Creative

Ravi Chavan : Interview With An Advertising Creative

Ravi Chavan. Day dreamer. Design enthusiast. Loves everything designer. Avid traveler. Loves working on ideas in any form (Advertising, fashion, Marketing, business etc..) Amateur photographer. And last but not the least a keen learner.

Why are you into Advertising?
I realized early in my career that engineering was not my cup of tea. Still I went ahead and completed the task of “being an engineer” given by family; worked in that space for nearly 6 months and then finally broke the shackles.
I knew that I wanted to do something interesting and exciting enough for the daily life; and which will keep me young, Always. I guess that’s the reason I am here.

Did you attend school for fine art or design or Communications?
I come from a school of life… though I had never attended any art school. But yeah…currently I am pursuing a “Post-graduation in Digital Design Pro” (part-time) from Ecolè Intuit-Lab (A French School of Design).

(more…)

Trip Creative Services : Agency Profile

Trip Creative Services is a visual communication design house. Their team of creatives, developers and producers are always on the lookout for new and exciting ways to help you communicate. Their strength lies in their ability to fuse your vision with their various backgrounds, to create constructive ideas, movements and experiences.
Their services include: Film/ Video / Animation / Motion Graphics / Branding / Graphic Design / Web+ / Digital / Apps / Games

 

 

Processed with VSCOcam with kk1 preset

Is Trip Creative primarily an illustration and design company? Do you also work on brand building and corporate identities?
Trip is not just about any single medium like illustration or graphic design. We have a more holistic approach to projects and work towards finding a creative design solution, using whichever medium, that is best suited to the project- be it film or animation or illustration or in rare cases the need of strategy rather than creating another campaign.
Yes, we do work on brands and corporate identities. We also provide video, digital and on ground solutions as well.

Tell us about your designers. Did they go into fine art or design schools? How do you pick them up?
We’re always on the lookout for this inherent ‘keeda’ in our crew, something unique or new that each one brings to the table. Yes, most of our designers did go to design school but it really doesn’t matter where they come from as long as they have that creative mindset which they’re willing and able to apply to any given spectrum.
(more…)

Wow Makers : Agency Profile

We are a young, dynamic creative agency based in Cochin. We make superb designs while helping people, making friends, winning hearts and having fun! Our mission/obsession is to make you go “Wow!”

What made you start WowMakers?
Two reasons: To make lots of money, and to make it by doing what we love. We have one life; don’t waste it by living someone else’s dream.

Tell us about your designers/animators. Did they go into fine art or design schools? How do you pick them up?
Actually, most of our team members don’t have a degree in fine arts or design. Many of them weren’t even designers to start with! The fact that we’ve come this far speaks volumes for their raw talent and learning ability. That’s how we hire team members: their talent, attitude and willingness to learn.

(more…)

Sujoy Roy: Interview with a Senior Creative Director

Sujoy joined advertising because it allowed him to go to work in his cargo shorts. He is convinced that Superman exists. Has a couple of imaginary friends. And echoes Christopher Nolan’s belief that an idea is the most resilient parasite in the world. 

11 years in the industry. 11 years at Ogilvy. 2 offices in India. And an expat stint at Ogilvy Sri Lanka has collectively increased his insatiable appetite for great work and ideas beyond boundaries. He has a Cannes lion and an Ad fest Gold along with credits at the London International Festival, Young Guns and World Press Awards. If he is on leave, you’ll find him fishing for talent as a visiting faculty at media institutes or creating curious Bong and Chinese concoctions at his father’s restaurant in Kolkata.

Why are you into Advertising?
Because I hate wearing a tie and absolutely despise formal trousers.

Did you attend school for fine art or design or Communications?
No. I learnt how to use alphabets to form words and sentences in school. And heading the Students Union as General Secretary of Presidency College, Kolkata, taught me everything I needed to know about management.

Tell us about your recent work campaign?
We have recently rolled out a campaign for Kwiknic, a nicotine gum from ITC and pulled off a charming poster on Hot Wheels.

Were there any particular role models for you when you grew up?
Yes. My dad is my hero. I have inherited his energy and passion. And my bosses Sumanto Chattopahyay and Zenobia Pithawalla are the reason why I have reached where I have. Without them I would have ended up as just another anonymous summer trainee at Ogilvy Mumbai.

Who was the most influential personality on your career in Advertising?
Piyush Pandey.

Where do you get your inspiration from?
By observing my 19-month-old son. He is the most creative person I know.

Tell us something about Ogilvy and Mather, Kolkata work environment.
Well, we’re a tight nucleus as a team. There are no cubicles. Its just one big floor full of loud and boisterous people jamming together to create meaningful work. And we hate to introduce ourselves as colleagues.

Tell us about your first job in Advertising.
I started with Ogilvy Mumbai. When the office was at Lower Parel. It was that Alice in Wonderland feeling. Distinct. Heady. And mind-boggling. I mean, Piyush Pandey walking up and down the isles of the Creative Department. That rabbit hole was the most colourful one I have ever seen.

What do you think of the state of Print advertising right now? At least here in India, the released work is most often too sad.
Good print advertising still works like magic. You just need to change the lens on it. I think the static work on the web is very similar to print advertising. Print, I guess, is evolving.

Do you think brands whose advertising wins awards, do well in the market?
Ab-so-lute-ly. Advertising that’s effective is creative. Look at Dove ‘Real Beauty Sketches’ and Dumb ways to die.

What advice do you have for aspiring creative professionals?
Build a book that you’d like to place next to you in your grave.

Your dream project?
I would love to write an animation film for my son and get Pixar to do it.

Your upcoming campaigns, if you can talk about it 🙂
That wouldn’t be wise, right?

Who would you like to take out for dinner?
My wife, Sharmishtha. I can’t remember the last time we went out for dinner. We are the proud parents of a toddler, you see.

What’s on your iPod?
I don’t own one.

Mac or PC?
Mac.

 

 

Basic CMYK entry kit1

 

Learn Music Midgets Board

moodboard new

Saree Board

 

Ajanta Anjaneri

Daulatabad

 

 

Drive in Theatre  Archive_small

 

Kolkata Rickshaw Kolkata Taxi

Print

Ratnagiri

Sinhagad

 

10 Downing Street Pub by Dentsu Bangalore

Advertised brand: 10 Downing Street Pub, Chennai Traffic Police
Advert title(s): Had a Drink? Think!

Advertising Agency: Dentsu India Group

Executive Creative Director: Ashwin Parthiban, Shiv Parameswaran
Creative Director: Rathish P Subramaniam, Sachit Sadanandan
Art Director: Rathish P Subramaniam, Shiv Parameswaran
Copywriter: Sachit Sadanandan, Ashwin Parthiban

Additional credits:
Production House – Silent Picture Company
Director – Mark Manuel
Executive Producer – Balaji Selvaraj
Camera – Anbu Dennis, Vignesh Vasu, Jagadeesh Ravichandran
Assistant Director – Al Hoon
Music – Timothy Madhukar
Sound Engineer – Sean Bout
Post Production – RGB
Offline – Manohar
Online – Mohan
Computer Graphics – Velu

Short rationale (optional):
‘Don’t drink and drive’. Its a message that is so ubiquitous in big cities, it has actually become a blind spot. What this jaded ‘public’ message needed was a personal touch. An emotional connect that would not only make people notice this message, but act on it.
Had a Drink? Think!

Merry Men : Agency Profile

Merry Men is a media neutral creative agency that loves audacious ideas,  challenging the status quo, and of course being merry. We bring together the best of what a traditional and a digital agency have to offer – loads of experience, passion for ideas, a sound understanding of building brands, and youthfulness. We also pride ourselves on our strong ethics. For example we never test any of our concepts on animals because it would piss off our co-founder- Wagger, the in-house dog.

What made you start Merry Men?
When I saw the kind of integrated work that was happening abroad, where brands were taking ideas seamlessly across media and changing the rules, it made me want to do the same for brands in India. Basically a desire to create an agency that could be and act as a media-neutral solutions partner to brands.

Tell us about your Art Professionals. Did they go into fine art or design schools? How do you pick them up?
Actually we have never cared too much about art schools. A lot of agencies only pick art graduates but at Merry Men we look for nimbleness, flexibility and of course a good design sensibility/ taste. In fact almost all our art people have been from a non-art background. Our last art director was a trained pilot, and one of the guys in the current team actually came for a copywriting interview.

(more…)

TOI Literary Carnival by AdSyndicate

Advertising Agency: Adsyndicate Services Pvt. Ltd.
Advert title(s): TOI Literary Carnival: Booklovers
Creative Directors: Vinay Saya, Utkal Mohanty, Anand Venkatram
Art Director: Vinay Saya
Copywriters: Utkal Mohanty, Anand Venkatram
Photographer: Deepak Vijay

TOI Literary Carnival ad 1

(more…)

Viswaprasad Raju : Interview

profilepic

Interview of Viswaprasad Raju– Senior Lead-Creative Process at Doo Creative, Hyderabad

I was born in a remote village in East Godavari, in Andhra Pradesh, and brought up in the outskirts of Hyderabad: around the Golconda fort in the Army quarters skirting the fort walls and around factories in Jeedimetla, thanks to my father’s stints with the Army and with HMT. I used to sketch when in school, which I started again. With more travel, I started writing travelogues. I’m currently working on a screenplay. I live with my family – grandma (95 and going strong), parents, wife, two daughters, a scurry of squirrels and a dream of going back to Europe or the National Parks of Central India whenever time permits. I collect coasters, am passionate about Tennis and I have plans to come up with creative products, say calendars and diaries using my sketches. If you find advertising missing here, read on.

Why are you into Advertising?
Somebody told that it’s a job where you can have the most fun having your clothes on. I bought into it. It is, to an extent. When your hobby becomes your job, it’s no longer a job. I am living my dream, no regrets.

(more…)

Karthik M : Interview with an advertising creative

 

Just like it says on his website, Karthik M is a guy who loves to make things, who lives with his musical better half, and who sincerely believes that one day both his feline sons will start talking to him. He loves doing side projects, just like Ji Lee and SwissMiss. He’s the author of @mysmallstories on Twitter. He keeps a thick beard to hide his double chin, and will often scratch it while pretending to think. He finds it very, very difficult to write about himself, be it in the third person, or out of that person.

Why are you into Advertising?
Because it lets me revel in my misfit-ness, and pays me for it too.
(more…)

Priti Nair : Interview

Why are you into Advertising?
Well frankly I finished college with English Literature and at that time the three professions were teaching (which meant I had to study more)  journalism (which I was not keen on) and advertising (that like everyone else thinks I thought was yummy to do).

Did you attend school for fine art or design or Communications?
I did a diploma course in copywriting. That kind of initially outlined even if it was scratchily so an idea about the business .it also made me do an assignment that got me a job at DART advertsing

.

(more…)