A little bit of context – Programmatic is extremely important when we talk about scale.
Historically, media was bought by partnerships from organization; companies were simply shaking hands with clients and publishers (TV / newspapers) to get deals done. Even up to recently, digital media has been bought in bulk and large packages, and therefore scaling to some degree – especially when it comes to smaller brands or smaller products – has become the focus of this conflict. As a result, access to various platforms became limited, and for bigger brands, it became a challenge to understand consumers properly. What programmatic has been able to achieve is the ability for companies to make such decisions in real-time, as well as the ability to scale up and down when, how and if they need to. Rohan is the VP of products and strategy for Xaxis, Asia Pacific. He is responsible for developing Xaxis capabilities across the region, including defining the strategy for various Xaxis business units, developing proprietary technology and establishing strategic partnerships to deliver best in class programmatic products.
Rohan has been part of the Xaxis / WPP family for about four years now, working primarily in Singapore. Prior to joining Xaxis, he worked in London at Starcom MediaVest Group (on the media side).
Originally from Bangalore, Rohan enjoys traveling and reading in his free time.
Tell us a little about your company Xaxis (overview of the company as a global entity, with focus on India region)Xaxis is a global digital media platform that programmatically connects advertisers to audiences across all addressable channels. Through the expert use of proprietary data and advertising technology along with unparalleled media relationships, Xaxis delivers results for over 2,800 clients in 45 markets across North America, Europe, Asia Pacific, Latin America and the Middle East. Advertisers working with Xaxis achieve exceptionally high return on advertising spend through the company’s proprietary media products, as well as through its specialist companies, Light Reaction, Bannerconnect, plista and ActionX.
A few students from Miami Ad School and Wyncode Academy who just happen to be really intrigued by the evolving role of emoji in modern-day communication decided to create a site that measures the sentiment of topics on twitter by using emojis. With Emoji Sentiment you can find whether the sentiment regarding a topic is positive, negative, or somewhere in between.
Check it out at:
#EmojiSentiment is an app that fine-tunes how well we understand the sentiment surrounding a topic.
The app determines which emoji are used most in conjunction with that topic and by tapping into sentiment data reveals whether conversations are positive, negative, or somewhere in between.
Check it out at:
Advert title: #EmojiSentiment
Advertising Agency: Miami Ad School, Miami, USA / Wyncode Academy, Miami, USA
Agency website: www.miamiadschool.com / https://wyncode.co
Art Director: Frank Hammar, Waner Almeida
Art Director | UX/UI: Daniel Jaramillo
Copywriter: Humberto Belli
Web Developer: Cameron Eckelberry, Alex Vera
Athena Infonomics recently did a project on Climate Change called Connecting the Dots commissioned to us by British High Commission.
In-House design team of Athena Infonomics created the branding & website for the project. ConnectingTheDots is a unique website based in India providing climate data in an interactive & infographic manner.
Below is a shot media brief on the same.
The Connecting the Dots website was launched in the Andhra Pradesh Legislative Assembly by the Honourable Speaker, Dr. Kodela Siva Prasada Rao on Monday, 28 th March, 2016. The website is a one-of- a-kind platform that aims to equip MLAs in Andhra Pradesh to take environmentally sensitive decisions based on key climatic and socio-economic information collected from their respective districts. It further identifies potential climate financing opportunities that can be accessed in order to fund project ideas. It also includes an interactive platform that can be used by the public to connect with the climate champion MLAs.
So you decided last night you’re going to the Cannes Advertising Festival after all but didn’t get a chance to book your hotel. No problem! All you gotta do is message @TraveloBot on Facebook and he’ll do the rest for you.
Launched at the Cannes Advertising Festival, with a billboard strategically placed at the entrance to the Palais, TravelorBot is the first hotel booking bot of its kind. A user friendly and highly intuitive bot it allows travellers to seamlessly and rapidly find and book a hotel using the Facebook messenger app.
All travellers need do is enter the name @TravelorBot in the messenger window and say “Hi” to start the process. From there the bot will guide them through the search and ordering process using a series of simple questions.
With the rise of the spontaneous traveller, increasing app fatigue and the growing number of people using messaging as their platform of choice, a hotel booking bot seemed to make perfect sense for the Travelor hotel booking website.
To get started type @TravelorBot in your Facebook messenger
Agency: BBR Saatchi & Saatchi
C.E.O: Yossi Lubaton
Chief Technology Officer: Roy Zoaretz
Executive Creative Director: Jonathan Lang
Copywriter: Ronny Azulay
Art-Director: Yuval Zuckerman
As the leading beauty, cosmetics retailer in the country, Super-Pharm Israel is proud to announce the launch of its YouTube “Beauty Academy”.
An academy which will mold and instruct Israel’s next generation of beauty vloggers.
Like in other parts of the world, online video searches for beauty& cosmetic reviews and tutorials has reached gargantuan proportions.
To date in Israel there are: – over 3.5 million monthly beauty related searches – over 1 million monthly make-up & cosmetic searches – with 35% of those searches being carried out on YouTube
At the forefront of this trend lie the YouTubers. People like Zoella and our local Ashley Waxman Bakshi who attract a vast following of people who actively search for and engage with their posts. Therefore, in order to ascertain Super-Pharm’s leadership also in the digital realm, we decided to create an opportunity for young beauty conscious women to follow their passion and build a career for themselves doing what they love most.
So Super-Pharm’ launched a search for Israel’s next big “Beauter”:
20 candidates have been selected so far to attend the Academy which will open its door on May 16th.
The academy which is based on a month-long series of biweekly workshops held in conjunction with YouTube, will teach the contestants the ins and out of beauty video blogging:
From video self-presentation and video editing techniques, to journalism and social media skills.
By Avinash MB, Digital Marketing Leader| Ex-entrepreneur| Product Marketer| Growth Hacker | Content Marketer at Langoor Digital.
One of the challenges we faced in the beginning of the year 2016 was a big drop in quantity and quality of inbound leads which were generated at Langoor. This is a seasonal behaviour where business leads dry out during Dec-Jan due to the holiday season setting in. We decided to run some interesting experiments to see if we can improve our conversion rates for leads during this lean phase of the year. Quantity of people visiting
Having already pinned down the ‘Digital Agency’ keyword on Google Local as well as organic listing, we knew that the quantity of people visiting our website is a function of market demand. It had dipped due to seasonality so we decided to improve the number of leads by focusing on improving conversions. The aim was to get the same number of leads with lesser number of visitors to the Langoor website.
Fruitbowl Digital is a full service Interactive media agency, a tight-knit team of creators, doers, organizers and overall talented souls. Their specialization starts from conceptualization to creating & designing the media for executing digital campaigns on social media, search and innovative platforms to increase the brand reach. They strongly believe in building long lasting brand impressions.
What made you start Fruit Bowl Digital?
When we were just out in the real world, we observed the market and came across a gap in Central India. As we were really interested in advertising and had a lot of ideas on our mind, we decided to start Fruitbowl.
Tell us about your designers/animators. Did they go into fine art or design schools? Or software? How do you pick them up?
We strongly believe in choosing talent over education. Education does not matter as much as the kind of work an individual can do.
Inkoniq is an award winning UX driven product engineering company, founded in 2011 with offices in Bangalore and New York. Inkoniq provides full stack product engineering capabilities in the space of Mobile, Web and IoT.
Inkoniq won the best Startup award at Silicon India Startup City in 2012. Inkoniq is also featured among the top 20 promising enterprise mobility companies of 2014 by CIO and top 12 iOS development companies in India by ContractIQ. The mobile apps and websites designed by Inkoniq have been showcased at TED, WIRED & INK conferences. Inkoniq’s portfolio comprises of Fortune 500 brands and hottest global start-ups including brands like Lowe’s, Flipkart, Townsquare Media, Zoomcar, NDTV, Sesame Street, Star Sports and many others.
Here we had a chat with Rajesh Kumar, Founder and CEO, Inkoniq.
How was Inkoniq born (and when)?
Prior to starting Inkoniq, I was heading the key experiences division that focuses on the user experience and mobile apps at AOL. Around the time when AOL acquired huffington post, we had the option to continue whatever we’re doing or pursue our dreams.
The idea had been bubbling for the years and we saw an opportunity when we were laid off.
The biggest dilemma at that point was product or services. One of the things that was common among all us co-founders was that we were all ux driven. So, collectively we decided until we arrive at a product idea that we feel passionate about, we’ll start a service organisation focused UX design and mobile app development. With the little bit of savings I had, three of the co-founders and myself started Inkoniq in Feb 2011 with a vision to be an iconic brand in the space of UX driven app development.