Prathap Suthan | NCD, Cheil India

I was born in Trivandrum, the capital of Kerala. Advertising calls it ‘God’s own country’, but I’d rather call it as the land that lives under a zillion coconut palms, drunk on toddy, and green with backwaters.

I will be 46 this year, am married to Jyothi – Jo to friends. She is a textile designer and an NID graduate. We have a son – Abhimanyu, who is now in his 12th standard.

I went to Loyola School and Mar Ivanios College, and gorged on debates, word-games, rum, cricket and everything else from Abba, Beatles, Bach, Orff, Ayn Rand, Wodehouse, Leon Uris, Shakespeare, Kurosawa, Coppola, to Asterix and Legionnaire Beau Peep.

I lived in Philadelphia between 1985 – 86, to help out my cousins with our family business. But all I did was travel around, went looking for John Denver’s country roads, stood through Live Aid, climbed the Rockies, and kept aching for my bed back home.

When I got back, all I wanted to do was write. I joined a small agency in Trivandrum, and by the time I sorted my fonts out, Mudra Communications – Ahmedabad, hired me. I spent 9 years there, 11 years in Grey, and now I am into my 3rd year at Cheil.

Essentially, I am still a copywriter. I cannot give up my soul. It’s been fed and raised on Fred Woodward’s typography, Ammirati’s BMW print ads, Television Registers and Shots, National Geographic, Japanese art and art direction, foreign films with and without subtitles, world music, Economist, and at least one new random website every day.

I will always be a student of our industry. And I don’t think I will be happier doing anything else. I am as good or bad as my last campaign, and you could call me Pat.

Satya Rajpurohit : Redefining Indian Typography

Satya has started The Indian Type Foundry and with it released a much needed professionally designed Unicode Devnagri typeface called Fedra Hindi. DesiCreative in a small chat with Satya Rajpurohit.

Tell us something about the Indian Type Foundry. What is your vision with The Indian Type Foundry.
Indian Type Foundry is a small company based in Ahmedabad which specializes in designing high quality multilingual fonts for the indian market.
Our intention in starting the ITF was to make people aware of typography and to provide well-designed fonts for the Indian market. It is also important for us to educate people — both our clients and design students — about typography, fonts and font licensing. In order to do this, we’re planning on giving lectures, holding workshops and publishing related articles on the web, in books and in magazines. Eventually, we want people to understand and appreciate the effort that goes into designing typefaces, so that they can start buying them legally and using them properly.