Creative

Creatives from around the world.

The Connecting the Dots website by Athena Infonomics

Athena Infonomics recently did a project on Climate Change called Connecting the Dots commissioned to us by British High Commission.

In-House design team of Athena Infonomics created the branding & website for the project. ConnectingTheDots is a unique website based in India providing climate data in an interactive & infographic manner.

Below is a shot media brief on the same.

The Connecting the Dots website was launched in the Andhra Pradesh Legislative Assembly by the Honourable Speaker, Dr. Kodela Siva Prasada Rao on Monday, 28 th March, 2016. The website is a one-of- a-kind platform that aims to equip MLAs in Andhra Pradesh to take environmentally sensitive decisions based on key climatic and socio-economic information collected from their respective districts. It further identifies potential climate financing opportunities that can be accessed in order to fund project ideas. It also includes an interactive platform that can be used by the public to connect with the climate champion MLAs.

 

Website Design: Athena Infonomics In-House Design
Website Development: Vdesign Technologies
Data: Athena Infonomics Research.

02_ctd_network

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@TravelBot by BBR Saatchi : Innovation in Digital

So you decided last night you’re going to the Cannes Advertising Festival after all but didn’t get a chance to book your hotel.
No problem! All you gotta do is message @TraveloBot on Facebook and he’ll do the rest for you.

Launched at the Cannes Advertising Festival, with a billboard strategically placed at the entrance to the Palais, TravelorBot is the first hotel booking bot of its kind. A user friendly and highly intuitive bot it allows travellers to seamlessly and rapidly find and book a hotel using the Facebook messenger app.
All travellers need do is enter the name @TravelorBot in the messenger window and say “Hi” to start the process. From there the bot will guide them through the search and ordering process using a series of simple questions.

With the rise of the spontaneous traveller, increasing app fatigue and the growing number of people using messaging as their platform of choice, a hotel booking bot seemed to make perfect sense for the Travelor hotel booking website.

To get started type @TravelorBot in your Facebook messenger

Agency: BBR Saatchi & Saatchi
C.E.O: Yossi Lubaton
Chief Technology Officer: Roy Zoaretz
Executive Creative Director: Jonathan Lang
Copywriter: Ronny Azulay
Art-Director: Yuval Zuckerman

Paloma Olive Oils by Silk Route, Pune

Advertised brand: Paloma Olive Oils
Advert title(s): Evoo – No More Hurdles!
Headline and copy text (in English): No More Hurdles!

Advertising Agency: Silk Route Communication, Pune, India
Creative Director: Dnyaneshwar Jadhav, Amol Mahajan
Art Director: Dnyaneshwar Jadhav
Copywriter: Amol Mahajan
Illustrator: Mandar Kulkarni
Senior Visualizer: Vijay Gopale
Additional credits: Vivek Wani

Rationale:
There are various health issues faced by diet-conscious and over-weight
people. They have to take extra-care when eating food, be it cholesterol, fats or carbs. Some oils are not healthy and can damage veins by creating blockages. With Evoo Olive Oil all your hurdles concerned with eating food are taken care of, because it’s light and fat-free adding to the health-quotient of your food!

Evoo - Boom Barrier

 

Evoo - Speed Bumps

Sharandhar by Xebec, Pune

Advertising Agency: Xebec Communications, Pune, India
Creative Director: Ashish Sadare
Art Directors: Ashish Sadare, Vijay Kumbhar
Copywriters: Ashish Sadare, Ameet Joshi, Souraja Sengupta
Illustrator: Vijay Kumbhar

sharangdhar_museum

sharangdhar_paint

 

Kruti Saraiya : Typography And Design

Kruti Saraiya is a graphic designer/ typographer based in Mumbai. The focus of her practice has been to allow for a contemporary Indian design narrative to emerge to fill the gap between mtv kitsch and traditional Indian crafts.

As a typographer, she sees her role in infusing context into letters and bringing the written word alive. Her strengths lie in working with scripts of Indian languages to create an equal space for them alongside English in urban India. Her commercial and experimental work celebrates the Indian aesthetic in a fusion of east and west. ‘The key’, she says, ‘is to change our mindset from an either-or to an AND.’

Besides this her portfolio includes branding, packaging, editorial and web design across verticals. She has been a speaker at the Indian Design Forum – IDF 2013 and a part of the core team to set up Design Museum Dharavi (2016). Her work has also been published in International design magazines like Creative Review (UK) & Visible Language (USA). She has exhibited in a group show ‘Pushpa Patha: The Flower Trail’ in gallery BMB, Mumbai.

She graduated from the London School of Printing. She has worked with Rabia Gupta Designs, Mumbai and taught at Srishti School of Art, Design and Technology, Bengaluru for several years.

She currently has an independent practice and teaches in the Visual Communication Department at the Indian School of Design and Innovation (ISDI) and Ecole Intuit.

Why are you a Graphic Designer?
I actually identify more with being called a typographer – I love words. I’m super excited by words of all languages – what they mean, how they sound and especially how they look.It is an immensely satisfying feeling waking up each day and infusing context in to the words.
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Wow Captures the true essence of childhood in the launch of Hansaplast Junior

What is Hansaplast?
Hansaplast is a healthcare brand of Beiersdorf, one of the leading skincare companies worldwide, situated in Hamburg, Germany. For more than 125 years, Beiersdorf, has gained experience and competence in wound care, more recently in the field of activity support and treatment of muscular pain as well, striving to improve wound healing and care for your skin ever since.

What is Wow Design?
WOW Design is a specialized strategic brand design company. In a span of 6 and half years, it has grown from a team of 3 members to a team of 40 members. The company focuses on its core services of Branding- Brand Strategy & Visual Brand Identity, Packaging Design, Retail Communication and Space Design.
WOW Design’s philosophy is to give solutions that are thoughtfully fresh.
We at WOW practice strategic methodology, which ensures that the solutions we give, add manifold value to the Brand image and ultimately meet the marketing objectives. This approach has enabled us to grow healthily with its service offerings in various sectors, FMCG being one of the key sectors of operation. In last six years, WOW Design has successfully partnered with a number of FMCG majors as Clients: ITC, AMUL, JK Helen Curtis, Cavin Kare, Biersdorf, BERGER Paints, PIRAMAL, Abbot , DABUR , PARLE , JYOTI Laboratories  etc.  The list of clients we have worked with is more than 60 and the number of brands we have imparted our WOW touch are over 100.
WOW design has been successful in implementing effective brand strategies in the NON – FMCG sectors in as well and has robust plans to extend its expertise into tapping the same in the coming years. Automotive, Education being the key focus areas. Having just crossed over couple of year from being a startup brand Company,
We understand how the startup environment growth is elemental in boosting the nation’s economy. We also understand that Branding plays significant role for startups. Hence WOW Design has planned to play a significant role in the startup eco-system, to partner with the startups in planning and implementing effective Branding Strategies.
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Travel Sketches Calendar 2013 by Doo Creative

Poster campaign developed to promote the limited-edition Travel Sketches Calendar 2013, as there was a huge buzz, speculation, rumours about the Mayan Calendar ending in 2012.

Advertising Agency: Doo Creative
Art Director: T V Prasad
Copywriter: Viswaprasad Raju
Illustrator: Viswaprasad Raju

Poster 2