Introducing Titan Smart PRO. A watch that will bring out the PRO in you. It comes with exciting features like AMOLED Display, Built-in GPS, Body Temperature Monitor, 14 Days Battery Life and much more.#TunedInToYou for a smarter life!
Agency: 22feet Tribal Worldwide, Bangalore. Client: Titan India Product: Titan Smart PRO Creative Team: National Creative Director: Debashish Ghosh Creative Director: Balamurugan Subramaniam, Debdatta Bajpai Group Creative Partner: Tejas phansekar Associate Creative Partner: Simran Aneja Creative Partner: Naimish Srivastava Sr. VP & Branch Head South: Ken Sekhar Client Solution Head: Jayson Cherion Client Solution Director: Neha Shaw Production House: The Bombay Ducks Darshan Barot Director: Rhitam Das
Brand Name: McKinsey: The Case For Her Campaign Title: #TheUnholyGoddess Media Type: Ambient / Outdoor Industries: Public interest, NGO
Synopsis: In India, people worship many goddesses, and also consider women goddesses. But still, women aren’t allowed to enter temples when menstruating, because they’re considered “impure”. #TheUnholyGoddess is an activation that showcases idols of Indian goddesses outside their own temples. Through this activation we shed light on the myth, to promote menstrual education in a society that truly needs it.
Credits: Art Director – Hitarthy Shah, Ria Kulkarni Copywriter – Rohit Wani, Omkcar Shethe, Saloni Mittal
Brand Name: Dove Men+Care Campaign Title: The Non-tradable Bond Media Type: Experiential / Outdoor Description:Most men think about the missed work opportunities if they take paternity leave, and choose to not take the leave. But they forget about what they would miss out on, at home. How could Dove Men+Care change this?
So, we executed a stunt at the New York Stock Exchange, a marketplace dominated by men. We took over the screens at NYSE showing moments of babies to new fathers working there. The campaign pushes fathers to invest more time in the bond they share with their new born.
Credits: Art Director – Hitarthy Shah, Ria Kulkarni Copywriter – Rohit Wani, Omkcar Shethe
Brand Name: Chivas Regal Campaign Title: The Rarest Chivas Media Type: Digital Industries: Alcoholic Drink Synopsis:
Chivas Regal wants to continue building on its legacy while being relevant to the next generation of hustlers.So, we made the only whiskey that grows in value after you buy it. We converted a barrel of our whiskey into an NFT, called ‘Chivas One’. Whoever purchases the NFT gets to decide how long they want to age the whiskey barrel. As the whiskey ages, the price of the NFT appreciates too. Credits: Art Director – Hitarthy Shah Copywriter – Rohit Wani
Halloween brings its own flavor of humor to horror and while jump scares have a way of getting to just about everyone – engineers are an exception. They face many surprises on a daily basis and think on their feet to overcome challenges. This digital film captures an engineer’s resilience, in a funny and relatable way.
Agency: Zensciences, Bangalore Co-Founders: Rahul Koul & Rohit Kumar MS. Client: Walmart Global Tech India, Bangalore VP Brand Solutions: Sathya Kumar Head of Marketing: Mili Biswal Creative Director: Madhura Chakravarty Marketing Director: Mayank Panjratan Account Director: Nikita Saxena Copywriter: Sripriya Ganesh Director: Naresh Nathan Editor: Jovith Tellis & Dina Pallath Actor: Kirubakaran Kumar, Senior Software Engineer at Walmart Global Tech India.
Advertised brand: Google Advert title: Save Our Stores Media: Integrated, Social Advertising School: Miami Ad School, San Francisco Art Directors: Aarti Thamma, Katelyn Gelfand, Darian Ghaznavi Copywriters: David Webb
Synopsis: Small businesses compose 44% of the US economy. But the pandemic could change that forever. Over 100,000 small businesses have permanently disappeared during the COVID-19 pandemic. They desperately need help but don’t know how to ask. So how do we help small businesses get customers into the store while being cautious?
Well, sometimes the only way to get help is by being transparent about the problem. The pandemic has caused a lot of suffering across the spectrum. In times when everybody needs a helping hand, those who can help are confused about who they can help. In such times, if you don’t ask for help, you may not get it.
So, let’s use the world’s most popular map to show us which businesses need help and how one can map their impact. Google Maps releases S.O.S Mode allowing small businesses to map their financial health in real-time during the pandemic.
70 million stray cats live in the US. Most people know you can adopt them, yet there is a lot of misinformation about the subject.
What’s the best way of making people empathize with stray cats? A video game where you play as the stray cats themselves! An open-world game where you’ll have various missions which revolve around the daily lives of stray cats like scrounging for food, harsh weather, etc. Stray cats are social, and we use that to add multiplayer to our game.
The cat you play with will end up being found by an animal shelter. This shelter and the cat you played as will actually exist in the city you play in, waiting to be adopted. PAW is not just extremely fun to play with, but also serves our purpose: a safer world for stray cats.
Team Members Creative Technologist: Sukratti Jain, Paras Juneja Art Director: Shadab Wajih