International

GlobalPartners by Miami Ad School

Advert title: Bad [W]rap
Campaign name: Bad [W]rap
Agency: Miami Ad School, Miami, USA
Brand: GlobalPartners
Art Director: Yann Loussouarn
Copywriter: Yessenia Downs

Short description:
In a time when hatred outweighs unity, how do you strip the headwrap of its bad rap?

Twitter has served as a platform for those who oppose muslims, as well as those who support them, so PartnersGlobal decided to stop the hate speech by injecting themselves at the heart of it, in hopes of moving the conversation from hate to encouragement.

We created a video of muslim women showing that, under their headwraps, they are just people. Anytime someone tweets the hashtags #WrapGrab, #MuslimBan, #LoveBeforeFlags or #antimuslim, they will be given the option to include this video with their tweet. Those who are pro-muslim will be given another tool to spread their message of love and tolerance. Those who are anti-muslim will be able to put names and faces to the people who they vilify and see that under their headwraps these women are no different from their mothers, daughters, sisters and wives.

BBR Saatchi & Saatchi & Carlsberg Proudly Present: A Watch Pack Fit For A King

There is nothing like getting nice and cozy to watch your favorite TV series. This is true tenfold when it’s the season’s last episode. Whether you like watching the episode alone or with friends it is definite cause for celebration and some extra special nosh. But in some countries being a loyal fan of a TV series may mean getting up in the early morning hours just to make sure you catch the finale in real time (leaving no room for the classic spoiler Joes of the world).

That’s why ahead of the ‘Game of Thrones’ grand season finale, Carlsberg decided to spoil the series’ most uncompromising fans with awesome watch packs delivered straight to their door.

It pays off to be uncompromising!

Watch our case movie here:

CEO: Yossi Lubaton
CCO: Idan Regev
VP Client Services: Ben Muskal
VP Content & Production: Dorit Gvili
Creative Director: Kobi Cohen
Digital Creative Director: Idan Kligerman
Creative Team: Reut Raz, Nofar Birenbaum
Account Supervisor: Moran Darzi
Account Executive: Dana Mey-Tal
Digital Producer: Maya Palmon
Video Editor: Leehou Porat
Creative Coordinator: Eva Hasson

Kayser Permanente by Miami Ad School

Advert title: Kollate
Headline and copy text: Results worth the feeling.
Agency: Miami Ad School, Miami, USA
Brand: Kayser Permanente
Art Director: Yann Loussouarn, Calvin Monterrosa
Copywriter: George Loftus

 

Short description:
Kollate brings down the cost of health insurance by promoting a healthier and active lifestyle. Using wearables that monitor heart rate, steps, distances, quality of sleep, etc., we use this untapped data to bring custom insurance costs to users based on their health activities. By partnering with the health provider Kaiser, we can track and monitor physical activities through the “Kollate by Kaiser” app to bring down the cost of monthly insurance premiums.

Pearsons SIA by Miami Ad School

Advert title: Sia
Campaign name:Sia
Agency: Miami Ad School, Miami, USA
Brand: Pearson
Art Director: Yann Loussouarn, Dora Sarkadi
Copywriter: Yessenia Downs, Adam Rathbun

Short description:
Pearson will create Sia, an aid that will give teachers the extra help they need to maintain a high quality of education while providing students with a personal helper that will preserve the ever important personal communication between students and educators.

Netflix by Miami Ad School

Advert title: Picture My Mood
Campaign name: Picture My Mood
Media: Online
Agency: Miami Ad School, Miami, USA
Brand: Netflix
Art Director: Yann Loussouarn
Copywriter: Adam Rathbun

 

Short description:
Have you ever had music that listened to you? Music that changed based on both what you were doing and how you were feeling? As part of its new movie-suggestion algorithm, Netflix teamed up with Spotify to create a cinematic music experience independent of tiresome browsing. Introducing Picture My Mood. All you need to do is open it on Spotify and select the genre of film, such as rom-com, western, and noir.
Picture My Mood constantly evolves your personal film score as you move about your day, as if you are your own protagonist. And when you finally come home, you can simply open your connected Netflix account to pick from a special queue that suggests based on what you have been listening to.

Introducing Instagram feed @fatfeedzero

https://www.instagram.com/fatfeedzero/
It’s the only page of its kind among 400 million instagram users 🙂

Every picture connects with the next to form one large growing feed.

FatFeedZero is getting popular. Followed by some of the top creative professionals across the world. Featured on many Instagram forums like @thedesigntip @artshelp @art_spotlight

We, ZERO, recently won an Award for this page – Kyoorius in-book for Digital Design.

Do take a look at @fatfeedzero

 

@fatfeedzero

 

 

@fatfeedzero @fatfeedzero @fatfeedzero @fatfeedzero @fatfeedzero

Nike : Stridekick : Miami Ad School

Advertised brand: Nike
Advert title(s): Stridekick
Headline and copy text (in English): Hey, it is time for new shoes.
Advertising Agency: Miami Ad School, Miami
Art Director: Yann Loussouarn
Copywriter: Yessenia Downs
Additional credits: Lina Trejos

Synopsis:
A typical person’s foot strikes the ground approximately 1,600 times when walking or running a mile. Each foot strike requires a cushioning system to compress and rebound
but, after about 200 miles the cushioning system in most shoes has started to lose its resiliency and the body begins to absorb more of the impact.
So, Nike created Stridekick, a product that will let you know, “hey, it is time for new shoes.”

This spot won a Silver Clio Sport.

 

 

A launch campaign for Super-Pharm’s second ‘Beauty Vlogger Academy’ by BBR Saatchi & Saatchi

Super-Pharm, the leading beauty cosmetics retailer in Israel launched its second “Beauty Vlogger Academy”. An academy which will form, shape and instruct Israel’s next generation of beauty vloggers.

Unlike in other parts of the world, where there are many YouTubers women can turn to for advice on how to create the latest look, in Israel there are but a handful of beauty YouTubers. That’s why Super-Pharm decided to fill in the gap and launch a search for Israel’s next big “Beauter”.

The commercial we created for the launch of the search, was inspired by the shape of the YouTube video frame and took several months of planning. The reason is that most of the action revolves around seven different frames which were hand crafted out of paper and cardboard. To complicate things further, we added to each frame elements such as cogs, folding concertinas, led lights and more which made the production challenging as they had to be hand operated on the set and the actress had to react to them on cue.

But hey, who wouldn’t go the extra mile for aesthetics right!?

Watch our commercial here:

 

Get animated gifs of the craft in process:

-Planning a vector design:

Beauty Vlogger Academy GIF - Find & Share on GIPHY

 

-Cutting hundreds of paper elements by hand and laser machine:

Paper Cut GIF - Find & Share on GIPHY

 

– Gluing and assembling the frames and 3d elements together:

Beauty Vlogger Academy GIF - Find & Share on GIPHY

 

 

Beauty Vlogger Academy GIF - Find & Share on GIPHY

 

Credits:
Client: Super-Pharm
Advertising Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Director: Idan Levy
Digital Creative Director: Idan Kligerman
Creative team: Eran (Shushu) Spanier, Tani Zipper, Carmel Gilan
Craft Artist: Carmel Gilan
VP Production & Content: Dorit Gvili
Production: Maya Palmon
UI/UX: Gal Mamalya
VP-Group Account Head: Ben Muskal
Account Supervisor: Noa Sharf
Account Executive: Gili Peer & Rotem Mizrachi Yoshia
VP Strategy: Joe Baruch
Planning Supervisor: Moran Nurok
Creative Coordinator: Eva Hasson
Production company: Udini (Udi Efrat)
Director: Eran (Shushu) Spanier
Advising Director: Ram Baruch
Studio: Zehava Gonen Greenberg, Anastasia Poltavski, Yaniv Shahar, Michael Shely, Liron Harel

Leo Burnett Tel Aviv Presents: The Peace Blanket

Summer is here, and with it comes the time-old war on the air conditioning:
He’s hot, she’s cold, he’s sweating, she’s freezing.

A battle that rages on all night as the air conditioner is turned on and off.

So Samsung invented the perfect solution so no one needs to fight at night:

 

The Peace Blanket,
half duvet and half pique

Sweet Dreams J

Watch our case:

 

Credits:
Agency: Leo Burnett Tel Aviv
Chief Executive Officer: Adam Polachek
VP creative: Ami Alush
VP client: Idit Zukerman
Copywriter: Oren Ben-Naim
Art director Meital Miller
Producer: Simi Ben-Zikri, Menny Zarhia
Account Supervisor: Laura Zimin
Account manager: Aviad Danon
Photographer: Menachem Reiss
Studio: Frank Abu, Oren Bar

Mazda : Don’t Scroll And Drive by BBR Saatchi & Saatchi

“Distracted driving” is what they call it.

It’s a treacherous innocuous name – meant to cover anything from taking your eyes off the road to check your baby hasn’t chocked on his pacifier,
right down to taking your eyes off the road to scroll down your Facebook feed and check who’s liked your latest profile pic.
And let’s be honest, that happens way more often than anything else.
But worst of all it’s killing people. Lots of them.

That’s why Mazda decided to launch a new campaign: smack in the middle of people’s social feed,  right as they were scrolling down it.

Watch the Facebook special post here:

And take it from us: when you drive, leave the phone alone.

 

 

Credits:
Agency Credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Team: Ran Even, Roy Zoaretz, Gal Mamalya, Idan Kligerman, Ori Hasson
VP Client Services: Ben Muskal
Account Supervisor: Aviv Benzikri
Account Executive: Gil Gershon
VP Content & Production: Dorit Gvili
Strategy Supervisor: Lora Goichman
Creative Coordinator: Eva Hasson