Interesting Things

Ola Cabs deploys boats in flood hit Chennai


Also to distribute food and drinking water in areas short of supplies.

Tamil Nadu, the southern state of India, is severely affected by heavy rains and cyclone for the past few days. The situation got worse with the state capital, Chennai, facing its worst calamity till date. The entire city was flooded and thousands of citizens were left stranded for hours and the entire public transport system in the city was disrupted.

Living up to the promise of being a ‘complete transportation provider’, India’s larger cab operator Ola immediately sprung in to action. What is interesting, however, is that this action came as an immediate response to a meme posted on Twitter by a customer. Keeping the ‘typical Chennai humour’ alive, one consumer tweeted about how Ola should have boats to save the people who are affected. The brand, and its Bangalore based agency Happy Creative Services, immediately worked out a plan to implement this suggestion. Within 24 hours, multiple fishermen and their boats were in action and the rescue operation continues even now.

In a bid to help transport citizens stranded due to water logging in the city of Chennai, Ola, India’s most popular mobile app for personal transportation, today deployed boats in water logged and partially submerged areas, basis information provided by the Fire and Rescue Department of Tamil Nadu. The boats manned by professional rowers and fishermen, will also be used to provide food and drinking water in specific areas which are reportedly short of basic supplies. Both ferrying services and supplies will be offered free of cost to citizens.

Each boat will be manned by two rowers and can ferry anywhere between five to nine people in a single attempt. Ola is also providing rain gear to all rowers, which will help them ferry people without any hassles. In order to guard customers from rain, Ola has also stocked umbrellas in every boat. Details of the rowers and fishermen were provided to Ola by local firemen and the Chennai Sport Fishing Company.  These services are expected to be available over the next three days and might get extended if water-logging continues in the city. Many employees and drivers of Ola are also coordinating with the fishermen on ground to enable smooth operations.
Ravi Teja, Business Head of Tamil Nadu at Ola said, “Thousands of citizens have been stranded and are suffering due to heavy rains and water logging in Chennai. While we are addressing the increased demand for transportation in the city through the Ola app, we are working closely with local stakeholders to help ferry those stranded in water logged areas. Boats deployed by Ola will help ferry people to safer areas and in distribution of essential supplies like food and drinking water in affected areas.”
Ola Boat Chennai1

Ola Boat Chennai2

Ola Boat Chennai3

Ola Boat Chennai4

Ola Boat Chennai5

Ola Boat Chennai6

Ola Boat Chennai7

Ola Boat Chennai8

Ola Boat Chennai9

About Ola:
Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfilment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 102 cities can book from over 250,000 cabs, 75,000 auto rickshaws, Kaali Peeli taxis and yellow taxis on its platform. The app is available on Windows, Android and iOS platforms. Ola recently acquired TaxiForSure, India’s second largest cab aggregator, which continues to operate as an independent brand. Please visit for more information.

Twine Tree – compete, vote and shop from the most loved illustration community

With its unique concept, New Delhi based Twine Tree is attempting to transform the art and illustration scene in India by building a community of artists and art lovers. Working with the motto “Connecting Creatives”, Twine Tree is essentially a competition platform for illustrators, artists and designers as well as a meeting place for all kinds of creatives and art lovers.
Twine Tree continually hosts fun, quirky, often themed online competitions on its platform. Every competition is an opportunity for up and coming illustrators and artists to upload their work and compete. Twine Tree users vote and shop for their favorite designs and choose the winners. The most loved illustrations join the Twine Tree collection, get featured on Twine Tree products and are sold on the online store. The artists decide the price of the products featuring their work, retain all copyrights, and earn a share on every sale.
Says Yukti, co-founder at Twine Tree, “Our mission is to fill the world with beauty through art. We’re for all who have an idea, and need a platform to showcase their talent.” An illustrator herself, she would often challenge her creative skills by giving herself a random theme to illustrate on every week. With Twine Tree and its themed competitions, she wants illustrators to get inspired, illustrate and just have fun.
Currently, Twine Tree features winning illustrations on canvases and art prints, is developing new products to feature artwork and illustrations and will be expanding into t-shirts very soon.
Twine Tree is also extending the competition concept to offline events, with an offline illustration competition series – “Illustration Playground”. The first competition is coming up at antiSocial, Hauz Khas New Delhi on the 29th of November, 2015.
Says Yukti, “Illustration Playground, as the name suggests, is a way for illustrators to come together and just have fun. Come undone from the tried, tested and been there and we offer you a topic to doodle, paint, draw, articulate and play with at our debut illustration event. So keep twining and looking forward to seeing you on the 29th”
Illustration Playground | Website | Twitter: @twinetree


profile twines


What Engineers Think of Marketing : By Haptik

What do you think would happen if Engineers were asked to run Marketing? We
decided to ask a bunch of them from three different companies, and they had
some absolutely hilarious things to say.

Engineers & Marketers have always been like the two sides of a coin;
integral to a company, but never really seem to understand what each other
has to do. They’d definitely not pass a chance of taking a shot at each

So we thought why not ask some of the smartest people – Engineers, what
they really think of Marketing? And this is what they had to say.

Moral of the video – However Smart, You Need To Ask The Right

​Concept By: ​Haptik Marketing Team
Shot & Edited By: Eats, Shoots & Leaves Productions

L’Oreal Augmented Reality by Wowsome

Advertised brand: Casting Creme Gloss | L’Oreal Paris | India
Advert title(s): Casting Creme Gloss | Motion Print
Client: L’Oreal Paris
Concept / Copywriter: Vishal Reddy, Anuraj Parmeswaran & Yashwanth Maheshwaram
Art Director / Illustrator: Anuraj Parmeswaran & Shaik Khaled

L’Oreal Paris Augmented Reality interactive ad for the Casting Creme Gloss hair color line, powered with Rev Eye app (now renamed to WOWSOME). Ad was published in the biggest Indian newspapers. Readers scan the ad with Rev Eye app to access extra content about busting hair color myths.

The newspaper Ad

The newspaper Ad


Kiran Kumar C K : Concept Artist, Illustrator, Matt Painter

Kiran Kumar C K is a self motivated Concept artist, illustrator, matt painter and visual designer who from India,kerala. Currently he is working in different kind of Hollywood films. He starts to draw from very young age. He has a bundle of talents and skills both Creatively and Technically. He is a self developed artist, and he has extraordinary ambition to achieve something that he loves to do. And he is so polite, humble and very social minded person too.

Why are you an Illustrator?
Thanks for giving such an interesting question and for a chance to interact trough your sites. . . !!!
I love to draw when I was very young, and my drawings was very quick. I never like to do tiny tiny details in my works,i wanted those all feelings in a single stroke if I can.

Did you attend school for fine art or design?
Yes, I finished diploma in fine arts from KGCE Kannur, Kerala. And I Believe an art school never make an artist. The Passion,dedication, Approach and hardwoks make an artist.


201 Ways To Get An Idea: Written by Stphen Baker. A Tribute by Karthik M.

In the digital age, its more and more difficult to find something interesting happening in advertising. So we are thrilled to see anything interesting. And in comes “201 Ways To Get An Idea” by Karthik M.

“201 ways to get an idea” is an effective tool to generate ideas and concepts for advertising and other creative projects. Written by Stephen Baker — an art director during  the creative revolution in the 1960s — as a part of his book Systematic Approach to Advertising creativity, the exhaustive list is a highly useful one and yet few people are aware of it. My small project is a tribute to this creative genius who deserves to be known more than he is today. : Karthik M

Karthik works as a Creative Director at Catalyst India, Bombay. Personal projects are a lot of fun and learning for him. He also tries his hand at Twitter fiction (@mysmallstories). “My parents still don’t know clearly what I do for a living, but they are happy that I have a steady job”, he says.

What is it?
It is an effective tool to generate ideas and explore various directions for the same. Written by Stephen Baker — an art director from the Creative Revolution during the 1960s and 70s as a part of his book called Systematic Approach to Advertising Creativity.
How did you think of it?
Quite a few years back, I was fortunate to come across it in a book called Craft of Copywriting given to me by my friend Asif. This list of a part of a certain chapter. The list just stuck to my mind all these years. And I found out that this great tool was never talked about offline or online. So I thought of making it into a web page and add my own spin to it.
What does it do?
Well, it helps you explore various directions when it comes to thinking about ideas and concepts. A little similar to mind-mapping, more than a concrete solution, it helps you to open your mind and explore various directions which you may have never thought possible. The biggest advantage I found about it is you don’t need to sit with a group and “brainstorm” for ideas. Sit with this list; think; scribble; doodle and ideas will come.
How do you think it will help?
The list is so simple that anyone and everyone can understand and play with it. It can be used by people in a group, or an individual. Two people may have different ways of exploring the idea using the same item in a list. The possibilities are endless. I think it will help a lot during brainstorming sessions.
How did you get the funds for it?
It is just a webpage. So no major funds needed.

It is one my initial web experiments, which I thought
I should share with people. That’s all.

The Safer City Project: Cheil’s idea for Safety for Women

We have employed a simple yet unique idea to turn advertising billboards into a tool for women safety. The billboards installed with high lumen lighting turns into streetlights at night in dark locations. Thus giving a safer, secure feeling for citizens of the city, especially women. 

The national capital of India is known as the rape capital of India. It may be a case of mislabeling, but the high incidence of crimes against women is a reality.

Every day there are reports of such incidents in the popular press.
Dark, unlit streets in the city only add to the problem. There is a direct correlation between crime rates and bad lighting.
This insight is what galvanized Halonix, a lighting solutions company, into action. The idea was simple, why not design advertising billboards that turn into street lights by night.
To kickstart the effort, Halonix invited the citizens of Delhi to name streets or area in their neighbourhood that needed better lighting. The facebook page of Halonix registered many such suggestions. The top suggestion was identified by a poll. As a test run, a Halonix billboard was put up in Vasant Kunj. Encouraged by the response, the company installed billboard at more locations.
The feedback was continually positive, so the company approached owners and agencies of outdoor billboard locations to take the idea to a national level. Again the solution was simple. The billboard would carry an advertising message by day. By night, the lights of the billboard would be turned outwards, pointed towards the street rather than the advertising message. So a dark, dangerous street could be turned into a bright, well-lit one.
The idea was well received by outdoor site mangers and owners. Some of whom even wrote in letters of appreciation for this unique effort.
In a matter of weeks, advertising billboards with a social conscience sprung up all over the country. Mohali, Chennai, Mysore, Lucknow, Allahabad, Kanpur all saw the setting up of billboards that were advertising messages by day and streets lights by night.

Chief Creative Officer: Nima Namchu
Group Creative Direcotr: Navin Theeng
Group Creative Director: Kaushik Saha
Creative Director: Shiva Kumar
Creative Director: Piyush Jain
Senior Copywriter: Saurabh Sabikhi
Senior Art Director: Deepak Bisht





FB grab1


Screen shot 2014-05-22 at 4.58.29 PM

Screen shot 2014-05-22 at 4.58.29 PM


10 Downing Street Pub by Dentsu Bangalore

Advertised brand: 10 Downing Street Pub, Chennai Traffic Police
Advert title(s): Had a Drink? Think!

Advertising Agency: Dentsu India Group

Executive Creative Director: Ashwin Parthiban, Shiv Parameswaran
Creative Director: Rathish P Subramaniam, Sachit Sadanandan
Art Director: Rathish P Subramaniam, Shiv Parameswaran
Copywriter: Sachit Sadanandan, Ashwin Parthiban

Additional credits:
Production House – Silent Picture Company
Director – Mark Manuel
Executive Producer – Balaji Selvaraj
Camera – Anbu Dennis, Vignesh Vasu, Jagadeesh Ravichandran
Assistant Director – Al Hoon
Music – Timothy Madhukar
Sound Engineer – Sean Bout
Post Production – RGB
Offline – Manohar
Online – Mohan
Computer Graphics – Velu

Short rationale (optional):
‘Don’t drink and drive’. Its a message that is so ubiquitous in big cities, it has actually become a blind spot. What this jaded ‘public’ message needed was a personal touch. An emotional connect that would not only make people notice this message, but act on it.
Had a Drink? Think!