International

The Six pack Guy : BBR Saatchi and Saatchi

Sometimes you’ve just got to get the most obnoxious guy on the kibbutz  to do your bidding for you. So that’s what Yovata did when it decided  to launch its new protein rich drink.

Yotvata is one of Israel’s most loved dairy brands. Located in kibbutz Yotvata, smack in the middle of the rain-deprived and grass-poor Arava desert, it creates against all odds some of the country’s finest dairy products.

Behind this entrepreneurial brand are a bunch of colorful kibbutznikim – dreamers, eccentrics, poets and yes – even fitness fanatics who work hard every day to make this most unlikely of ventures a reality and a success.

So when Yotvata dairy decided this year to promote its protein rich dairy “Yotvata Pro” drink they turned to the kibbutz’s sixpack guy. The guy who no matter where he is or what he’s doing can’t resist the urge to take off his shirt and flaunt his absolutely perrrfect body. A perfect set of abs which are bound to make any guy cringe and any girl go weak at the knees. A set of abs nourished and polished by Yotvata’s very own “Yotvata Pro” protein drinks.

Credits:

Agency Credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Team: Yaron Perel, Naor Itzhak, Itamar Paradny, Omri Zidon, Aviv Melamed
VP Client Services: Ben Muskal
Account Supervisor: Reni Bracha Landau
Account Executive: Gil Gershon
VP Content & Production: Dorit Gvili
Producer: Bosmat Ben David
VP Strategy: Yossi Baruch
Strategy Director: Lora Goichman
Strategic Planner: Moran Nurok
Marcom Director: Eva Hasson
Director: Gadi Portnoy
Post: Broadcast
Music: Michael Cohen
Presentor: Raz Nisim Cohen

 

Ad Creatives Rebrand Christmas to include the Colour Blind

From Tanvi Tandon: With Christmas around the corner, I have a wonderfully relevant ad design project that I thought you might want to cover.

People with red-green colorblindness hate Christmas. The festive red-green look dull to them and are hard to distinguish.

We changed the colours of Christmas to make it more vivid for the Colorblind! On our website, you’ll find some cute and fun illustrated Christmas cards with themes they can relate to.

Click to be merry → www.rebrandingchristmas.com

You have just enough time to send them to your colorblind friends. (And hopefully, your readers:)

People, Not Symbols : Leo Burnett Israel

For December 3rd “International Day of Persons with Disabilities”, Access Israel –
the NPO whose mission it is to promote accessibility for people with disabilities in Israel,
is replacing all disabled parking spot signs with the pictures of real people.

You’ve probably seen it happen a zillion times and you’ve maybe even done it yourself once or twice. By that I mean park in a spot for disabled people.

Yeah, we’ve all seen it happen before: a car blitzing into a parking spot reserved for the disabled only for its driver to step out seconds later on two perfectly functioning legs. Sure, if you ask the driver he’ll probably have a whole battery of excuses to go with his blatant misbehavior and disrespect. Anything ranging from: “I’ll only be a second”, “I’m just picking up my wife” to “What’s the rush? You’re sitting in a wheelchair anyway!” and our personal favorite: “I DIDN’T SEE THE SIGN”.

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Rames Harikrishnasamy : Digital Artist

Rames Harikrishnasamy is a Digital Artist born and raised in Kuala Lumpur, Malaysia.

Why are you an Illustrator/Digital Artist?
It’s all because of my passion towards it. I’ve always love design back in school but wasn’t giving so much of attention to it until I realised it much later.

Did you attend school for fine art or design?
No, I did not. I graduated in BSc. (HONS) in Applied Business Computing. Whatever knowledge I know about Photoshop and other designing tools were self taught.

You have a distinct style of illustration. How long did it take you to develop your style?
It started of when I use Photoshop to transform myself to superheroes such as Superman, Ironman, Green Lantern etc. I’ve spent more than 2 years just doing this and then realised that I need to do something new as a signature artwork. That’s when I found out about photo manipulation and start venturing towards it.

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Band Pro 2 for Huawei from Cayenne, Milano

European campaign for the Band 2 Pro, a smart band from HUAWEI from Cayenne.

Campaign title : WE TRAIN

Client’s name and job title ; HUAWEI/ RUN

Brief : Launch of a new smart band from Huawei, the Band 2 Pro

Creative agency: Cayenne Milano

Copywriter : Cayenne Milano

Art director : Cayenne Milano

Planner: Cayenne Milano
Production company: Filmmaster 

Director : Iacopo Carapelli

Matebook X ‘Freelancers’ by Cayenne, Milan

This is the first film of an European campaign Cayenne made for the Matebook X, a high performance latop from HUAWEI that offers modern solutions focused on mobility, innovation and ICT.

Campaign title : Freelancers
Client’s name and job title Huawei/Freelancer 01
Creative agency: Cayenne
Copywriter : Cayenne
Art director : Cayenne 
Planner: Cayenne
Production company: Filmmaster 
Director : Iacopo Carapelli

Carlsberg’s Rosh Hashanah Record Breaking Post by BBR Saatchi & Saatchi

As you know New Year (Rosh Hashana in Israel) is a hectic time on social media feeds. Greetings and wishes abound and if you’ve got a Facebook account, chances are you’ll be checking in more than usual to see exactly who sent you wishes, sent your friends wishes and no less important didn’t send you wishes at all. But Carlsberg doesn’t compromise on the type of wishes it sends.

So when Facebook announced a couple of weeks back it was implementing its live photo technology, we immediately understood that together with the vertical screen, we held at our fingertips the power to implement a new type of storytelling through the mobile feed by combining a short movie with live interaction.

Carlsberg created ‘The Best Way to Open the New Year’ – an interactive ‘Live Photo’ based post that asks social media aficionados to ‘Press Here and not Let Go’. Those who did, (live photo tech only works on mobile) were delighted to see they’d just set in motion a rube machine that ultimately delivers Carlsberg’s suggestion to open a great new year with a nice pint.

Surfers loved our playful interactive experienced and engaged with our innocuous little post like never before. Engagement rate reached 13% – an all-time high for the brand whose record stood until then unbeaten at 9% J

Our Carlsberg’s Rosh Hashanah post reached over 250K people

Got over 50K clicks

Over 4000 interactions

with 660 comments

and over 250 shares.

Agency Credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Team: Idan Kligerman, Nofar Birenbaum, Gal Mamalya, Kobi Cohen
VP Client Services: Ben Muskal
Account Supervisor: Moran Darzi
Account Executive: Dana Mey- Tal
Creative Coordinator: Eva Hasson

 

 

Mihir Hardikar : Photography

Mihir Hardikar is a Mumbai based commercial photographer with a focus on food, beverage, product & people photography.
After graduating from Sir JJ Institute of Applied Art, he went on to study at the Light & Life Academy in Ooty
where he specialised in different disciplines of photography.
Apart from his commercial work, he loves to swim, travel, try out different cuisines, street and sophisticated and dreams to taste local food from across the globe.

Why are you a photographer?
Don’t really have a philosophical or profound view on this.. It was just a natural progression from art college to specialisation to full time profession.

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GlobalPartners by Miami Ad School

Advert title: Bad [W]rap
Campaign name: Bad [W]rap
Agency: Miami Ad School, Miami, USA
Brand: GlobalPartners
Art Director: Yann Loussouarn
Copywriter: Yessenia Downs

Short description:
In a time when hatred outweighs unity, how do you strip the headwrap of its bad rap?

Twitter has served as a platform for those who oppose muslims, as well as those who support them, so PartnersGlobal decided to stop the hate speech by injecting themselves at the heart of it, in hopes of moving the conversation from hate to encouragement.

We created a video of muslim women showing that, under their headwraps, they are just people. Anytime someone tweets the hashtags #WrapGrab, #MuslimBan, #LoveBeforeFlags or #antimuslim, they will be given the option to include this video with their tweet. Those who are pro-muslim will be given another tool to spread their message of love and tolerance. Those who are anti-muslim will be able to put names and faces to the people who they vilify and see that under their headwraps these women are no different from their mothers, daughters, sisters and wives.

BBR Saatchi & Saatchi & Carlsberg Proudly Present: A Watch Pack Fit For A King

There is nothing like getting nice and cozy to watch your favorite TV series. This is true tenfold when it’s the season’s last episode. Whether you like watching the episode alone or with friends it is definite cause for celebration and some extra special nosh. But in some countries being a loyal fan of a TV series may mean getting up in the early morning hours just to make sure you catch the finale in real time (leaving no room for the classic spoiler Joes of the world).

That’s why ahead of the ‘Game of Thrones’ grand season finale, Carlsberg decided to spoil the series’ most uncompromising fans with awesome watch packs delivered straight to their door.

It pays off to be uncompromising!

Watch our case movie here:

CEO: Yossi Lubaton
CCO: Idan Regev
VP Client Services: Ben Muskal
VP Content & Production: Dorit Gvili
Creative Director: Kobi Cohen
Digital Creative Director: Idan Kligerman
Creative Team: Reut Raz, Nofar Birenbaum
Account Supervisor: Moran Darzi
Account Executive: Dana Mey-Tal
Digital Producer: Maya Palmon
Video Editor: Leehou Porat
Creative Coordinator: Eva Hasson