Mudra

All New Passat by DDB Mudra, India

The all-new Passat with Rear View Parking Camera.

Advertising Agency: DDB, Mudra, India
National Creative Director: Rajeev Raja
Creative Directors: Sreejith Kodoth, Ranjit Sasidharan
Art Directors: Sreejith Kodoth, Boby Mathew
Copywriter: Sreejith Kodoth.
Digital Artist: Y Dhaneshwar Singh
Photographers: Vikas Vasudev, Sreejith Kodoth., Alex Rank
Vice President: Anurag Tandon

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Sanskar India Foundation: Donate

Advertising Agency: DDB, Mudra, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: KB Vinod
Associate Creative Directors: Pranav Harihar Sharma, Amol Dahanukar
Copywriter: Pranav Harihar Sharma
Art Director: Amol Dahanukar
Illustrator: Sahebrao Hare


Lonely Planet Bookmarks by DDB Mudra

Advertising Agency: DDB, Mudra, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Nirmal Pullickal
Creative Director / Art Director: Raylin Valles
Associate Creative Director / Copywriter: Radhika Kapur
Art Director: Harish Singh Rawat
Photographer: Chaitanya Swaminathan


Steadfast Paper Shredders by DDB Mudra

Advertising Agency: DDB, Mudra, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Nirmal Pullickal
Creative Director: Raylin Valles
Copywriters / Art Directors: Saachi Sharma, Raylin Valles
Photographer: Amol Jadhav

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Prathap Suthan | NCD, Cheil India

I was born in Trivandrum, the capital of Kerala. Advertising calls it ‘God’s own country’, but I’d rather call it as the land that lives under a zillion coconut palms, drunk on toddy, and green with backwaters.

I will be 46 this year, am married to Jyothi – Jo to friends. She is a textile designer and an NID graduate. We have a son – Abhimanyu, who is now in his 12th standard.

I went to Loyola School and Mar Ivanios College, and gorged on debates, word-games, rum, cricket and everything else from Abba, Beatles, Bach, Orff, Ayn Rand, Wodehouse, Leon Uris, Shakespeare, Kurosawa, Coppola, to Asterix and Legionnaire Beau Peep.

I lived in Philadelphia between 1985 – 86, to help out my cousins with our family business. But all I did was travel around, went looking for John Denver’s country roads, stood through Live Aid, climbed the Rockies, and kept aching for my bed back home.

When I got back, all I wanted to do was write. I joined a small agency in Trivandrum, and by the time I sorted my fonts out, Mudra Communications – Ahmedabad, hired me. I spent 9 years there, 11 years in Grey, and now I am into my 3rd year at Cheil.

Essentially, I am still a copywriter. I cannot give up my soul. It’s been fed and raised on Fred Woodward’s typography, Ammirati’s BMW print ads, Television Registers and Shots, National Geographic, Japanese art and art direction, foreign films with and without subtitles, world music, Economist, and at least one new random website every day.

I will always be a student of our industry. And I don’t think I will be happier doing anything else. I am as good or bad as my last campaign, and you could call me Pat.
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