Born and raised in Mumbai, Arjava has a Bachelors degree in Mass Media with a specialization in Advertising. His first stints in the advertising field were summer internships at Ogilvy and Euro RSCG. Arjava joined FoxyMoron in 2009 as a junior visualizer when the team comprised of not less than 5 people. Currently, as the Creative Director at FoxyMoron, Arjava’s responsibilities include conceptualizing and executing strategic and integrated campaigns in the digital marketing space. When not busy in front of his Mac, he can be found planning a holiday he seldom takes or in front of the TV watching his beloved Manchester United.
Why are you into Digital?
I guess it chose me more than I chose it. I originally joined Foxy as a print designer but as they say, necessity is the mother of invention. One day, our digital designer was backed up so I pitched in and made my first website layout. It was absolutely terrible, but I loved working on it.
Did you attend school for fine art or design or Communications?
I had a course on design in college but that’s about it. I’ve pretty much taught myself everything I know about design, by constantly researching, practicing, screwing up & fixing it. I’m not sure if that’s a good thing or not, but it’s the only way I’ve known.