Advertised brand: Adidas Advert title(s): Ozone Advertising Agency: Miami Ad School, Madrid, Spain. Copywriter: Cesar Rodd (Rodriguez), Beatriz Salmeron Art Director: Laura Colored, Pjotr Barakov Short rationale: “Adidas launches Ozone, a running shoe that measures pollution and collects data to provide the runner with the cleanest route for a run.”
Polar Electric is a 4-decade-old electronics brand that has been diversifying its range of home appliances with special emphasis on fans all across India. Powering ease and convenience, the brand takes a step further to instill a new wave of awareness in the air with its digital film.
Headline: Polar Electric brings social message forward – iss Holi, bura na bano!
While the popular act of celebrating with colours is cherished among friends and families, often this very act of smearing colours is extended to pets and stray animals as an act of teasing. Our four-legged friends are seen frantically harassed and afraid on this day. Adverse effects like blindness, skin allergies and respiratory disorders work no less than poison for them. To impart the message of excluding pets and animals from Holi, Polar Electric decided to bring awareness in the air distinctly. The narrative gently communicates an important social message to children & young adults about respecting every being’s safety & not channelling our idea of a Holi celebration on to our furry friends.
Client: Polar Electric Agency: Monkey Wrench Communications, Kolkata, India Creative Director: Tamal Talukdar Associate Creative Director: Madhura Chakravarty Client Servicing Head: Kusumanjan Banerjee Concept: Kusumanjan Banerjee Copywriter: Madhura Chakravarty Production House: No Country Films Director: Nirjhar Mitra Producers: Nilanjan Chakraborty, Shayak Roy DOP: Shubhajit Roy Edit & Colour Correction: Tushar Sarkar Music & Sound Design: Mainak Mazoomdar Make-up: Deboshree Bhattacharya Art & Costume: Adrija Bhattacharya Assistant Director: Poushali Saha Voiceover: Pranjal Vaid Actors: Subhash Chandra Pachisia, Yash Vardhan, Sidhant, Rohit, Jaan.
Agency: Doo Creative India Pvt Ltd Creative Team: T V Prasad, Viswaprasad Raju, B P Sarathy, Venkat B Director of Photography: Suman Raju Music Director: Gopi Sundar Composition, Sound Design, Arrangement: Gopi Sundar Lyrics: B.K.Harinarayanan Singer: Pranavam Sasi
Nowadays you have to be alert, attentive, on the lookout. You’ve got to keep your phone at hand and be prepared to draw it out in an instant, because you never know what situation you will encounter that will warrant documenting. It could be an elephant giving birth at the safari. It could be a triple rainbow. or it could be a traffic cop dancing in the middle of a busy street intersection. At those moments, it is crucial you be able to operate and access the right camera features on your mobile at lightning speed because that may just determine whether your footage becomes the next big video sensation and ends up conquering the web. That’s why for the launch of the new Galaxy S21 series with its advanced photography and video capturing features, we brought the story of a bumblebee that surprises a Dad making him do all kinds of goofy stuff you wouldn’t want to miss capturing. So while Dad is seen dancing to the tune of the bumblebee, his kids pull out their devices and document the moment, each using a different feature of the phone. Watch our commercial here:
Credits: Agency Credits: Leo Burnett Israel Client: Samsung Israel CEO: Ori Gal CCO: Ami Alush VP Client Services: Yonatan Regev Creative Director: Oren Ben Naim Creative Team: Hezkush Yeshurun, Meital Miller Agency Producer: Menny Zarhia Account Supervisor: Hagay Zaken Account Manager: Efrat Gelfand Director: Eran-Shushu Spanier Production Company: Green Productions Marcom Director: Eva Hasson
Brand: The North Face Campaign Title: Change The Face Of It Advertising School: Miami Ad School, Mumbai
Copywriter – Khushali Bhansali Art Director – Vidhi Agarwal Art Director – Siddhant Karale Art Director – Nihal Bambulkar
Description/Synopsis: Panty Wall. Smell Of A Fat Chick. Girlfriend Skiing. Lady Wildcats. These are not just some random derogatory terms stringed together by us. These are, in fact, just a few of the many sexist terms, slangs, and phrases you will hear in the outdoors. These terms, obviously, were coined by men. They are names of rock climbing routes, a skiing technique, and female athletic teams respectively, making the outdoors an uncomfortable space for women.
But, in order to encourage and inspire the next generation of female explorers, The North Face has decided to Change The Face Of It, forever.
Project Description Through intelligent strategy, beautiful design and memorable storytelling, Supernova helps wonderful products and services shine brighter so they can change the world. This brand film is a luminous explosion of colorful goodness, celebrating our studio’s passion, philosophy and feline namesake.
Supernova Design is a boutique design and animation studio founded by sisters Asavari & Shaivalini Kumar so they could join forces and make awesome work together while living far apart. Their remote team comprises of a multicultural collective of artists that are spread across India, US, Denmark, and Columbia. Combining expertise in communication design and animation direction, Supernova has created award-winning independent short films along with work for clients like Youtube, Google, Slack and Adobe. – www.supernovadesign.net
Attached is a homemade digital film created by YUWEUS to promote the online leg of the first every Quiz Sports League – the ProQuizzin League. In the future, the league will have its on-ground legs (in format like the IPLs) once the world normalizes. For now, people can enjoy the quizzing battle between 6 cities online on Youtube. Film Credits:Title: PROQUIZZIN LEAGUE FILM BY YUWEUS, KOLKATA Client: ProQuizzin League Agency: YUWEUS, Kolkata, India Story & Script: Sanjeev Dassani Shoot & Edit: Aanton Mookherjee The film is totally homemade. No humans were harmed in the making of the film.
Dentsu Impact launches Max Healthcare’s new campaign #MoreToHealthcare and sheds light on what happens behind the scene in a healthcare employee’s life.
The Indian healthcare industry is currently going through a rough phase, jolted by a lot of unfortunate incidents. This has caused a serious dent in the image of the overall healthcare industry and shook people’s belief in hospitals. With people usually knowing only one side of the story due to lack of information or understanding, it is very easy to jump on this bandwagon of negativity against private hospitals.
Speaking about the films, Amit Wadhwa, President Dentsu Impact said, “Changing a hospital’s image is a challenging task and to do that our strategy was not to tell the story from the hospital’s point of view but rather through its people.”
The people who work in hospitals, be it doctors, or someone sitting at the front desk, have their own set of challenges and are trained to follow strict processes. So, what appears to be unnecessary and cumbersome to the patients and their attendants, might have a scientific reason to it. For instance, shoe covers are not recommended inside ICUs because that’s not how germs spread. Germs spread through touch.
The campaign was kickstarted with four films depicting the struggles of doctors, nurses, surgeons and guards. Anindita Das, Creative Director, Dentsu Impact spoke about the creative concept behind these films and said, “This is a fresh new way of looking at healthcare advertising and aims to evoke the respect and empathy that the healthcare professionals deserve.”
The story does not end there. In the second phase of the campaign, #MoreToHealthcare is all set to solve common problems faced by patients and explain the reasons behind them. For instance, if a bill is more than the estimate shared then under what circumstances can that happen.
Production House – Rainsong Films
Produce r- Manish Bhatt
Director – Vivek Dubey
DOP – Anurag Solanki
Agency – Dentsu
National Creative Director – Anupama Ramaswamy
Creative Director – Anindita Das
Mankind Pharma is one of India’s leading Pharma & Wellness companies, racing towards a target of 1Bn US$. Mankind had always believed in providing quality medicines at an affordable price in order to benefit a larger section of society.
Amitabh Bacchan was the spokesperson who communicated to the world, Mankind’s credo through a multimedia campaign last year. To extend the idea, Mankind has just released another campaign #SpreadingKindness, that best encapsulates the company’s philosophy and mission. The campaign has been conceptualized and executed by ADK Fortune, a WPP group company. It has been produced by Jamura films and directed by Tathagata Singa
CEO: Rajeev Juneja
Brand Team: Joy Chatterjee, Eshita Goswami
ADK Fortune Team
Managing Partner: Subroto Pradhan
National Creative Director: Akashneel Dasgupta
Copy: Akashneel Dasgupta, Ravi Mishra
Account Management: Vishnu Narain Lal, Abhishek Bajpayee
Producer: Rajesh Bhanushali
Director: Tathagatha Singha
Music: Aman Pant
European campaign for the Band 2 Pro, a smart band from HUAWEI from Cayenne.
Campaign title : WE TRAIN
Client’s name and job title ; HUAWEI/ RUN
Brief : Launch of a new smart band from Huawei, the Band 2 Pro
Creative agency: Cayenne Milano
Copywriter : Cayenne Milano
Art director : Cayenne Milano
Planner: Cayenne Milano
Production company: Filmmaster
Director : Iacopo Carapelli