European campaign for the Band 2 Pro, a smart band from HUAWEI from Cayenne.
Campaign title : WE TRAIN Client’s name and job title ; HUAWEI/ RUN Brief : Launch of a new smart band from Huawei, the Band 2 Pro Creative agency: Cayenne Milano Copywriter : Cayenne Milano Art director : Cayenne Milano Planner: Cayenne Milano Production company: Filmmaster Director : Iacopo Carapelli
This is the first film of an European campaign Cayenne made for the Matebook X, a high performance latop from HUAWEI that offers modern solutions focused on mobility, innovation and ICT.
Campaign title : Freelancers Client’s name and job title Huawei/Freelancer 01 Creative agency: Cayenne Copywriter : Cayenne Art director : Cayenne Planner: Cayenne Production company: Filmmaster Director : Iacopo Carapelli
Brought to you by two Irish bartenders who are also ad students.
This Guinness spec was made by Miami Ad School students Tadhg Ennis and Brendan Irving. While both working as bartenders to pay for their tuitions, they came up with the idea to make a branded content piece that talks about the correlation between the bartender and a pint of Guinness.
Just like Guinness, the bartender is more than meets the eye. They are a group of philosophers, comedians, artists, and rogues. A distinct group that is complex on many levels. We take time growing into our skin, but once we do we are full of character and unapologetically authentic.
This work, comes from the bottom of our hearts to the bottom of your glass.
The Perfect Guinness Ad for the Perfect St. Patrick’s Day Brought to you by two Irish bartenders—who happen to be advertising students
To celebrate St. Patrick’s Day, Miami Ad School students from the New York campus Tadhg Ennis and Brendan Irving have released a brand-new Guinness spec. While both working as bartenders to pay their tuition, they came up with the idea to make a branded content piece that celebrates the correlation between the bartender and a pint of Guinness.
The two teamed up with producer and fellow Irishman Brian O’ Carroll (Blue Caprice) and director Nicholas Gray (The Paper Store) to fully realize the one-minute spot.
Just like Guinness, the bartender is more than meets the eye. He—or she— belongs to a tribe of philosophers, comedians, artists, and rogues. A distinct group that is complex on many levels—also like Guinness. They may take time growing into their skin, but once they do, they’re full of character and unapologetically authentic… much like a certain dry stout.
This work comes from the bottom of our hearts to the bottom of your glass. Sláinte Shot in downtown New York City and The Half Pint bar and grill. Director – Nicholas Gray. Producer – Brian O’Carroll and Hi Def New York Inc. Writer – Tadhg Ennis and Brendan Irving. Production Coordinator – Phillip Nguyen. Director of Photography – Brian O’Carroll Editor – Nicholas Gray. Steadicam Operator – Brendan Poutier. 1st AC – Ellison Santos. 2nd AC – Anna O’Carroll. PA – Tommy Chan. PA – Conrad Dundorf. PA – Jonathan Bound. PA – James McCormick. Sound Mixing and Recording – Dan Rosato. Music – Brad Clymer.
Special Thanks to Brian O’Carroll and HDNY, Ashley Brown, Henna Rawal, Patrick Crowley, Paddy “da wack” O Reilly, Tory, the management and crew at the The Half Pint, and the management and staff at Ulysses Bar.
Ask any parent, and they’ll tell you parenting is a very challenging task, especially when babies are involved. No matter who you are, whether you’re a Mommy or Daddy, whether you have any experience or not. It’s going be tough.
So why is it, that in a country like Israel where over 42% of families are defined as “alternative” when we watch commercials, the families portrayed in them are consistently monochromatic, traditional, heterosexual families? Shouldn’t our ads be a reflection of the wonderful diversity that is out there? Are the love, family life and issues a gay couple faces any less valid than that of a traditional couple? Super-Pharm and its private label brand “Life Baby” didn’t think so.
That’s why when “Life Baby” launched their new campaign, they decided they wanted every type of family in Israel to feel included. To do so, they asked one simple question, “What’s the hardest thing about being a parent?”
The commercial we created is a first in the Israeli media as it portrays how non-conventional families all ultimately deal with the same challenges. A gutsy move for any marketer, this is especially remarkable for a marketer as big as Super-Pharm in a country like Israel, where religious concerns, taboos and traditional views still reign strong and supreme and where consumer protest are not unknown to happen .
To watch our commercial click here:
Agency Credits: BBR Saatchi & Saatchi Client: Super-Pharm CEO – Yossi Lubaton Chief Creative Officer- Jonathan Lang Creative Director– Idan Levy Creative Team – Ronen Kornberg, Niv Herzberg, Oren Amiran, Amir Ariely, Raphael Biton, Ronit Rona Yakobi, Neta Reich Traffic – Ronit Doanis VP Content & Production – Dorit Gvili Production Manager- Gali Starkman VP Client Services – Ben Muskal Account Supervisor – Noa Sharf Account Executive –Gili Peer, Ronny Chaikin Strategic Planning Supervisor: Roni Arison Creative Coordinator: Eva Hasson Director – Ram Baruch Production Company- Shoshi&Udi Video Editor- Dadan Uziel Original Music- Smulik Noifeld Post House – Gravity Sound House
VP Client Services – Elad Brindt Shavit Head of Advertising Agencies – Marco Michieli Creative Strategy- Udi Avital
Kids have got their “Kids Meal”. But what about grown-ups? Adults? Shouldn’t they have their own meal too? At least on Valentines?
Burger King Israel presents: THE VALENTINE’S ADULT MEAL with 2 Whoppers 2 packs of French Fries, 2 beers
and a romantic ADULT TOY inside
Only on VALENTINES, Only to ADULTS (18+) Only from 6 PM.
Watch the commercial here:
Credits: Advertising Agency: Leo Burnett Israel Chief Executive Officer: Adam Polachek Executive Creaive Director: Ami Alush Copywriter: Oren Ben Naim Art Director: Meital Miller Producer: Menny Zarhia Account Director: Idit Tzukerman Account manager: Esty Sade Account Executive: Laura Zimin
Advertised brand: KS Bakers Advert title:life is about happiness Translation of headline to English: Life is about happiness Advertising Agency: JANRISE, Hyderabad , India Creative Director: SUMANN GADDE Art Director: Abhi, Bhaskar, Srimanth Copywriter:Rohith Narla, Aryak Ray Other credits : Mukesh , Tejaswi
Arkia is the only airline company in Israel offering a short (5 hours) direct flight to Zanzibar. And yet, when Israeli couples plan their exotic-romantic vacation, their first choices are Thailand or Mexico (over 12 hour flights). So how could we make Zanzibar their destination of choice and bring it closer to their top of mind?
THE ANSWER: A special Valentine’s Day offer based on YOUR marriage.
Book a romantic flight to Zanzibar on Valentine’s Day and get a discount based on the number of years you are married.
Married 1 year? 1% off! Married 50 year? 50% off! Well, you get it…
Watch our commercials here:
Credits: Advertising Agency: Leo Burnett Israel Chief Executive Officer: Adam Polachek Executive Creative Director: Ami Alush Copywriter: Chen Federing Art Director: Roei Hazout Producer: Simi Ben-Zikri Account Director: Limor Michaeli Account Manager: Ilana Peisakhin Account Executive: Inna Tubin
News headlines in Israel tend to be somewhat negative.
Focusing on the bad news that happens here and at other times showcasing the rude, boisterous and sometimes shameful misbehaviour of Israelis.
That’s why, in an effort to spread goodness and celebrate a brand that makes life in Israel that much sweeter,
the country’s leading chocolate brand – Elite Cow Chocolate – created a video stop-motion campaign starring plasticine figures celebrating Israelis who do good.
The figure’s faces were inspired by the chocolate bar’s unique shape with its larger cube in the middle.
Credits Advertising Agency: BBR Saatchi & Saatchi Air Date: 09.10.2016 Chief Executive Officer: Yossi Lubaton Chief Creative Officer: Jonathan Lang VP Creative Director: Idan Regev Creative Directors: Sharon Refael, Yaron Perel Copywriter: Eran (Shushu) Spanier Social / Digital Director: Idan Kligerman, Maayan Dar Art Director: Aia Kujnitzy Bechor, Dima Kogan Group Account Head: Ben Muskal Account Supervisor: Lee Bryn, Daniel Shvartz Account Executive: Naor Azubel Head of Production & Content: Dorit Gvili Production manager: Gali Starkman Producer: Ayelet Rotman Chief Strategy Officer: Shai Nissenboim Strategic Planning Supervisor: Lora Goichman Planner: Moran Nurok Creative Coordinator: Eva Hasson Traffic Director: Ronit Doanis Traffic: Avia Ben Ishay Studio manager: Yaron Keinan Production: MEYUHAS productions Director: Oren Meyuhas Character designer and director of Animation: Michael (Mysh) Rozanov Director of Animation: Ricardo Werdesheim Lead Animator: Moran Somer Animation production: ZAZ Animation Studio DOP: Benny Mali, Ofer Ben Yehuda Line producer: Ran Pasternak Offline: Idan Stoler Music: Knob Ukulele: Avi Singolda Singer: Edan Alterman Strauss Group Elite General Manager Confectionery Division: Eyal Dror Strauss Group Elite Marketing Manager chocolate category: Tal Ben-Porat Strauss Group Elite Marketing Manager chocolate category: Talya Babay Strauss Group Elite Brand Manager chocolate category: Idit Mao