International

NARS Cosmetics (Spec) by Miami Ad School

Advertised brand: NARS Cosmetics
Advert title(s): ‘So simple, it’s significant’ by NARS Cosmetics
Headline and copy text (in English): So simple, it’s significant.

Advertising Agency: Miami Ad School
Art Director: Joao Magalhaes
Art Director: Anais Benoudiz
Copywriter: Brenda Fernandez
Photographer: Anais Benoudiz

Synopsis:
NARS Luminous Weightless Foundation, so simple, it’s significant, print campaign offers a captivating visual of the flawless natural-looking coverage that this breakthrough formula offers.

Samsung Gaming Marathon

If you’ve ever participated in a marathon, you’ll know that at every marathon event they use the chest chip and stepping pad combo as a system for measuring a runner’s results. So this year, to capitalize on the massive participation in the Samsung Marathon – Israel’s largest running event – we decided to HACK THE RUN FOR GOOD by turning the marathon course into a gaming track and the runners into players.

How? By adding more stepping pads along the running course and turning them into game coin collection points.

Every time a runner steps on one of the pads, he collects a coin which is registered in real time via his chest number chip, added to our database and turned into real money. At the end of the marathon, the sum accumulated is then donated on behalf of the runner to the charity of his choice.

From our preliminary data, participation numbers are set to hit a new record high with 40,000 runners attending from all over the world (from over 40 different countries) so we’re talking about lots of money that will be making a difference for many people. Now that’s worth running for!

Samsung Gaming Marathon

Samsung Gaming Marathon

. Run. Play. Donate.

 

Advertising Agency: Leo Burnett Israel
Chief Executive Officer: Adam Polachek
Executive Creative Director: Ami Alush
Copywriter: Oren Ben Naim
Copywriter: Oded Zur
Art Director: Meital Miller
Art Director: Raphael Nattiv
Producer: Menny Zarhia
Account Director: Limor Michaeli
Account manager: Tseela Freund
Account Executive: Inna Tubin

 

Mac Cosmetics spec work by Miami Ad School

Advertised brand: MAC Cosmetics
Advert title(s): ‘Color is your runway’ by MAC Cosmetics
Headline and copy text (in English): Color is your runway.

Advertising Agency: Miami Ad School
Art Director: Joao Magalhaes
Art Director: Anais Benoudiz
Copywriter: Brenda Fernandez
Photographer: Anais Benoudiz
Synopsis:
Women are instructed by society to be modest and delicate. Everything they do must be done so in moderation. Mac’s 3D Glitter, Color is your runway, print campaign breaks the chains of constraint women feel in their everyday to unleash the limitless potential of female creativity. The different shades of pigments coupled with illumination invites women to realize the depths of color they’ve yet to explore, and how this can become the key to unlocking their true self.

 

Love Comes In All Shapes And Sizes : Super Pharm by BBR Saatchi & Saatchi

Ask any parent, and they’ll tell you parenting is a very challenging task, especially when babies are involved. No matter who you are, whether you’re a Mommy or Daddy, whether you have any experience or not. It’s going be tough.

So why is it, that in a country like Israel where over 42% of families are defined as “alternative” when we watch commercials, the families portrayed in them are consistently monochromatic, traditional, heterosexual families? Shouldn’t our ads be a reflection of the wonderful diversity that is out there? Are the love, family life and issues a gay couple faces any less valid than that of a traditional couple? Super-Pharm and its private label brand “Life Baby” didn’t think so.

That’s why when “Life Baby” launched their new campaign, they decided they wanted every type of family in Israel to feel included. To do so, they asked one simple question, “What’s the hardest thing about being a parent?”

The commercial we created is a first in the Israeli media as it portrays how non-conventional families all ultimately deal with the same challenges. A gutsy move for any marketer, this is especially remarkable for a marketer as big as Super-Pharm in a country like Israel, where religious concerns, taboos and traditional views still reign strong and supreme and where consumer protest are not unknown to happen .

To watch our commercial click here:

Agency Credits: BBR Saatchi & Saatchi
Client: Super-Pharm
CEO – Yossi Lubaton
Chief Creative Officer- Jonathan Lang
Creative Director– Idan Levy
Creative Team – Ronen Kornberg, Niv Herzberg, Oren Amiran, Amir Ariely, Raphael Biton, Ronit Rona Yakobi, Neta Reich
Traffic – Ronit Doanis
VP Content & Production – Dorit Gvili
Production Manager- Gali Starkman
VP Client Services – Ben Muskal
Account Supervisor – Noa Sharf
Account Executive –Gili Peer, Ronny Chaikin
Strategic Planning Supervisor: Roni Arison
Creative Coordinator: Eva Hasson
Director – Ram Baruch
Production Company- Shoshi&Udi
Video Editor- Dadan Uziel
Original Music- Smulik Noifeld
Post House – Gravity
Sound House

Facebook

VP Client Services – Elad Brindt Shavit
Head of Advertising Agencies – Marco Michieli
Creative Strategy- Udi Avital

Valentine’s Adult Meal : Burger King by Leo Burnett

Kids have got their “Kids Meal”. But what about grown-ups? Adults? Shouldn’t they have their own meal too? At least on Valentines?

Burger King Israel presents: THE VALENTINE’S ADULT MEAL
with 2 Whoppers
2 packs of French Fries,
2 beers

and a romantic ADULT TOY inside

Only on VALENTINES,
Only to ADULTS (18+)
Only from 6 PM.

Watch the commercial here:

Credits:
Advertising Agency: Leo Burnett Israel
Chief Executive Officer: Adam Polachek
Executive Creaive Director: Ami Alush
Copywriter: Oren Ben Naim
Art Director: Meital Miller
Producer: Menny Zarhia
Account Director: Idit Tzukerman
Account manager: Esty Sade
Account Executive: Laura Zimin

 

Valentine Is Gross : BBR Saatchi & Saatchi

 

 

Splendid – the bitter dark chocolate brand that operates under the “When you grow up you’ll get it” tagline – has been tormenting kids for a few years now.

The way our brand sees things, some things can only be appreciated when you grow up and that probably includes the whole boys & girls, love & romance thing.

Want proof? Just watch our ad and take a look at what our kids had to say about that:


Happy Valentines!
Wanna watch more? Here are our previous ads:
“Kids Try Dark chocolate for the first time” and really focusing on kids psyche “The Sequel”

Credits:
Agency Credits: BBR Saatchi & Saatchi
Client: Strauss Group
Brand: Splendid
Product: Dark Chocolate
CEO: Yossi Lubaton
Executive Creative Director: Jonathan Lang
VP Creative Director: Idan Regev
Creative Director: Yaron Perel
Art Director: Noa Navot
Copywriter: Eddi Gartsman
Digital Creative Director: Idan Kligerman
VP Production: Dorit Gvili
Production: Maya Palmon
VP Client Services: Ben Muskal
Supervisor: Lee Bryn
Account Executive: Naor Azubel
Strategic Planning Supervisor: Lora Goichman
Creative Coordinator: Eva Hasson
Social Media: Aviv Melamed
Traffic: Ronit Doanis
Production: Bonamaze
Post: Bonamaze
Sound: Broadcast
Director: Roy Raz
Marketing Manager Chocolate Category: Talya Babai
Brand Manager chocolate category: Idit Maor
Marketing Director: Tal Ben-Porat
CEO: Eyal Dror

Sonic Sweetener by Beijing Dentsu

In order to help people reduce their sugar intake, we created “Sonic Sweetener”.
Based on the research by Dr. Charles Spence at University of Oxford, (and their support)
We created the sound track help focus your attention to sweet taste in food / drink, it makes you taste sweeter as a result.

Background:
Over consumption of sugar causes many health risks,
And it is becoming global issue. In recent years, many media such as New York Times, Wall Street Journal, BBC, Time magazine etc,,, are
Talking about this problem frequently. New facts has been revealed. US, UK and other countries started Sugar Tax (Soda tax).
In China, obesity is social problem. Over consumption of sugar is one of the reasons. Lack of awareness on this problem is contributing factor.
So, we wanted to propose unique, innovative idea to reduce consumption of sugar and enhance awareness.

Solution:
Based on research by Dr. Charles Spence at University of Oxford, and their support, we created original sound track, “Sonic Sweetener.”
Because we naturally associate a specific soundtrack with sweetness, listening to the soundtrack helps focus our attention on the sweeteness in the food / drink, and that is why it feels sweeter as a result. Thus, it could help people reduce their sugar intake.

*XINCAFE is café / creator’s space in Shanghai. They have always paid attention to the diet habit of younger generations in China, and also supports innovative technologies.

The project website is here.

____
STAFFLIST:
Advertising Agency: Name, City, Country BEIJING DENTSU ADVERTISING CO., LTD.
Executive Creative Director: Kazuki Tsuburaku
Creative Director: Takamori Kadoi
Art Director: Atsushi Fujimaki (IMGSRC)
Copywriter: Takamori Kadoi / Si Tan
Planner: Takamori Kadoi
Sound Production: LADER PRODUCTION
Sound Designer: Chester Beatty
Producer: Ryo Harada
Technical Advisor: Qian Wang (University of Oxford)
Product & Web: IMGSRC SHANGHAI
Product Designer: Yuki Zetsu, Kazuya Otsuka
Producer: Shinji Takahashi, Ryuta Ohara
Technologist: YAGUCHI ELECTRIC CORPORATION, DAI TAKAHASHI (IMGSRC)
Technical Advisor: Qian Wang (University of Oxford)
Film Producer / Director: Taiki Soma (DNA CHINA)
Cinematographer: SIE RUIMING
Gaffer: SUN YATAO
Executive Producer: Taiki Soma & Chow Xin Yi

MadWomen PodCast by Miami AdSchool Students

Advertised brand: MadWomen Podcast
Advert title(s): MadWomen Podcast
Headline and copy text (in English): A podcast with badass women and beer.
Media (see available options below): madwomenpodcast.com
Advertising Agency: Miami Ad School, Miami USA
Agency website: http://madwomenpodcast.com
Art Director: Alex Krahling
Copywriter: Yessy Downs
Synopsis: A podcast with badass women in the advertising industry…and beer!