TheHotStart is a crowdfunding platform that aims to help raise funds for the most creative and innovative projects in India. TheHotStart has been conceptualised to help creators and funders get one step closer to realizing their dream projects. While helping raise funds is one thing, TheHotStart also acts as a preliminary validation point for a concept. Another benefit is the word-of-mouth marketing that it attracts. Barely a few months since its inception, TheHotStart has already helped fund some great one-of-a-kind projects like Kalyaanam – a 10 minute short film that got selected in the London Indian Film Festival, gives you a glimpse into the life of a would-be-bride, Rhythm of Love – the first crowdfunded jukebox musical in India and Taan Bekro, a documentary based on the struggles of Rajasthan’s ‘Sapera’ tribe.
What made you start TheHotStart
It almost happened by chance. In June 2012, our cofounder was with a couple of his friends at a pub in Manhattan, New York. The friends were discussing how it was difficult for Indian projects to succeed on US-based platform. The big challenge was the geographic divide between the funders and the location where the project was going to be executed. And, therefore, potential contributors struggled to see value in projects. That really was the origin. There appeared to be a genuine market need to connect people with people who had the funds to power their ideas. Over the next six months, the idea of creating a high quality crowdfunding ecosystem for creative and innovative projects in India started to take shape.
Advertised brand: Casting Creme Gloss | L’Oreal Paris | India
Advert title(s): Casting Creme Gloss | Motion Print
Client: L’Oreal Paris
Concept / Copywriter: Vishal Reddy, Anuraj Parmeswaran & Yashwanth Maheshwaram
Art Director / Illustrator: Anuraj Parmeswaran & Shaik Khaled
L’Oreal Paris Augmented Reality interactive ad for the Casting Creme Gloss hair color line, powered with Rev Eye app (now renamed to WOWSOME). Ad was published in the biggest Indian newspapers. Readers scan the ad with Rev Eye app to access extra content about busting hair color myths.
Why are you into Advertising?
I have always wanted to work in a creative industry. Be it advertising or animation. However, currently 3D animation especially in India has a long way to go. The characterization and 2D elements of animation are what caught my interest and I realized that I could apply the same fundamentals in Advertising. Cracking the idea, conceptualizing and executing the look along with marketing the idea, is how an animation is produced. It’s the same in advertising, but only quicker. That is what grabbed my interest and the fact that you could really think completely outside the box and not be limited to a script.
In the digital age, its more and more difficult to find something interesting happening in advertising. So we are thrilled to see anything interesting. And in comes “201 Ways To Get An Idea” by Karthik M.
“201 ways to get an idea” is an effective tool to generate ideas and concepts for advertising and other creative projects. Written by Stephen Baker — an art director during the creative revolution in the 1960s — as a part of his book Systematic Approach to Advertising creativity, the exhaustive list is a highly useful one and yet few people are aware of it. My small project is a tribute to this creative genius who deserves to be known more than he is today. : Karthik M
Karthik works as a Creative Director at Catalyst India, Bombay. Personal projects are a lot of fun and learning for him. He also tries his hand at Twitter fiction (@mysmallstories). “My parents still don’t know clearly what I do for a living, but they are happy that I have a steady job”, he says.
What is it? It is an effective tool to generate ideas and explore various directions for the same. Written by Stephen Baker — an art director from the Creative Revolution during the 1960s and 70s as a part of his book called Systematic Approach to Advertising Creativity. How did you think of it? Quite a few years back, I was fortunate to come across it in a book called Craft of Copywriting given to me by my friend Asif. This list of a part of a certain chapter. The list just stuck to my mind all these years. And I found out that this great tool was never talked about offline or online. So I thought of making it into a web page and add my own spin to it. What does it do? Well, it helps you explore various directions when it comes to thinking about ideas and concepts. A little similar to mind-mapping, more than a concrete solution, it helps you to open your mind and explore various directions which you may have never thought possible. The biggest advantage I found about it is you don’t need to sit with a group and “brainstorm” for ideas. Sit with this list; think; scribble; doodle and ideas will come. How do you think it will help? The list is so simple that anyone and everyone can understand and play with it. It can be used by people in a group, or an individual. Two people may have different ways of exploring the idea using the same item in a list. The possibilities are endless. I think it will help a lot during brainstorming sessions. How did you get the funds for it? It is just a webpage. So no major funds needed.
It is one my initial web experiments, which I thought
I should share with people. That’s all.
It is a well-known fact that the attention span of users on the web is even shorter than that of real-life. On the web you only have a couple of seconds to make an impression and grab the site visitor’s attention before they move away. In such an environment – the use of a professionally produced video is most certainly a great way to promote anything – from a product to a service to a brand. And in an era predominantly characterised by self-publishing, the idea of a simple yet powerful software that can enable the less tech-savvy among us to produce their own video is an enticing proposition.
This is where MakeWebVideo comes in. This web-based tool is marketed as one which enables any user to produce their own professional HD quality business video in just 30 minutes. And if that is not enough, MakeWebVideo also enables easy creation of stunning 3D effects – all at a fraction of what it would cost to have it done by a professional videographer.
Creating a Professional Video Using MakeWebVideo
True to the site’s promise, creating a video using MakeWebVideo involves 3 straighforward steps:
Step 1 – Choose Your Template: After clicking the ‘Get Started’ button, select 1 video template which you feel would be ideal for your objectives.
Step 2 – Customize It: according to your needs. MakeWebVideo offers several customizations including the ability to change the graphics, music and text of the template that you have chosen.
Step 3 – Download Your Video: Although you would need to register with the site or use Google account to log in, the video that you have created is absolutely free to use. The only drawback is that it is of a lower quality and contains a watermark. Yet you would still be able to download and share it. To obtain the HD quality video, you would need to pay for it.
Key Features of MakeWebVideo
Easy & Fast – You can produce your own professional videos even if you are a novice and possess no graphic design or video editing skills
Affordable – The price for professional HD videos start from just $29. In addition to this, you can preview, download and embed the low quality version of the video for free. In this way you can easily test your video and only proceed to purchase the high-res version when you are convinced.
Hosting Included – All videos are hosted by MakeWebVideo on a fast and reliable server at no additional cost.
3D Effects Available – The more adventurous can step up their videos using 3D graphics and advanced special effects that are available with the tool.
Wide Array of Customizable Templates – Templates are continuously being added so as to cater for the diverse user needs. These are categorized into sections such as ‘Explainer Videos’, ‘Ink Effect Videos’, ‘Tablet Videos’, ‘Cartoon Videos’ and much more. Additionally there are also the newest templates and popular templates too.
Video is Compatible with Multiple Platforms – MakeWebVideo offers support for HTML5 video formats. Videos can be downloaded as MP4 and WEBM in 1920 x 1080, 960 x 540, 640 x 360, 480 x 270 resolutions. You can thus easily upload them to YouTube, Facebook and your own website.
Full HD Videos – You can create 1920 x 1080 full HD resolution videos in just 30 minutes.
100% Money Back Guarantee – If you are not happy with the video, the good folks at MakeWebVideo will refund you in full or else give you a chance to make another video.
Benfica is the greatest football team in Portugal. When its legendary player Eusébio died, the club wanted to pay him an outstanding tribute.So Y&R Lisbon decided to get Eusebio playing for Benfica one last time. In the match following his funeral, all the 11 players wore the same name on the back of their jerseys. The Eleven Eusebios match ended up having worldwide media coverage.
Advertised brand: Spanish Association of Adolescents and Young Adults With Cancer (AAA Cáncer)
Advertising Agency: VCCP Spain, Madrid.
Managing Director: Javier Suso
Chief Creative Director: Beto Nahmad
Creative Director: Jesús Mellado
Art Director: Yerai Gómez
Copywriter: Sergio Villarrubia
Account Director: Rodrigo Alviso
Multimedia Art Director: David Sousa, Álvaro Marugán
Published: April, 2014
Testicular cancer is the second most frequent cancer among young men.
In spite of having high cure rates, the embarrassment men feel about talking about their private parts with a doctor results in many tumours not being detected in a timely manner.
The elections to the European Parliament are just around the corner. From 22-25 of May, 375,000,000 Europeans will have the opportunity to cast their votes. For a large number of young Europeans, this will be their first time to vote. To remind these first-time voters about the elections, the European parliament asked Ogilvy Brussels to develop a video that can best be described as a hybrid between a music video and a short action movie.
The video shows a young guy queuing in a dreary polling station. Just as he’s about to cast his vote, he bumps his head. This is followed by a sequence of rather strange events, starring a flock of sheep in the lead role.
The video targets first-time voters in all 28 EU member states –a challenging undertaking and a lot of sheep.
Client: European Parliament
Agency: Ogilvy Brussels
Executive Creative Director: Sam De Win
Copywriter: Sam De Win
Art Director: Seb De Roover
Producer: Bruno Dejonghe
Production Agency: Czar
Director: Koen Mortier
Music: Compact Disk Dummies
Client: Stephen Clark, Thibault Lesenecal
Client Director: Laure Van Hauwaert
Accounts: Ulrike Stolze, Ieben Enghien
Strategy Director: Kristel Vanderlinden
Head of Reputation: Tomas Sweertvaegher
Agency: Y&R Prague, Czech Republic
CCO: Jaime Mandelbaum
Art Director: Atila Martins
Copywriter: Simona Lazar
Editor: Carlos Baer, Ivan Holic
Account Supervisor: Tomas Dvorak
Producer: Tomas Tomasek
The objective of the campaign was to prove that Forbes Magazine is not just a financial magazine, but a guide towards a successful lifestyle.
To get the message across, we created a social experiment based on the psychological phenomenon called „The Bystander Effect”, demonstrating how in today’s socio-economical context, success is a matter of life and death. While an average looking person was left lying on the ground for a long period of time, a successful looking businessman was attended to in less than 15 seconds.
The campaign was launched on April 16th and the video views have been growing steadily without any paid media.
The video is in Czech but English subtitles can be turned on by pressing the Captions button.