Interviews

Aditi Dash : Graphic Designer, Visual Artist

Visual Artist | Wanderer | Womanimal


Aditi Dash completed her design studies & graduated from Srishti School of Art, Design & Technology, Bangalore. She is happiest in the vicinity of mountains, forests & oceans wandering about & exploring new spaces and things. This helps her evolve as an artist. In the past she has worked on a diverse range of projects that include, branding, Publication Design, illustration. She is currently exploring her range as an illustrator & enjoys experimenting with geometric shapes that merge seamlessly into fluid illustrations. She likes finding a balance between the rigid and the flexible.

Why are you a Graphic Designer? Did you attend school for fine art or design?
Although I was always inclined towards the creative aspect of things, I’d say my decision to study art & design was a spontaneous one. When I was younger, my parents encouraged me to draw & paint a lot. Growing older, other activities & interests started overshadowing my love for art a bit, but my creative curiosity never died. 
Only after talking to a few friends who were applying to art school, did I realise that studying art & design was an option available for me. I was out of touch with my skills, but decided to go ahead & apply anyway. I’m glad I made this decision, because studying in Srishti School of Art, Design & Technology not only helped me grow as a visual artist, but also shaped me into a responsible & socially aware person. I learnt that design is not just a visual aid, but is in fact a powerful tool that can help bring about change.
I graduated with a diploma in visual communication.
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Maitreyi Doshi-Joshi : Graphic Design and Branding

Why are you a Graphic Designer?
I believe that communication is one of the most fundamental traits of being human. Unfortunately we as human being just do not communicate well with each other. We unnecessarily make things so complicated, by assuming and misinterpreting each other; there-by completely negating the basics of communication. Communication needs to be simple and concise.

The reason why I am a designer today is to help my clients communicate better with their target audience. Graphic Design is one of the most power forms of communication.

But I try not to identify myself only as a graphic designer, I think one of the most important things we learn early in our design education is that… designers are creative problem solvers, so no matter what kind of design problem the principals are the same… you have to just apply the design thinking and process on different substrates or contexts or problems.

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Vipul Vikash/ The Brandstoryteller

His personal and professional life is driven by three fundamental values- Simplicity, Philanthropy & Integrity.

Every brand has a story to tell. But to tell the true story one needs to have courage. Helping brands to tell their true story.
His work involves around the area of Branding which includes- identity and design, strategy and positioning, brand architecture etc.
He also works as a contemporary art advisor & collector.
Why are you a branding designer?
I remember in standard 1 we had our final drawing exam, where we needed to draw any fruit.
I was carrying Guava for my lunch, so instead of drawing a fruit, I pasted the ‘Guava’ on the drawing paper with
help of plastic tape which was generously provided by my teacher. And to my surprise I topped the class.
My first drawing teacher was relentlessly encouraging. He showed me a book of Leonardo’s drawings.
Leonardo Da Vinci became childhood hero. And I wanted to be an artist.
Only years later I realized that what I loved mostly about art, was problem solving and not beautification.
Although had no idea that there is such a field as design. I fortunately stumbled upon branding at age 16, since then been living my dream.

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Alok Gadkar : Advertising Creative All Rounder

An alumnus of the famed JJ School and Mohammed Khan School of Communication, a sharp thinker of ideas and a sharp shooter on the pool table, Designer and communicator par excellence, brand builder who doesn’t hesitate to call a spade a spade, Fish lover and funtoon… all these put together would describe Alok Gadkar, the young award-winning firebrand General Manager and Executive Creative Director at The Classic Partnership Advertising in Dubai.

DesiCreative caught up with him to get his take on what makes him tick in advertising and how he sees the future of the industry going forward.
Why are you into Advertising?
I am not into Advertising, Advertising is in me.

Did you attend a school for fine art or design or Communications?
Oh yes, I have a B.F.A. degree from Sir J.J. Institute of Applied Art, Mumbai.
It was a fun-filled 5 years with specialization in Photography. Later, I enhanced and honed my communication skills at the Mohammed Khan School of communication (Enterprise Nexus).
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Anoop Bhat : Illustrations

Anoop Bhat is an architect and a freelance illustrator currently based in Bangalore, India. Born in Mangalore, he studied at Sir J. J. College of Architecture, Bombay. He works primarily in pen and ink and creates illustrations for gig posters, album covers and t-shirts for bands. 

He is currently exhibiting some of his work across venues in the UK as a part of the ‘Self Help’ art tour, a traveling exhibition put on by Cats and Bats – an art collective from Hereford, UK.

Why are you an Illustrator?
I have been drawing since a very young age, so that’s been there. I was decent at it and I didn’t have plans as such to make anything out of it. It did get me interested in design, so I chose architecture. I thought architecture was all-inclusive in a very mother-of-all-arts sort of a way – meaning, I knew I wanted to get into design but I didn’t want to restrict myself to say, graphic design or product design. Architecture allowed me to dabble in a bit of everything, including illustration.

If I had to pin-point a particular instance, it would be when I started listening to the kind of music that I listen to – heavily distorted, guitar-based music. It introduced me to a whole bunch of stuff – art, literature, history and of course, more experimental music. That’s what set off my interest in the relationship between art and music, their inter-dependence and the sub-cultures they’ve spawned together. I just wanted to be a part of it somehow and contribute to it in whatever little way that I could. I was pretty terrible with playing any instrument (still am) but I was decent at drawing things – so I said that’s it. That’s how it began really and it is why I’m still at it – to actively contribute to this sub-culture that I identify with.
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Abhishek Chaswal : Interview With A Senior Advertising Creative

Self-proclaimed Led Zeppelin groupie in past life. Dhakkan of IITJEE 1994. Faizabad returned. Anti-depressant salesman. Occasional poet and balcony singer.  Pharmacist by education. Copywriter by profession. Time-killer by choice.

Why are you into Advertising?
Because it keeps my best instincts blissfully stimulated. Also, it’s probably the only profession in the world where everyone (sometimes, even the client) wants to do your job. Copywriting saved me from doing MBA.

Did you attend school for fine art or design or Communications?
Yes.
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Sonali Zohra : Dangercat : Art and Graphic Design

Sonali is an illustrator, photographer and graphic designer based in Bangalore. She goes by the alias; Dangercat.

Why are you a Graphic Designer?
I was inclined to the arts from a very early age. As an only child, drawing was something I did to keep my mind occupied. I kept journals where I would document what I learnt in school, wrote down lyrics of songs I was listening to, even made detailed accounts of school trips through photography and drawing. I added leaves and feathers and other things along the way to the pages and soon found myself focusing on the layout of the page itself. I remember enjoying drawing, painting, writing, taking photographs and filling up those pages so much; I didn’t ever want to do anything else.

Did you attend school for fine art or design?
Yes I did, College of fine arts Bangalore. It wasn’t the best of courses, but it did give me a lot of time to wander off and explore different mediums, I went on to study photography at Light and Life Academy in Ooty.

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Sharanya Kunnath : Artist And Graphic Designer

Sharanya Kunnath is an illustrator and graphic designer based in Dubai. Her work centres around spirituality, mysticism, mythology, women, and nature. She is just starting out on her career, and hopes to work in the publishing industry, and with anyone who wants her to draw pictures.

Why are you an Illustrator?
Because I love words and images, and I like to draw.

Did you attend school for fine art or design?
Yes, I did. I went to the American University in Dubai to study Graphic Design, and then did a Masters degree course in Illustration at the Arts University Bournemouth in England.

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Ravi Chavan : Interview With An Advertising Creative

Ravi Chavan. Day dreamer. Design enthusiast. Loves everything designer. Avid traveler. Loves working on ideas in any form (Advertising, fashion, Marketing, business etc..) Amateur photographer. And last but not the least a keen learner.

Why are you into Advertising?
I realized early in my career that engineering was not my cup of tea. Still I went ahead and completed the task of “being an engineer” given by family; worked in that space for nearly 6 months and then finally broke the shackles.
I knew that I wanted to do something interesting and exciting enough for the daily life; and which will keep me young, Always. I guess that’s the reason I am here.

Did you attend school for fine art or design or Communications?
I come from a school of life… though I had never attended any art school. But yeah…currently I am pursuing a “Post-graduation in Digital Design Pro” (part-time) from Ecolè Intuit-Lab (A French School of Design).

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Kritika Trehan : Graphic Designer To Follow

Kritika Trehan is a student in her final year at Srishti, Bangalore. Her main interests lie in illustration and graphic designing. She often finds inspiration in Indian streets and the rich visual culture present in the country. Apart from design, she likes to travel and read.

Why are you a Graphic Designer?
I feel like Graphic Design is not just about creating pretty pictures, its more to do with how people perceive things around us and using that to create something out of the ordinary.

Did you attend school for fine art or design?
Design.
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