Introduction – “I want to be the best graphic designer in the world.” “I want to win every award that exists, from Cannes to D&AD.” “I want to be the next big thing.” Well, if you think all this matter to Uttam Sinha, you’ll be disappointed. Here’s a guy with no such ambitions. All he wants to do in life is to bring smile in people’s faces, with his work, or without it. His mantra in life is very simple: create work that’s loved by all.
Why are you a Graphic Designer?
Honestly, I never desired to be a graphic designer. It all started with the doodling on he back pages of school notebooks, and gradually one thing led to the other. Frankly, I still don’t consider myself as a graphic designer. I am more engrossed in the work I do, rather than the designation people give.
Did you attend school for fine art or design?
I did my bachelors from College of Art, New Delhi.
You have a distinct style of Design. How long did it take you to develop your style?
I don’t know the exact time. Although, I feel it’s still in the developing process.
Were there any particular role models for you when you grew up?
Well, I am from an army background. Ironically, I am the first person from my family who got into this profession, or probably in art. So, I had no clue of whom to follow as role models. Having said that, I was greatly inspired by R K Laxman.
Who was the most influential personality on your career in graphic design?
There are a lot of them. Difficult to pick one.
When did you start freelancing?
I started working in my college days. They were small assignments, but also a great respite, when you know that most of the time you are broke.
Was there any time when you wanted to quit graphic design?
Perhaps you should ask me this question thirty years from now.
Are many advertising agencies hiring graphic designers? Do you work more with agencies or publishers?
Well, I believe that more than graphic designers, today advertising need thinkers. Regarding the last question, I am more associated with agencies.
Do you have clients who give you steady work or do you advertise for new clients often?
Any other Indian graphic designers who you admire?
What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
It’s too early for me to start giving advice, but I feel it’s very important to enjoy the work you are doing. And be truthful to it.
Do you think Clients are opening up to keeping aside a decent respectable budget for design work? Do you think clients are understanding that they need to invest in Design as a communication tool and also to cut the clutter, and that good design comes at a price?
No, it will take time. But I am patient enough.
Mac or PC?
Who would you like to take out for dinner?
A girl with a good sense of humor.
What’s on your iPod?
I don’t have one.