Digital

All the exciting digital work

The New Editorial Design | An Instagram Lookbook by NH1

BRIEF

Not So Serious, a fashion label from India, was looking for a creative yet buzz-worthy online design solution for their Autumn Winter ’15 lookbook.

CREATIVE SOLUTION by NH1
Digital media has changed the way fashion is reported, consumed and shared.

So, instead of the regular online look-book, Just after she unveiled her collection at the Amazon India Fashion Week, we took the audience on an exciting virtual trip through her collection.

A look-book designed to wow not only those in attendance, but also all of their followers. A look-book designed to engage and create conversations around the brand. A look-book handy for all potential buyers.

We decided to maximise Instagram for designer Pallavi Mohan. Using a mix of 312 images and videos, we designed an Instagram-only lookbook for the brand. As the viewer scrolls down the page, the interactive tiles beautifully capture the essence of the collection.
RESULT
2.7 K Followers
500+ Likes
60+ Comments

This lookbook gave bloggers and customers an engaging glimpse into the Not So Serious AW’15 collection. It generated a lot of buzz among the online fashion community as well as kicked off many sales orders and garment enquiries on Instagram. The profile on which the lookbook rests saw numerous mentions, comments and shares; with evident excitement and interest over the creative execution.

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Ola Air by Happy, Bangalore

Ola – the app based cab booking service in India, this morning launched a film online announcing a new service called Ola Air. As personal city based chopper service that can be accessed through their app. The launched featured their CEO and some elaborate features on the Ola Air App. The app even allows you to use their newly launched Ola Cafe food delivery service in the air. As the day would be it all turned out to be an April Fool’s prank from Ola. The company even created a fake microsite to give life to the idea. www.olaair.com. The  hastag #olaair is currently trending top ten on twitter in India. The announcement film was launched in the wee hours of the fool’s day.

Chief Executive Officer: Kartik Iyer
Chief Creative Officer: Praveen Das
Chief Operating Officer: Siddhartha Roy
Creative Controller: Vijay Joy
Art Director: Vipin K Vijayan
Group Account Director: Ameya Lokhande
Senior Account Manager: P N Keshav
Account Supervisor: Meghna Joseph
Production House: Eleven Elements
Director: Rajaram Rajendran
Producer: Supriya Panchangam

Scary Viral Campaign for Swedish Theme Park Gröna Lund

To create a buzz around this years new attraction called House of Nightmares, Swedish theme park Gröna Lund made a terrifying april fools prank. During a movie premier in Stockholm we hid a starving zombie in the audience and then launched a romantic kiss cam…

 

CREDITS:
Client: Gröna Lund
Advertising Agency: Pool, Stockholm, Sweden
Account manager: Johanna Törnblom, Eva Inde
Art Director: PJ Lindqvist
Copywriter: Björn Wigenius
Production company: Stopp
Director: Fredrik Broander
Producer: Sara Gray

Wall Street Journal Launches Global Brand Campaign

The Wall Street Journal today launched “Make Time,” its new global brand campaign, which features ambitious, successful and intellectually curious readers who make time to read the Journal. Created with The&Partnership agency, the campaign is set to run through June 30, 2015 and kicks off with Tory Burch, Chief Executive Officer, designer and philanthropist; Bill McDermott, Chief Executive Officer of SAP, entrepreneur and author; and will.i.am, producer, entrepreneur and philanthropist.

Ms. Burch, Mr. McDermott, and will.i.am represent the wide-ranging successes and interests of subscribers who reap the benefits of reading the Journal despite increasing demands on their time. Additional Journal readers will be joining the “Make Time” campaign during its run, including Mike McCue, Co-Founder and Chief Executive Officer of Flipboard and Zhang Xin, Co-Founder and Chief Executive Officer of SOHO China, the largest prime office real estate developer in China.

“This campaign highlights the value of making time to read the Journal, no matter how busy people are,” said Suzi Watford, Chief Marketing Officer, Dow Jones. “It also confirms that subscribing to the Journal puts you in a community with other ambitious people who prioritize being at the top of their game. Our subscribers are in very good company.”

“Make Time” is designed to illustrate the essential personal and professional value of a Journal subscription. The campaign will roll out on digital, print and social channels before launching via television and out of home advertising.

 

 

 

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Flipshope : A Chrome Extension for Shopping

Extensions are small software programs that can modify and enhance the functionality of the Chrome browser. They aid you manifest and customize your own feed according to your prerequisites and make surfing easier and superior.

With acquisitive e-commerce sites clutching the whole community similar to more of western ethos & philosophy and considerable alteration in people’s preference and life style, there has been a phenomenal revolution in marketing world flipshope.com is one of the most advanced extensions on Google Chrome designed basically for shopping and a lot of other commitments. It has been developed exclusively to give propositions to customers and ensure to have a sustainable and effective long lasting marketing experience.

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Are you a Doer?

The awards season is here. All the year long, now. Will you create something unique, or will you just buy the awards’ almanacs. Get that great idea of your’s executed. Be a doer. Doers do today what the rest of us leave for tomorrow. Doers aren’t unique. Anyone can be one. All you have to do, is do. Think of a nice idea, pick your Lumia 640 and shoot it. Manage your awards deadlines with the built in calendaring. The Outlook email is a true push email to ensure you never miss an awards day notification. Go to Goa to write your campaign. Use the excellent Skype to chat with your team mates. The Lumia 640 and Lumia 640 XL will help you be a doer, giving you the freedom and flexibility to choose when and where you want to get things done.

Lumia 640 and Lumia 640 XL give you a long-lasting battery, great imaging features, single and Dual SIM for 3G and LTE, and signature Microsoft experiences such as Office, OneNote, Outlook, Skype and Cortana built in. Use the Bing Maps to drive you back to your office via your chosen routes. And finally when done, send your entry via Outlook email.

Check out what being a Doer is about.

 

 

Cards For Sexuality : Miami Ad School

Problem : In society’s sexual conversation, it often seems like men do most of the talking.

Insight : For some reason, there are silly stigmas associated with sex stuff from a young woman’s point of view.

Solution : Cards Against Humanity is a great way to break the ice. What if they released a new stand-alone pack to empower women, and subsequently all genders, with a game that breaks the ice on sex talk and lets females hold the cards of the sexual conversation.

Art Director : Rajath Ramamurtny

Copywriter : Edward Miller

School : Miami Ad School, Miami

Asavari Kumar | Visual Artist Film Maker

Asavari Kumar is a visual artist, designer and filmmaker from New Delhi, India. Her work is primarily character driven with a unique, playful and pliable graphic style. She tells stories through animated films, paintings and interactive installations and strives to create immersive experiences that blur the line between the physical and virtual world.

Her work has been widely recognized across several platforms including the Ottawa International Animation Festival, The Pictoplasma Exhibition, STASH, Cartoonbrew, Styleframes.ny and Vimeo.

Asavari has worked as an art director, designer and animator with a variety of clients that include – Disney, Vh1 India, Channel [v] India, GQ magazine, Cambridge University press, Britannia, Fanta, Bigshot Toyworks, Shilo and Royale.

She is currently based in Los Angeles, CA and is working as a freelance designer and animator. She also posts weekly interviews accompanied by quirky gifs for her ongoing personal project and art blog here.
Why are you a visual artist ?
I have been granted the good fortune of being able to create and give life to things that exist as just thoughts and ideas in my mind – I cant imagine doing anything else with my life. Pursuing a life and career as an artist – atleast for me satiates my desire for curiosity, creation and learning and facilitates a lifestyle in which I get to meet amazing people and have incredible conversations

Did you attend school for fine art or design?
Yes, i have a BFA from the National institute of Design in Animation film design and a Masters in Experimental animation from the California Institute of the Arts.

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