TV Spots

Band Pro 2 for Huawei from Cayenne, Milano

European campaign for the Band 2 Pro, a smart band from HUAWEI from Cayenne.

Campaign title : WE TRAIN

Client’s name and job title ; HUAWEI/ RUN

Brief : Launch of a new smart band from Huawei, the Band 2 Pro

Creative agency: Cayenne Milano

Copywriter : Cayenne Milano

Art director : Cayenne Milano

Planner: Cayenne Milano
Production company: Filmmaster 

Director : Iacopo Carapelli

Matebook X ‘Freelancers’ by Cayenne, Milan

This is the first film of an European campaign Cayenne made for the Matebook X, a high performance latop from HUAWEI that offers modern solutions focused on mobility, innovation and ICT.

Campaign title : Freelancers
Client’s name and job title Huawei/Freelancer 01
Creative agency: Cayenne
Copywriter : Cayenne
Art director : Cayenne 
Planner: Cayenne
Production company: Filmmaster 
Director : Iacopo Carapelli

Guinness, The secret of life : Students’ Spec Work Miami Ad School

Brought to you by two Irish bartenders who are also ad students.

This Guinness spec was made by Miami Ad School students Tadhg Ennis and Brendan Irving. While both working as bartenders to pay for their tuitions, they came up with the idea to make a branded content piece that talks about the correlation between the bartender and a pint of Guinness.

Just like Guinness, the bartender is more than meets the eye. They are a group of philosophers, comedians, artists, and rogues. A distinct group that is complex on many levels. We take time growing into our skin, but once we do we are full of character and unapologetically authentic.

This work, comes from the bottom of our hearts to the bottom of your glass.

 

 

The Perfect Guinness Ad for the Perfect St. Patrick’s Day
Brought to you by two Irish bartenders—who happen to be advertising students

To celebrate St. Patrick’s Day, Miami Ad School students from the New York campus Tadhg Ennis and Brendan Irving have released a brand-new Guinness spec. While both working as bartenders to pay their tuition, they came up with the idea to make a branded content piece that celebrates the correlation between the bartender and a pint of Guinness.

The two teamed up with producer and fellow Irishman Brian O’ Carroll (Blue Caprice) and director Nicholas Gray (The Paper Store) to fully realize the one-minute spot.

Just like Guinness, the bartender is more than meets the eye. He—or she— belongs to a tribe of philosophers, comedians, artists, and rogues. A distinct group that is complex on many levels—also like Guinness. They may take time growing into their skin, but once they do, they’re full of character and unapologetically authentic… much like a certain dry stout.

This work comes from the bottom of our hearts to the bottom of your glass.
Sláinte
Shot in downtown New York City and The Half Pint bar and grill.
Director – Nicholas Gray.
Producer – Brian O’Carroll and Hi Def New York Inc.
Writer – Tadhg Ennis and Brendan Irving.
Production Coordinator – Phillip Nguyen.
Director of Photography – Brian O’Carroll
Editor – Nicholas Gray.
Steadicam Operator – Brendan Poutier.
1st AC – Ellison Santos.
2nd AC – Anna O’Carroll.
PA – Tommy Chan.
PA – Conrad Dundorf.
PA – Jonathan Bound.
PA – James McCormick.
Sound Mixing and Recording – Dan Rosato.
Music – Brad Clymer.

Special Thanks to Brian O’Carroll and HDNY, Ashley Brown, Henna Rawal, Patrick Crowley, Paddy “da wack” O Reilly, Tory, the management and crew at the The Half Pint, and the management and staff at Ulysses Bar.

Please drink responsibly.

Is mise le meas,

Uncompromised Creative

Love Comes In All Shapes And Sizes : Super Pharm by BBR Saatchi & Saatchi

Ask any parent, and they’ll tell you parenting is a very challenging task, especially when babies are involved. No matter who you are, whether you’re a Mommy or Daddy, whether you have any experience or not. It’s going be tough.

So why is it, that in a country like Israel where over 42% of families are defined as “alternative” when we watch commercials, the families portrayed in them are consistently monochromatic, traditional, heterosexual families? Shouldn’t our ads be a reflection of the wonderful diversity that is out there? Are the love, family life and issues a gay couple faces any less valid than that of a traditional couple? Super-Pharm and its private label brand “Life Baby” didn’t think so.

That’s why when “Life Baby” launched their new campaign, they decided they wanted every type of family in Israel to feel included. To do so, they asked one simple question, “What’s the hardest thing about being a parent?”

The commercial we created is a first in the Israeli media as it portrays how non-conventional families all ultimately deal with the same challenges. A gutsy move for any marketer, this is especially remarkable for a marketer as big as Super-Pharm in a country like Israel, where religious concerns, taboos and traditional views still reign strong and supreme and where consumer protest are not unknown to happen .

To watch our commercial click here:

Agency Credits: BBR Saatchi & Saatchi
Client: Super-Pharm
CEO – Yossi Lubaton
Chief Creative Officer- Jonathan Lang
Creative Director– Idan Levy
Creative Team – Ronen Kornberg, Niv Herzberg, Oren Amiran, Amir Ariely, Raphael Biton, Ronit Rona Yakobi, Neta Reich
Traffic – Ronit Doanis
VP Content & Production – Dorit Gvili
Production Manager- Gali Starkman
VP Client Services – Ben Muskal
Account Supervisor – Noa Sharf
Account Executive –Gili Peer, Ronny Chaikin
Strategic Planning Supervisor: Roni Arison
Creative Coordinator: Eva Hasson
Director – Ram Baruch
Production Company- Shoshi&Udi
Video Editor- Dadan Uziel
Original Music- Smulik Noifeld
Post House – Gravity
Sound House

Facebook

VP Client Services – Elad Brindt Shavit
Head of Advertising Agencies – Marco Michieli
Creative Strategy- Udi Avital

Valentine’s Adult Meal : Burger King by Leo Burnett

Kids have got their “Kids Meal”. But what about grown-ups? Adults? Shouldn’t they have their own meal too? At least on Valentines?

Burger King Israel presents: THE VALENTINE’S ADULT MEAL
with 2 Whoppers
2 packs of French Fries,
2 beers

and a romantic ADULT TOY inside

Only on VALENTINES,
Only to ADULTS (18+)
Only from 6 PM.

Watch the commercial here:

Credits:
Advertising Agency: Leo Burnett Israel
Chief Executive Officer: Adam Polachek
Executive Creaive Director: Ami Alush
Copywriter: Oren Ben Naim
Art Director: Meital Miller
Producer: Menny Zarhia
Account Director: Idit Tzukerman
Account manager: Esty Sade
Account Executive: Laura Zimin

 

Voice for Victims : M-Indicator by Bates Chi & Partners

Agency : Bates Chi & Partners, Mumbai
Client : M – Indicator
Campaign : #voiceforvictims

Credits:
Chief Executive Officer : Srikanth Vs
Chief Creative Officer : Manmohan Anchan
President : Asheesh Malhotra
Executive Creative Director : Pk Anil Kumar 
Senior Creative Director: Mehul Patil 
Creative Director: Yogesh Khairnar
Art Director : Tejas Phansekar
Copy Supervisor : Rigved Sarkar
Client Services Director : Sheeba Faheim Inamdar
Account Executive : Akshaya Gangan
Production Team : Augustyanag Jadhav
Director : Sagar Palkar
Co – Director
Music: Www.bensound.com
Photographer : Vaibhav Shedge
Mindmap Communication
Retoucher : Satish Modhave
Prajakta Malvade (Print)
Srikant Waigankar (Film)

 

 

Arkia Airlines presents “The Price of Marriage” – a Valentine Special : Leo Burnett, Israel

Arkia is the only airline company in Israel offering a short (5 hours) direct flight to Zanzibar. And yet, when Israeli couples plan their exotic-romantic vacation, their first choices are Thailand or Mexico (over 12 hour flights). So how could we make Zanzibar their destination of choice and bring it closer to their top of mind?

THE ANSWER: A special Valentine’s Day offer based on YOUR marriage.

Book a romantic flight to Zanzibar on Valentine’s Day and get a discount based on the number of years you are married.

Married 1 year? 1% off!
Married 50 year? 50% off!
Well, you get it…

Watch our commercials here:

 

 


Credits:
Advertising Agency: Leo Burnett Israel
Chief Executive Officer: Adam Polachek
Executive Creative Director: Ami Alush
Copywriter: Chen Federing
Art Director: Roei Hazout
Producer: Simi Ben-Zikri
Account Director: Limor Michaeli
Account Manager: Ilana Peisakhin
Account Executive: Inna Tubin

Elite’s Cow Chocolate by BBR Saatchi & Saatchi

News headlines in Israel tend to be somewhat negative.

Focusing on the bad news that happens here and at other times showcasing the rude, boisterous and sometimes shameful misbehaviour of Israelis.

That’s why, in an effort to spread goodness and celebrate a brand that makes life in Israel that much sweeter,

the country’s leading chocolate brand – Elite Cow Chocolate – created a video stop-motion campaign starring plasticine figures celebrating Israelis who do good.

The figure’s faces were inspired by the chocolate bar’s unique shape with its larger cube in the middle.


Credits
Advertising Agency: BBR Saatchi & Saatchi
Air Date: 09.10.2016
Chief Executive Officer: Yossi Lubaton
Chief Creative Officer: Jonathan Lang
VP Creative Director: Idan Regev
Creative Directors: Sharon Refael, Yaron Perel
Copywriter: Eran (Shushu) Spanier
Social / Digital Director: Idan Kligerman, Maayan Dar
Art Director: Aia Kujnitzy Bechor, Dima Kogan
Group Account Head: Ben Muskal
Account Supervisor: Lee Bryn, Daniel Shvartz
Account Executive: Naor Azubel
Head of Production & Content: Dorit Gvili
Production manager: Gali Starkman
Producer: Ayelet Rotman
Chief Strategy Officer: Shai Nissenboim
Strategic Planning Supervisor: Lora Goichman
Planner: Moran Nurok
Creative Coordinator: Eva Hasson
Traffic Director: Ronit Doanis
Traffic: Avia Ben Ishay
Studio manager: Yaron Keinan
Production: MEYUHAS productions
Director: Oren Meyuhas
Character designer and director of Animation: Michael (Mysh) Rozanov
Director of Animation: Ricardo Werdesheim
Lead Animator: Moran Somer
Animation production: ZAZ Animation Studio
DOP: Benny Mali, Ofer Ben Yehuda
Line producer: Ran Pasternak
Offline: Idan Stoler
Music: Knob
Ukulele: Avi Singolda
Singer: Edan Alterman
Strauss Group Elite General Manager Confectionery Division: Eyal Dror
Strauss Group Elite Marketing Manager chocolate category: Tal Ben-Porat
Strauss Group Elite Marketing Manager chocolate category: Talya Babay
Strauss Group Elite Brand Manager chocolate category: Idit Mao

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