Digital

All the exciting digital work

Super-Pharm ‘The Blind Brushing Test’ by BBR Saatchi & Saatchi

Every little girl would agree: brushing your hair can be a real nightmare. Especially when dad does it for you. Or is it Mom?

Well, there is always one parent who does it better, smoother and less painfully.

It’s a time old theory any little girl can tell you is proven. But we decided to put it to the test anyway and then we changed one of the variables:

We introduced Super-Pharm’s new Wet Brush in the equation. Now who brushes better? Mom or Dad?

Credits:
Agency Credits: BBR Saatchi & Saatchi
Client: Super-Pharm
Brand: Life Private Label Brand
Product: The Wet Brush (hair brush)
Executive Creative Director: Nadav Pressman
Creative Director: Idan Levy
Art Director: Michal Gonen
Copywriter: Yair Zisser
VP Production/ Content: Dorit Gvili
Producer: Odelia Nachmias Freifeld
VP Group Account Head: Shani Shaul Vengosh
Noa Sharf: Account Supervisor
Stav Hershkovitz : Account Executive
Shai Nissenboim: VP Strategic Planning
Roni Arison: Planning Supervisor
Ronit Doanis: Traffic Co/Ordinator
Bonamaze: Production Company
Director: Guy Michael

 

Splendid : Kids Try Dark Chocolate For The First Time

Some things (not many) still belong exclusively to the realm of adults and any kiddy attempt to overstep those boundaries, is bound to expose them to some unpleasantness.
Dark chocolate is no exception. It’s not made for kids!
Splendid Chocolate: When you grow up you’ll get it

Credits:
Agency Credits: BBR Saatchi & Saatchi
Client: Strauss Group
Brand: Splendid
Product: Dark Chocolate
CEO: Yossi Lubaton
Executive Creative Director: Nadav Pressman
VP Creative Director: Idan Regev
Creative Director: Sharon Refael
Art Director: Yuval Zuckerman
Copywriter: Orit Bar Niv
Digital Creative Director: Maayan Dar
VP Production: Dorit Gvili
Production Manager: Gali Starkman
Producer: Alon Shmoelof
VP Client Services: Maya Salomon
Supervisor: Yogev Atoon
Account Executive: Omri Sela
VP Strategic Planning: Shai Nissenboim
Strategic Planner: Lora Goichman
Traffic: Ronit Doanis
Director: Roy Raz

What Engineers Think of Marketing : By Haptik

What do you think would happen if Engineers were asked to run Marketing? We
decided to ask a bunch of them from three different companies, and they had
some absolutely hilarious things to say.

Engineers & Marketers have always been like the two sides of a coin;
integral to a company, but never really seem to understand what each other
has to do. They’d definitely not pass a chance of taking a shot at each
other.

So we thought why not ask some of the smartest people – Engineers, what
they really think of Marketing? And this is what they had to say.

Moral of the video – However Smart, You Need To Ask The Right

​Concept By: ​Haptik Marketing Team
Shot & Edited By: Eats, Shoots & Leaves Productions

The New Editorial Design | An Instagram Lookbook by NH1

BRIEF

Not So Serious, a fashion label from India, was looking for a creative yet buzz-worthy online design solution for their Autumn Winter ’15 lookbook.

CREATIVE SOLUTION by NH1
Digital media has changed the way fashion is reported, consumed and shared.

So, instead of the regular online look-book, Just after she unveiled her collection at the Amazon India Fashion Week, we took the audience on an exciting virtual trip through her collection.

A look-book designed to wow not only those in attendance, but also all of their followers. A look-book designed to engage and create conversations around the brand. A look-book handy for all potential buyers.

We decided to maximise Instagram for designer Pallavi Mohan. Using a mix of 312 images and videos, we designed an Instagram-only lookbook for the brand. As the viewer scrolls down the page, the interactive tiles beautifully capture the essence of the collection.
RESULT
2.7 K Followers
500+ Likes
60+ Comments

This lookbook gave bloggers and customers an engaging glimpse into the Not So Serious AW’15 collection. It generated a lot of buzz among the online fashion community as well as kicked off many sales orders and garment enquiries on Instagram. The profile on which the lookbook rests saw numerous mentions, comments and shares; with evident excitement and interest over the creative execution.

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Ola Air by Happy, Bangalore

Ola – the app based cab booking service in India, this morning launched a film online announcing a new service called Ola Air. As personal city based chopper service that can be accessed through their app. The launched featured their CEO and some elaborate features on the Ola Air App. The app even allows you to use their newly launched Ola Cafe food delivery service in the air. As the day would be it all turned out to be an April Fool’s prank from Ola. The company even created a fake microsite to give life to the idea. www.olaair.com. The  hastag #olaair is currently trending top ten on twitter in India. The announcement film was launched in the wee hours of the fool’s day.

Chief Executive Officer: Kartik Iyer
Chief Creative Officer: Praveen Das
Chief Operating Officer: Siddhartha Roy
Creative Controller: Vijay Joy
Art Director: Vipin K Vijayan
Group Account Director: Ameya Lokhande
Senior Account Manager: P N Keshav
Account Supervisor: Meghna Joseph
Production House: Eleven Elements
Director: Rajaram Rajendran
Producer: Supriya Panchangam

Scary Viral Campaign for Swedish Theme Park Gröna Lund

To create a buzz around this years new attraction called House of Nightmares, Swedish theme park Gröna Lund made a terrifying april fools prank. During a movie premier in Stockholm we hid a starving zombie in the audience and then launched a romantic kiss cam…

 

CREDITS:
Client: Gröna Lund
Advertising Agency: Pool, Stockholm, Sweden
Account manager: Johanna Törnblom, Eva Inde
Art Director: PJ Lindqvist
Copywriter: Björn Wigenius
Production company: Stopp
Director: Fredrik Broander
Producer: Sara Gray

Wall Street Journal Launches Global Brand Campaign

The Wall Street Journal today launched “Make Time,” its new global brand campaign, which features ambitious, successful and intellectually curious readers who make time to read the Journal. Created with The&Partnership agency, the campaign is set to run through June 30, 2015 and kicks off with Tory Burch, Chief Executive Officer, designer and philanthropist; Bill McDermott, Chief Executive Officer of SAP, entrepreneur and author; and will.i.am, producer, entrepreneur and philanthropist.

Ms. Burch, Mr. McDermott, and will.i.am represent the wide-ranging successes and interests of subscribers who reap the benefits of reading the Journal despite increasing demands on their time. Additional Journal readers will be joining the “Make Time” campaign during its run, including Mike McCue, Co-Founder and Chief Executive Officer of Flipboard and Zhang Xin, Co-Founder and Chief Executive Officer of SOHO China, the largest prime office real estate developer in China.

“This campaign highlights the value of making time to read the Journal, no matter how busy people are,” said Suzi Watford, Chief Marketing Officer, Dow Jones. “It also confirms that subscribing to the Journal puts you in a community with other ambitious people who prioritize being at the top of their game. Our subscribers are in very good company.”

“Make Time” is designed to illustrate the essential personal and professional value of a Journal subscription. The campaign will roll out on digital, print and social channels before launching via television and out of home advertising.

 

 

 

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Flipshope : A Chrome Extension for Shopping

Extensions are small software programs that can modify and enhance the functionality of the Chrome browser. They aid you manifest and customize your own feed according to your prerequisites and make surfing easier and superior.

With acquisitive e-commerce sites clutching the whole community similar to more of western ethos & philosophy and considerable alteration in people’s preference and life style, there has been a phenomenal revolution in marketing world flipshope.com is one of the most advanced extensions on Google Chrome designed basically for shopping and a lot of other commitments. It has been developed exclusively to give propositions to customers and ensure to have a sustainable and effective long lasting marketing experience.

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