Interviews

Tejas Phansekar : In A Chat With An Advertising Creative

Born in small village of Maharashtra – Kochara (Sindhudurg) in 1988.
His father wanted him to pursue agricultural studies following his family tradition but he had other plans, aimed with a dream to study art where no one had even heard or dreamt, he came to Pune guided by his sister to study in Abhinav Kala Mahavidyalaya and did his foundation.
This is where he heard of Sir. J.J. Institute of Applied art, the land of artists in Mumbai.

He got in with merit, during the third year after winning a inter college competition – Vignettes for the brand Taj Holidays amongst all colleges. He was awarded a internship with Ogilvy. Which opened a whole new world of advertising for him. After which he did ATC Photography part time course for 1 year which led to him to becoming the finalist – CAG Filmmaker of the year, in the final year of graduation. After completing graduation he set out to work with TBWA\ India. Followed by Ogilvy & Mather, Mumbai .

He has worked for clients like Nissan, Raymond, Standard chartered, Datsun, IDFC, Lenovo smartphone & laptop, IPL Mumbai indians, TATA Sumo, TATA Safari, Nutrela, Dulcoflex, Kirloskar, Onida, Brooke bond, Reliance, Star, Vodafone, BJP, LYF Smartphone, Ongo.

Why are you into Advertising?
Since childhood , I had this urge to prove to people that art has a career and my passion for it will take me places. It was precisely in third year of jj when I won Vignettes ( A inter college competition) where I got an internship at ogilvy. I realised, this is where I have to come back,
the glamour, the creative pressure, the blossoming of ideas and pitches
of victory everything felt like a dream.
“Advertising is based on only one thing – Happiness ” – Madman
So, bringing Happiness to people is a pretty damn good job.

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Sarang Bijagare : Illustrations

Coming from a small city of Yavatmal, Sarang Bijagare took to Polytechnic instead of Art College. He graduated as a Civil Engineer, and worked for a while before diving into the world of Art. He admitted himself to Abhinav Art College in Pune, and started his exciting journey in Art.

Why are you an Illustrator?
Because drawing is my first love.

Did you attend school for fine art or design?
Yes, I did my G.D.Art (Applied Arts) from Abhinav Kala Mahavidyalaya, Pune.

You have a distinct style of illustration. How long did it take you to develop your style?
I basically focus on realistic drawings & try to simplify them with different forms & styles.
I can adapt any style of illustration, because we all know how advertising illustration is.
Creative directors are always looking for something new.
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Yogesh Bhusare : Illustrations and Graphic Design

Why are you a Graphic Designer?
Just like every other student in arts I too dreamt of creating masterpieces in art ..My journey began with joining an event agency. Though it was not a design firm, it gave me that creative freedom to experiment an find the space I’m looking forward to fit in. I experimented with styles, elements and did much work on a personal level to improve myself. After some time Taproot happened! I got to learn number of things in taproot where I thought I was a nobody in the industry. It enhanced my creativity and helped me understand how curative’s in advertising works. Through all the ups and downs in my life I have always believed in one thing that is hard work pays off, maybe not immediately, but someday it will.

Did you attend school for fine art or design?
I completed my Bachelor of Fine Arts from D.Y Patil College of Applied Arts and crafts, pune.

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Shirin Kekre : Illustrations

Shirin Kekre is an illustrator from Mumbai. She found her interest in the arts from the time she was little and went on to develop her skills in that field. She took up an Applied Arts course and graduated with a diploma from Sophia Polytechnic, after which she was approached by BBH India where she started her design career. Her first achievement was when her team won a Kyoorius for work done on Infocus phones in 2016. She now looks forward to doing more such good work for clients and for herself.

Why are you a Graphic Designer?
I was always into the creative field and I loved colors, shapes and executing my ideas. According to me, the best option was being a graphic designer.

Did you attend school for fine art or design?
Design

You have a distinct style of Design. How long did it take you to develop your style?
I took a while to develop my style. And, it’s still in process. With every illustration I do, I try to add a different style or an element of design to it.

Were there any particular role models for you when you grew up?
Not while I was growing up but after I got into the field I started following a lot of great designers like Steve Cutts, Henn Kem, Joan Cornella.

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Rohan Philips : Programmatic Branding with Xaxis

A little bit of context – Programmatic is extremely important when we talk about scale.

Historically, media was bought by partnerships from organization; companies were simply shaking hands with clients and publishers (TV / newspapers) to get deals done. Even up to recently, digital media has been bought in bulk and large packages, and therefore scaling to some degree – especially when it comes to smaller brands or smaller products – has become the focus of this conflict. As a result, access to various platforms became limited, and for bigger brands, it became a challenge to understand consumers properly.
What programmatic has been able to achieve is the ability for companies to make such decisions in real-time, as well as the ability to scale up and down when, how and if they need to.
Rohan is the VP of products and strategy for Xaxis, Asia Pacific. He is responsible for developing Xaxis capabilities across the region, including defining the strategy for various Xaxis business units, developing proprietary technology and establishing strategic partnerships to deliver best in class programmatic products.
Rohan has been part of the Xaxis / WPP family for about four years now, working primarily in Singapore. Prior to joining Xaxis, he worked in London at Starcom MediaVest Group (on the media side).
Originally from Bangalore, Rohan enjoys traveling and reading in his free time.

Tell us a little about your company Xaxis (overview of the company as a global entity, with focus on India region)Xaxis is a global digital media platform that programmatically connects advertisers to audiences across all addressable channels. Through the expert use of proprietary data and advertising technology along with unparalleled media relationships, Xaxis delivers results for over 2,800 clients in 45 markets across North America, Europe, Asia Pacific, Latin America and the Middle East. Advertisers working with Xaxis achieve exceptionally high return on advertising spend through the company’s proprietary media products, as well as through its specialist companies, Light Reaction, Bannerconnect, plista and ActionX.

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Prasad Kelkar : llustrator, Motion Designer and Art Director

Prasad Kelkar is a Mumbai based Illustrator, Motion Designer and Art Director.
After graduating from Sir. J.J. Institute of Applied Arts(2004) he worked as an illustrator with TATA Interactive Systems. He currently leads the Motion team at TAG Vinnatti, a Design and Branding firm. He has also collaborated with different agencies like LOWE Lintas, Digi Law & Kenneth, Brand Movers, Mindbird for various clients like Thomas Cook, Oakley, Surf Excel, MTS, Axis Bank, Union Bank, Tupperware, Godrej, Lodha, HOH to name a few.

Why are you into Motion graphics?
I like Motion graphics because it allows me to tell stories in different styles, mediums and materials. There is no fixed production pipeline, each motion project comes with a unique challenge and that pushes you to learn new things. Because of motion graphics I started gaining serious interest in photography, cinematography and music.

Did you attend school for fine art or design or Communications?
Yes, I did my graduation from Sir J.J.School of App.Art (2000-04)

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Manmohan Anchan : In Conversation with an Advertising Creative

Born in Bangalore in 1965, Manmohan alias Maac was educated in this city and has a Bachelor’s Degree in Applied Art from Karnataka Chitrakala Parishath.

In 1989, he joined Ogilvy and Mather advertising in the art department and worked there for fifteen years. By the time he left to start Temple Advertising, he had been Creative Director for 8 years and a national creative resource at Ogilvy.

Some of his work on clients like Titan Watches, Allen Solly, Lee, Louis Philippe, TVS, IBM, 3M, Indigo Nation, Scullers, Reliance Trends, Wipro Technologies and Hindustan Levers has been commended at prestigious international advertising awards like The One Show (New York), Cannes, New York Art Director’s Index, and Clio.

Maac has been on the jury at the Asia Pacific Ad festival 2002, ABBY Mumbai 2008 and Bangalore Advertising awards 2000 & 2004.

He has directed over 25 advertising films. His interests also include photography, painting, sketching and sculpture. His bronze sculpture is in the permanent collection of the prestigious Lalith Kala Academi. He has also won the Kerala State Film Award as Best Art Director 2005 for a Malayalam feature film.

He now is Chief Creative Officer at Bates CHI & Partners India.

“I grew up in a house that gave me art and only art. My father was an artist, sculptor, model maker and illustrator. He was well-known in the art circles of Bangalore and was a big influence on me. I used to spend a lot of time with him in the hope that I’d one day be like him. In fact, the day I bid goodbye to advertising, I will only do pure art and look up to the sky and say thank you for all that He has done for me.”

Why are you into Advertising?
Not sure why I got into advertising. Actually I was keen to become an animator but due to financial pressures I had to forgo what I wanted to do, and I joined Ogilvy. Thought I’d work for a few years and then pursue my dreams but those few years became 18 years at Ogilvy.

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Riddhi Parekh : Photography

Riddhi sees frames everywhere, not just because she is a photographer, she always saw them. She see people, their expressions, gestures, the play of light and shade and a profusion of colours – slivers of magic, and she try’s to capture it all! The opportunities are endless for someone who sees an image in any situation.

Having begun as a clueless teenager Riddhi found my true calling only after having dabbled in the Ad world. Her tryst in photography began with assisting ace photographer Nrupen Madhvani and her resolve to become a name to reckon with became even strong. After which she joined Shari Academy of Digital photography where my passion grew by leaps and bounds and she went onto becoming the Master Craftsmen of the year and also bagged the Best Fashion Photography and Food Photography Award, Luxoculus.

Why are you a photographer?
I am a photographer because I am terrible at math and have an attention span of a gold fish.

Do you remember any decisive moment when you felt ‘I want to be a photographer’?
Yes, very vividly actually. It was my 6th month in my first proper job in an advertising agency as a brand planner and I was cribbing about how much I hate it to one of my colleagues. I was always good at arts and wanted to get into the creative side of ad making. I was trying desperately to find a way to get in to graphic designing and it seemed more and more impossible everyday. My colleague asked me a simple question: If there were no criteria or any restrictions what would you want be? I answered either a pilot or one of those cool National geographic wild life photographers. He said here you go bingo. Not sure about the pilot bit but photography seems like a good transition. And the next day I was researching about photography and within next 2 months I left my job and became a photographer.

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Nikita Mehta Shah : The Designery

The Designery is a ‘Graphic Label’ turned into a fresh new multi-disciplinary design studio based in Mumbai. We specialize in innovative design and visual communication. Out-of-the-box design thinking, Fresh perspective & a killer graphic style that has come to being loved over the years are what make The Designery. We love taking on the role of a ‘story-teller’ while we weave creative brand stories from which stems our highly design-led work belonging to various design verticals, such as branding, editorial, illustration, surface design & our line of exclusive products belonging to the home, lifestyle & fashion space.

What made you start The Designery?
The Designery –the label came into conception in 2012. The Studio with its various verticals was what the label evolved and matured into very recently. Back in 2012 The Designery was primarily a product driven label.

As a freelance Graphic Designer my core expertise was always branding and design for print that were honed and refined while working at various design studios in London and Mumbai, but starting The Designery was what gave me a whole new dimension as an artist.
Design is a wonderful world to tap into if you’re all about ‘looking at things differently’. It gives you the power to make the world see things the way you see them and make them go ‘wow’!

I wanted to explore, experiment and push conventional design standards without being bound to a creative brief that usually comes with studio driven work. I wanted to establish an irreverent graphic style that I would be known for, something that is exclusive to me and what I do and so I took some time off from my job as a Graphic Designer.

We did a whole collection of home décor pieces, which were themed with light and Time that were inspired by glass and typography & exhibited them at various exhibits around the city. And every time someone picked up the piece I created and went ‘that’s amazing!’ gave me an adrenaline rush that I had never experienced before and this is when The Designery was born.

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Amish Sabharwal : In a chat with a Creative Director

Amish Sabharwal, one of the lost children of the bridge generation has desperately tried to do nothing and everything at once and ended up in Advertising.
He believes in happily ever after (Not be confused with Happy Endings) and would like to be a celebrated work in progress.

If a Schizo was to yank pages out of random books about music, fiction, Chess, TV, beat poetry, theatre, cinema, voice performance, dance and stick them hastily into a hardbound cover in no particular order, he would get a piece of work called ‘The life and whims of Amish Sabharwal’. And it might read out like a rant.

Why are you into Advertising?
I wanted two things in life, a fairy tale romance (which has nothing to do with advertising) and a job I would love going to every single morning. Advertising has been a book shelf for a disjointed work like me. And I love the hunt. Nothing like pumping distracted and cynical minds with magic lead.
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