Digital

All the exciting digital work

Spec work for Microsoft Outlook from Miami Ad School

Advertised brand: Microsoft Outlook
Advert title(s): Two To Nurture
Headline and copy text (in English):
Media: Digital

Advertising Agency: Miami Ad School, New York, USA
Website: http://www.tanvitandon.com
www.bogdanrackow.com
Creative Director (Instructor): Alex Reinoso
Art Director: Bogdan Rackow
Copywriter: Tanvi Tandon

Gender inequality begins at home. Fathers don’t get paternity leave like mothers do in the USA. Why is this unequal? So Outlook, the platform where all office employees coordinate holidays, creates a new feature that allows people within your office donate their unused paid leave to expecting fathers.

Gender inequality begins at home. Before we form our own opinions, we view the world through the eyes of our parents. When their contribution is uneven, a child’s perspective also becomes uneven. Parents need to be a part of raising and teaching a child equally, but unfortunately most of the burden falls on the mother. And the policy with the biggest impact at home is parental leave.
In America, paternal leave is nearly non-existent. So Microsoft Outlook came up with a way for fathers to also be there for their kids. Employees use Outlook to schedule their work lives – so we add a new ‘Occasion’ feature to Outlook’s Calendar that lets expecting fathers’ colleagues donate their unused paid leave to them to use as paternal leave.
Only if fathers experience what the mother does will there be empathy – and with Two To Nurture we can push for gender equality.

Super Pharm by BBR Saatchi & Saatchi

In the eyes of most youngsters today, beauty vloggers are the new and ultimate authority on what cosmetic products to buy.They’re people with the power to make or break your brand. But what do you do in a country with only one beauty vlogger and millions of Israeli women craving locally relevant content?   How do you claim ownership of the digital space?

Our Solution:
In the first ever partnership with Google and Youtube, Super-Pharm Israel’s largest beauty retailer, launched the world’s first “Vlogger Academy”.  An academy that would teach and nurture Israel’s first generation of beauty vloggers.

Using an online recruitment campaign we selected 20 beauters and over a 1 month period we taught them e-v-e-r-y-t-h-i-n-g: Styling, journalism, video editing, application techniques, self-presentation, social media skills, YouTube analytics, follower outreach and even brand collaboration.

The results were astounding as Super-Pharm reaffirmed its status as leader of Israel’s beauty retail industry and created 20 new social media stars dedicated to feeding the appetite of young Israeli women for relevant beauty content.  All in all we reached 89% of all Israeli beauty content viewers and the format was so successful it is now being rolled to other countries and other business verticals as well.

View our Super-Pharm “Beauty Academy” case here:

Client: Super-Pharm
Advertising Agency: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
Creative Director: Idan Levy
Digital Creative Director: Maayan Dar
Digital Copywriter: Liron Cohen        
Art Director & Craft Artist: Carmel Gilan
Digital Creative Director: Maayan Dar
VP Production & Content: Dorit Gvili
Producer & Project Manager : Maya Palmon
UI/UX: Gal Mamalya
VP-Group Account Head: Idit Zukerman & Ben Muskal
Account Supervisor: Noa Sharf
Account Executive: Tal Glantz & Shiran Rachamim
VP Strategy: Shai Nissenboim
Planning Supervisor: Roni Arison
Planning: Moran Nurok
Creative Coordinator: Eva Hasson
Production Company: Adoni (Udi Efrat)
Director and post-animator: Oren Meyuchas
Advising Director: Ram Baruch

2 Men And A Beer : Documentary Series for Haywards 5000 by Happy Creative

The best discoveries are happy accidents. When Benjamin Hayward, the great-grandson of Sir Anthony Hayward, after whom the brand is named, wrote to SABMiller India requesting an internship, little did he know what he would uncover.

SABMiller India announced the release of a five-part documentary series that traces the history and legacy of the Haywards brand.  The video series titled ‘Two Men and a Beer’ follows Ben across India, tracing the origins and heritage of the brand founded by his grandfather. Ben, a resident of Birmingham in England, chanced upon a BBC report on Haywards 5000. After a little enquiry, he began his internship which took him across the country to retrace the brand’s steps and uncover some of its past.
(more…)

The MediaHolic Co : Digital Solutions for Brands

Well, we started in our heads long before we actually did. We are based out of Mumbai, the crazy city that makes everyone believe their dreams can come true.
Ours did when we actually did get our office.
We are a digital solutions company.
We don’t think we are a marketing agency; we do what great marketers can’t execute. We actually channelize their brand ideas and bring them to life and thus we give solutions. So we are a marketing partner essentially than an agency.

What made you start The Mediaholic Co.?
One afternoon of June 2015, we were having a candid talk over lunch. We all wanted to build something that we could call our own. We spend 70% of our day on social media, then why not use it effectively? That is when the thought of starting a digital marketing and web designing unit struck us.

Tell us about your designers/animators. Did they go into fine art or design schools? Or software? How do you pick them up?
We strongly believe that there is a creator in everyone, just a different kind. All our designers have not been to art schools. Their ability to think out of the box and aesthetic understanding makes them a valuable part of our team.
(more…)

NetBramha : Strategy and Design Studio

Netbramha studios is a full service strategy+design studio with a passion to craft functional products, platforms and compelling software experiences. We help businesses with the power of design. From serving fortune 500 customers to billion dollar startups our UI/UX practice has been delivered across web, mobile, touch and everything digital. We combine strategic thinking & design expertise to create impact.

What made you start NetBramha Studios?
The need of design in India. I believe design has the power to transform anything, anything at all!

Tell us about your designers/programmers. Did they go into fine art or design schools? How do you pick them up?
Our studio houses 25+ designers apart from the contract designers. Most of them have completed their graduation in design or picked up design from practice.
As long as designers can tell the difference between art and design we are happy to have a conversation with them for open positions. We hire for passion and excellence in craft. Rest really does not matter much.
(more…)

First Ever Drone Beach Report : BBR Saatchi & Saatchi

In a country where skin cancer incidence is among the highest in the world and UV radiation one of the strongest, Super-Pharm as Israel’s largest pharmacy retailer and a major player in sun awareness education wanted to encourage people to go to the beach during ‘Sun Safe Hours’

The problem is that to get the best spot on the beach you’ve got to get there early,
when the sun is most dangerous. So how do you help people protect themselves
and still get the perfect spot?

Well we decided to create and broadcast the 1st ever Live Drone Beach Report.
A real-time aerial view of Israel’s busiest beaches aired 30 minutes before ‘Sun Safe Hours’.
This meant beach goers could scan the beaches and find the one that still had the perfect spot!
A win win situation for all involved J

Credits
Agency: BBR Saatchi & Saatchi
CE.O: Yossi Lubaton
Chief Creative Officer: Jonathan Lang
Executive Creative Director: Idan levy
Copywriter: Ronni Azulay
Art Director: Yuval Zuckerman  
VP Group Account Head: Ben Muskal
Account Supervisor: Noa Sharf
Account Executive: Ronny Chaikin
Chief Strategy Officer: Shai Nissenboim
Strategic Planning Supervisor: Roni Arisson
Creative Coordinator: Eva Hasson
Head Of Production & Content: Dorit Gvili
Producer: Maya Palmon, Eran Harel
Social & Digital Director: Idan Kligerman
Digital Copy: Liron Cohen
Traffic Director: Ronit Doanis
Traffic: Avia Ben Ishay
Photography and Editing: Dan Deutsch
Drone Activation: Roei Galitz, Guy Mador
Live Video Production: Go Live
Live Broadcast Narrator: Ben Ben-Baruch

IBIS HOTELS – Creatives by Rasta

Rasta is a 4-year-old Creative Lab that works with brands on how they can reach young people effectively.

Context
Ibis is a chain of hotels under the Accor Group present in 60 countries. With over 13 hotels in India, it’s the aimed at travelling young corporates. The hotel offers three distinguishing features:
Superior quality bedding
24 hour kitchens
Promise to fulfil all your needs in 15 minute

Pro Kabaddi League
Kabaddi is a high intensity contact sport, with seven players on each side The league started in 2014, with 8 teams owned by leading corporate houses representing 8 different cities in India. Currently in its 4th season with a viewership, standing at over 400 million, second only to the IPL.

The Bengal Warriors Partnership
For the duration of this Pro Kabaddi season, Ibis Hotels will play host to the Bengal Warriors and serve as their official hospitality partner.

Campaign
Ibis – Host to Travelling Warriors Both Kabbadi players and Ibis’ core TG are hardworking people during the day. Nothing exaggerates a tough day at office than playing and practicing for a Kabbadi game. Therefore, it becomes increasingly important for peak performance to take good rest. Sleep, good nutritious food and a general relaxed atmosphere are part of this preparation and IBIS as hospitality partners offer just that.

Video #1 – Akshat Vs Ibis Akshat Singh, Bengal Warriors’ brand ambassador and The Ellen Show Alumnus, is given the chance to wreck as much havoc as he can in an Ibis room. After which, Team Ibis gets 15 minutes to clean it all up and ultimately win.

 

Channel V “Behind the Sins”

(An old post from 2012)

In a world as fascinating and aspirational and glamorous like our
Bollywood, so many times great success is built on the foundation of
some crime or misdemeanor.

“Behind The Sins” is a weekly Bollywood show that uses the metaphor
of “sins” in context of these selected Bollywood Stories.

The show goes behind the ‘sins’ to uncover its own version of the
truth and assigns guilt or innocence or just pronounces its verdict on
the type of ‘sin’ committed.

Credits

CHANNEL V INDIA
BEHIND THE SINS
DIRECTOR – SACHIN SAMUEL
DOP – BABU TRIBHUVAN
2012

 

Rohan Philips : Programmatic Branding with Xaxis

A little bit of context – Programmatic is extremely important when we talk about scale.

Historically, media was bought by partnerships from organization; companies were simply shaking hands with clients and publishers (TV / newspapers) to get deals done. Even up to recently, digital media has been bought in bulk and large packages, and therefore scaling to some degree – especially when it comes to smaller brands or smaller products – has become the focus of this conflict. As a result, access to various platforms became limited, and for bigger brands, it became a challenge to understand consumers properly.
What programmatic has been able to achieve is the ability for companies to make such decisions in real-time, as well as the ability to scale up and down when, how and if they need to.
Rohan is the VP of products and strategy for Xaxis, Asia Pacific. He is responsible for developing Xaxis capabilities across the region, including defining the strategy for various Xaxis business units, developing proprietary technology and establishing strategic partnerships to deliver best in class programmatic products.
Rohan has been part of the Xaxis / WPP family for about four years now, working primarily in Singapore. Prior to joining Xaxis, he worked in London at Starcom MediaVest Group (on the media side).
Originally from Bangalore, Rohan enjoys traveling and reading in his free time.

Tell us a little about your company Xaxis (overview of the company as a global entity, with focus on India region)Xaxis is a global digital media platform that programmatically connects advertisers to audiences across all addressable channels. Through the expert use of proprietary data and advertising technology along with unparalleled media relationships, Xaxis delivers results for over 2,800 clients in 45 markets across North America, Europe, Asia Pacific, Latin America and the Middle East. Advertisers working with Xaxis achieve exceptionally high return on advertising spend through the company’s proprietary media products, as well as through its specialist companies, Light Reaction, Bannerconnect, plista and ActionX.

(more…)

#EmojiSentime : Observing Sentiments of Emojis

A few students from Miami Ad School and Wyncode Academy who just happen to be really intrigued by the evolving role of emoji in modern-day communication decided to create a site that measures the sentiment of topics on twitter by using emojis. With Emoji Sentiment you can find whether the sentiment regarding a topic is positive, negative, or somewhere in between.

Check it out at:

 

#EmojiSentiment is an app that fine-tunes how well we understand the sentiment surrounding a topic.

The app determines which emoji are used most in conjunction with that topic and by tapping into sentiment data reveals whether conversations are positive, negative, or somewhere in between.

Check it out at:

www.emojisentiment.com
Advert title: #EmojiSentiment
Advertising Agency: Miami Ad School, Miami, USA / Wyncode Academy, Miami, USA
Agency website: www.miamiadschool.com / https://wyncode.co
Art Director: Frank Hammar, Waner Almeida
Art Director | UX/UI: Daniel Jaramillo
Copywriter: Humberto Belli
Web Developer: Cameron Eckelberry, Alex Vera