Digital

All the exciting digital work

The Six pack Guy : BBR Saatchi and Saatchi

Sometimes you’ve just got to get the most obnoxious guy on the kibbutz  to do your bidding for you. So that’s what Yovata did when it decided  to launch its new protein rich drink.

Yotvata is one of Israel’s most loved dairy brands. Located in kibbutz Yotvata, smack in the middle of the rain-deprived and grass-poor Arava desert, it creates against all odds some of the country’s finest dairy products.

Behind this entrepreneurial brand are a bunch of colorful kibbutznikim – dreamers, eccentrics, poets and yes – even fitness fanatics who work hard every day to make this most unlikely of ventures a reality and a success.

So when Yotvata dairy decided this year to promote its protein rich dairy “Yotvata Pro” drink they turned to the kibbutz’s sixpack guy. The guy who no matter where he is or what he’s doing can’t resist the urge to take off his shirt and flaunt his absolutely perrrfect body. A perfect set of abs which are bound to make any guy cringe and any girl go weak at the knees. A set of abs nourished and polished by Yotvata’s very own “Yotvata Pro” protein drinks.

Credits:

Agency Credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Team: Yaron Perel, Naor Itzhak, Itamar Paradny, Omri Zidon, Aviv Melamed
VP Client Services: Ben Muskal
Account Supervisor: Reni Bracha Landau
Account Executive: Gil Gershon
VP Content & Production: Dorit Gvili
Producer: Bosmat Ben David
VP Strategy: Yossi Baruch
Strategy Director: Lora Goichman
Strategic Planner: Moran Nurok
Marcom Director: Eva Hasson
Director: Gadi Portnoy
Post: Broadcast
Music: Michael Cohen
Presentor: Raz Nisim Cohen

 

Ad Creatives Rebrand Christmas to include the Colour Blind

From Tanvi Tandon: With Christmas around the corner, I have a wonderfully relevant ad design project that I thought you might want to cover.

People with red-green colorblindness hate Christmas. The festive red-green look dull to them and are hard to distinguish.

We changed the colours of Christmas to make it more vivid for the Colorblind! On our website, you’ll find some cute and fun illustrated Christmas cards with themes they can relate to.

Click to be merry → www.rebrandingchristmas.com

You have just enough time to send them to your colorblind friends. (And hopefully, your readers:)

Rames Harikrishnasamy : Digital Artist

Rames Harikrishnasamy is a Digital Artist born and raised in Kuala Lumpur, Malaysia.

Why are you an Illustrator/Digital Artist?
It’s all because of my passion towards it. I’ve always love design back in school but wasn’t giving so much of attention to it until I realised it much later.

Did you attend school for fine art or design?
No, I did not. I graduated in BSc. (HONS) in Applied Business Computing. Whatever knowledge I know about Photoshop and other designing tools were self taught.

You have a distinct style of illustration. How long did it take you to develop your style?
It started of when I use Photoshop to transform myself to superheroes such as Superman, Ironman, Green Lantern etc. I’ve spent more than 2 years just doing this and then realised that I need to do something new as a signature artwork. That’s when I found out about photo manipulation and start venturing towards it.

(more…)

Paperless Post

Paperless Post creates design-driven digital and printed stationery including greetings, birth announcements, wedding suites and custom stationery. Based out of New York City, Paperless Post partners with leading designers like Kate Spade New York, Kelly Wearstler and Oscar De La Renta. Find them online here.

Join our DesiCreative Mailing list and you have a chance of getting free credits at Paperless Post.

Matebook X ‘Freelancers’ by Cayenne, Milan

This is the first film of an European campaign Cayenne made for the Matebook X, a high performance latop from HUAWEI that offers modern solutions focused on mobility, innovation and ICT.

Campaign title : Freelancers
Client’s name and job title Huawei/Freelancer 01
Creative agency: Cayenne
Copywriter : Cayenne
Art director : Cayenne 
Planner: Cayenne
Production company: Filmmaster 
Director : Iacopo Carapelli

Carlsberg’s Rosh Hashanah Record Breaking Post by BBR Saatchi & Saatchi

As you know New Year (Rosh Hashana in Israel) is a hectic time on social media feeds. Greetings and wishes abound and if you’ve got a Facebook account, chances are you’ll be checking in more than usual to see exactly who sent you wishes, sent your friends wishes and no less important didn’t send you wishes at all. But Carlsberg doesn’t compromise on the type of wishes it sends.

So when Facebook announced a couple of weeks back it was implementing its live photo technology, we immediately understood that together with the vertical screen, we held at our fingertips the power to implement a new type of storytelling through the mobile feed by combining a short movie with live interaction.

Carlsberg created ‘The Best Way to Open the New Year’ – an interactive ‘Live Photo’ based post that asks social media aficionados to ‘Press Here and not Let Go’. Those who did, (live photo tech only works on mobile) were delighted to see they’d just set in motion a rube machine that ultimately delivers Carlsberg’s suggestion to open a great new year with a nice pint.

Surfers loved our playful interactive experienced and engaged with our innocuous little post like never before. Engagement rate reached 13% – an all-time high for the brand whose record stood until then unbeaten at 9% J

Our Carlsberg’s Rosh Hashanah post reached over 250K people

Got over 50K clicks

Over 4000 interactions

with 660 comments

and over 250 shares.

Agency Credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Team: Idan Kligerman, Nofar Birenbaum, Gal Mamalya, Kobi Cohen
VP Client Services: Ben Muskal
Account Supervisor: Moran Darzi
Account Executive: Dana Mey- Tal
Creative Coordinator: Eva Hasson

 

 

GlobalPartners by Miami Ad School

Advert title: Bad [W]rap
Campaign name: Bad [W]rap
Agency: Miami Ad School, Miami, USA
Brand: GlobalPartners
Art Director: Yann Loussouarn
Copywriter: Yessenia Downs

Short description:
In a time when hatred outweighs unity, how do you strip the headwrap of its bad rap?

Twitter has served as a platform for those who oppose muslims, as well as those who support them, so PartnersGlobal decided to stop the hate speech by injecting themselves at the heart of it, in hopes of moving the conversation from hate to encouragement.

We created a video of muslim women showing that, under their headwraps, they are just people. Anytime someone tweets the hashtags #WrapGrab, #MuslimBan, #LoveBeforeFlags or #antimuslim, they will be given the option to include this video with their tweet. Those who are pro-muslim will be given another tool to spread their message of love and tolerance. Those who are anti-muslim will be able to put names and faces to the people who they vilify and see that under their headwraps these women are no different from their mothers, daughters, sisters and wives.

BBR Saatchi & Saatchi & Carlsberg Proudly Present: A Watch Pack Fit For A King

There is nothing like getting nice and cozy to watch your favorite TV series. This is true tenfold when it’s the season’s last episode. Whether you like watching the episode alone or with friends it is definite cause for celebration and some extra special nosh. But in some countries being a loyal fan of a TV series may mean getting up in the early morning hours just to make sure you catch the finale in real time (leaving no room for the classic spoiler Joes of the world).

That’s why ahead of the ‘Game of Thrones’ grand season finale, Carlsberg decided to spoil the series’ most uncompromising fans with awesome watch packs delivered straight to their door.

It pays off to be uncompromising!

Watch our case movie here:

CEO: Yossi Lubaton
CCO: Idan Regev
VP Client Services: Ben Muskal
VP Content & Production: Dorit Gvili
Creative Director: Kobi Cohen
Digital Creative Director: Idan Kligerman
Creative Team: Reut Raz, Nofar Birenbaum
Account Supervisor: Moran Darzi
Account Executive: Dana Mey-Tal
Digital Producer: Maya Palmon
Video Editor: Leehou Porat
Creative Coordinator: Eva Hasson

Netflix by Miami Ad School

Advert title: Picture My Mood
Campaign name: Picture My Mood
Media: Online
Agency: Miami Ad School, Miami, USA
Brand: Netflix
Art Director: Yann Loussouarn
Copywriter: Adam Rathbun

 

Short description:
Have you ever had music that listened to you? Music that changed based on both what you were doing and how you were feeling? As part of its new movie-suggestion algorithm, Netflix teamed up with Spotify to create a cinematic music experience independent of tiresome browsing. Introducing Picture My Mood. All you need to do is open it on Spotify and select the genre of film, such as rom-com, western, and noir.
Picture My Mood constantly evolves your personal film score as you move about your day, as if you are your own protagonist. And when you finally come home, you can simply open your connected Netflix account to pick from a special queue that suggests based on what you have been listening to.

Introducing Instagram feed @fatfeedzero

https://www.instagram.com/fatfeedzero/
It’s the only page of its kind among 400 million instagram users 🙂

Every picture connects with the next to form one large growing feed.

FatFeedZero is getting popular. Followed by some of the top creative professionals across the world. Featured on many Instagram forums like @thedesigntip @artshelp @art_spotlight

We, ZERO, recently won an Award for this page – Kyoorius in-book for Digital Design.

Do take a look at @fatfeedzero

 

@fatfeedzero

 

 

@fatfeedzero @fatfeedzero @fatfeedzero @fatfeedzero @fatfeedzero