Advertising Agency: Famous Innovations, Mumbai, India
Creative Director: Raj Kamble
Art Director: Kushal Birari
Copywriters: Hayden Scott, Abhay Puri
Designer: Amit Gaonkar
Typographer: Rucha Vakharia
Photographer: Pratim Shankar
Adil Siddiqui is a Mumbai based Pixel Builder aka Designer. He is currently working with a startup called Genii where he Designs User Interfaces and Build User Experiences, he also makes simple and fun illustrations in his free time. He is very creative and passionate in whatever he does, loves his friends, loves Mumbai, loves Mustang 1967 and loves Chicken(deep fried).
His personal illustration / graphic design work can be found on his Tumblr and recently he has started posting some of his professional work on his Behance.
Why are you a Graphic Designer?
Well honestly I don’t know, I never thought I will end up being one. I was one of those who never use to think about my future and what I wanted to do with my life. In college I studied Commerce and then Computer Science. I had no idea what I was doing until I stumbled upon Photoshop and Illustrator and all of a sudden I developed a keen interest in designing. ( I still can’t believe I became a designer)
Did you attend school for fine art or design?
You have a distinct style of Design. How long did it take you to develop your style?
I’m still developing it, I normally scribble my ideas on paper and then develop them directly in illustrator. I’m horrible at traditional way of drawing so I use a Wacom tab to draw digitally which gives me the liberty of ‘ctrl + z’.
Were there any particular role models for you when you grew up?
My dad. He works tirelessly and most importantly he helps others selflessly, which I try to do.
Who was the most influential personality on your career in graphic design?
It’s only been close to 2.5 years I started designing. My family even though doesn’t seem understand what I do at my job have always believed and supported me plus few of my close friends always appreciate and critique my work that helps. Also I follow and try to be a part of online artist communities. Watching other artists workflow always excites me.
When did you start freelancing?
After doing many free work for friends and relatives. I started doing / getting freelance work from past 2 years.
Was there any time when you wanted to quit graphic design?
No. And hopefully never.
Are many advertising agencies hiring graphic designers? Do you work more with agencies or publishers?
I worked for an advertising agency for a brief period. I was no good at that time but I was still hired, i’m pretty sure there are many opportunities out there for Graphic Designers. Now I work with an awesome company called Genii. And occasionally take up freelance work.
Do you have clients who give you steady work or do you advertise for new clients often?
Thankfully till now I never had to advertise or go out to ask for freelance work, I’v either got work from my contacts or people contacting me via my tumblr blog.
Any other Indian graphic designers who you admire?
There are many amazing designers out there, most of them I have recently discovered. The one I absolutely love is Nithin Kumblekar, his illustrations are mind blowing.
What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
I never knew what I wanted to do with my career so i’m the last person to give advise on career. But I will say this, the best part of being a Designer for me is that I get to solve problems with designs, to be creative, needing to think outside the box and in the process get to create something which doesn’t exist. And that is beautiful.
Do you think Clients are opening up to keeping aside a decent respectable budget for design work? Do you think clients are understanding that they need to invest in Design as a communication tool and also to cut the clutter, and that good design comes at a price?
Honestly i’m still searching for a client who understands the importance of design. To be fair my client list is not long but I hope someday I will find an ideal client or maybe not.
But in general I think lately clients are opening up and investing good amount in design.
Mac or PC?
Who would you like to take out for dinner?
A person who can eat more chicken than me, i’m honestly still looking for that person.
What’s on your iPod?
I always have Coldplay on my playlist.
Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani ,Sameer Makani
Art Directors: Suniil Shah, Nilesh Pawar
Copywriter: Sanju Iyyar
Photographer: Sandesh Jayakar
Image Retoucher: Niteesh Mhatre
Additional credits: Rahul Patel
Client: Taj Safaris
Account Management: Sreya Seth
Creative Director: Rohan Kumar
Art: Akshiena Khanna
Copywriter: Swapan Seth
In the digital age, its more and more difficult to find something interesting happening in advertising. So we are thrilled to see anything interesting. And in comes “201 Ways To Get An Idea” by Karthik M.
“201 ways to get an idea” is an effective tool to generate ideas and concepts for advertising and other creative projects. Written by Stephen Baker — an art director during the creative revolution in the 1960s — as a part of his book Systematic Approach to Advertising creativity, the exhaustive list is a highly useful one and yet few people are aware of it. My small project is a tribute to this creative genius who deserves to be known more than he is today. : Karthik M
Karthik works as a Creative Director at Catalyst India, Bombay. Personal projects are a lot of fun and learning for him. He also tries his hand at Twitter fiction (@mysmallstories). “My parents still don’t know clearly what I do for a living, but they are happy that I have a steady job”, he says.
What is it?
It is an effective tool to generate ideas and explore various directions for the same. Written by Stephen Baker — an art director from the Creative Revolution during the 1960s and 70s as a part of his book called Systematic Approach to Advertising Creativity.
How did you think of it?
Quite a few years back, I was fortunate to come across it in a book called Craft of Copywriting given to me by my friend Asif. This list of a part of a certain chapter. The list just stuck to my mind all these years. And I found out that this great tool was never talked about offline or online. So I thought of making it into a web page and add my own spin to it.
What does it do?
Well, it helps you explore various directions when it comes to thinking about ideas and concepts. A little similar to mind-mapping, more than a concrete solution, it helps you to open your mind and explore various directions which you may have never thought possible. The biggest advantage I found about it is you don’t need to sit with a group and “brainstorm” for ideas. Sit with this list; think; scribble; doodle and ideas will come.
How do you think it will help?
The list is so simple that anyone and everyone can understand and play with it. It can be used by people in a group, or an individual. Two people may have different ways of exploring the idea using the same item in a list. The possibilities are endless. I think it will help a lot during brainstorming sessions.
How did you get the funds for it?
It is just a webpage. So no major funds needed.
It is one my initial web experiments, which I thought
I should share with people. That’s all.
Kumar Suryavanshi is Creative Professional at Interface FCB Ulka Group, Mumbai.
Writer, poet, lyricist, adman, storyteller and a hard-core biryani lover . . . Kumar is a great mix of the creative and the marketing. A strategic planner before he moved to creative, he is a friend to many of his clients and a great motivator to his team. He has won many awards and accolades for his outstanding work. He is a versatile talent and has worked in Pepsi, Interpub, Rediffusion Everest Brand Solutions, Leo Burnett, and is currently with the Interface FCB Ulka Group. His journey from marketing to advertising is truly an inspirational story for many young minds who want to follow their passion against all the odds.
Why are you into Advertising?
Because I love writing and believe in creation more than following the line.
Did you attend school for fine art or design or Communications?
I am still attending the school called ‘LIFE’. I personally don’t believe in any school that can teach you how to communicate your ideas. To some extent in Art, it is required because you need a certain kind of skill set and a sound knowledge of tools but for writing, either you have it or you don’t have. Period.
Tell us about your recent work campaign?
My recent campaign is for the Mahindra commercial range. It was a superb experience working on it.
Were there any particular role models for you when you grew up?
My role model is and always will be my mother; she has been a great support and a great friend. I have inherited the fighting spirit from her. Whatever I am, big or small, it is all because of her and her immense belief in me.
Who was the most influential personality on your career in Advertising?
Though I have never worked with them but I always look up to Piyush Pandey and R. Balki.
There are some people who really inspired me and contributed to build my career . . . Dilip Chabria, Rashida Patel, Padmakumar, Nitesh Tiwari, Rajesh Mani, Rupesh Kashyap and my friend Nikhil Mehrotra.
Tell us something about the Interface work environment.
The work environment is very comfortable. People are nice and believe in teamwork.
Where do you get your inspiration from?
How do you think Advertising should move into a new age with severely segmented media, short attention spans and declining print and TV viewership amongst the young?
Advertising is not something that you can restrict to any age. We are in the business of communication and over time, communication has changed its medium and it will change continuously. We need to know the pulse of the newer generation and understand their language and needs. We need to upgrade our skills to new media and match the demand of communication without losing the power of content. The new generation is digital and it is happily overtaking print and TV. So I feel it is just a matter of upgrading to new media.
Tell us about your first job in Advertising.
My first job in Advertising was at Interpub. It was a superb encounter in my life.
After I did my MBA I was placed in one of the big MNC beverages companies. I worked there as a Brand Manager for almost a year but I always wanted to write and do something creative. So one day I just left that job and started looking for a foothold in my dream profession. I went to many ad agencies but all of them said I would be a better planner than a creative because of my qualification and experience. But I was adamant and finally I landed at Interpub where Mr. Dilip Chabria (Ex- CEO Interpub ) interviewed me and told me to take a planner plus servicing job at first and then if I prove myself, he said he would help me get into creative. I proved my worth sooner than later. However, by the time I could ask him for a transfer into creative, he resigned.
After that I got a planning job at Everest Brand Solutions, and after seeing my proactive work Paddy (Padmakumar ex- NCD Everest Brand Solutions) took me into the creative department and thereafter I never looked back.
What do you think of the state of Print advertising right now? At least here in India, the released work is most often too sad.
Nowadays, it is in a bad state but as I mentioned before it is not because of lack of interest in print but because brands are getting a much bigger platform in digital and other innovative media. However, there is good work still happening in print.
Do you think brands whose advertising wins awards, do well in the market?
To some extent I believe in it. I feel that if you create work, which will create awareness in the market and move customers and influence their buying decision, then it will definitely win the janta and jury at the same time. And that is what I call award winning work.
What advice do you have for aspiring creative professionals?
Follow your heart; listen to your gut. Always believe in yourself and work hard. Success will follow.
Do not let your career depend on any person and place. Remember, if you work for clients, you will keep solving their difficulties. But if you work for brands, you will always create opportunities for them.
Your dream project?
Creating opportunities for brand India.
Your upcoming campaigns, if you can talk about it?
There are many, but they are still taking shape.
Who would you like to take out for dinner?
Most definitely my wife.
What’s on your Mac or PC?
A Royal Enfield pic.
Advertised brand: Homestead India
Headline and copy text (in English): Last year up to 36,000 elephants were killed for their ivory. Trigger an initiative to save elephants.
Advertising Agency: Hammer Communications, New Delhi, India
Creative Director: Gaurav Bahl
Executive Creative Director: Suman Sengupta
Copywriter: Gaurav Bahl
Additional credits: Sudipto Das