsters are finding out they may need a hearing aid by the age of 40. Bekol, Israel’s Organization for the Hard of Hearing, is here to help prevent that and you can help’.
So as not to antagonize Israeli youngsters who’ve waited for Spotify long enough, we gave them 30 seconds to read our message (&donate) and then we automatically redirected them to the real Spotify website.
Hacking Spotify paid off as we managed to get up close and personal with the internet’s hardest to reach demographic and confront them with a message which they may not want to hear, but may not be able to in the near future.
Agency Credits: BBR Saatchi & Saatchi Client: Bekol, Israel’s Organization for the Hard of Hearing CEO: Yossi Lubaton Chief Creative Officer: Idan Regev Creative Director: Kobi Cohen Creative Technology Director: Roy Zoaretz Copywriter: Ran Even Art Director: Shani Sofer VP Content & Production: Dorit Gvili VP Client Services: Ben Muskal Account Executive: Shiran Atuan Rachamim Marcom Director: Eva Hasson Video Editor: Leehou Porat
Millenials love emojis. They’re the perfect visual representation of their day. Why don’t we connect the two things they love the most, music & emojis?
Advertised brand: SOUNDCLOUD Advert title(s): MUSIC FOR EVERY MOOD Link: http://unnatimarda.work/soundcloud Headline and copy text (in English): Update playslists based on recently texted emojis. Media (see available options below): EXPERIENTIAL Advertising Agency: MIAMI AD SCHOOL Art Director: UNNATI MARDA Copywriter: LIS MERY RAMIREZ
Animals unfortunately, cannot talk. And because they can’t talk, they can’t share. But imagine for a second, if they could. Imagine if they were loaded with the same ammunition we had, namely cameras and mobile phones. What would they show? This campaign explores that. And it asks the viewer to share their pain, because they can’t.
Print advertisment created by JWT, India for Sanctuary Nature Foundation, within the category: Public Interest, NGO.
Advertising Agency: JWT, Gurgaon, India Chief Creative Officer: Senthil Kumar Executive Creative Director / Senior Vice President: Amit Shankar National Creative Director: Sambit Mohanty Creative Director / Art Director / Illustrator: Prakash Suniya Copywriter: Bodhisatva Dasgupta