Creative

Creatives from around the world.

Mazda by BBR Saatchi & Saatchi

The truth is that we’ve come to expect most things we buy to come “all included”.
Just think about it for a minute.
 
We order holidays that are “all included”, we expect our computers to come with all the right software and our kids’ toys to come with batteries and the necessary parts so they can have a good time. So why not our cars?
 
Mazda doesn’t believe in “Not Included”. That’s why the new Mazda 3 comes with everything standard: Advanced security features, 2.0 engine with 165 BHP, xenon headlights and 18″ alloy wheels STANDARD.
 
Settle for anything less and we guarantee you’ll be in for a frustrating, not to say infuriating experience.
 
Mazda 3. We don’t believe in not included.

 

Mazda | Batteries Not Included:

Mazda | Cars Not Included:

 

Agency: BBR Saatchi & Saatchi
C.E.O: Yossi Lubaton
C.C.O: Jonathan Lang
VP-Creative Director: Eran Nir
Copywriter: Lior Shoham
Art-Directors: Tal Leshetz Abugov, Ori Hasson
VP-Group Account Head: Ben Muskal
Account Supervisor: Chen Halpern
Account Executive: Gil Gershon
Chief Strategy Officer: Shai Nissenboim
Strategic Planning Supervisor: Lora Goichman
Head Of Production & Content: Dorit Gvili
Producer: Alon Shmoelof
Creative Coordinator: Eva Hasson
Social & Digital Director: Idan Kligerman
Social Media Editor: Aviv Melamed
Studio Digital: Michael Shely, Yossi Tayeb, Yossi Ben Aviv
Studio ATL: Yaron Keinan, Yulia Zak, Idan Mareli, Chen Graizman
Zenith Optimedia: Limor Dahan, Mor Berman, Chen Drori, Eyal Katzaf, Eran Amit
Director: Yoram Ever-Hadani
Production: Tiferet Productions
Client: Delek-Motors LTD
Marketing Communications Manager: Yogev Weiss
Head Of Digital Marketing: Matan Arad
Training Manager: Gal Arbel
Special thanks to: Carmel Gilan, Orit Bar-Niv, Niv Steve Herzberg, Shiri Israeli and Ran Even

Bullets for Life by JWT Gurgaon

Advertising Agency: J Walter Thompson, Gurgaon, India
Chief Creative Officer: Senthil Kumar
Executive Creative Director: Amit Shankar
Creative Directors: Madhusudhan Rao, Ankur Kalita
Art Directors: Madhusudhan Rao, Amit Shankar
Copywriter: Thounaojam Shrikant

 

CRY by BBH, India

Advertising Agency: BBH, India
Chief Creative Officer: Russell Barrett
CEO: Subhash Kamath
Creative Director: Sapna Ahluwalia
Copywriters: Yohan Daver, Sean De Jervis Sequeira
Art Directors: Rebecca Daniel, Kushal Birari, Chetan Mahajan
Illustrator: Anant Nanvare
Photographers: Abhijit Kalan, Pratim Shankar, Saish Kamble
Retoucher: Avinash Mahadik
Agency Producer: Reema Asrani
Senior Business Partner: Rutika Shroff
Business Partner: Monisha Khanna, Ankita Kadambande

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IBIS HOTELS – Creatives by Rasta

Rasta is a 4-year-old Creative Lab that works with brands on how they can reach young people effectively.

Context
Ibis is a chain of hotels under the Accor Group present in 60 countries. With over 13 hotels in India, it’s the aimed at travelling young corporates. The hotel offers three distinguishing features:
Superior quality bedding
24 hour kitchens
Promise to fulfil all your needs in 15 minute

Pro Kabaddi League
Kabaddi is a high intensity contact sport, with seven players on each side The league started in 2014, with 8 teams owned by leading corporate houses representing 8 different cities in India. Currently in its 4th season with a viewership, standing at over 400 million, second only to the IPL.

The Bengal Warriors Partnership
For the duration of this Pro Kabaddi season, Ibis Hotels will play host to the Bengal Warriors and serve as their official hospitality partner.

Campaign
Ibis – Host to Travelling Warriors Both Kabbadi players and Ibis’ core TG are hardworking people during the day. Nothing exaggerates a tough day at office than playing and practicing for a Kabbadi game. Therefore, it becomes increasingly important for peak performance to take good rest. Sleep, good nutritious food and a general relaxed atmosphere are part of this preparation and IBIS as hospitality partners offer just that.

Video #1 – Akshat Vs Ibis Akshat Singh, Bengal Warriors’ brand ambassador and The Ellen Show Alumnus, is given the chance to wreck as much havoc as he can in an Ibis room. After which, Team Ibis gets 15 minutes to clean it all up and ultimately win.

 

What Does It Feel Like To Be Black In America : Miami Ad School

Wanting to respond to the recent tragedies in the news, and thinking about the fact that we, personally, will never be able to understand what it is like to be in a black individual’s shoes. But, we can open up the lines of communication.
We can start a dialog. So what better way to understand how they feel than to just ask?

We created posters that will be placed around the city that simply state, “What does it feel like to be black in America?”
It will have a blank area for people to add their response and then a hashtag #inoneword and #blackinamerica to allow it to be shared through social media such as twitter, Instagram, and Facebook site that will be created solely for this.

Our goal is to generate a response and allow people to begin to heal and communicate with one another…in one word.

Advertising Agency: Miami Ad School
website: https://www.behance.net/laurensandersdesign
Art Director: Lauren Kimrey-Sanders
Copywriter: Lauren Kimrey-Sanders/Kaitlyn Clark

In One Word : On Instagram

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Junglee Rummy by JWT Hyderabad

Junglee Rummy, the online gaming portal, launched its very first television ad for all its rummy enthusiasts.

Rummy is a popular skill-based card game in India that people play regularly in social circuits. Unlike other card games, Rummy requires a blend of mathematical skills and distinct memorizing capacity. Said that, the ad campaign conceptualised and crafted by J Walter Thompson Hyderabad; highlight the changing times and the aspiration quotient across age group to elevate oneself to the digital universe.

Capturing the strategic insight of the portal, the campaign highlights the convenience and liberty to play the game anytime, anywhere without any distraction; featuring the brand ambassadors – Actor Prakash Raj and Actor Rana Daggubati.

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