International

MadWomen PodCast by Miami AdSchool Students

Advertised brand: MadWomen Podcast
Advert title(s): MadWomen Podcast
Headline and copy text (in English): A podcast with badass women and beer.
Media (see available options below): madwomenpodcast.com
Advertising Agency: Miami Ad School, Miami USA
Agency website: http://madwomenpodcast.com
Art Director: Alex Krahling
Copywriter: Yessy Downs
Synopsis: A podcast with badass women in the advertising industry…and beer!

Arkia Airlines presents “The Price of Marriage” – a Valentine Special : Leo Burnett, Israel

Arkia is the only airline company in Israel offering a short (5 hours) direct flight to Zanzibar. And yet, when Israeli couples plan their exotic-romantic vacation, their first choices are Thailand or Mexico (over 12 hour flights). So how could we make Zanzibar their destination of choice and bring it closer to their top of mind?

THE ANSWER: A special Valentine’s Day offer based on YOUR marriage.

Book a romantic flight to Zanzibar on Valentine’s Day and get a discount based on the number of years you are married.

Married 1 year? 1% off!
Married 50 year? 50% off!
Well, you get it…

Watch our commercials here:

 

 


Credits:
Advertising Agency: Leo Burnett Israel
Chief Executive Officer: Adam Polachek
Executive Creative Director: Ami Alush
Copywriter: Chen Federing
Art Director: Roei Hazout
Producer: Simi Ben-Zikri
Account Director: Limor Michaeli
Account Manager: Ilana Peisakhin
Account Executive: Inna Tubin

Little Chorti : The Guardian Angel App : Memac Ogilvy, Tunisia

 

Advertising agency: Memac Ogilvy Label, Tunis, Tunisia 

With more than 1500 people dying every year, Tunisia, has the world’s highest death rate due to drivers breaking the speed limit. Oilibya a regional Petroleum Brand approcahed us to do something about this.
So we decided to put the solution in childrens hands.

The Idea:
The first ever mobile app that enables children to remotly monitor their parent’s speed when they are on the road.
The app links both, the child and the parent phones and notifies the child everytime his relative exeeds the authorized speed limitation.When the child recieves the notification, he would be able to record a voice message that can be played immediatly on his parent’s sounds system.

Live Kill for Or Yarok by BBR Saatchi & Saatchi

Texting while driving and even live broadcasting while driving has become an international plague. Truth is over 80% of accidents are caused by people using their phone while driving. Yet still, regular communication campaigns don’t deter youngsters. Because no matter how gruesome commercials about this issue are, young drivers still ignore them.

Because they’re ads.

So we decided to engrave the experience of watching a real car crash in young drivers’ minds FOREVER.
By getting them to watch someone they love die.

LIVE.

To do that we hacked YouTube’s live broadcast feature and broadcasted a 6 minute pre-filmed video of their favorite vlogger as if it were live.

The hacked broadcast generated record high results:
Over 2500 fans watched in real time
Fans sent in thousands of worried comments and “Aha-got the message” posts
By the next day 57.000 youngsters had watched the broadcast – a clear indication our message made an impact.

Credits
Chief Executive Officer: Yossi Lubaton
Chief Creative Officer: Jonathan Lang
VP Creative Director: Idan Regev
VP Creative Director: Idan Levy
Social & Digital Creative Director: Idan Kligerman
Creative Team: Niv Herzberg & Evgeniy Utkin
VP Client Services: Maya Salomon
Account Executive: Shirley Konka
VP Content & Production: Dorit Gvili
Production Manager: Maya Palmon
Creative Coordinator: Eva Hasson
Video Editor: Dan Deutsch
Traffic Director: Ronit Doanis
Studio Manager: Yaron Keinan
Graphic Designer: Yulia Zak

 

Ford Edge Ruler by BBR Saatchi & Saatchi

To communicate Ford Edge’s ‘Park Assist’ technology and emphasize its importance, we created rulers engraved with the car’s silhouette and a centimeter away from them common objects like a tree, electric pole or fire hydrant they would most certainly reverse into were it not for the car’s advanced technology.
Client: Delek-Motors LTD
Advertising Agency: BBR Saatchi & Saatchi, Israel
Chief Executive Officer: Yossi Lubaton
Chief Creative Officer: Jonathan Lang
VP Creative Director: Eran Nir
Copywriter: Shushu E. Spanier
Art Director: Noa Navot
Group Account Head: Ben Muskal
Account Supervisor: Chen Halpern
Account Executives: Gil Gershon, Hadar Goren
VP Production & Content: Dorit Gvili
Producer: Alon Smoelof
Strategic Planning Supervisor: Lora Goichman
Planner: Roie Gortler
Creative Coordinator: Eva Hasson
Traffic Director: Ronit Doanis
Studio manager: Yaron Keinan
Photoshop: Yaniv Shahar
Photographer: Menachem Reiss
Marketing Communications Manager: Yogev Weiss

(more…)

Come Quick : Life by BBR Saatchi & Saatchi

Many of you have probably been there. Trying to make a baby that is.
Well if so, you’re probably familiar with the “drop-everything-you-are-doing-and-come-quick” text message scenario.
which if you are using Life’s new Ovulation Prediction Kit by life, would probably look a lot like this.

Chief Creative Officer: Jonathan Lang
Creative Director: Idan Levy
Art Director: Itamar Paradny
Copywriters: Kobi Cohen, Eddie Gartsman
Photographer & Photoshop: Yaniv Shachar
VP Client Services: Ben Muskal
Account Supervisor: Noa Sharf
Account Executive: Gili Peer
Creative Coordinator: Eva Hasson
Traffic Director: Ronit Doanis

 

UPS by Miami Ad School

Advertised brand: UPS
Advert title(s): Worldwide Troops
Headline and copy text (in English): Worldwide Troops
Advertising Agency: Miami Ad School
Art Director: Joao Magalhaes
Art Director: Arthur Amiune
Copywriter: Evelyne Wyss

UPS is known to be one of the most reliable shipping companies who deliver worldwide in over 220 countries.
We wanted to exaggerate that point by placing flag badges on their uniform resembling the ones soldiers earn when they return from a foreign country. This way we want to communicate that UPS is so international, that abroad doesn’t seem so broad anymore.

The Vertical Blind Spot for Ford b: BBR Saatchi & Saatchi

To promote the Ford Edge’s innovative BLind Spot Information System, Baumann Ber Rivnay / Saatchi & Saatchi Israel is leveraging the growing popularity of the vertical video format on Facebook to launch a mobile commercial that creatively uses the two standard black bars that appear in regular horizontal ads. When playing the video, the black bars which initially cover portions of road drivers would not see unless they had BLISS, fall away to reveal how the car’s advanced system would capture them.

Not surprisingly, the Facebook post generated record high results for the brand with over 600.000 views in 4 day, 300 shares and a reach of over 1.1 million Israelis (in a country of just 8M).
Clear proof that in a world where consumers can no longer be bothered to turn their smartphone horizontally to watch content, vertical rocks!

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Take a look at the original Facebook post (Hebrew version):

Credits

Air date: November 28th 2016
Chief Executive Officer: Yossi Lubaton
Chief Creative Officer: Jonathan Lang
VP Creative Director: Eran Nir
Social / Digital Director: Idan Kligerman
Copywriter: Shushu E. Spanier
Art Director: Aia Kujnitzy Bechor
Group Account Head: Ben Muskal
Account Supervisor: Chen Halpern
Account Executives: Gil Gershon, Hadar Goren
VP Production & Content: Dorit Gvili
Production manager: Maya Palmon
Strategic Planning Supervisor: Lora Goichman
Planner: Roie Gortler
Creative Coordinator: Eva Hasson
Traffic Director: Ronit Doanis
Studio manager: Yaron Keinan
Production Company: Tifferet Films
Head of Production: Doron Lahav
Director: Shushu E. Spanier
DOP: Guy Mador
DOP Assitant: Ori Aloni
Editor:Matan Cohen-Grumi
Ford driver: Paz Alush
Motorbike driver: Hai Tal
Production’s Assistants: Shoham Baruch, Tal Bar

Prepare to be amazed by Mazda : BBR Saatchi & Saatchi

For years Mazda cars owned the road in Israel. In fact, the car was so popular, you saw it everywhere. A blessing…but also a curse as the car’s popularity began to affect the way Israelis perceive the brand. As a victim of its own success, Mazda went in the eyes of many Israelis, from a car with major sex appeal to one that is boring and grey. A leasing car; nothing to write home about or get excited.

But this year we had news for consumers. We were launching a new, sleeker, better designed, more advanced, accessorized and safer car than ever before and we wanted Israelis to take notice. That’s when we realized that to redress misconceptions, we’d have to address Israeli consumer’s concerns head on. To do that, we took on consumers’ harshest criticisms, most negative comments and lethal talkbacks. and with the help of Ben Collins, better known as Top Gear’s “Stig”, we proved to them beyond the shadow of a doubt what an incredible car the new Mazda is.

The result is a fully integrated campaign that includes a series of four daredevil commercials each highlighting a different aspect of the car, an interactive website, an outdoor campaign and a brand new Mazda catalogue shot by the world’s dumbest dog just to prove that no matter who’s taking its picture, the Mazda will always look amazing.

Campaign commercials  – “The Hunt”, “The Blind Drive”, “The Caraoke” & “The Beauty Shot”:

The YouTube Channel is here.

Campaign showcase page is here.

Campaign Website is here.

 

Credits
Agency: BBR Saatchi & Saatchi
C.E.O: Yossi Lubaton
Executive Creative Director: Jonathan Lang
VP-Creative Director: Eran Nir
Copywriter: Ran Even
Art-Director: Ori Hasson
VP-Group Account Head: Ben Muskal
Account Supervisor: Chen Halpern
Account Executive: Gil Gershon, Hadar Goren
Strategic Planning Supervisor: Lora Goichman
Head Of Production & Content: Dorit Gvili
Producer: Alon Shmoelof
Creative Coordinator: Eva Hasson
Digital Creative Director: Idan Kligerman
Social Media Editor: Aviv Melamed
Studio Digital: Michael Shely, Yossi Tayeb, Liron Harel, Yossi Ben-Aviv, Eyal Vinizer, Jenny Gindos
Studio ATL: Yaron Keinan, Idan Marely, Chen Graizman, Yaniv Shahar
ZenithOptimedia: Limor Dahan, Mor Berman, Chen Drori, Eyal KatzafEran Amit
Director: Yoram Ever-Hadani
Production: Tiferet
Client: Delek-Motors LTD
Marketing Communications Manager: Yogev Weiss
Head Of Digital Marketing: Matan Arad
Training Manager: Gal Arbel

Spec work for Microsoft Outlook from Miami Ad School

Advertised brand: Microsoft Outlook
Advert title(s): Two To Nurture
Headline and copy text (in English):
Media: Digital

Advertising Agency: Miami Ad School, New York, USA
Website: http://www.tanvitandon.com
www.bogdanrackow.com
Creative Director (Instructor): Alex Reinoso
Art Director: Bogdan Rackow
Copywriter: Tanvi Tandon

Gender inequality begins at home. Fathers don’t get paternity leave like mothers do in the USA. Why is this unequal? So Outlook, the platform where all office employees coordinate holidays, creates a new feature that allows people within your office donate their unused paid leave to expecting fathers.

Gender inequality begins at home. Before we form our own opinions, we view the world through the eyes of our parents. When their contribution is uneven, a child’s perspective also becomes uneven. Parents need to be a part of raising and teaching a child equally, but unfortunately most of the burden falls on the mother. And the policy with the biggest impact at home is parental leave.
In America, paternal leave is nearly non-existent. So Microsoft Outlook came up with a way for fathers to also be there for their kids. Employees use Outlook to schedule their work lives – so we add a new ‘Occasion’ feature to Outlook’s Calendar that lets expecting fathers’ colleagues donate their unused paid leave to them to use as paternal leave.
Only if fathers experience what the mother does will there be empathy – and with Two To Nurture we can push for gender equality.