Digital

All the exciting digital work

Graffiti Collaborative : Agency Profile

Graffiti Collaborative is a 4.5 years young creative agency. Its expertise lies in identifying the problem of a business and finding a creative solution. It believes that the solution usually lies in identifying the problem. Most people identify symptoms but it’s another skill to be able to differentiate them from the actual problem. That is the USP of this agency.

Although it started out as a digital agency, it soon realised that problems cannot be solved through a single medium alone. Once a creative strategy has been thought through, one needs to choose the right channels of communication based on several criteria. Today, Graffiti develops 360 degree creative communication strategies for its clients and delivers on digital, design, films, events, tech and everything creative. It strictly sticks to its expertise of strategies and tactics and doesn’t venture into the more ‘lucrative’ media buying space. The company will continue to evolve in the coming years keeping up with the times. The best is yet to come.
How was Graffiti Collaborative born (and when)?
This is a little complicated story and quite honestly, is being told to a larger public for the first time. It started out as a digital agency in a small shared room – sitting knee to knee for a few months. Once we realised we had more to offer to the communication industry, we packed off to a beautiful space which became our home for the next few years. As we learned more, we observed how this industry functioned – and we found it rather competitive. We figured that the quality of work is higher when collaborating rather than competing – and that’s how from Graffiti Media, we became Graffiti Collaborative. With that small but very significant change in our mindset, we have now become an agency which strives to change many standards in this industry. Our tagline – served with love – is a testament to it! We hope to bring out love in this industry. Love for what we do, love for people working with us and love towards nature and all things around us.

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Ting Digital : Website We Liked

TING Digital is the digital portfolio showcasing website of TING, a 50+ member team based out of Mumbai and Chennai. “We work with our clients in the Digital, Social Media and Branding etc. We wanted to showcase our work in a cool and unique way and hence decided to create this domain which helps us stand out from the clutter.”

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Elite Turkish Coffee digital initiative

Elite Turkish coffee is one of the country’s oldest and most loved coffee brands, but with a target audience slowly growing older and youngsters opting for preppy-er beverages (like Espressos, Lattes and tall Americanos) it was imperative the brand start communicating with this audience.

So we looked at the younger Elite Turkish Coffee consumers and found a common trait between them: they’re the good guys.

The guys you can count on to help you no matter what.

They’re the guys that’ll help you move out of your old apartment and schlep your stuff to the new one.

That’ll come rescue you at 2 AM when you get stuck on the freeway.

The ones that’ll throw you the most amazing bachelor party ever.

And the ones that’ll make sure that if your wedding proposal went south twice – it won’t happen a third time!
Elite Turkish Coffee proudly presents: “Saving the Wedding Proposal”

A fresh piece of content we hope you’ll enjoy:

Credits:
Air Date: December 2015
Client: Strauss Group – Elite Turkish Coffee
Advertising Agency: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
VP-Creative Director: Eran Nir
Copywriter: Lior Shoham & Liron Cohen
Art- Director: Carmel Gilan
Digital Creative Director: Maayan Dar
VP-Strategic Planning: Shai Nissenboim
Planning Supervisor: Roni Arison
Planning: Roie Gortler
VP-Group Account Head: Idit Zukerman
Account Supervisor: Reni Bracha
Account executive: Mor Aharon
VP Production & Content: Dorit Gvili
Production: Bosmat Marmarely
Social & Digital Director: Idan Kligerman
Social Media Editor: Aviv Melamed
Traffic: Ronit Doanis
Post Production: Broadcast
Makeup Artist: Liat Sheinin
Director: Guy Michael
Production company: Jiminy Creative

Twine Tree – compete, vote and shop from the most loved illustration community

With its unique concept, New Delhi based Twine Tree is attempting to transform the art and illustration scene in India by building a community of artists and art lovers. Working with the motto “Connecting Creatives”, Twine Tree is essentially a competition platform for illustrators, artists and designers as well as a meeting place for all kinds of creatives and art lovers.
Twine Tree continually hosts fun, quirky, often themed online competitions on its platform. Every competition is an opportunity for up and coming illustrators and artists to upload their work and compete. Twine Tree users vote and shop for their favorite designs and choose the winners. The most loved illustrations join the Twine Tree collection, get featured on Twine Tree products and are sold on the online store. The artists decide the price of the products featuring their work, retain all copyrights, and earn a share on every sale.
Says Yukti, co-founder at Twine Tree, “Our mission is to fill the world with beauty through art. We’re for all who have an idea, and need a platform to showcase their talent.” An illustrator herself, she would often challenge her creative skills by giving herself a random theme to illustrate on every week. With Twine Tree and its themed competitions, she wants illustrators to get inspired, illustrate and just have fun.
Currently, Twine Tree features winning illustrations on canvases and art prints, is developing new products to feature artwork and illustrations and will be expanding into t-shirts very soon.
Twine Tree is also extending the competition concept to offline events, with an offline illustration competition series – “Illustration Playground”. The first competition is coming up at antiSocial, Hauz Khas New Delhi on the 29th of November, 2015.
Says Yukti, “Illustration Playground, as the name suggests, is a way for illustrators to come together and just have fun. Come undone from the tried, tested and been there and we offer you a topic to doodle, paint, draw, articulate and play with at our debut illustration event. So keep twining and looking forward to seeing you on the 29th”
Illustration Playground | Website | Twitter: @twinetree

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Kermit The Frog kept his new love secret long enough by BBR Saatchi & Saatchi

Kermit The Frog kept his new love secret long enough.
Now that he’s gone public, he can release his latest love song:

A middle eastern serenade based on the original soundtrack and Israeli hit “Denise What will be with You”.
Kermit knows: the hottest girls are called Denise.
The story behind the original video clip:

A few days ago we launched the clip “Denis What Will Be With You”

which broke the internet.
The clip which was an unbranded music video for Unilever’s Branflakes cereal brand.

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Instagram spec print for Paralympic Games

“A bigger space on Instagram gives us more room for our picture, so we created a print campaign for the Paralympic Games called Drop The Crop that portrays this feature in a positive light. The games are nearing and are slated to happen in Rio we thought this could be a great opportunity to shed some much needed light on them. With the new feature, now there’s more space to display their determination.”

Art Directors – Liudmila Kulibaba & Rajath Ramamurthy
Copywriter – Tanvi Tandon
Strategist – Shashank Hariharan

1.victory

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Mobil 1 Honda takes on the ‘bad guys’ : BBDO Singapore

(This post is sponsored by Mobil 1)

In this Mobil 1 film, a Honda takes on the ‘bad guys’ through a thrilling display of speed, agility, precision and fine film craft.

The ad goes on to show how a car powered with Mobil 1’s proprietary Multi-Layer Anti-Wear Technology has the performance and agility to outdo other cars, using a martial arts movie as a metaphor.

Advertising Agency: BBDO Singapore
Executive Creative Director: Ravi Eshwar
Production Company: Stink Shanghai
Producer: Ann May Chua
Director: Eric Augier
Editor: Frederic Baudet

More here: po.st/CarFuIN

Super-Pharm ‘The Blind Brushing Test’ by BBR Saatchi & Saatchi

Every little girl would agree: brushing your hair can be a real nightmare. Especially when dad does it for you. Or is it Mom?

Well, there is always one parent who does it better, smoother and less painfully.

It’s a time old theory any little girl can tell you is proven. But we decided to put it to the test anyway and then we changed one of the variables:

We introduced Super-Pharm’s new Wet Brush in the equation. Now who brushes better? Mom or Dad?

Credits:
Agency Credits: BBR Saatchi & Saatchi
Client: Super-Pharm
Brand: Life Private Label Brand
Product: The Wet Brush (hair brush)
Executive Creative Director: Nadav Pressman
Creative Director: Idan Levy
Art Director: Michal Gonen
Copywriter: Yair Zisser
VP Production/ Content: Dorit Gvili
Producer: Odelia Nachmias Freifeld
VP Group Account Head: Shani Shaul Vengosh
Noa Sharf: Account Supervisor
Stav Hershkovitz : Account Executive
Shai Nissenboim: VP Strategic Planning
Roni Arison: Planning Supervisor
Ronit Doanis: Traffic Co/Ordinator
Bonamaze: Production Company
Director: Guy Michael

 

Splendid : Kids Try Dark Chocolate For The First Time

Some things (not many) still belong exclusively to the realm of adults and any kiddy attempt to overstep those boundaries, is bound to expose them to some unpleasantness.
Dark chocolate is no exception. It’s not made for kids!
Splendid Chocolate: When you grow up you’ll get it

Credits:
Agency Credits: BBR Saatchi & Saatchi
Client: Strauss Group
Brand: Splendid
Product: Dark Chocolate
CEO: Yossi Lubaton
Executive Creative Director: Nadav Pressman
VP Creative Director: Idan Regev
Creative Director: Sharon Refael
Art Director: Yuval Zuckerman
Copywriter: Orit Bar Niv
Digital Creative Director: Maayan Dar
VP Production: Dorit Gvili
Production Manager: Gali Starkman
Producer: Alon Shmoelof
VP Client Services: Maya Salomon
Supervisor: Yogev Atoon
Account Executive: Omri Sela
VP Strategic Planning: Shai Nissenboim
Strategic Planner: Lora Goichman
Traffic: Ronit Doanis
Director: Roy Raz