Illustration

Asavari Kumar | Visual Artist Film Maker

Asavari Kumar is a visual artist, designer and filmmaker from New Delhi, India. Her work is primarily character driven with a unique, playful and pliable graphic style. She tells stories through animated films, paintings and interactive installations and strives to create immersive experiences that blur the line between the physical and virtual world.

Her work has been widely recognized across several platforms including the Ottawa International Animation Festival, The Pictoplasma Exhibition, STASH, Cartoonbrew, Styleframes.ny and Vimeo.

Asavari has worked as an art director, designer and animator with a variety of clients that include – Disney, Vh1 India, Channel [v] India, GQ magazine, Cambridge University press, Britannia, Fanta, Bigshot Toyworks, Shilo and Royale.

She is currently based in Los Angeles, CA and is working as a freelance designer and animator. She also posts weekly interviews accompanied by quirky gifs for her ongoing personal project and art blog here.
Why are you a visual artist ?
I have been granted the good fortune of being able to create and give life to things that exist as just thoughts and ideas in my mind – I cant imagine doing anything else with my life. Pursuing a life and career as an artist – atleast for me satiates my desire for curiosity, creation and learning and facilitates a lifestyle in which I get to meet amazing people and have incredible conversations

Did you attend school for fine art or design?
Yes, i have a BFA from the National institute of Design in Animation film design and a Masters in Experimental animation from the California Institute of the Arts.

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Nitin Adake : Interview with an Advertising Creative

Why are you into Advertising?
It is the second oldest and the second best profession in the world. And i love to be with the best, well, at least the second best.
( Deadlines… wow, they are orgasmic.)
Did you attend school for fine art or design or Communications?
BFA (Applied Art)

Tell us about your awards?
CAG, ABBY, AAAI, ADOBE GALGO, NOMA-JAPAN, NEW YORK FESTIVAL, ONE SHOW – LONDON.

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Kawal Oberoi : Graphic Designer

Why are you a Graphic Designer?
Strange part is that I always wanted to be Physicist and I was pretty great at Academics especially Sciences. But at the other end, I had a strong inclination towards visual creativity. When I look back, I feel that I was made for the profession I am in currently. I always loved colors, shapes, visuals and the fact that what I saw made me feel particular feelings and how we can control what to make others feel through Graphic Design.

Recently, when I went back home my parents showed me preserved small publications that I used to make by hand. And among those were comics that I used to make. I also used to make small animated clips using stop-motion technique. Even though all of those looked naive, still I could see that I had a sense of Graphic Design and a passion for creating since early childhood and seems like I am following the same now!

Did you attend school for fine art or design?
I come from a school of design. I am trained as a Graphic Designer.

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Dashang Tiwari : Interview with a Graphic Designer/Illustrator

Dashang is an Illustrator, Animator and Game Artist working in the industry for last 5 years. He has a unique and colourful style to his illustrations/design, and known for his playful and out of the box designs which include more illustrative approach. He is currently working as Sr. Illustrator at Times Internet Limited, part of ‘The Times Of India’ and handling all the social media creative for TimesCity.

He believes in experimenting and has an abstract approach to design every new project, and
tries to create new Art styles as per the project demands.
With past experience of working in a gaming studio (Lakshya Digital) and ad agency (Webchutney) he is now experienced to handle projects ranging from mobile game design, illustrations for ad campaigns, children books, and social media creative to flash animation videos. His best assets are his versatility and experience through which he is currently doing good freelance work for his clients based in USA, Middle East and China.

Apart from this, He is a simple and fun loving guy who also loves to listen Music, eat good food, watch movies and party hard at weekends.

Why are you a Graphic Designer?
Well, It started with drawing on back side of notebooks followed by playing with imaginary superheroes inside my head, then watching super cool shows on cartoon network all day. It was clear to me that I want to do some creative job when I grow up. So I was passionate enough to take this field seriously and gave most importance to self learning through Internet and here I am still learning and creating something creative everyday :)

Did you attend school for fine art or design?
Honestly, I have done B.sc. Computer Science from Delhi University. It took me 2 years to make my parents understand that I could make a good and happy living through Animation/Design Industry job also. Finally, when I was in the 3rd year of my graduation I joined MAAC for Advance Diploma in 3D animation. But after 1 year I left the institute because I was not interested in 3D Animation at that time.
After that through self learning and lots of ‘Pencil Ghissing’ I joined 2D Animation Industry and practice
a lot.
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Archana Sreenivasan : Illustrator

Archana Sreenivasan illustrates for magazines, picture books, comics and lifestyle products. She enjoys exploring new styles and techniques, and has illustrated for Puffin, Scholastic, Red Turtle, Karadi Tales, Katha, Manta Ray Comics, Forbes Life magazine, and The Mint newspaper. She likes cats, traveling, exploring the great outdoors, bird-watching, and doodling in cafes. She lives in Bengaluru.

Her illustration blog is here. 

Why are you an Illustrator?
I love to draw. Plus, illustration is a wonderful combination of visual communication & self-expression, design & art, which is a space I enjoy working in very much.

Did you attend school for fine art or design?
Yes. I did my BFA at Chitrakala Parishath, Bangalore, and did a Post Graduate Diploma in Animation at NID, Ahmedabad.

You have a distinct style of illustration. How long did it take you to develop your style?
I’m not sure I have a distinct style. In fact, I enjoy trying different styles. If there is indeed a distinct style, I didn’t specifically spend time trying to develop it.

Were there any particular role models for you when you grew up?
Growing up, I always looked up to my older sister, and her friendship and unconditional support has helped me follow my heart, and do what I love to do.

Who was the most influential personality on your career in Illustrations?
Perhaps it was my boss, mentor, and a dear friend, from my very first job. He taught me (and terrorized me) to pay attention to little details to commit myself fully to any job that I undertake.

What made you decide to become a freelance illustrator? When did you start freelancing? Do you illustrate for advertising?
Illustration studios or full-time positions for illustrators aren’t much of an option in India, so freelance was the alternative. I’ve been freelancing full-time from 2011. I’ve been working mostly with publishing houses so far. I haven’t done many projects with ad agencies, although I’ve been wanting to explore that.

Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
I do see illustrations being used quite widely in ads, but as I said before, I’ve been working more with publishing houses than ad agencies.

Was there any time when you wanted to quit Illustrations?
I think I will continue to draw always, because its what comes naturally, but there have been times when I’ve considered taking on/have taken on other kinds of employment, due to financial pressures.

Have you considered turning your illustrations into toys?
Not really, although I’ve worked on some projects where I had to design characters intended to be made into toys/dolls.

Any other Indian Illustrators who you admire?
Quite a few. Topping the list is Prabha Mallya. I also admire illustrations by Sameer Kulavoor, Priya Kuriyan, and Ajanta Guhathakurta.

Do you have any favorite fellow illustrators or resources relating to your fields?
The internet is my go-to place for discovering exciting illustration resources. Pia Meenakshi aka Gumani, a fellow illustrator, maintains an art material review blog called http://brokeforart.tumblr.com/ I find her blog very interesting and useful.
You have such a wide experience as a top working professional. What advice do you have for aspiring creative professionals? Would you advise them to take on Illustration as a career option? Is it paying well enough?
A career in illustration usually isn’t a very well paying one. I suppose that’s something one has to be aware of before deciding to commit to a career in illustration. But many people do supplement their income by also doing design projects in either Graphic Design or Animation, which fetch better fees. I’d say a career in illustration is best suited to those who really love the work, because it involves being lost long hours in doing what you love, but forgoing the securities offered by a steady job is probably not a comfortable choice for everyone.

Mac or PC?
Mac.

Who would you like to take out for dinner?
If I could’ve, probably Dr. Salim Ali, or Kenneth Anderson, or Jim Corbett.

What’s on your iPod?
I don’t have one. I listen to random stuff on Grooveshark.barbet

bikernaut

Blue_Umbrella

chaisamosa_lowres

chimp

Chumbak

croc

Isantim

Orange

Scholastic

TwistInTheTale

wily_bedouin

 

 

Yatish Asthana : Interview with a Graphic Designer/Illustrator

Yatish is an Illustrator, Infographist and Graphic Designer . He has a Bachelor’s degree in Animation and Multimedia from Birla Institute Of Technology, Mesra , Ranchi . He has grown up watching all classic cartoons which inspired him to chose creative career.

Apart from Sketching and doodling , he loves spending time with friends and watching movies.
You can see his works at his portfolio site online.

Why are you an Illustrator?
I have been sketching since my schooldays. I am really happy being into a profession which has still kept the “small kid” inside me alive. I am paid for doing what i love to, and that’s the best part for me being an illustrator

Did you attend school for fine art or design?
I attended Birla Institute of Technology, Mesra, Ranchi and studied animation and multimedia.

You have a distinct style of illustration. How long did it take you to develop your style?
I keep experimenting with my art style. I think its good to experiment. You always get something new and unexpected which adds value to your style. I have been sketching since long, but last two two years have been prominent in this aspect. I am still working on betterment and refining of my style.

Were there any particular role models for you when you grew up?
My grandfather. He has always been an inspiration. Also the amazing colleagues and people whom i have worked with.

Who was the most influential personality on your career in Illustrations?
My family and friends. They have always supported me and my career choice. They have inspired and motivated me a lot. Besides them , the amazing artists whom I have interacted with on social media or personally. There is always a positive response while talking to any artist . I really appreciate them all.

What made you decide to become a freelance illustrator? When did you start freelancing? Do you illustrate for advertising?
Although there are plenty creative agencies out there, still very few offer illustrations in specific. So its big opportunity and option for illustrators to freelance. I have been working since last 3 and half years.
I have worked with Media groups like Mail Today (India Today group) and HT Media group.
I have worked on a number of projects varying from merchandising, custom artworks to commissioned sketches.

Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
Yes, illustration design is getting popular day by day. Today, more brands want their promotion/advertising to be done in form of illustrations, be it digital or traditional. It catches more attention than normal trend.
I have been working with News Media groups since last two and half years.

Was there any time when you wanted to quit Illustrations?
No. I never get bored of illustrating.

Have you considered turning your illustrations into toys?
I would love to :) It would be great to see my paper artwork turning into cool toys.

Any other Indian Illustrators who you admire?
I have grown up seeing cartoons by Mario Miranda and RK Laxman . They have inspired me a lot. I also follow artists like Dattraj Kamat, Amit Tayal, Abhishek Singh, Faisal Mohammad. I try to learn and gain most from these artists.

Do you have any favorite fellow illustrators or resources relating to your fields?
There are a number of amazing artists i follow. Pascal Campion, Kerby Rosanes, Mattias Adolfson, Chris Sanders are few of the superb artists i admire.

You have such a wide experience as a top working professional. What advice do you have for aspiring creative professionals? Would you advise them to take on Illustration as a career option? Is it paying well enough?
Practice and Patience !! Keep experimenting with your art style and most importantly ENJOY your work !
Being illustrator is amazing career choice ! It would surely pay you good if you are working hard .

Mac or PC?
I have worked both on Mac and PC, but PC is more comfortable for me.

Who would you like to take out for dinner?
Any pretty girl who would love to join. :)

What’s on your iPod?
Honestly, I don’t have any specific choice when it comes to music. I usually switch on the music at low volume and work. It adds a background and creates a peaceful environment to work.

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Uttam Sinha : Graphic Designer

Introduction – “I want to be the best graphic designer in the world.” “I want to win every award that exists, from Cannes to D&AD.” “I want to be the next big thing.” Well, if you think all this matter to Uttam Sinha, you’ll be disappointed. Here’s a guy with no such ambitions. All he wants to do in life is to bring smile in people’s faces, with his work, or without it. His mantra in life is very simple: create work that’s loved by all.

Why are you a Graphic Designer?
Honestly, I never desired to be a graphic designer. It all started with the doodling on he back pages of school notebooks, and gradually one thing led to the other. Frankly, I still don’t consider myself as a graphic designer. I am more engrossed in the work I do, rather than the designation people give.

Did you attend school for fine art or design?
I did my bachelors from College of Art, New Delhi.

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Shashank Nimkar : Interview with a graphic designer / animator

Shashank Nimkar has just graduated from Symbiosis Institute of Design, Pune. Major in animation film design. Having a deep interest in craft since his childhood has inspired him to specialize in the technique of stop-motion animation. Nature, he believes is his biggest inspiration.

“I have been a craft lover ever since I can remember. The traditional method of creating something with hands, having various materials spread around, getting hands dirty with glue and the will to see something productive and innovative coming up keeps me going.”

Why are you a Graphic Designer?
I have been creating things since my school days just for my creative-satisfaction and today I get paid for that. What else could be better. Living my dream.

Did you attend school for fine art or design?
Yes, I have just completed my B Des. studies from Symbiosis Institute of Design, Pune.

You have a distinct style of Design. How long did it take you to develop your style?
I have always been fond of tactile creations than virtual ones. The most challenging factor about such creations is that there is no ‘ctrl+Z’, and you can actually feel what you are creating. I started doing paper quilling six years back from now, after I completed my 10th grade. Soon I started making hand crafted illustrations(and products) that can be used for print and digital campaigns.

Were there any particular role models for you when you grew up?
I have always been open to any source of inspiration and learning, hence, I consider anyone who is passionate about work and creates an admiring work as my role model.

Who was the most influential personality on your career in graphic design?
Considering my quilling work Yulia Brodskaya has been a major inspiration in terms of medium, though her style is very different than how I use quilling.

When did you start freelancing?
Majority of my projects are self-initiated. Since this medium is new in India, plus I am trying to do something unconventional in that medium; I first make creations that I can relate to then I make them public for people to imagine what all can be done with this medium.
I did something similar when I started out, back in first year during college’s annual festival in 2011. I made 65 unique designs of my signature Finger Buddies based on which I started freelancing and today clients approach me for such customized finger buddies for their brand or people buy it for themselves or as gifts.

Was there any time when you wanted to quit graphic design?
As long as I am doing craft, NO WAY. I have never been bored or tired of it. When I get into the phase of serious working I don’t even realise that I have been working for 6-8 hours continuously.

Tell us something about your stop-motion work…
To be honest, I had no clue what animation is all about when I opted for the course. I just saw it as an opportunity to keep doing craft. Seeing my craft coming to life in animation was a feeling of immense joy and inspiration, it was no more a static piece of art to be place in a showcase. Since I love exploring mediums, till now I have made four stop-motion short films as a part of academics and each of them uses a very different medium. And they all have been nominated at various film festivals.

Are many advertising agencies hiring graphic designers? Do you work more with agencies or publishers?
I do not have much experience with that. I have just started collaborating with clients. I work with anyone who knows the value of the work and understands how much efforts are put into it, even if the client is an individual and not a brand.

Do you have clients who give you steady work or do you advertise for new clients often?
I have just started to build my relations with clients so cannot say anything for now.

Any other Indian graphic designers who you admire?
I do not have any names in particular but I keep looking for good inspiring work every now and then.

What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
As of now I am one of those. But for those who are thinking about choosing a career and/or want to take their skills/hobbies into serious profession, I would just say that if you can’t live without art you should not live without it. Do what makes you happy and live your dream. And keep observing around, we are midst inspiration and opportunities.

Do you think Clients are opening up to keeping aside a decent respectable budget for design work? Do you think clients are understanding that they need to invest in Design as a communication tool and also to cut the clutter, and that good design comes at a price?
Yes, as many clients I have worked for they all have an understanding about the impact of design and the efforts put into making it. Also, they valued it well in terms of budget.

Mac or PC?
Frankly, doesn’t make much difference to me. Majority of my work is tactile.

Who would you like to take out for dinner?
Ummm… It’s a secret :P (just kidding, no such plans for now)

What’s on your iPod?
Complete Bollywood collection, from 90s to the latest. I am a big bollywood fan, Shuddh filmy. :D

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Sreoshi Sinha : In conversation with an illustrator

Sreoshi is an Illustrator, Graphic designer and Photographer. She has a Bachelor’s degree in Architecture from Andhra University and a Master’s degree in Illustration and Animation from Coventry University, UK. She loves listening to music, doodling and spending time with her family. Her work can be found on her blog.

Why are you an Illustrator?
I started drawing when I was around 3 years old. I wanted to study Fine arts but I drifted towards Architecture and I enjoyed it thoroughly. But through Architecture, I realized that my forte was making illustrations and hence I decided to pursue my passion, and that lead me to UK for my Master’s.

Did you attend school for fine art or design?
I studied B.Arch from Andhra University and MA Illustration and Animation from Coventry University, United Kingdom.

You have a distinct style of illustration. How long did it take you to develop your style?
Throughout my UK stint I got the opportunity to experiment with different medium, be it photography, animation soft wares, digital painting, water colors etc. I spent a lot of time sketching and drawing spontaneously. Through this experience I developed and enhanced my style.

Were there any particular role models for you when you grew up?
My role models were my books. I used to spend a lot of time reading comics (which I still do), like Tintin, The Phantom, Asterix and Obelix and more recently The Sandman and Fables. Also the illustrations in the children’s story books (illustrated by Russian artists like Rojankovsky) and Amarchitra Katha were my definite source of inspiration.

Who was the most influential personality on your career in Illustrations?
Well, my career as an Illustrator has just about started. The most influential people in my life would be my parents who supported my decision to shift from architecture to illustration and encouraged me to follow my passion.

What made you decide to become a freelance illustrator? When did you start freelancing? Do you illustrate for advertising?
There are very few studios in India which specialize primarily in Illustration. So, freelancing was the next option. I presently work as the Creative Head of a startup company based in Gurgaon called ‘Once Upon a Time’ and whenever there is scope I try and incorporate illustrations into the projects. I have illustrated and created graphics for merchandising, posters, info graphics, communication material, social media, blogs etc. I have designed creatives for Kempinski Delhi, Biz Diva, The Pint Room etc. and also my work has been featured in the Business World.

Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
There are many advertising agencies and publication houses which require Illustrations services. But basically it depends on your style. If you are lucky then they’d be willing to experiment! In my experience, publication houses are less willing to deviate and try something new. I certainly hope I can work with studios or publication houses which are open to experimentation in the future.

Was there any time when you wanted to quit Illustrations?
I knew it would be tough to make a career out of illustration and there were times when I had doubts but I knew I wouldn’t be happy doing anything else. So I stuck to it and so far so good!

Have you considered turning your illustrations into toys?
I’d love to turn my illustration into toys! They have been printed on IPad and IPhone covers, cushions, mugs and T Shirts, badges, so far. And I’ve used my illustrations in animations. So I hope I can get to turn them into toys soon.

Any other Indian Illustrators who you admire?
I love Mario Miranda’s work. His illustrations are so local, spontaneous and true. And they also have their distinct personality! I admire and relate to these qualities as an artist and illustrator.

Do you have any favorite fellow illustrators or resources relating to your fields?
I follow the blogs of illustrators, designers and writers like Sam Kieth (Trout-a-verse), Dave Mckean, Neil Gaiman, Free People, Blue Bird Vintage etc. I like reading their blogs either because I relate to their design sensibilities or I am just a big fan of their work!

Your dream project?
My dream project would to around the world and document my experiences in the form of illustrations and then compile them in the form of a book.

You have such a wide experience as a top working professional. What advice do you have for aspiring creative professionals? Would you advise them to take on Illustration as a career option? Is it paying well enough?
I hope in ten years’ time I can happily proclaim to have ‘wide experience as a top working professional’.
As a budding illustrator and graphic designer, I have been lucky to have got the opportunity to work on some interesting projects for some good companies. I would advise anyone interested in taking up illustration as their career to learn the craft from a good art/design school and keep at it.
Self-initiated projects are also a must do!

Mac or PC?
I’m comfortable with both but I prefer the PC.

Who would you like to take out for dinner?
My boyfriend!

What’s on your iPod?
I’m never without The Beatles, U2 and John Mayer. Though right now, I’m listening to Kaki King and Harold Budd.

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Rahul Singh : Interview with a Designer/Illustrator

Rahul Singh Ydav has a Bachelor’s Degree in Mass Media and he is currently working as an Designer/Illustrator at HB Design, Mumbai. Besides this he has started his own venture OZO apparel which supports Hip Hop culture and Street art.

Why are you into Advertising?
I always wanted to satisfy my hunger for creativity but I didn’t know which path to follow. It became more concrete when I took admission to BMM and specialized in advertising.

Did you attend school for fine art or design or Communications?
No, whatever I have learnt till now and whatever have been learning all these years is because of a wondrous thing called INTERNET. I started learning stuff from sites namely psd.tuts.com , photoshoplady.com, youtube and many others.

Were there any particular role models for you when you grew up?
When I started designing, few of my friends helped me a lot. They were masters in their own right, I really look up to them. Another artist whom I have admired for his individuality and spirit is Banksy.

Who was the most influential personality on your career in Advertising?
There are many actually but the most influential personality in my career is my friend Sajid Wajid Shaikh.

Where do you get your inspiration from?
Inspiration is the most important part to keep you going in advertising and for my daily dose I prefer to surf on sites like behance.com, illustration served.comand ffffound.com.

Tell us something about the freelance work environment. We know lots of creatives would love to go freelance…
There are some creatives who are big on independence and love to work on their own terms. Though the income maybe uncertain i think freedom is very essential to the creative process. The market for freelance creatives is also very good but its the uncertainty and instability which may be bad.

What do you think of the state of Print advertising right now. At least here in India, the released work is most often too sad?
I think india is doing really well in print media and its going to do much better in future.

Do you think brands who’s advertising wins awards, do well in the market?
No, not entirely. Awards serve a completely different purpose. Creating brand awareness and making the brand a success among consumers are the two most important goals of any advertiser. Award winning ads may not always strike a chord with the masses. It can either make advertisers work very hard or it could result in them straying from their goals if they focus too much on awards.

What advice do you have for aspiring creative professionals?
I advice them to start early and chalk out a plan that they wish to follow. creative professionals should constantly up their game and update their skills. The most important thing is to develop a style of their own because they have to stand out and put something of their own on the table.
If you can dream of what you want in your life then you can achieve it too.

What’s your dream project?
There are many concepts going on in my mind but one of the best concept I would love to work on is illustration of all the gods coming back on earth and how the world would react. Ill name the project “Return Of Gods”.

Where do you see yourself in 15 years?
I see myself having developed my own venture OZO into a big recognisable name that promotes Hip hop culture. It will have joined the ranks of major brands that identify itself with hip hop. I also see myself working as an artist having honed my skills to perfection, because art is something I will never quit.

Who would you like to take out for dinner?
My lovely girlfriend.

What’s on your iPod?
I don’t have one. but on my player i listen to breakbeats, nu metal and hip hop tracks.

Mac or PC?
I am actually ok with both of them but ill rather prefer Mac over PC.

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