Ladyfingers Co : Designing in Bangalore

Ladyfingers Co. is a Bangalore based 3 member design team. We do everything from branding and identity to websites and illustration.
Above all, we provide a very unique service called Graphic Recording – it’s a live illustrated note taking that we do during conferences and other public events. It’s super exciting and we’re probably the only design studio that offers it!

What made you start Ladyfingers Co.?
We started Ladyfingers Co. right out of college. I think we all felt we had the right components for a dream team. Amongst the three of us we’ve got a wide variety of skills covered. We all specialize in different things so we’re also experts for the team in that domain.
Running our own studio seemed intuitively like the right choice – we’re not the normal graphic designers. We’re interested in many different spaces and having the flexibility to choose our own projects has given us the chance to chalk out a pretty unique practice that we’re very proud of.

Tell us about your designers/animators. Did they go into fine art or design schools? How do you pick them up?
All of us attended the Srishti School of Art, Design and Technology, Bangalore.
I suppose we were all in tune to the same pick up line, so we sort of ‘picked up’ each other.


Mandar Wairkar : Creative Group Head

Mandar Wairkar a hard-core Mumbai ka Chokra, currently based in Kuala Lumpur as a Creative Group Head at J Walter Thompson, Malaysia. A student of JJ Institute of Applied Arts, life was great back home in Mumbai watching Bollywood movies, dancing to Dhol tasha tunes every year at Lalbagh and relishing bhurji-pav post mid night while still enjoying his advertising stint at Ogilvy. Life took an interesting turn when he decided to go for a backpacking trip to Southeast Asia and was offered his first international break in Singapore, which he still finds it hard to believe. It’s been 5 years since then and he is enjoying every bit of this roller coaster ride.

Why are you into Advertising?
My father is a renowned Illustrator and Cartoonist, who worked in the advertising industry for more than two decades. All I heard as a kid was his advertising stories, discussions with his fellow art directors and writers whenever I was home. Unknowingly it played a huge influence on me and it was fairly an easy decision I took. So unlike many who bumped into this business, I always wanted to be in it.

Did you attend school for fine art or design or Communications?
Yes. I did my bachelors of Fine Arts at Sir. J J Institute of Applied Arts, Mumbai

Ameet Mehta : Designer, Entrepreneur

Ameet Mehta is a thinker, dreamer, designer and an entrepreneur. Ameet believes in doing things passionately or not doing it at all. Though a fashion and lifestyle accessories designer by qualification, his credo has been that design is all about infusing a strong emotional connect with audience, using form, function and common sense.

Why are you into Advertising/Brand Building?
Because I believe in communication and its power. As human beings, we perpetually want to reach out to others, connecting with them, through vivid emotions, actions and expressions… I love the fact that brands can be made to do the same and much more than that, and that one can actually design something that has the power to evoke a desired emotion!”

Did you attend school for fine art or design or Communications?
Yes, I studied at NIFT, New Delhi, specializing into fashion and lifestyle accessories design.

Harnesh Joshi : Photography

Harnesh Joshi, a Mumbai based fashion and advertising photographer, had a rollercoaster ride from pilot training to graphic design, from being a illustrator to a photographer. He always tires to push himself out of the comfort zone to create something new with creative & innovative ideas. As they say it there is no alternative to hard-work.

Harnesh’s contrasting and conceptual pictures can be found amongst the emerging and creative designers featured in leading fashion magazines & various national and international exhibitions. He can seen in the global directory of photographers Production Paradise. He has won awards & honorable mentions such as Photographer The Year by One Eyeland, Fashion photographer Of The Year by Monochrome Awards for his fine art and fashion photographs.

Why are you a photographer?
“I would rather have a camera than a notepad & pencil”
Documenting since childhood, over the years I realized that accidentally I documented priceless moments & the places we travelled. Photography is an exciting medium for me where it lets me peek into a person’s viewpoint for a moment, lets me self explore, beautiful language without words & capability to freeze a moment.

Eti Goel : Graphic Designer and Illustrator

Eti Goel is a Graphic Designer and Illustrator based out of Bangalore. She studied Animation and Multimedia from Birla Institute of Technology, Mesra, Ranchi. Growing up, watching cartoons and animated movies inspired her to choose a career that stimulates her creative mind.

Apart from graphics, she is an animal and nature lover, fashionista, foodie and loves to travel. Her weakness lies in interesting stationery and good packaging.

Why are you a Graphic Designer?
I am happy being in a profession where I get the chance to make anything visually appealing. I always look into the details of everything around me, like hoardings, packaging of products, or the simplest of ads, and think how I would create it in my own style and make it better.

Did you attend school for fine art or design?
Yes, I graduated in Animation and Multimedia from Birla Institute of technology, Mesra, Ranchi.

Tejas Phansekar : In A Chat With An Advertising Creative

Born in small village of Maharashtra – Kochara (Sindhudurg) in 1988.
His father wanted him to pursue agricultural studies following his family tradition but he had other plans, aimed with a dream to study art where no one had even heard or dreamt, he came to Pune guided by his sister to study in Abhinav Kala Mahavidyalaya and did his foundation.
This is where he heard of Sir. J.J. Institute of Applied art, the land of artists in Mumbai.

He got in with merit, during the third year after winning a inter college competition – Vignettes for the brand Taj Holidays amongst all colleges. He was awarded a internship with Ogilvy. Which opened a whole new world of advertising for him. After which he did ATC Photography part time course for 1 year which led to him to becoming the finalist – CAG Filmmaker of the year, in the final year of graduation. After completing graduation he set out to work with TBWA\ India. Followed by Ogilvy & Mather, Mumbai .

He has worked for clients like Nissan, Raymond, Standard chartered, Datsun, IDFC, Lenovo smartphone & laptop, IPL Mumbai indians, TATA Sumo, TATA Safari, Nutrela, Dulcoflex, Kirloskar, Onida, Brooke bond, Reliance, Star, Vodafone, BJP, LYF Smartphone, Ongo.

Why are you into Advertising?
Since childhood , I had this urge to prove to people that art has a career and my passion for it will take me places. It was precisely in third year of jj when I won Vignettes ( A inter college competition) where I got an internship at ogilvy. I realised, this is where I have to come back,
the glamour, the creative pressure, the blossoming of ideas and pitches
of victory everything felt like a dream.
“Advertising is based on only one thing – Happiness ” – Madman
So, bringing Happiness to people is a pretty damn good job.


Sarang Bijagare : Illustrations

Coming from a small city of Yavatmal, Sarang Bijagare took to Polytechnic instead of Art College. He graduated as a Civil Engineer, and worked for a while before diving into the world of Art. He admitted himself to Abhinav Art College in Pune, and started his exciting journey in Art.

Why are you an Illustrator?
Because drawing is my first love.

Did you attend school for fine art or design?
Yes, I did my G.D.Art (Applied Arts) from Abhinav Kala Mahavidyalaya, Pune.

You have a distinct style of illustration. How long did it take you to develop your style?
I basically focus on realistic drawings & try to simplify them with different forms & styles.
I can adapt any style of illustration, because we all know how advertising illustration is.
Creative directors are always looking for something new.

Yogesh Bhusare : Illustrations and Graphic Design

Why are you a Graphic Designer?
Just like every other student in arts I too dreamt of creating masterpieces in art ..My journey began with joining an event agency. Though it was not a design firm, it gave me that creative freedom to experiment an find the space I’m looking forward to fit in. I experimented with styles, elements and did much work on a personal level to improve myself. After some time Taproot happened! I got to learn number of things in taproot where I thought I was a nobody in the industry. It enhanced my creativity and helped me understand how curative’s in advertising works. Through all the ups and downs in my life I have always believed in one thing that is hard work pays off, maybe not immediately, but someday it will.

Did you attend school for fine art or design?
I completed my Bachelor of Fine Arts from D.Y Patil College of Applied Arts and crafts, pune.


Shirin Kekre : Illustrations

Shirin Kekre is an illustrator from Mumbai. She found her interest in the arts from the time she was little and went on to develop her skills in that field. She took up an Applied Arts course and graduated with a diploma from Sophia Polytechnic, after which she was approached by BBH India where she started her design career. Her first achievement was when her team won a Kyoorius for work done on Infocus phones in 2016. She now looks forward to doing more such good work for clients and for herself.

Why are you a Graphic Designer?
I was always into the creative field and I loved colors, shapes and executing my ideas. According to me, the best option was being a graphic designer.

Did you attend school for fine art or design?

You have a distinct style of Design. How long did it take you to develop your style?
I took a while to develop my style. And, it’s still in process. With every illustration I do, I try to add a different style or an element of design to it.

Were there any particular role models for you when you grew up?
Not while I was growing up but after I got into the field I started following a lot of great designers like Steve Cutts, Henn Kem, Joan Cornella.


Rohan Philips : Programmatic Branding with Xaxis

A little bit of context – Programmatic is extremely important when we talk about scale.

Historically, media was bought by partnerships from organization; companies were simply shaking hands with clients and publishers (TV / newspapers) to get deals done. Even up to recently, digital media has been bought in bulk and large packages, and therefore scaling to some degree – especially when it comes to smaller brands or smaller products – has become the focus of this conflict. As a result, access to various platforms became limited, and for bigger brands, it became a challenge to understand consumers properly.
What programmatic has been able to achieve is the ability for companies to make such decisions in real-time, as well as the ability to scale up and down when, how and if they need to.
Rohan is the VP of products and strategy for Xaxis, Asia Pacific. He is responsible for developing Xaxis capabilities across the region, including defining the strategy for various Xaxis business units, developing proprietary technology and establishing strategic partnerships to deliver best in class programmatic products.
Rohan has been part of the Xaxis / WPP family for about four years now, working primarily in Singapore. Prior to joining Xaxis, he worked in London at Starcom MediaVest Group (on the media side).
Originally from Bangalore, Rohan enjoys traveling and reading in his free time.

Tell us a little about your company Xaxis (overview of the company as a global entity, with focus on India region)Xaxis is a global digital media platform that programmatically connects advertisers to audiences across all addressable channels. Through the expert use of proprietary data and advertising technology along with unparalleled media relationships, Xaxis delivers results for over 2,800 clients in 45 markets across North America, Europe, Asia Pacific, Latin America and the Middle East. Advertisers working with Xaxis achieve exceptionally high return on advertising spend through the company’s proprietary media products, as well as through its specialist companies, Light Reaction, Bannerconnect, plista and ActionX.