Interviews

Kruti Saraiya : Typography And Design

Kruti Saraiya is a graphic designer/ typographer based in Mumbai. The focus of her practice has been to allow for a contemporary Indian design narrative to emerge to fill the gap between mtv kitsch and traditional Indian crafts.

As a typographer, she sees her role in infusing context into letters and bringing the written word alive. Her strengths lie in working with scripts of Indian languages to create an equal space for them alongside English in urban India. Her commercial and experimental work celebrates the Indian aesthetic in a fusion of east and west. ‘The key’, she says, ‘is to change our mindset from an either-or to an AND.’

Besides this her portfolio includes branding, packaging, editorial and web design across verticals. She has been a speaker at the Indian Design Forum – IDF 2013 and a part of the core team to set up Design Museum Dharavi (2016). Her work has also been published in International design magazines like Creative Review (UK) & Visible Language (USA). She has exhibited in a group show ‘Pushpa Patha: The Flower Trail’ in gallery BMB, Mumbai.

She graduated from the London School of Printing. She has worked with Rabia Gupta Designs, Mumbai and taught at Srishti School of Art, Design and Technology, Bengaluru for several years.

She currently has an independent practice and teaches in the Visual Communication Department at the Indian School of Design and Innovation (ISDI) and Ecole Intuit.

Why are you a Graphic Designer?
I actually identify more with being called a typographer – I love words. I’m super excited by words of all languages – what they mean, how they sound and especially how they look.It is an immensely satisfying feeling waking up each day and infusing context in to the words.
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Vijit Gupta : Photography

Vijit is a freelance photographer based in Bombay. He loves playing with light and has been learning from the best (Martin Prihoda). Is a fitness enthusiast (mainly basketball and cross fit). Briefly did a client servicing internship with Lowe Lintas just after college and realised that he had to jump onto the ‘other side’.
Why are you a photographer?
Because photography allows me to express, travel, meet new people everyday, learn new things and have new experiences.

Do you remember any decisive moment when you felt ‘I want to be a photographer’?
After my stint at Lintas for about 20 months, I moved back home (Ahmedabad) to figure out what to do with life and picked up my dad’s old Pentax Mesuper and started shooting randomly trying to make use of whatever time i was wasting. It really got my attention and i quickly enrolled myself into a basic workshop at NID Ahmedabad. After meddling around with the camera for a few months i contacted my old friends at the agency and hustled an assisting job for Martin Prihoda. That was it.

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Hari Kumar : Illustrations and Graphic Design

Hari Kumar graduated from Srishti Institute of Art, Design and Technology, Bangalore. He has a passion for illustration amd graphic design. He enjoys illustrating for children and creating his own characters and environments.He also loves playing competitive video games with his friends and eventually wants to create concept art for the entertainment industry. He is most happy while reading comic books.
Why are you a Illustrator?
My interest in illustration was sparked when I was in school and read a comic book for the first time. Since then I knew I wanted to be in a creative field later in my life. I began drawing characters from comic books and cartoons, and soon began creating characters from my imagination. During my college years, I worked on my own style. I got the chance to illustrate storybooks for children, and really hone my illustration skills.

Did you attend school for fine art or design?
I went to Srishti Institute of Art, Design and Technology and studied Visual Communication.

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Creative Knot : An Illustration Company

Creative Knot is a 10 year old and well-known and recognized illustration company in India. It was founded by a creative and professional team of experienced illustrators.

Their expertise: children’s books, animal drawings, doddles, caricatures, book covers, coloring books, character design, storyboards, sketches, game and logo illustrations etc.

Did you attend school for fine art or design?
Yes, we are from the art collage of “Academy of Fine Arts” in Kolkata.
You have a distinct style of illustration. How long did it take you to develop your style?
We take an average of two days to develop an illustration.

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Tanya Eden : Graphic Designer /Illustrator / Visualizer

Tanya Daniel Eden is an Indian Graphic Designer /Illustrator / Visualizer from Mumbai. She graduated from Sophia Polytechnic Institute of Applied Art and Design. Tanya is a visual storyteller and believes to squabble for a social cause and to open up to issues that matter to the society, her work and personality are two different things, like an alter ego. Art is something she can rely on profoundly, her pillar of strength she abides with, her consonance lies in art alone and is highly ambitious.

Apart from this Tanya is a professional swimmer, animal lover, fasionista, foodie and loves to travel, enjoys adventure sports and explore new people and places. She is fond of collecting local mask and exquisite antiques while she travels.

Why are you a Illustrator/Graphic Designer?
I believe one can do a good job on any position only if he likes what he does. And I love to design and create art, ther’s so much to do and explore in this field. So my job preference is obvious and decided to do this, period. People are visual beings and decide rather emotionally than rationally. I believe Graphic designers / illustrators have a different vision and tend to see and absorb things differently than others, which I find very interesting.

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Pari Purohit : Studio Glyph

A little about your outfit Studio Glyph. What do you do?
Well, simply put, we provide branding and communication solutions to companies. We’re media neutral, and we prefer not to slot ourselves in the ‘advertising’ or ‘design’ buckets. We believe those lines overlap, especially in todays age, where barring the giants, not too many people have budgets for conventional media and marketing.

What made you start Studio Glyph?
I’m trained in design from the National Institute of Design Ahmedabad. If one were to investigate the history of the institute, it was set up to boost industry in India. The very foundation of the school was to nurture entrepreneurship. So I guess it was something that was instilled in me then.

However, starting up is a big challenge, which requires maturity and experience. I did my rounds of working at design companies and advertising agencies in Mumbai, big and small, and reached a point where I found something lacking in the way that I liked to approach communication.

I like partnering with clients, thinking alongside them, experimenting and finding results. Most companies come to you with an output and ask you to create for it.

I decided to start Studio Glyph, not knowing where it would lead me, but knowing I could work with clients in ways that I never had. It came with its challenges, but every minute spent was immensely gratifying, and an education in itself. That convinced me to continue on.

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Priya Jain : Graphic Design

Priya Jain started her career as an engineer but had been always passionate about design. She decided to pursue her passion and finished her design education from Srishti School of Art, Design and Technology, Bangalore. She likes to explore new things which can be seen in the variety of her projects. Her work involves Branding, UI/UX, Book design, DIY crafts, illustration. Her main interest lies in illustration with a deep interest towards children’s book illustration. She is also a nature and animal lover. Most of her inspirations are from nature which give her the space for fresh ideas. Her weakness lies in Stationery, you will find a gamut of stationery in her house and she even uses all of them!!

Why are you a graphic designer:
I still remember the phase when I was unable to decide that I should live my life as an engineer to live upto other’s expectations or stand away from the herd and do what I am passionate about. And I now I know that I made the right decision. I have always looked into the details of a product, like it’s packaging, it’s form, its design. I could see a product or a creative and think in my head about how I could do it in my style and make it look different.
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Simran Sahni : Goddess

Simran. Sardarni. Army kid. Odiya husband. Identical Twins. Writer. Painter. Dreamer. Blunt. Happy.

Why are you into Advertising?
It lets me be a different person and do different things everyday. One day I am a fashionista writing for fashion. The next i am a nerd writing for technology and the day after, I am an old man writing for health insurance.

Did you attend school for fine art or design or Communications?
No. B com Honours, Jesus and Mary College, Delhi University.

Tell us about your XYZ Award? How has that impacted your career? Do clients listen to you more?
Too many to list. But yes, Cannes Gold. Clio gold. One show Finalists. Adfest Gold, Silver, Bronze. Abby Gold Silver Bronze, Spikes, Abbys.

No clients don’t listen more 🙂

Were there any particular role models for you when you grew up?
David Abbot. Piyush Pandey. David Droga. Dan Wieden. Shahrukh Khan.

Who was the most influential personality on your career in Advertising?
Anuja Chauhan. Adrian Miller. Sachin Das Burma.

Where do you get your inspiration from?
Wish i could say the mountains and the sea and the countryside. But no. Everyday life moments.

Tell us something about your agency work environment.
Goddess is only here to create conversations. Every piece of our work we believe, if not talked about, is crap and is not worth doing.

What do you think of the state of Print advertising right now. At least here in India, the released work is most often too sad?
I think regular print advertising world wide is sad. I don’t think clients are interested in being creative for a print ad. And I don’t think consumers have time to decode creativity in a print ad. It pretty much transactional.

Apart from video, any interesting digital campaigns you have worked on?
Working on a couple now.

Do you think brands who’s advertising wins awards, do well in the market?
No there is no empirical evidence that the Fuji Film cameras campaign which we picked up the world’s top awards for, is selling more in the market 🙂

What advice do you have for aspiring creative professionals?
Be creative 🙂 Remember why you joined advertising and not a bank. Never underestimate the power of your ideas. Your idea is like you new born baby, don’t let the morons kill it. Fight for the right.

And yes at the end of the day, we are in the business of advertising, not into saving lives or the world. So chill.
Don’t take yourself too seriously. Remember that when an ad break comes on TV, people get up to go the loo!

Who would you like to take out for dinner?
The Dalai Lama.

What’s on your iPod?
Beatles. U2. Kishore Kumar. Bryan Adams. Neil Diamond. The Rolling Stones. Gulabo!!!

Mac or PC?
Mac.

Whats your Twitter Handle?
@idon’thaveoneyet

 

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Bhavesh S. Kosambia : In A Chat With An Advertising Creative

Bhavesh Kosambia has spent over 15 yrs in Advertising and has won numerous awards besides being on the Grand Jury for Newyork Festival Design. In his journey so far in advertising he has worked with various agencies like Ambience, Triton, FCB and Grey, and has successfully handled brands like Audi, Coke, Parle, Reliance Telecom, Zee TV, Ferrero, Eureka Forbs, IOCL, Gillette and many others.
He currently Holds the Position of Sr Creative Director at Grey and is enjoying the transition that currently Industry is going through, his belief is “Medium might die, but an Idea wont.”

Why are you into Advertising?
When I was in school my elder brother had chosen Advertising, and I was quite fascinated by what he did, at that point I thought how cool it is to do something that you like and also get paid for it. Even now the feeling hasn’t change.



Did you attend school for fine art or design or Communications?
Yes I did my Art Graduation from Raheja School of Art and Advertising (Bandra), I feel it does help you in getting your basics right.

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Nishikant Palande : Thoughtline Design Studio

Illustrator and founder of ‘ThoughtLine Design Studio’, Nishikant Palande graduated from Sir J.J. School of Applied Art, Mumbai. He is the proud holder of awards including 3 silver at Asia Pacific Adfest 2011, 3 silver at Cannes Lions 2011, 2 silver at Goafest 2013 and 1 bronze at Goafest 2013.
10 years of experience in freelancing has brought about a good understanding of clients and their project briefs in him. With a specialization in Illustration and Designing, his work portrays the perfect fusion of knowledge and modern Indian style. You can see and appreciate his work here.

A little about your outfit ThoughtLine. What do you do?
ThoughtLine is a 2.5 years young design studio, based in Navi Mumbai. We are mostly into Illustration, Animatics, 3D illustration, Body Painting and Wall Painting.
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