Interviews

Rohan Dahotre : Illustrator

My name is Rohan, an illustrator/designer from Pune currently based in Bangalore working for Chumbak.
I am a nature and wildlife enthusiast. A keen observer who loves exploring the wilderness, I love illustrating animals, birds and all things wild.
In the near future, I would like to work towards the cause of wildlife awareness, conservation and welfare through my illustrations and hope to be able make a difference.

Why are you an Illustrator?
Illustrations can be happy, dark, beautiful or cruel. Some of them send a message or ask you questions. I feel illustrations have a beautiful way of communicating our thoughts. It is my way of expressing to the world.

Did you attend school for fine art or design?
I have graduated from Symbiosis Institute of Design as an Animator

You have a distinct style of illustration. How long did it take for you to develop your style?
It took me few years to develop this style. I started by simplifying complex organic forms into simple basic shapes. This helped me in understanding forms and shapes especially of animals. Slowly I started learning and studying more about animal behavior, patterns, color, texture, etc.

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Priyanka Kapoor : Illustrations

Priyanka Kapoor is an graphic designer and illustrator based in Mumbai.
With love for designing small little things around her and peace that she founds while drawing and sketching, she landed into the world of designing and illustrations.

An ambivert who loves to meet new people yet enjoys her own company. Fashion, food and music adds the right amount of happiness in her life.

Why are you an Illustrator?
I am an illustrator because I love to beautify things around me. A blank paper,canvas,wall, books or anything.I believe if a great idea and right amount of creativity is been put, then even the most common and ordinary thing can become most appealing and beautiful. That is what I try to achieve.

Did you attend school for fine art or design?
No. I did a short diploma graphic design to know the basics of different software.

You have a distinct style of illustration. How long did it take you to develop your style?
My love for motifs and Indian art started long ago and its been almost six months that I am trying to develop my own style.

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Smiling Skull : Illustrations

“I am a witty guy, and love adding a little wit and colour to this world. I love hanging out with people. Travelling has always been a passion, and that gives me the reason to set out on long rides often . A sketch and a long ride is all I need to feel alive.”

Why are you an Illustrator?
As a kid I loved sketching portraits of people around me. So much so, that I didn’t spare my own reflection in the mirror. Capturing different expressions is has always attracted my sensibilities.
The appreciation that showered from all ends, gave me a drive to keep perfecting my skill. And it still continues to inspire me.

Did you attend school for fine art or design?
Yeah, I finished my Bachelor of Fine Arts from Bharati vidyapeeth, Pune.

You have a distinct style of illustration. How long did it take you to develop your style?
I was always fond of Realist illustrations. When I show it to people they love it. But they never want to keep it them or save it. So I started making the same illustration concepts in a more light hearted, animation style. I improvised it with every new step. And it took me like a month to develop it and still continuing to do so.
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Tanvi Tandon : In a Chat With An Advertising Creative

Tanvi Tandon is an award winning Copywriter, hailing from Mumbai in India and currently residing and working in New York City. She aims to bring a dash of bravery back into the Indian advertising scene after her stint in the US. She is currently in the midst of publishing her children’s book ‘What If?’ and can commonly be found grooving with her headphones on and eyes closed on a subway platform.

Why are you into Advertising?
Because of the insane opportunity to shape public opinion (for the better!). Career wise, it’s also like the chilled-out middle ground between corporate boredom and self-employed struggle.
Personally, I like being creative. I also like to write. Why wouldn’t I want a job that rolls both into one convenient little package and pays me for it?

Did you attend school for fine art or design or Communications?
Yes, I recently graduated from the Miami Ad School, Miami where I did the copywriting portfolio course. Prior to that, I received my Bachelor’s degree in Mass Media at KC College, Mumbai University.

 

Tell us about your many Awards? How has that impacted your career? Do clients listen to you more?
I believe anyone who hates on awards only does so because they haven’t won any (or wish they had). The wins were a result of 2 years of hard work. They helped immensely with my visa application process (to the USA) and with getting a good start in the industry. Feels good to see raised eyebrows when you mention a couple of Clios.
I wouldn’t say I have had too many opportunities to communicate my wins to clients and notice the effect. However, prospective employers are instantly impressed, and my seniors at agencies take my ideas a little more seriously, even when I was still an intern/junior.

Were there any particular role models for you when you grew up?
As a writer, my biggest style influence will always be Roald Dahl. His work for both children and adults is so interesting, different, and inspiring.
As a person, my biggest role model is my father. For his work ethic, intelligence, and general awesomeness.

Who was the most influential personality on your career in Advertising?
I have had many invaluable mentors. From each of them I have retained words that have shaped my career, and instead of naming one I will list the best things I have learnt from them all:
“If you’re on time, you’re already late” – Ron Seichrist, (Founder of MAS)
“The best writing is based on experiences. If you don’t experience enough things, how will you write about them? Try everything!” – Sagar Mahabaleshwarkar (CCO, Cheil India)
“A headline/tagline is only good enough when you’re willing to tattoo it onto your skin.” – Erik Vervroegen (ECD, TBWA/Chiat/Day NYC)
“You have two ears and one mouth – that means you must listen twice the amount you speak.” – David Uribe (VP/CD, Asylum Marketing)
“Good things come to those who hustle.” – Pierre Lipton (CCO, 360i NY)

Where do you get your inspiration?
Observation. People tell me I walk slowly, which is especially a problem in New York City, but I do so because I am drinking in my surroundings. Watch human interactions. Overhear conversations of passers-by. Notice the beauty and detail in everything. There is inspiration to be found literally everywhere.


Tell us something about the RXM Creative work environment. 
RXM is a boutique digital agency, and we are a total of 7 people. The founders, Raul and Mihai, are always pushing for work that breaks the mould. They want to create interesting and brave content, and have so far been pretty successful. It’s nice to work in a place where there aren’t 100 levels of hierarchy that an idea must survive through; and where petty office politics don’t affect the quality of the work.

What do you think of the state of Print advertising right now? At least here in India, the released work is most often too sad?
I’m not sure what you mean by sad – I have not noticed emotionally depressing work in particular from India this year, nor did it seem too pathetic. Personally, I feel like print overall as a traditional medium is failing, but the ideas and concepts that go into making good, creative print ads still apply as social media content. In fact, more people will see it online than in actual print itself, so as long as the Indian industry recognizes this shift, keep the good work coming! The USA has already been catering to this shift for some time now.

Do you think brands whose advertising wins awards, do well in the market?
Not necessarily. A campaign that wins awards may not immediately lead to sales growth, but it’s still so important because it cultivates the brand’s image. Award winning work like REI’s #OptOutside required them to forego Black Friday sales numbers nationwide, but made a huge difference to public perception of the brand.

What advice do you have for aspiring creative professionals? 
Never settle on the first idea (or the 10th). Don’t wait for good things to come to you; if you want it, make it happen yourself. Be kindest to the least powerful person in the room.

Whom would you like to take out for dinner?
Justin Roiland, I need to know how his brain works and how he could come up with something as amazing as Rick and Morty.

What’s on your iPod?
This question is worth its own separate interview. I am ‘Vibrosphere’ on SoundCloud, listen to mostly electronic music of various genres (chill, psytrance, RnB, experimental, etc)
Link to a playlist of my favourite chill music from the past two years.

Mac or PC?
Mac, duh. PC for gaming though.

Whats your Twitter Handle?
@tanvynx

 

Tanvee Nabar : Illustrator and Graphic Designer

I wound up studying graphic design. It just happened to me.
But now I’m a graphic designer because I get to draw in my capacity as an illustrator and because I get to interact with spheres of knowledge so different than my own.

Did you attend school for fine art or design?
Yep – I went to Srishti School of Art, Desgin and Technology, Bangalore.

You have a distinct style of Design. How long did it take you to develop your style?
I definitely have an aesthetic I tend to use often. I’m a barely out of the closet maximilist. I love profusion. Thankfully India loves it too. I suppose i’ve been developing this sense as long as I’ve been drawing. But it took me a long time during and after design school to be proud of it. There’s a tendency for scandinavian design aesthetic to be aspired to amongst the design community. Even if it isn’t expressly said – there’s a preference towards less is more. That motto has never quite sit well with me. That said, editing is very important too. Whatever you’re putting out needs to make sense as far as I’m concerned. But (and the designers reading this will know what i mean) I have no qualms about titles that are both italicized and bold.

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Ladyfingers Co : Designing in Bangalore

Ladyfingers Co. is a Bangalore based 3 member design team. We do everything from branding and identity to websites and illustration.
Above all, we provide a very unique service called Graphic Recording – it’s a live illustrated note taking that we do during conferences and other public events. It’s super exciting and we’re probably the only design studio that offers it!

What made you start Ladyfingers Co.?
We started Ladyfingers Co. right out of college. I think we all felt we had the right components for a dream team. Amongst the three of us we’ve got a wide variety of skills covered. We all specialize in different things so we’re also experts for the team in that domain.
Running our own studio seemed intuitively like the right choice – we’re not the normal graphic designers. We’re interested in many different spaces and having the flexibility to choose our own projects has given us the chance to chalk out a pretty unique practice that we’re very proud of.

Tell us about your designers/animators. Did they go into fine art or design schools? How do you pick them up?
All of us attended the Srishti School of Art, Design and Technology, Bangalore.
I suppose we were all in tune to the same pick up line, so we sort of ‘picked up’ each other.

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Mandar Wairkar : Creative Group Head

Mandar Wairkar a hard-core Mumbai ka Chokra, currently based in Kuala Lumpur as a Creative Group Head at J Walter Thompson, Malaysia. A student of JJ Institute of Applied Arts, life was great back home in Mumbai watching Bollywood movies, dancing to Dhol tasha tunes every year at Lalbagh and relishing bhurji-pav post mid night while still enjoying his advertising stint at Ogilvy. Life took an interesting turn when he decided to go for a backpacking trip to Southeast Asia and was offered his first international break in Singapore, which he still finds it hard to believe. It’s been 5 years since then and he is enjoying every bit of this roller coaster ride.

Why are you into Advertising?
My father is a renowned Illustrator and Cartoonist, who worked in the advertising industry for more than two decades. All I heard as a kid was his advertising stories, discussions with his fellow art directors and writers whenever I was home. Unknowingly it played a huge influence on me and it was fairly an easy decision I took. So unlike many who bumped into this business, I always wanted to be in it.

Did you attend school for fine art or design or Communications?
Yes. I did my bachelors of Fine Arts at Sir. J J Institute of Applied Arts, Mumbai
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Ameet Mehta : Designer, Entrepreneur

Ameet Mehta is a thinker, dreamer, designer and an entrepreneur. Ameet believes in doing things passionately or not doing it at all. Though a fashion and lifestyle accessories designer by qualification, his credo has been that design is all about infusing a strong emotional connect with audience, using form, function and common sense.

Why are you into Advertising/Brand Building?
Because I believe in communication and its power. As human beings, we perpetually want to reach out to others, connecting with them, through vivid emotions, actions and expressions… I love the fact that brands can be made to do the same and much more than that, and that one can actually design something that has the power to evoke a desired emotion!”

Did you attend school for fine art or design or Communications?
Yes, I studied at NIFT, New Delhi, specializing into fashion and lifestyle accessories design.
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Harnesh Joshi : Photography

Harnesh Joshi, a Mumbai based fashion and advertising photographer, had a rollercoaster ride from pilot training to graphic design, from being a illustrator to a photographer. He always tires to push himself out of the comfort zone to create something new with creative & innovative ideas. As they say it there is no alternative to hard-work.

Harnesh’s contrasting and conceptual pictures can be found amongst the emerging and creative designers featured in leading fashion magazines & various national and international exhibitions. He can seen in the global directory of photographers Production Paradise. He has won awards & honorable mentions such as Photographer The Year by One Eyeland, Fashion photographer Of The Year by Monochrome Awards for his fine art and fashion photographs.

Why are you a photographer?
“I would rather have a camera than a notepad & pencil”
Documenting since childhood, over the years I realized that accidentally I documented priceless moments & the places we travelled. Photography is an exciting medium for me where it lets me peek into a person’s viewpoint for a moment, lets me self explore, beautiful language without words & capability to freeze a moment.
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Eti Goel : Graphic Designer and Illustrator

Eti Goel is a Graphic Designer and Illustrator based out of Bangalore. She studied Animation and Multimedia from Birla Institute of Technology, Mesra, Ranchi. Growing up, watching cartoons and animated movies inspired her to choose a career that stimulates her creative mind.

Apart from graphics, she is an animal and nature lover, fashionista, foodie and loves to travel. Her weakness lies in interesting stationery and good packaging.

Why are you a Graphic Designer?
I am happy being in a profession where I get the chance to make anything visually appealing. I always look into the details of everything around me, like hoardings, packaging of products, or the simplest of ads, and think how I would create it in my own style and make it better.

Did you attend school for fine art or design?
Yes, I graduated in Animation and Multimedia from Birla Institute of technology, Mesra, Ranchi.
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