All the exciting digital work

FruitBowl : Agency Profile

In 2010, FruitBowl was co-founded by Faisal Amin and Dedeepya Reddy. The company is a creative digital marketing agency of the freshest minds brought together to conjure the most creative effective solutions to all the brand challenges. It has successfully served more than 300 accounts which include national giants like Reliance Energy, Mumbai Metro, Hilton, TATA, Vadilal, Zodiac, BMW, Saint Gobain, Sansui, and more. The company has also won numerous prestigious awards like Asian Consumer Engagement Forum, Drivers Of Digital Awards, etc. Today, FruitBowl is a formidable name in the industry with a strong physical presence in three countries; India, USA and France, and has a marquee of 300+ happy clients and award winning campaigns. FruitBowl’s co-founder Faisal Amin has been featured in the list of Top 50 Digital Marketing Professionals in India. He has also been featured on the list of The 30 Most Influential Young Entrepreneurs of 2016.

What made you start FruitBowl?
As a budding advertiser, I had a humble beginning. Post my management studies, I worked with a few companies and realized the fact that decision-making processes in big places were often a tedious process, I planned to take control and go solo. Cutting out unwarranted time on discussions and meetings, I focused more on getting result oriented decisions with low time slack. The result of putting this decision making to the test was Fruitbowl Digital.


Glamour World Ayurvedic by SoS Ideas, Kolkata

Kolkata based agency SoS created an episodic idea for its client Glamour World Ayurvedic where every day one single episode was uploaded and after a week, all the episodes brought out a compelling story highlighting the product benefit.

Executive Creative Directors: Souvik Misra, Soubhik Payra
Creative Director: Sourya Deb
Copywriter: Sourya Deb, Koushik Jana
Art Director: Koushik Jana
Illustrator: Harsho Mohan Chattoraj

The project FaceBook page is here.


How Startups Are Using Social Media (A Report on I00 Indian Startups)

“How to use social media to achieve business objectives?” is still once of the biggest questions marketers and digital marketers have to deal with on a daily basis. A 2015 EY Study showed that not being able to measure social media success and sustain engagement rate are biggest challenges for Indian brands.
XOR Labs decided to make sense and quantify the social media efforts in India by tracking social media profiles of 100 Indian startups for a period of 3 months—from July 1 to September 30.
Although many large businesses have adapted social media, Indian startups are the pioneers in deploying social media strategy. So instead of selecting old players, they chose Indian startups to be the subject of the study.
Although fundamentals are the same, how social media is managed for an ecommerce has to be different from sexual wellness space. So to make the report more meaningful, they categorized 100 startups into 13 segments—from horizontal ecommerce and food delivery to fashion and fintech.
Here are some insights from the report. Download the full report and more information from the Xor Labs website here.



Xor100 Social Media Report on 100 Startups by DesiCreative on Scribd

Alternatively view the document here.

Hotwheels from Miami Ad School

Hot Wheels was once a household name as children raced the small die-cast cars in living rooms. However with the digital revolution, Hot Wheels were parked aside as they lagged behind. To enter the digital realm while staying true to its brand equity, Hot-Wheels introduces: ScanRace for Xbox— where the living room actually becomes the racetrack and the digital realm drives [pun intended] physical-product sales.


Advertised brand: Hotwheels
Advert title(s): Scanrace
Advertising Agency: Miami Ad School
Art Director: Joao Magalhaes
Art Director: Zuheir Kotob

The Vertical Blind Spot for Ford b: BBR Saatchi & Saatchi

To promote the Ford Edge’s innovative BLind Spot Information System, Baumann Ber Rivnay / Saatchi & Saatchi Israel is leveraging the growing popularity of the vertical video format on Facebook to launch a mobile commercial that creatively uses the two standard black bars that appear in regular horizontal ads. When playing the video, the black bars which initially cover portions of road drivers would not see unless they had BLISS, fall away to reveal how the car’s advanced system would capture them.

Not surprisingly, the Facebook post generated record high results for the brand with over 600.000 views in 4 day, 300 shares and a reach of over 1.1 million Israelis (in a country of just 8M).
Clear proof that in a world where consumers can no longer be bothered to turn their smartphone horizontally to watch content, vertical rocks!

Take a look at the original Facebook post (Hebrew version):


Air date: November 28th 2016
Chief Executive Officer: Yossi Lubaton
Chief Creative Officer: Jonathan Lang
VP Creative Director: Eran Nir
Social / Digital Director: Idan Kligerman
Copywriter: Shushu E. Spanier
Art Director: Aia Kujnitzy Bechor
Group Account Head: Ben Muskal
Account Supervisor: Chen Halpern
Account Executives: Gil Gershon, Hadar Goren
VP Production & Content: Dorit Gvili
Production manager: Maya Palmon
Strategic Planning Supervisor: Lora Goichman
Planner: Roie Gortler
Creative Coordinator: Eva Hasson
Traffic Director: Ronit Doanis
Studio manager: Yaron Keinan
Production Company: Tifferet Films
Head of Production: Doron Lahav
Director: Shushu E. Spanier
DOP: Guy Mador
DOP Assitant: Ori Aloni
Editor:Matan Cohen-Grumi
Ford driver: Paz Alush
Motorbike driver: Hai Tal
Production’s Assistants: Shoham Baruch, Tal Bar

Prepare to be amazed by Mazda : BBR Saatchi & Saatchi

For years Mazda cars owned the road in Israel. In fact, the car was so popular, you saw it everywhere. A blessing…but also a curse as the car’s popularity began to affect the way Israelis perceive the brand. As a victim of its own success, Mazda went in the eyes of many Israelis, from a car with major sex appeal to one that is boring and grey. A leasing car; nothing to write home about or get excited.

But this year we had news for consumers. We were launching a new, sleeker, better designed, more advanced, accessorized and safer car than ever before and we wanted Israelis to take notice. That’s when we realized that to redress misconceptions, we’d have to address Israeli consumer’s concerns head on. To do that, we took on consumers’ harshest criticisms, most negative comments and lethal talkbacks. and with the help of Ben Collins, better known as Top Gear’s “Stig”, we proved to them beyond the shadow of a doubt what an incredible car the new Mazda is.

The result is a fully integrated campaign that includes a series of four daredevil commercials each highlighting a different aspect of the car, an interactive website, an outdoor campaign and a brand new Mazda catalogue shot by the world’s dumbest dog just to prove that no matter who’s taking its picture, the Mazda will always look amazing.

Campaign commercials  – “The Hunt”, “The Blind Drive”, “The Caraoke” & “The Beauty Shot”:

The YouTube Channel is here.

Campaign showcase page is here.

Campaign Website is here.


Agency: BBR Saatchi & Saatchi
C.E.O: Yossi Lubaton
Executive Creative Director: Jonathan Lang
VP-Creative Director: Eran Nir
Copywriter: Ran Even
Art-Director: Ori Hasson
VP-Group Account Head: Ben Muskal
Account Supervisor: Chen Halpern
Account Executive: Gil Gershon, Hadar Goren
Strategic Planning Supervisor: Lora Goichman
Head Of Production & Content: Dorit Gvili
Producer: Alon Shmoelof
Creative Coordinator: Eva Hasson
Digital Creative Director: Idan Kligerman
Social Media Editor: Aviv Melamed
Studio Digital: Michael Shely, Yossi Tayeb, Liron Harel, Yossi Ben-Aviv, Eyal Vinizer, Jenny Gindos
Studio ATL: Yaron Keinan, Idan Marely, Chen Graizman, Yaniv Shahar
ZenithOptimedia: Limor Dahan, Mor Berman, Chen Drori, Eyal KatzafEran Amit
Director: Yoram Ever-Hadani
Production: Tiferet
Client: Delek-Motors LTD
Marketing Communications Manager: Yogev Weiss
Head Of Digital Marketing: Matan Arad
Training Manager: Gal Arbel

Spec work for Microsoft Outlook from Miami Ad School

Advertised brand: Microsoft Outlook
Advert title(s): Two To Nurture
Headline and copy text (in English):
Media: Digital

Advertising Agency: Miami Ad School, New York, USA
Creative Director (Instructor): Alex Reinoso
Art Director: Bogdan Rackow
Copywriter: Tanvi Tandon

Gender inequality begins at home. Fathers don’t get paternity leave like mothers do in the USA. Why is this unequal? So Outlook, the platform where all office employees coordinate holidays, creates a new feature that allows people within your office donate their unused paid leave to expecting fathers.

Gender inequality begins at home. Before we form our own opinions, we view the world through the eyes of our parents. When their contribution is uneven, a child’s perspective also becomes uneven. Parents need to be a part of raising and teaching a child equally, but unfortunately most of the burden falls on the mother. And the policy with the biggest impact at home is parental leave.
In America, paternal leave is nearly non-existent. So Microsoft Outlook came up with a way for fathers to also be there for their kids. Employees use Outlook to schedule their work lives – so we add a new ‘Occasion’ feature to Outlook’s Calendar that lets expecting fathers’ colleagues donate their unused paid leave to them to use as paternal leave.
Only if fathers experience what the mother does will there be empathy – and with Two To Nurture we can push for gender equality.

Super Pharm by BBR Saatchi & Saatchi

In the eyes of most youngsters today, beauty vloggers are the new and ultimate authority on what cosmetic products to buy.They’re people with the power to make or break your brand. But what do you do in a country with only one beauty vlogger and millions of Israeli women craving locally relevant content?   How do you claim ownership of the digital space?

Our Solution:
In the first ever partnership with Google and Youtube, Super-Pharm Israel’s largest beauty retailer, launched the world’s first “Vlogger Academy”.  An academy that would teach and nurture Israel’s first generation of beauty vloggers.

Using an online recruitment campaign we selected 20 beauters and over a 1 month period we taught them e-v-e-r-y-t-h-i-n-g: Styling, journalism, video editing, application techniques, self-presentation, social media skills, YouTube analytics, follower outreach and even brand collaboration.

The results were astounding as Super-Pharm reaffirmed its status as leader of Israel’s beauty retail industry and created 20 new social media stars dedicated to feeding the appetite of young Israeli women for relevant beauty content.  All in all we reached 89% of all Israeli beauty content viewers and the format was so successful it is now being rolled to other countries and other business verticals as well.

View our Super-Pharm “Beauty Academy” case here:

Client: Super-Pharm
Advertising Agency: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
Creative Director: Idan Levy
Digital Creative Director: Maayan Dar
Digital Copywriter: Liron Cohen        
Art Director & Craft Artist: Carmel Gilan
Digital Creative Director: Maayan Dar
VP Production & Content: Dorit Gvili
Producer & Project Manager : Maya Palmon
UI/UX: Gal Mamalya
VP-Group Account Head: Idit Zukerman & Ben Muskal
Account Supervisor: Noa Sharf
Account Executive: Tal Glantz & Shiran Rachamim
VP Strategy: Shai Nissenboim
Planning Supervisor: Roni Arison
Planning: Moran Nurok
Creative Coordinator: Eva Hasson
Production Company: Adoni (Udi Efrat)
Director and post-animator: Oren Meyuchas
Advising Director: Ram Baruch

2 Men And A Beer : Documentary Series for Haywards 5000 by Happy Creative

The best discoveries are happy accidents. When Benjamin Hayward, the great-grandson of Sir Anthony Hayward, after whom the brand is named, wrote to SABMiller India requesting an internship, little did he know what he would uncover.

SABMiller India announced the release of a five-part documentary series that traces the history and legacy of the Haywards brand.  The video series titled ‘Two Men and a Beer’ follows Ben across India, tracing the origins and heritage of the brand founded by his grandfather. Ben, a resident of Birmingham in England, chanced upon a BBC report on Haywards 5000. After a little enquiry, he began his internship which took him across the country to retrace the brand’s steps and uncover some of its past.

The MediaHolic Co : Digital Solutions for Brands

Well, we started in our heads long before we actually did. We are based out of Mumbai, the crazy city that makes everyone believe their dreams can come true.
Ours did when we actually did get our office.
We are a digital solutions company.
We don’t think we are a marketing agency; we do what great marketers can’t execute. We actually channelize their brand ideas and bring them to life and thus we give solutions. So we are a marketing partner essentially than an agency.

What made you start The Mediaholic Co.?
One afternoon of June 2015, we were having a candid talk over lunch. We all wanted to build something that we could call our own. We spend 70% of our day on social media, then why not use it effectively? That is when the thought of starting a digital marketing and web designing unit struck us.

Tell us about your designers/animators. Did they go into fine art or design schools? Or software? How do you pick them up?
We strongly believe that there is a creator in everyone, just a different kind. All our designers have not been to art schools. Their ability to think out of the box and aesthetic understanding makes them a valuable part of our team.