Creative

Creatives from around the world.

Chitpatang by NEO-The Creative Agency

This conceptual campaign addresses both physical addiction and mental health. The cigarette becomes a metaphor — when you stub it out, don’t stub yourself out with it. Aimed at creating emotional impact with minimal visuals, the design uses subtle symbolism to speak to personal struggle, habit, and healing.

Agency – NEO – The Creative Company
Client: Chitpatang
ECD: Joy Aichbhowmik
Creative Directors (Art): Biswarup Nath, Tapas Hazra
Client Servicing: Vineeta Jain, Amanda Banerji
Founder: Nirmalya Majumder

Vipul Arora : In Conversation With An Advertising Creative

Vipul Arora is a creative professional with over 10 years of experience in advertising, digital marketing, and conceptual photography. He has worked across both B2B and B2C sectors, and currently. Over the years, he has had the opportunity to lead and execute digital campaigns, print media projects, and brand strategies for clients like HIcare, Agronic Foods, Torus Skillforce, Mednet Labs, and more. Vipul also founded his own creative agency, Post Office Media, where he explores storytelling through podcasts, YouTube shows, and branded content. He is passionate about creating ideas that are not only visually strong but strategically sound—and is always looking for opportunities to bring fresh thinking to the table.

Why are you into Advertising?
I’m into advertising because it’s where my art gets to flex its muscles and make a real splash. I love mixing creativity with a purpose—like crafting posters that tackle social issues, such as mental health, and seeing them spark conversations. It’s not just about selling stuff; it’s about telling stories that stick with people, and advertising gives me that playground.

Did you attend school for fine art or design or Communications?
I went to Kurukshetra University for Fine Arts—Applied Arts, to be exact. Got my Bachelor’s and Master’s there, wrapping up the latter in 2021. It was all about art and design for me. That’s where I honed my skills, from sketching to designing, which I now pour into my work.

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