TV Spots

Mentos Marbles

Ogilvy Mumbai
National Creative Director -Abhijit Avasthi & Rajiv Rao
Creative Director – Sameer Sojwal & Amitabh Agnihotri
Creative - Sameer Sojwal
Director – Porus Khareghat

 

Let Calcutta Surprise You

Client : YPO, Calcutta Chapter
Producer/Director: Priyanka Rungta, supported by Arka Bhattacharyya, Navsoft
Creative Agency : 100 Watts Design Studio
Branding, Art Direction & Copy : Kritika Malhotra
Production House: Arko Sen

Nitesh Tiwari – Execuive Creative Director, Leo Burnett, Mumbai

An engineering graduate from the prestigious IIT Bombay, Nitesh chose advertising purely for the love of it. And he has enjoyed every bit of it for the last 14 years. He is currently working with Leo Burnett, Mumbai as an Executive Creative Director. Over years, he has worked on a wide range of clients. Tide, Heinz Foods, Sony Entertainment Television, Reliance Mobile, McDonald’s, Perfetti Van Melle, Bajaj Electricals, Axe Deodorants, Castrol, Amul, Ceat Tyres, just to name a few. Also he has just finished writing and directing a full length feature film with UTV, a well known Indian production house.
As a writer and creative director, he and his team have bagged numerous metals at international as well local Indian award shows like Cannes, Asia Pacific Adfest, Media Spikes, New York Festival, Abbys and Goafest India.
He was a print jury member at Asia Pacific Adfest, Pattaya in 2006. And a radio jury member at New York Festivals in 2009.

Why are you into Advertising?

This question gets answered in parts along with other questions.
(more…)

HPCL :Zindagi Ki Gaadi Chalti Rahe

Received this beautiful commercial for HPCL today.

Life doesn’t stop, no matter what happens. And if life doesn’t stop, then it means its always on a journey.

The new brand commercial from HP Engine Oils revolves around the same mind space with the theme Zindagi Nahin Rukti. The film has been shot at various parts of the country, bringing alive various modes of transport that enable a smooth journey of life.

The communication strategy was to bring out the contribution of HP Engine Oils in spreading the flavour of India and participating in individual journeys of happiness and sharing. The film is shot in seven amazing locations (Kulu Manali, Shekhawati in Rajasthan, Bhopal, Varanasi, Pune, Mangalore and Mumbai) in India to get the virgin expression out in a very short mind-boggling nine days.

The objective was to depict the brand idea with a larger than life thought and a touch of Indias core strength, which is togetherness and melting emotions through distances. We all connect to each other through our cultural fabric, the reason why we get to drink Darjeeling tea in Delhi, wear Kashmiri shawls in the South and drape Sholapuri bed sheets in UP.

This happiness is exchanged through the journey of life, and vehicles play a very important role in making it possible. So when life doesnt stop, then why should your vehicles? HP Engine Oils contribute in this togetherness with the journey of life because Zindagi Nahin Rukti

(more…)

JWT Bangalore’s spots for ING Bank

Rathin from JWT Bangalore sent us these amazing spots that are on air right now and we all loved them. All three of them!

Advertised brand: ING BANK
Advert: CHINA SHOP/CHASE/SPY
Agency: JWT BANGALORE, INDIA
Creative Director: SENTHIL KUMAR, TINA SACHDEV
Copywriter: RATIN DASGUPTA
Other additional credits:
Director: RAMAMURTHY S
Production house: NIRVANA FILMS

Spot 1: Chase

(more…)