Agency Profiles

Akriti Kapur : Artboat

Akriti Kapur is a Graphic Designer by profession and has had the good fortune of being mentored by some stalwarts from the design fraternity. Having worked extensively for about 8 years in the Design industry and heading the creative depatment for varius firms, she has handled projects such as the Launch of One Indiabulls, Rebranding of Sarvodaya Hospitals, Dhabha by Claridges, Launch of Volvo S60 and various clients across FMCG, realty, and consumer durables category.

Akriti’s work got featured in Brand and Brochure & Layout Design Book, an international platform for showcase of exclusive graphic designing work and is also awarded for a Special Winner Certificate for participating in the “Absolut Bottle Design” campaign hosted on Talenthouse India.

She’s now started her own venture by the name of ARTBOAT.

A little about your outfit Artboat. What do you do?
ARTBOAT is a creative agency catering to your brand creation through visual identity, packaging, advertising, websites & many things in between.
We believe that brand creation is an adventurous and creative journey, come aboard and let us help you in every step!!

What made you start Artboat?
Design is a journey that started for me much before i joined college. With gaining experience on the job and as a design consultant, every day is a learning process. ARTBOAT aims to further initiate the design process and give the clients a fresh look to their design needs.

Tell us about your designers/animators. Did they go into fine art or design schools? How do you pick them up?
As the startup is just forthnight old its and currently just me as the design head. As we rope in more clients and projects, more people will be involved depending on the kind of work the project demands, weather it involve tying up wtyh illustrators, designers or artists, ARTBOAT would love mergers with people with all different skillset.

Can you tell us the process of building a design language for a brand?
From starting with the naming of the brand, reseraching about the demographics and the nature of the brand the brand story starts to form a shape.
Designing a moodboard and perceiving the first thought of the consumer about that brand forms the basis of the design and execution.

How important is the focus on good design in Artboat?
Good design along with a good understanding of the brand is what ARTBOAT aims for. The consumer should be able to relate with the brand and the design should help him do that.

What does Artboat do which sets it apart?
As we have just started our sail, in few months from now we will get a better picture of what sets it apart from others.

Tell us something about Design in the Digital Era.
Digital Era has made it much easier for brands to reach a large audience through just a click of a button. As it hasn’t taken much away from the print media but it has given a huge platform for the brands and as well as the customers to see their brand, review it, have an open forum to discuss about it and then being loyal towards it.

Were there any particular role models for you when you grew up?
Not really! Just had a vision about me being an entrepreneur.

Who was the most influential personality on your career in Brand Building?
Starting from my dad who is an Architect, my sister who is an Interior designer, design is something that had always intrigued me in some way. My sister encouraged me to take up this career and since then its been a wonderful journey all along. Now with the confidence of my husband Artboat has materialized and i am looking forward to the future.

Do you work with any advertising agencies? Or mostly directly with brand teams at clients’ side?
I am currently working with an Advertising agency called as Glue creatives a creative director. Along with this i am working for Velocity Cycles.

What do you feel about the state of design in India? Do you feel that our collective aesthetics need to improve?
More startups are emerging an people are looking for more new and dynamic work for their brands. Yes i do believe that a major part of the clients need to improve their ideology about Graphic Designing being a much more serious and benefitting career choice.

Any other Indian design firms that you admire?
I admire NH1 Design for their fresh and concept based designs, CODESIGN also comes on the top of my list.

What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
Yes definitely, i have inspired few of my cousins to take this up and will continue to do so.

Who would your design team like to take out for dinner?
ARTBOAT would love to take Sundar Pichai (CEO of Google) out for dinner.

What’s on the company iPod?
Lot of screenshots of the design that I love.

Mac or PC?
MAC hands down!

Whats your Twitter Handle?
I am not on Twitter.

 

Akriti Kapur Artboat

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Akriti Kapur Artboat

Big Foot D’zine : Creative Shop Preview

A little about your outfit Big Foot D’zine. What do you do?
We as a Bigfoot D’zine work on all segments of design. It starts with Branding, and further we cater all aspects of design. May it be packaging, Print/ Publication media, Web media, Social Media / Digital Advertising.
I have my own brand started recently named “Hastalikhit” where I pursue my all time love, “Calligraphy”. I have plans to start merchandise products and corporate gifts under the brand “Hastalikhit” and also conduct Calligraphy workshops.

What made you start Big Foot D’zine?
I had left lots of jobs, never used to get satisfied with what I was doing. Each achievement would turn out to be less for me, and always wanted more. I wanted to work in advertising, I did that. I wanted to work in Design studio, did that too… Still the urge was same… So I knew, I wanted my own baby, and there it came, Bigfoot D’zine. I wanted to stay back in Pune but wanted to work for Mumbai based clients too. So this was the only thing which was going to work for me.

Tell us about your designers/animators. Did they go into fine art or design schools? How do you pick them up?
While working in Anunaad Advertising, one of my multiple jobs, found a buddy cum business partner “Anand Kabade”who was having same urge to achieve something phenomenal in design. We further decided to come together and start working. After the decision, my partners took challenging decision of leaving his existing job and pursue the education in Applied Arts. The tough time for all of us, as working and studying was really challenging for him. He currently is studying in the last year of Diploma in Raheja School of Arts, Bandra. Did his internships in Mccann advertising and Wallcano, and now gearing up to join Bigfoot.
Apart from him, we work with several freelancers like Sameer Belvalkar for photography, Nequesta for content and copy writing and many more.

Can you tell us the process of building a design language for a brand?
We try to understand the perception of clients towards their brand prominently and their expectations. Then without any prior baggage, we come up with the total refreshing perception about the brand with design language considering the clients inputs.

How important is the focus on good design in Big Foot D’zine?
It’s the only thing I believe will take us long in this race. So yes, I do believe in giving the best of me in any project. Because these all things are going to be the face of Bigfoot D’zine in future.

What does Big Foot D’zine do which sets it apart?
We believe in maintaining individualism. May it be the style of work or the space. So that the output always turns out to be wonderful and different. We believe there is more life than just work, so enjoy a lot.

Tell us something about Design in the Digital Era.
Nothing is constant. Neither design nor the design trends, not even the designers or the studios. So we need to keep us update on what is going on to keep us alive in this rug ride.

Were there any particular role models for you when you grew up?
My role models kept on changing, as I evolve. It started with Saurabh Chandekar, the person who showed us the face of Mumbai, the advertising / design world over there. Further there were Mukesh Singh, Harshavardhan Kadam, Abhishek Singh their Illustrators made my Jaws open wide… further came across Sameer Kulavoor, Lokesh Karekar, Sarang Kulkarni, Ashutosh Karkhanis. Their versatile illustrations, designs and typefaces are making me nervous day by day. Few friends like Pavan Rajurkar, Manosij Sarkar always keep me awake, shows clear view of what I need to achieve more…
Being a calligrapher, have many calligraphers who I admire, but one prominent name would be Nikheel Aphale.
I simply love his calligraphy.

Who was the most influential personality on your career in Brand Building?
Rugved Deshpande. The owner of Setu Advertising. He is the face of Pune’s advertising world.

Do you work with any advertising agencies? Or mostly directly with brand teams at clients’ side?
I do work with ad agencies / design studios and also work directly with brands.

What do you feel about the state of design in India? Do you feel that our collective aesthetics need to improve?
I am very small person on speaking about the state of design in India. I personally feel, India has its own taste, class and a golden history of Arts, culture and tradition. So, there is no need to always follow western culture and trends, as those things might not always work for Indian market. We are evolving, in terms of design, aesthetics, and many more aspects.

Any other Indian design firms that you admire?
Elephant Design, Lemon design, Setu Advertising from Pune and Open Strategy from Mumbai.

What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
Would just tell, follow your dreams and passion. You might fail several times, but never stop. That’s the only thing that will take you through. Obviously yes, Graphic design is the most intellectual career option as per my knowledge.

Who would your design team like to take out for dinner?
The man himself, Mr. Mandar Rane and just listen what all he says… He is the river of knowledge.

What’s on the company iPod?
I don’t have IPod, But Currently I am listening Amit Trivedi, on loop…

Mac or PC?
I prefer Mac, but currently using pc as well.

Whats your Twitter Handle?
Its bigfootdzine. But I prefer Instagram, Facebook and Behance for both, Hastalikhit and Bigfoot Dzine.

 

 

 

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chandanyanche kosh mazya

 

 

Jacob Creative: The Difference

An interview with the Founder & Creative Director of Jacob Creative.

Tell us about how different is working as Manoj Jacob in ad agency and Manoj Jacob in your ad Agency.
The difference is quite enormous. As creative head of an agency, I only really had to worry about the quality of work. Now I’m Chief Everything Officer. I’m responsible for creative, client servicing, recruitment, finance, new business, coffee… I now do a lot more with my 10 to 6.

You started in 1996 as Junior Copywriter, After 19 Years in Advertising, What made you start Jacob Creative?
When you’re employed, no matter how high up the ladder you are, there’s always someone above you. So there are several things that you’d like to do, but simply cannot. Being your own boss changes that, gets rid of the conflict between your own belief system and that of the agency.

For example, I do not care for advertising awards, a pursuit which takes up too much time and money in the big agencies. I believe award shows are counter-productive, because they encourage creative people to save their best efforts for the awards season. Check this out – Indian agencies win more international awards today than we did 15 years ago. However the work you see in the newspapers today is embarrassing. Back then, agencies were proud to put their key numbers on ads. Today?

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FruitBowl : Agency Profile

In 2010, FruitBowl was co-founded by Faisal Amin and Dedeepya Reddy. The company is a creative digital marketing agency of the freshest minds brought together to conjure the most creative effective solutions to all the brand challenges. It has successfully served more than 300 accounts which include national giants like Reliance Energy, Mumbai Metro, Hilton, TATA, Vadilal, Zodiac, BMW, Saint Gobain, Sansui, and more. The company has also won numerous prestigious awards like Asian Consumer Engagement Forum, Drivers Of Digital Awards, etc. Today, FruitBowl is a formidable name in the industry with a strong physical presence in three countries; India, USA and France, and has a marquee of 300+ happy clients and award winning campaigns. FruitBowl’s co-founder Faisal Amin has been featured in the list of Top 50 Digital Marketing Professionals in India. He has also been featured on the list of The 30 Most Influential Young Entrepreneurs of 2016.

What made you start FruitBowl?
As a budding advertiser, I had a humble beginning. Post my management studies, I worked with a few companies and realized the fact that decision-making processes in big places were often a tedious process, I planned to take control and go solo. Cutting out unwarranted time on discussions and meetings, I focused more on getting result oriented decisions with low time slack. The result of putting this decision making to the test was Fruitbowl Digital.

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Ladyfingers Co : Designing in Bangalore

Ladyfingers Co. is a Bangalore based 3 member design team. We do everything from branding and identity to websites and illustration.
Above all, we provide a very unique service called Graphic Recording – it’s a live illustrated note taking that we do during conferences and other public events. It’s super exciting and we’re probably the only design studio that offers it!

What made you start Ladyfingers Co.?
We started Ladyfingers Co. right out of college. I think we all felt we had the right components for a dream team. Amongst the three of us we’ve got a wide variety of skills covered. We all specialize in different things so we’re also experts for the team in that domain.
Running our own studio seemed intuitively like the right choice – we’re not the normal graphic designers. We’re interested in many different spaces and having the flexibility to choose our own projects has given us the chance to chalk out a pretty unique practice that we’re very proud of.

Tell us about your designers/animators. Did they go into fine art or design schools? How do you pick them up?
All of us attended the Srishti School of Art, Design and Technology, Bangalore.
I suppose we were all in tune to the same pick up line, so we sort of ‘picked up’ each other.

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The MediaHolic Co : Digital Solutions for Brands

Well, we started in our heads long before we actually did. We are based out of Mumbai, the crazy city that makes everyone believe their dreams can come true.
Ours did when we actually did get our office.
We are a digital solutions company.
We don’t think we are a marketing agency; we do what great marketers can’t execute. We actually channelize their brand ideas and bring them to life and thus we give solutions. So we are a marketing partner essentially than an agency.

What made you start The Mediaholic Co.?
One afternoon of June 2015, we were having a candid talk over lunch. We all wanted to build something that we could call our own. We spend 70% of our day on social media, then why not use it effectively? That is when the thought of starting a digital marketing and web designing unit struck us.

Tell us about your designers/animators. Did they go into fine art or design schools? Or software? How do you pick them up?
We strongly believe that there is a creator in everyone, just a different kind. All our designers have not been to art schools. Their ability to think out of the box and aesthetic understanding makes them a valuable part of our team.
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NetBramha : Strategy and Design Studio

Netbramha studios is a full service strategy+design studio with a passion to craft functional products, platforms and compelling software experiences. We help businesses with the power of design. From serving fortune 500 customers to billion dollar startups our UI/UX practice has been delivered across web, mobile, touch and everything digital. We combine strategic thinking & design expertise to create impact.

What made you start NetBramha Studios?
The need of design in India. I believe design has the power to transform anything, anything at all!

Tell us about your designers/programmers. Did they go into fine art or design schools? How do you pick them up?
Our studio houses 25+ designers apart from the contract designers. Most of them have completed their graduation in design or picked up design from practice.
As long as designers can tell the difference between art and design we are happy to have a conversation with them for open positions. We hire for passion and excellence in craft. Rest really does not matter much.
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Pixel Fox Studios : Agency Profile

Pixel Fox Studios is serious fun! We are an award-winning full-service creative studio based out of Mumbai that creates meaningful creative experiences and crafts each pixel carefully to make the work memorable and unique. We are a team of young creative professionals who essentially started working out of home in 2014 and moved to a double-terrace office in 2015.

We started off focusing on a simple goal – to create great work for clients. Initially being a production house, we are now evolving into a full-service creative studio.

What made you start Pixel Fox Studios?
As the saying goes, if you do what you love, you’ll never work a day in your life! We are very passionate about what we do and are always looking for new ways to make a difference to the advertising world. We started Pixel Fox Studios for our love of challenges and problem solving.

Tell us about your designers/animators. How do you pick hire them?
While hiring, focus on quality; test their skills first because sometimes, résumés are all fart and no s#!T. A first impression is everything; so always remember how they made you feel. Don’t bite off more than you can chew. It always leads to quality being compromised.

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Wow Design : Agency Preview

WOW Design is a independent strategic branding consultancy located in Mumbai. The journey started 6 years ago, by me as a founder in a 100sq ft room in my House along with Sai Prasad and Saswata being the co- founders. Currently I work with the team putting best of my sharp strategic insights and my eclectic design understanding into key strategic branding projects apart from focusing on growing the business for WOW Design. Mission is to bring WOW Design in the top 5 list of the most sought after branding houses in INDIA.

What made you start Wow Design?
An immense passion for branding and design coupled with an adrenaline rush to test the deep waters with the knowledge gathered over a decade of experience in the branding industry.
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Fruit Bowl Digital : Agency Profile

Fruitbowl Digital is a full service Interactive media agency, a tight-knit team of creators, doers, organizers and overall talented souls. Their specialization starts from conceptualization to creating & designing the media for executing digital campaigns on social media, search and innovative platforms to increase the brand reach. They strongly believe in building long lasting brand impressions.

What made you start Fruit Bowl Digital?
When we were just out in the real world, we observed the market and came across a gap in Central India. As we were really interested in advertising and had a lot of ideas on our mind, we decided to start Fruitbowl.

Tell us about your designers/animators. Did they go into fine art or design schools? Or software? How do you pick them up?
We strongly believe in choosing talent over education. Education does not matter as much as the kind of work an individual can do.

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