Digital

All the exciting digital work

GlobalPartners by Miami Ad School

Advert title: Bad [W]rap
Campaign name: Bad [W]rap
Agency: Miami Ad School, Miami, USA
Brand: GlobalPartners
Art Director: Yann Loussouarn
Copywriter: Yessenia Downs

Short description:
In a time when hatred outweighs unity, how do you strip the headwrap of its bad rap?

Twitter has served as a platform for those who oppose muslims, as well as those who support them, so PartnersGlobal decided to stop the hate speech by injecting themselves at the heart of it, in hopes of moving the conversation from hate to encouragement.

We created a video of muslim women showing that, under their headwraps, they are just people. Anytime someone tweets the hashtags #WrapGrab, #MuslimBan, #LoveBeforeFlags or #antimuslim, they will be given the option to include this video with their tweet. Those who are pro-muslim will be given another tool to spread their message of love and tolerance. Those who are anti-muslim will be able to put names and faces to the people who they vilify and see that under their headwraps these women are no different from their mothers, daughters, sisters and wives.

BBR Saatchi & Saatchi & Carlsberg Proudly Present: A Watch Pack Fit For A King

There is nothing like getting nice and cozy to watch your favorite TV series. This is true tenfold when it’s the season’s last episode. Whether you like watching the episode alone or with friends it is definite cause for celebration and some extra special nosh. But in some countries being a loyal fan of a TV series may mean getting up in the early morning hours just to make sure you catch the finale in real time (leaving no room for the classic spoiler Joes of the world).

That’s why ahead of the ‘Game of Thrones’ grand season finale, Carlsberg decided to spoil the series’ most uncompromising fans with awesome watch packs delivered straight to their door.

It pays off to be uncompromising!

Watch our case movie here:

CEO: Yossi Lubaton
CCO: Idan Regev
VP Client Services: Ben Muskal
VP Content & Production: Dorit Gvili
Creative Director: Kobi Cohen
Digital Creative Director: Idan Kligerman
Creative Team: Reut Raz, Nofar Birenbaum
Account Supervisor: Moran Darzi
Account Executive: Dana Mey-Tal
Digital Producer: Maya Palmon
Video Editor: Leehou Porat
Creative Coordinator: Eva Hasson

Netflix by Miami Ad School

Advert title: Picture My Mood
Campaign name: Picture My Mood
Media: Online
Agency: Miami Ad School, Miami, USA
Brand: Netflix
Art Director: Yann Loussouarn
Copywriter: Adam Rathbun

 

Short description:
Have you ever had music that listened to you? Music that changed based on both what you were doing and how you were feeling? As part of its new movie-suggestion algorithm, Netflix teamed up with Spotify to create a cinematic music experience independent of tiresome browsing. Introducing Picture My Mood. All you need to do is open it on Spotify and select the genre of film, such as rom-com, western, and noir.
Picture My Mood constantly evolves your personal film score as you move about your day, as if you are your own protagonist. And when you finally come home, you can simply open your connected Netflix account to pick from a special queue that suggests based on what you have been listening to.

Introducing Instagram feed @fatfeedzero

https://www.instagram.com/fatfeedzero/
It’s the only page of its kind among 400 million instagram users 🙂

Every picture connects with the next to form one large growing feed.

FatFeedZero is getting popular. Followed by some of the top creative professionals across the world. Featured on many Instagram forums like @thedesigntip @artshelp @art_spotlight

We, ZERO, recently won an Award for this page – Kyoorius in-book for Digital Design.

Do take a look at @fatfeedzero

 

@fatfeedzero

 

 

@fatfeedzero @fatfeedzero @fatfeedzero @fatfeedzero @fatfeedzero

A launch campaign for Super-Pharm’s second ‘Beauty Vlogger Academy’ by BBR Saatchi & Saatchi

Super-Pharm, the leading beauty cosmetics retailer in Israel launched its second “Beauty Vlogger Academy”. An academy which will form, shape and instruct Israel’s next generation of beauty vloggers.

Unlike in other parts of the world, where there are many YouTubers women can turn to for advice on how to create the latest look, in Israel there are but a handful of beauty YouTubers. That’s why Super-Pharm decided to fill in the gap and launch a search for Israel’s next big “Beauter”.

The commercial we created for the launch of the search, was inspired by the shape of the YouTube video frame and took several months of planning. The reason is that most of the action revolves around seven different frames which were hand crafted out of paper and cardboard. To complicate things further, we added to each frame elements such as cogs, folding concertinas, led lights and more which made the production challenging as they had to be hand operated on the set and the actress had to react to them on cue.

But hey, who wouldn’t go the extra mile for aesthetics right!?

Watch our commercial here:

 

Get animated gifs of the craft in process:

-Planning a vector design:

Beauty Vlogger Academy GIF - Find & Share on GIPHY

 

-Cutting hundreds of paper elements by hand and laser machine:

Paper Cut GIF - Find & Share on GIPHY

 

– Gluing and assembling the frames and 3d elements together:

Beauty Vlogger Academy GIF - Find & Share on GIPHY

 

 

Beauty Vlogger Academy GIF - Find & Share on GIPHY

 

Credits:
Client: Super-Pharm
Advertising Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Director: Idan Levy
Digital Creative Director: Idan Kligerman
Creative team: Eran (Shushu) Spanier, Tani Zipper, Carmel Gilan
Craft Artist: Carmel Gilan
VP Production & Content: Dorit Gvili
Production: Maya Palmon
UI/UX: Gal Mamalya
VP-Group Account Head: Ben Muskal
Account Supervisor: Noa Sharf
Account Executive: Gili Peer & Rotem Mizrachi Yoshia
VP Strategy: Joe Baruch
Planning Supervisor: Moran Nurok
Creative Coordinator: Eva Hasson
Production company: Udini (Udi Efrat)
Director: Eran (Shushu) Spanier
Advising Director: Ram Baruch
Studio: Zehava Gonen Greenberg, Anastasia Poltavski, Yaniv Shahar, Michael Shely, Liron Harel

Fighting Skin Cancer with a Hashtag : Talent Marcel : Brazil

HOW A HASHTAG FOUGHT SKIN CANCER REACHING OVER 32 MILLION PEOPLE IN THE LAST BRAZILIAN SUMMER

By Instagram alone, and nearly no budget, the Beaba Institute found an opportunity to deliver its message within highly relevant context.
As summer now approaches in the northern hemisphere, the effort of a Brazilian NGO against skin cancer draws attention. By hacking a previously popular hashtag, they have garnered the support of many, including influencers with millions of followers.

The hashtag #nofilter, used in social networks around the world to show that a particular photo was not edited, is translated in Portuguese as #semfiltro. But in Brazil, the word FILTER is also used to mean sunscreen. That was how Talent Marcel, Beaba Institute’s agency, created a hashtag response: #poefiltro, something like #wearsunscreen.

The action began at the end of last year, shortly before the National Day of the Fight Against Skin Cancer and early Brazilian summer. Through an Instagram profile with several not-so-strong prevention tips, @poefiltro, they tracked photos with #semfiltro, and used #poefiltro to remind people to wear sunscreen. What really stood out was that, for each tracked photo, the team created a customized comment, according to the photo’s topic.

That way, @poefiltro invited people to draw a “#” on their own skin using sunscreen. From then on, the campaign got the engagement of thousands of people: artists, musicians, athletes, comedians, digital influencers, brands, dermatologists and many others participated, including profiles with millions of followers

The action’s success brought the initiative to the attention of the press, generating even more exposure and more participation for months, and even until today.

With very low cost and no investment in publiposts or paid media, #poefiltro has impacted more than 32 million people, generating more than 522,000 interactions, helping fight the type of cancer that reaches the highest number of Brazilians. According to the National Cancer Institute (INCA in Brazil), about 135 thousand new cases are registered each year.

“We are able to explain how important it is to prevent the most frequent cancer in Brazil, in an easy and fun way, not having to show shocking images. This is one of Beaba’s primary goals for cancer as a whole, and the #poefiltro action shows that it is all very possible. “- Simone Mozzilli, Beaba President.

The @poefiltro profile is still running to come to action in new phases. Check out the tips for fighting skin cancer: https://www.instagram.com/poefiltro

Do not forget to watch the campaign result video, and get to know more about the Beaba Institute’s work: https://www.beaba.org/en/poefiltro/

Credits
Title: #poefiltro
Agency: Talent Marcel
Client: Instituto Beaba
Global Creative Director: Bruno Bertelli
CCO: João Livi
Creative Director: Marcello Droopy Almeida, Rodrigo Lugato
Digital Strategy Director: Jean Boechat
Creative Team: Paulo Almeida P.A., Marcelo Carvalho, Lucas Siqueira Cesar, Jean Boechat, Marcello Droopy Almeida, Rodrigo Lugato
Design/Illustration: Elisa Sassi
Animation: Julio Figueredo
Content: Gica Yabu
Accounts: Fernanda Faria, Mayara Valadares, Alex Isnenghi
Social Media Strategy: Vitor Ayrosa, Mario Torre, Rafael Amorim, Paulo Stephan, Daisy Köhler, Marcela Ferreira
PR: Luiza Siffert Porto, Cláudia Nascimento
Community Manager: Anfíbia
Agency Producer: Maria Hermínia Weinstock, Ubiratan Rio
Videocase Production: Daemon Filmes
Videocase Soundtrack: Comando S Áudio
Client Approval: Simone Mozzilli

Burger King Presents The NafNa Phone by Leo Burnett Israel

Israeli Independence Day is also known as ‘National BBQ Day’, because everyone – and we mean e v e r y o n e – is gathering around their grills for a celebration.

Really. True story J. Come to Israel on that day and you will see people fanning their grill everywhere: from national parks and the beachfront sands right down to traffic islands left for those who simply didn’t get up early enough to capture a spot. (Seriously, just google “Israel independence day BBQ” and you’ll see things here are mental!)

So as the flamed grill pros BURGER KING are, they decided to help everyone get ready for the holiday, and created an interactive mobile phone pre-loader ad experience which invited people to practice their BBQ fanning skills… with their phone!

The higher the flame they managed to fan up– the higher the discount they got on a delicious grill flamed Whopper Meal.

And if you want to try to ‘LeNafNef’ yourself, here is a link to our interactive ad: http://camp.spotad.co/rch/burger_king0417/index.html

Advertising Agency: Leo Burnett Israel
CEO: Adam Polachek
CCO: Ami Alush
CTO: Yacov Zoaretz
Copywriters: Elad Gaizler, Ouriel Ferencz, Oren Ben-Naim
Art-director: Meital Miller
VP Clients: Idit Zukerman
Account Supervisor: Laura Zimin
Agency Producer: Menny Zarhia
Production company: Tiferet

(more…)

TalkingStandee by WindowSquare Hyderabad

Be it a store, or a stall in an event, or a kiosk in a mall, we always want to draw the attention of the customers passing by, isn’t it? How do you call a customer without being an interruption but an attraction? That’s what TalkingStandee from WindowSquare does. Imagine you are walking and suddenly on your right or left side, at a distance of 4 to 10 feet, there is a light flashing and sound coming, will you turn your head? Will you turn your head to see it and listen to it?
Exactly! TalkingStandee is the Head turner for your Brand.

How does it work:
TalkingStandee detects anyone approaching it and talks the audio message that is pre-uploaded. The other function includes focus lights flashing on along with the audio message being played when a person passes by the standee. This grabs the attention of the passer by and hence the brands get a chance to deliver their message to the prospects and customers.

(more…)

Samsung Presents : the Smart Billboard by Leo Burnett Tel Aviv

One of the advantages of the Samsung Gear S3 watch is its design: it looks nothing like a smart watch.
In fact watch purists and design aficionados alike will most likely agree it is one hell of a beautiful and smart design.

That’s why to communicate this design edge in a smart and notable way, we launched a bus poster campaign under a fake brand name which looked like any other watch advertising campaign you may have ever seen…that is, until we brought the posters to life.

Leveraging the everyday situation of waiting for the bus – we built a smart billboard that could communicate with commuters waiting for their ride.

The billboard featured a male model striking a typical “watch advertising” pose – the only difference being that the model was actually eavesdropping on commuters’ conversations and his picture came to life every time people struck a subject they could use the smart watch for. That way, as the model responded to the situation and interacted with commuters, he got to show off the watch’s innovative features to the great surprise and delight of passengers whose response made blatantly clear that they never for a moment saw it coming. Using a simple a smart billboard, we proved to them beyond a shadow of a doubt that the Samsung Gear S3 was not only the smartest but probably also the best looking watch around.

Samsung Gear S3: A smart watch that looks like a… watch!

Watch our case video here:


Credits:
Advertising Agency: Leo Burnett, Tel Aviv, Israel
Chief Executive Officer: Adam Polachek
Executive Creative Director: Ami Alush
Copywriters: Oren Ben-Naim, Oded Zur
Art Directors: Meital Miller, Raphael Nattiv
Producer: Menny Zarhia
Account Director: Limor Michaeli
Account Supervisor: Inna Tubin
Account Manager: Tseela Freund

Samsung Gaming Marathon

If you’ve ever participated in a marathon, you’ll know that at every marathon event they use the chest chip and stepping pad combo as a system for measuring a runner’s results. So this year, to capitalize on the massive participation in the Samsung Marathon – Israel’s largest running event – we decided to HACK THE RUN FOR GOOD by turning the marathon course into a gaming track and the runners into players.

How? By adding more stepping pads along the running course and turning them into game coin collection points.

Every time a runner steps on one of the pads, he collects a coin which is registered in real time via his chest number chip, added to our database and turned into real money. At the end of the marathon, the sum accumulated is then donated on behalf of the runner to the charity of his choice.

From our preliminary data, participation numbers are set to hit a new record high with 40,000 runners attending from all over the world (from over 40 different countries) so we’re talking about lots of money that will be making a difference for many people. Now that’s worth running for!

Samsung Gaming Marathon

Samsung Gaming Marathon

. Run. Play. Donate.

 

Advertising Agency: Leo Burnett Israel
Chief Executive Officer: Adam Polachek
Executive Creative Director: Ami Alush
Copywriter: Oren Ben Naim
Copywriter: Oded Zur
Art Director: Meital Miller
Art Director: Raphael Nattiv
Producer: Menny Zarhia
Account Director: Limor Michaeli
Account manager: Tseela Freund
Account Executive: Inna Tubin