All the exciting digital work

Twine Tree – compete, vote and shop from the most loved illustration community

With its unique concept, New Delhi based Twine Tree is attempting to transform the art and illustration scene in India by building a community of artists and art lovers. Working with the motto “Connecting Creatives”, Twine Tree is essentially a competition platform for illustrators, artists and designers as well as a meeting place for all kinds of creatives and art lovers.
Twine Tree continually hosts fun, quirky, often themed online competitions on its platform. Every competition is an opportunity for up and coming illustrators and artists to upload their work and compete. Twine Tree users vote and shop for their favorite designs and choose the winners. The most loved illustrations join the Twine Tree collection, get featured on Twine Tree products and are sold on the online store. The artists decide the price of the products featuring their work, retain all copyrights, and earn a share on every sale.
Says Yukti, co-founder at Twine Tree, “Our mission is to fill the world with beauty through art. We’re for all who have an idea, and need a platform to showcase their talent.” An illustrator herself, she would often challenge her creative skills by giving herself a random theme to illustrate on every week. With Twine Tree and its themed competitions, she wants illustrators to get inspired, illustrate and just have fun.
Currently, Twine Tree features winning illustrations on canvases and art prints, is developing new products to feature artwork and illustrations and will be expanding into t-shirts very soon.
Twine Tree is also extending the competition concept to offline events, with an offline illustration competition series – “Illustration Playground”. The first competition is coming up at antiSocial, Hauz Khas New Delhi on the 29th of November, 2015.
Says Yukti, “Illustration Playground, as the name suggests, is a way for illustrators to come together and just have fun. Come undone from the tried, tested and been there and we offer you a topic to doodle, paint, draw, articulate and play with at our debut illustration event. So keep twining and looking forward to seeing you on the 29th”
Illustration Playground | Website | Twitter: @twinetree


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Kermit The Frog kept his new love secret long enough by BBR Saatchi & Saatchi

Kermit The Frog kept his new love secret long enough.
Now that he’s gone public, he can release his latest love song:

A middle eastern serenade based on the original soundtrack and Israeli hit “Denise What will be with You”.
Kermit knows: the hottest girls are called Denise.
The story behind the original video clip:

A few days ago we launched the clip “Denis What Will Be With You”

which broke the internet.
The clip which was an unbranded music video for Unilever’s Branflakes cereal brand.


Instagram spec print for Paralympic Games

“A bigger space on Instagram gives us more room for our picture, so we created a print campaign for the Paralympic Games called Drop The Crop that portrays this feature in a positive light. The games are nearing and are slated to happen in Rio we thought this could be a great opportunity to shed some much needed light on them. With the new feature, now there’s more space to display their determination.”

Art Directors – Liudmila Kulibaba & Rajath Ramamurthy
Copywriter – Tanvi Tandon
Strategist – Shashank Hariharan



Mobil 1 Honda takes on the ‘bad guys’ : BBDO Singapore

(This post is sponsored by Mobil 1)

In this Mobil 1 film, a Honda takes on the ‘bad guys’ through a thrilling display of speed, agility, precision and fine film craft.

The ad goes on to show how a car powered with Mobil 1’s proprietary Multi-Layer Anti-Wear Technology has the performance and agility to outdo other cars, using a martial arts movie as a metaphor.

Advertising Agency: BBDO Singapore
Executive Creative Director: Ravi Eshwar
Production Company: Stink Shanghai
Producer: Ann May Chua
Director: Eric Augier
Editor: Frederic Baudet

More here:

Super-Pharm ‘The Blind Brushing Test’ by BBR Saatchi & Saatchi

Every little girl would agree: brushing your hair can be a real nightmare. Especially when dad does it for you. Or is it Mom?

Well, there is always one parent who does it better, smoother and less painfully.

It’s a time old theory any little girl can tell you is proven. But we decided to put it to the test anyway and then we changed one of the variables:

We introduced Super-Pharm’s new Wet Brush in the equation. Now who brushes better? Mom or Dad?

Agency Credits: BBR Saatchi & Saatchi
Client: Super-Pharm
Brand: Life Private Label Brand
Product: The Wet Brush (hair brush)
Executive Creative Director: Nadav Pressman
Creative Director: Idan Levy
Art Director: Michal Gonen
Copywriter: Yair Zisser
VP Production/ Content: Dorit Gvili
Producer: Odelia Nachmias Freifeld
VP Group Account Head: Shani Shaul Vengosh
Noa Sharf: Account Supervisor
Stav Hershkovitz : Account Executive
Shai Nissenboim: VP Strategic Planning
Roni Arison: Planning Supervisor
Ronit Doanis: Traffic Co/Ordinator
Bonamaze: Production Company
Director: Guy Michael


Splendid : Kids Try Dark Chocolate For The First Time

Some things (not many) still belong exclusively to the realm of adults and any kiddy attempt to overstep those boundaries, is bound to expose them to some unpleasantness.
Dark chocolate is no exception. It’s not made for kids!
Splendid Chocolate: When you grow up you’ll get it

Agency Credits: BBR Saatchi & Saatchi
Client: Strauss Group
Brand: Splendid
Product: Dark Chocolate
CEO: Yossi Lubaton
Executive Creative Director: Nadav Pressman
VP Creative Director: Idan Regev
Creative Director: Sharon Refael
Art Director: Yuval Zuckerman
Copywriter: Orit Bar Niv
Digital Creative Director: Maayan Dar
VP Production: Dorit Gvili
Production Manager: Gali Starkman
Producer: Alon Shmoelof
VP Client Services: Maya Salomon
Supervisor: Yogev Atoon
Account Executive: Omri Sela
VP Strategic Planning: Shai Nissenboim
Strategic Planner: Lora Goichman
Traffic: Ronit Doanis
Director: Roy Raz

What Engineers Think of Marketing : By Haptik

What do you think would happen if Engineers were asked to run Marketing? We
decided to ask a bunch of them from three different companies, and they had
some absolutely hilarious things to say.

Engineers & Marketers have always been like the two sides of a coin;
integral to a company, but never really seem to understand what each other
has to do. They’d definitely not pass a chance of taking a shot at each

So we thought why not ask some of the smartest people – Engineers, what
they really think of Marketing? And this is what they had to say.

Moral of the video – However Smart, You Need To Ask The Right

​Concept By: ​Haptik Marketing Team
Shot & Edited By: Eats, Shoots & Leaves Productions

The New Editorial Design | An Instagram Lookbook by NH1


Not So Serious, a fashion label from India, was looking for a creative yet buzz-worthy online design solution for their Autumn Winter ’15 lookbook.

Digital media has changed the way fashion is reported, consumed and shared.

So, instead of the regular online look-book, Just after she unveiled her collection at the Amazon India Fashion Week, we took the audience on an exciting virtual trip through her collection.

A look-book designed to wow not only those in attendance, but also all of their followers. A look-book designed to engage and create conversations around the brand. A look-book handy for all potential buyers.

We decided to maximise Instagram for designer Pallavi Mohan. Using a mix of 312 images and videos, we designed an Instagram-only lookbook for the brand. As the viewer scrolls down the page, the interactive tiles beautifully capture the essence of the collection.
2.7 K Followers
500+ Likes
60+ Comments

This lookbook gave bloggers and customers an engaging glimpse into the Not So Serious AW’15 collection. It generated a lot of buzz among the online fashion community as well as kicked off many sales orders and garment enquiries on Instagram. The profile on which the lookbook rests saw numerous mentions, comments and shares; with evident excitement and interest over the creative execution.