Interesting Things

Music For Every Mood by Miami Ad School

Millenials love emojis. They’re the perfect visual representation of their day. Why don’t we connect the two things they love the most, music & emojis?

Advertised brand: SOUNDCLOUD
Advert title(s): MUSIC FOR EVERY MOOD
Link: http://unnatimarda.work/soundcloud
Headline and copy text (in English): Update playslists based on recently texted emojis.
Media (see available options below): EXPERIENTIAL
Advertising Agency: MIAMI AD SCHOOL
Art Director: UNNATI MARDA
Copywriter: LIS MERY RAMIREZ

Soundcloud by Miami Ad School

 

Soundcloud by Miami Ad School

Reggolution Eggs by Miami Ad School

This Miscellaneous Design is a satire of totalitarianism, inspired in the novel Animal Farm, written by George Orwell. We made a parody to the tone and some concepts of the Stalinist discourse and transfer the meaning into a campaign for cage free eggs.
For us, this campaign is about reflecting the empowerment of the hens that freed from their cages and farmers will be able to be happier and therefore they will produce even more eggs.

Art Director: Nidal Koteich
Copywriter: Lazaro Gonzalez / Nidal Koteich
Published: February 2018
Advertised brand: Miscellaneous Design
Advert title(s): Reggolution Eggs
Headline and copy text: No More Cages!
Media: Outdoor, Content, Integrated, Design.
School: Miami Ad School

We Don’t Want To Be Strong : Palestinian Israeli Bereaved Families for Peace

Losing a child, a husband, a brother, a daughter, a sister or simply a loved one is always painful. But when it happens before their time, because of hate, human belligerence and fear of the other – it is intolerable. Almost unbearable and extremely hard to carry.

So naturally, people tell you to be strong. But who wants to be strong when it is a loss you are reminded of every day. In the smiles of others but also in the void that is left behind. A void and emptiness it takes superhuman strength to deal with – not to overcome because you don’t overcome this kind of loss.

So the little energy you have left, you dedicate to making sure this doesn’t happen again.
To someone else. To another mother, sister, wife or daughter.

For International Women’s Day, the women of the “Palestinian Israeli Bereaved Families for Peace” are reaching out with a message of empowerment to women everywhere and a prayer:

To all you women out there, we wish you to be strong.
Strong enough to protect your loved ones.
Strong enough to teach them to resolve conflict through dialogue.
Strong enough to prevent the next loss.
Not strong enough to mourn it.

 

Credits:

Agency Credits: BBR Saatchi & Saatchi
Client: Palestinian Israeli Bereaved Families for Peace
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Director: Yaron Perel
Art Director: Noa Navot
Copywriter: Kobi Lavi
Creative Coordinator: Eva Hasson
VP Client Services: Ben Muskal
Account Executive: Shirley Konka
VP Content & Production: Dorit Gvili
Producer: Alon Shmoelof
Strategic Planner: Moran Nurok
Traffic Director: Ronit Doanis
Studio Director: Yaron Keinan
Studio ATL
Production company: Og
Lead Producer: Gilad Shneider
Executive producer: Oriet Ela Levy
Director: Zohar Elpanet
Photographer: Ofer Dori
Lighting: Itzik Bracha
Recording: Meir Elfassi and Michael Roitig
Assistant photographer: Matan Ben Barak
Makeup Artist: Alex Sivkov
Assistant of Production: Motti Serman and Tzvika Yona
Post production: Dana Mor and Aviv Ram
Editing: Shai Davidi and Gosha Damin
Post: Adam Kramer
Zound: Soundhouse

 

Diesel by Miami Ad School

Diesel is a lifestyle brand for rebellious and irreverent people. They challenge norms and prioritize having fun over following the rules. Our Idea is to create pint ads that will embrace the absurdity of the current news cycle.

Advertised brand:  Diesel
Advert title: Stormy News
Translation of headline to English:
Advertising Agency: Miami Ad School, NY, US
Tutor: James Wohl
Art Director: Alessandra Divizia
Copywriter: Burk Smyth

Diesel by Miami Ad School Diesel by Miami Ad School

Uncelebrate Women’s Day : PC Chandra Jewellers by JWT Kolkata

In a world that has been male-dominated for centuries, gender bias and discrimination has seeped into our cultural fabric and rule our entire lives.

How often have you heard boys being told ‘Don’t cry like a girl’? How often have you thought men look ‘cool’ in shorts while girls look ‘hot’? Have you ever thought why children always take on the father’s surname? The phrase ‘working-mom’ is popular, but not so with ‘working-dads’? Why are daughters barred from performing the last rites of their parents?

Our daily life is strewn with many such small mindless examples of such bias. Simple acts that come naturally, are often sub-consciously guided by the male way of thinking.

Even Women’s Day is the same. It’s a 24-hours carnival to make women feel at the top of the world. Social media gets flooded with dollops of praise for women and gender equality. But on the strike of the midnight hour, the world goes back to its normal ways of bias and discrimination.

PC Chandra Jewellers, a brand that stands for the modern empowered women, decided to change this pseudo-narrative of equality. We went out and spoke to women across the city about bias and discrimination that they face in their day to day lives. They poured their heart out. Most of them spoke about the small, small instances of unconscious gender bias that have become a part of our daily lives. We collected the interviews in an appeal video with a clarion call to #UncelebrateWomensDay.

Credits
Client: PC Chandra Jewellers
Agency: JWT Kolkata
Chief Creative Officer: Senthil Kumar
VP & ECD: Arjun Mukherjee
Creative Director: Moeinuk Sengupta, Nabendu Saha, Tandra Chakravarty
VP & EBD: Ayan Chakraborty
Client Servicing: Sreeparna Gupta, Sushmita Byapari
Production House: Made in Calcutta
Directed by: Abhishek Sinha
D.O.P: Mrinmoy Nandi
Editor: Arghyakamal Mitra
Music: Gaurab Chatterjee
Location Sound: Rakesh Banerjee
Sound Design & Mixing: Amit Kumar Dutta
Colourist: Ritajit Raychaudhuri
Make-up: Ujjwal Dutta
Special Thanks to: Chandreyee Ghosh, Paroma Banerjee, Anisha Mandal, Sarmishta Pandey, Koyel Nath Goswami, Akansha Ghoshal, Brinda Biswas, Sakhi Ray, Sayasi Ghosh and Ayushi Haldar.

 

The Six pack Guy : BBR Saatchi and Saatchi

Sometimes you’ve just got to get the most obnoxious guy on the kibbutz  to do your bidding for you. So that’s what Yovata did when it decided  to launch its new protein rich drink.

Yotvata is one of Israel’s most loved dairy brands. Located in kibbutz Yotvata, smack in the middle of the rain-deprived and grass-poor Arava desert, it creates against all odds some of the country’s finest dairy products.

Behind this entrepreneurial brand are a bunch of colorful kibbutznikim – dreamers, eccentrics, poets and yes – even fitness fanatics who work hard every day to make this most unlikely of ventures a reality and a success.

So when Yotvata dairy decided this year to promote its protein rich dairy “Yotvata Pro” drink they turned to the kibbutz’s sixpack guy. The guy who no matter where he is or what he’s doing can’t resist the urge to take off his shirt and flaunt his absolutely perrrfect body. A perfect set of abs which are bound to make any guy cringe and any girl go weak at the knees. A set of abs nourished and polished by Yotvata’s very own “Yotvata Pro” protein drinks.

Credits:

Agency Credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Team: Yaron Perel, Naor Itzhak, Itamar Paradny, Omri Zidon, Aviv Melamed
VP Client Services: Ben Muskal
Account Supervisor: Reni Bracha Landau
Account Executive: Gil Gershon
VP Content & Production: Dorit Gvili
Producer: Bosmat Ben David
VP Strategy: Yossi Baruch
Strategy Director: Lora Goichman
Strategic Planner: Moran Nurok
Marcom Director: Eva Hasson
Director: Gadi Portnoy
Post: Broadcast
Music: Michael Cohen
Presentor: Raz Nisim Cohen

 

Sneha Suresh : Giving Tamil Proverbs A Tangible Form

Sneha Suresh is a 4th year student at Srishti Institute of Art, Design and Technology. She has been working on a printmaking project which is based on the vernacular. Being a Tamilian, born and brought up in Goa she has worked on a project called ‘Inaipu’ (which means fusion in Tamil) as a part of my pre-thesis project.

“The intent of this project is to present the metamorphosis of the oral tradition of Tamil proverbs and represent them visually by looking at the evolution of Tamil letterforms in a more imaginative way. My role in this project is based on the amalgamation of the oral tradition and visual culture, metaphors, material culture and symbols of Tamil Nadu. I’ve tried to bring out the real and the imagined mentioned in the oral tradition of proverbs through visuals which means, looking at how an intangible expression can manifest into a tangible one. I never managed to get myself to learn how to read and write Tamil which I regret but now, as a visual artist and a visual communication design student I am interested in letterforms and this project has been a pathway for me to get close to my cultural roots. Here are a few links that you could refer to if interested.”

 

Sneha Suresh : Giving Tamil Proverbs A Tangible Form

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Ad Creatives Rebrand Christmas to include the Colour Blind

From Tanvi Tandon: With Christmas around the corner, I have a wonderfully relevant ad design project that I thought you might want to cover.

People with red-green colorblindness hate Christmas. The festive red-green look dull to them and are hard to distinguish.

We changed the colours of Christmas to make it more vivid for the Colorblind! On our website, you’ll find some cute and fun illustrated Christmas cards with themes they can relate to.

Click to be merry → www.rebrandingchristmas.com

You have just enough time to send them to your colorblind friends. (And hopefully, your readers:)

Paperless Post

Paperless Post creates design-driven digital and printed stationery including greetings, birth announcements, wedding suites and custom stationery. Based out of New York City, Paperless Post partners with leading designers like Kate Spade New York, Kelly Wearstler and Oscar De La Renta. Find them online here.

Join our DesiCreative Mailing list and you have a chance of getting free credits at Paperless Post.

How to Create Digital Diwali Cards Online

Diwali, is a combination of the words “deepa” which means “light”, and “avail” which means “row”. Dubbed as India’s biggest, brightest, and most important holiday, Indians celebrate this festival by lighting clay lamps outside their houses as a symbol of the inner light that shields them from spiritual darkness. Also known as Dipawali, this festival is very important to the Indians in the same way that Christmas is of great value to the Christians.

For more than a hundred years, Diwali has Sikhs, Jains, Buddhists, and Hindus joined in celebrating the Diwali festival regardless of the difference in faith practices. Indeed, it lives true to the term “festival of peace” as it is an opportunity for all of us to reunite with our friends and family.

Digital Diwali Cards

When we are living thousands of miles away from our families, we opt to purchase digital Diwali cards that we can send to our loved ones. Fortunately, the worldwide web boasts of thousands of digital Diwali cards with different designs that anyone can freely choose. Of course, one way to make things even more special is by adding a personal touch and making your own digital Diwali cards. This gives us more room to share your artistic talent to the world.

For entrepreneurs, planning on establishing their own brand, Diwali festival presents an excellent opportunity since the message of this special holiday is sharing your light to the world and affirming that indeed there is a force far greater than your own that’s protecting you from negative spiritual energies. Strategically speaking, Diwali is also the time when people are in a very giving mood that’s why it’s the perfect time to push production to boost sales.

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