Agency Profiles

Graffiti Collaborative : Agency Profile

Graffiti Collaborative is a 4.5 years young creative agency. Its expertise lies in identifying the problem of a business and finding a creative solution. It believes that the solution usually lies in identifying the problem. Most people identify symptoms but it’s another skill to be able to differentiate them from the actual problem. That is the USP of this agency.

Although it started out as a digital agency, it soon realised that problems cannot be solved through a single medium alone. Once a creative strategy has been thought through, one needs to choose the right channels of communication based on several criteria. Today, Graffiti develops 360 degree creative communication strategies for its clients and delivers on digital, design, films, events, tech and everything creative. It strictly sticks to its expertise of strategies and tactics and doesn’t venture into the more ‘lucrative’ media buying space. The company will continue to evolve in the coming years keeping up with the times. The best is yet to come.
How was Graffiti Collaborative born (and when)?
This is a little complicated story and quite honestly, is being told to a larger public for the first time. It started out as a digital agency in a small shared room – sitting knee to knee for a few months. Once we realised we had more to offer to the communication industry, we packed off to a beautiful space which became our home for the next few years. As we learned more, we observed how this industry functioned – and we found it rather competitive. We figured that the quality of work is higher when collaborating rather than competing – and that’s how from Graffiti Media, we became Graffiti Collaborative. With that small but very significant change in our mindset, we have now become an agency which strives to change many standards in this industry. Our tagline – served with love – is a testament to it! We hope to bring out love in this industry. Love for what we do, love for people working with us and love towards nature and all things around us.


Godot Media : Agency Profile

Godot Media was founded in 2008 by Vishal Dutta, an IIT/IIM graduate. The company is based out of Bangalore, and mainly focuses on content marketing and production.

“We are a content marketing firm that specializes in long-form content like blog posts, eBooks, whitepapers, etc. We have served hundreds of customers from all around the world. The strength of our team lies in their excellent research and writing capabilities, which allows them to deliver well on a broad range of projects. ”

What made you start Godot Media?
We noticed there was a huge opportunity in the content industry where businesses were in need of content to reach out to their customers. Godot Media was started to serve companies’ content marketing needs.

Tell us about your designers/animators. Did they go into fine art or design schools? Or software? How do you pick them up?
Currently, we only offer text content, and don’t have designers on board.

Avignyata : Social Media Marketing

AVIGNYATA meaning omnipresent, is a Social media marketing firm founded by the brothers duo in order to create a marketing ripple for brands across social networks. We strive each day and consider the clients goal as our own for achieving equilibrium across digital platforms.

What made you start Avignyata?
In 2007, we anticipated that there will be surge in demand for digital marketing and started Avignyata; we are one of the pioneers in social media marketing industry in India.

Eggfirst : Agency Profile

Eggfirst is a full-service, mid size advertising agency offering end-to-end creative solutions. It is now a ten-year case study of value creation and building beliefs. It’s passionate about delivering what is now known as ‘Eggfirst quality’. The team is an embodiment of the ‘work hard play hard’ work ethic.

What made you start Eggfirst?
I was in the thick of marketing strategy and consulting before I started Eggfirst. I wanted to get closer to consumers and connect with them some more. There’s nothing like advertising that touches human lives and changes behaviours; perhaps on a daily basis. Equally importantly, advertising is one step closer to action than consulting advisory. It helps us make a visible tangible difference to the lives of our clients and their consumers.

Wex Inc : A Boutique Agency In Kolkata

Wex Inc is a creative agency that focuses on effective communication giving the brands a unique identity. Art, music, books a typical Bong environment keeps the work space alive. A team of dedicated professionals make sure no matter what the outcome is the creative instinct never gets affected. We emphasise on the thought process and are always on the lookout for good thinkers. Our expertise lies in advertising and branding communication, direct mailer and social media.

What made you start Wex Inc?
When my best friend Adarsh and I started looking for an agency, who will give us good concepts for our dream ventures Roads and Collegify, we were not getting what we wanted. While most of them concentrated on basic designs we were looking for good conceptual works. We finally decided that the best way to meet our demands will be to get the things done by ourselves. This is how Wex was born in 2011.

Tell us about your designers/animators. Did they go into fine art or design schools? How do you pick them up?
Yes, they are from the school of life. We do not hire people based on their portfolios and to know exactly how we pick them please apply. 

How would you define the design style at Wex Inc?
Here at Wex, we have a team coming from different backgrounds having plenty of stories to tell that gets reflected in our design. We never restrict ourselves to any particular school of design but try and explore as much as possible for the respective brand. 

What does Wex Inc. do which sets it apart?
We do not do different jobs but do ordinary jobs differently.

Trip Creative Services : Agency Profile

Trip Creative Services is a visual communication design house. Their team of creatives, developers and producers are always on the lookout for new and exciting ways to help you communicate. Their strength lies in their ability to fuse your vision with their various backgrounds, to create constructive ideas, movements and experiences.
Their services include: Film/ Video / Animation / Motion Graphics / Branding / Graphic Design / Web+ / Digital / Apps / Games



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Is Trip Creative primarily an illustration and design company? Do you also work on brand building and corporate identities?
Trip is not just about any single medium like illustration or graphic design. We have a more holistic approach to projects and work towards finding a creative design solution, using whichever medium, that is best suited to the project- be it film or animation or illustration or in rare cases the need of strategy rather than creating another campaign.
Yes, we do work on brands and corporate identities. We also provide video, digital and on ground solutions as well.

Tell us about your designers. Did they go into fine art or design schools? How do you pick them up?
We’re always on the lookout for this inherent ‘keeda’ in our crew, something unique or new that each one brings to the table. Yes, most of our designers did go to design school but it really doesn’t matter where they come from as long as they have that creative mindset which they’re willing and able to apply to any given spectrum.

Reverse Thought : Agency Profile

Reverse Thought is a young, vibrant creative hotspot. It is a confluence of designers and developers who aspire to create something out-of-the-box, outstanding for clients and more importantly themselves. Reverse Thought specializes in the BAD- Branding, Audio-Visual & Digital.

Is ReverseThought primarily an illustration and design company? Do you also work on brand building and corporate identities?
Reverse Thought is all about Branding, Audio Visual Communication and Digital. At our core we are a design company with deep strength in technology to execute the design. Illustrations form a part of our projects in many ways. We have built corporate identities for a number of upcoming companies and clients.


Kahani Designworks

Kahani is a young communication design practice. We love a good story and we’re passionate about using design to tell interesting, engaging stories. The kind of work we enjoy doing brings together people, ideas and inspiration from life, literature and art.

Is Kahani Designworks primarily an illustration and design company? Do you also work on brand building and corporate identities?

We do many different kinds of creative and strategy work including illustration, graphic identities, publication design and digital design. Every kind of assignment we take up has the same objective: communication. So whether the need comes from industry, the arts or social entrepreneurs, we work with every kind of client.

Tell us about your designers. Did they go into fine art or design schools? How do you pick them up?

Everyone that’s been part of our team at the studio went to design school. It’s not a requirement, but it happened that way because we’re always looking for people who bring rigour to their work. That’s something that seems to come from formal education, though it’s not a rule. What we do ask of our team is that they commit to the studio culture and work ethic, because we’re not a media house or ad agency and the rules of the game are very different.


Codesign: Agency Profile

Codesign : By Rajesh Dahiya and Mohor Ray, Founders of Codesign

What made you start Codesign?
What made us start Codesign, what has sustained it so far and what we continue to look forward to is the same – a desire to keep growing through the work we do, without being compartmentalised by scale, media and trends. The idea was to create a rich environment that encourages asking questions and rethinking briefs, with the rigor of hands-on ‘making’. An important thread that has always stayed strong, is the love of content—making sure that design is building on appropriate and rich content, and not acting as a prop for it.

Tell us about your designers. Did they go into fine art or design schools? How do you pick them up?
All the designers in our team currently are graduates from design schools. However this is not, nor has been, a pre-decided condition of working with people. We look at people’s work, and even more importantly how they approach it; build on it—and how they can inspire us back to push our own boundaries.

At the heart of our work is people, and that’s where we look for inspiration—in the way they live, the dreams they dream, the things they trust, the things that make them happy. Through conversation and observation, there is much that we learn which inspires our work. The composition of the studio is diverse by choice, brings several influences and interests, from music and food to crafts and calligraphy, into play with each other. This often brings surprising, new flavours into the way we develop ideas.

In short, there’s no checklist. It’s work, it’s partially gut instinct and it’s a shared dialogue between both a potential hire and us on expectations, responsibilities and the future.

How would you define the design style at Codesign?
We would hope there’s none at all!
And that answers part of the question below.

What does Codesign do which sets it apart?
With a carefully curated team of designers, from diverse backgrounds and with varied interests, we work in an environment that is always evolving and hands-on. For us, no two projects are alike. Therefore, our approach is built anew around each project—by learning from its unique context, and delivering through meaningful engagement with content and meticulous craftsmanship. This approach has enabled us to work with clients across scale and sector, and challenge both our own and others’ notions of design and its relationship with the end-user.
Over the years, we have chosen to steer the practice in a manner that scales expertise and experience, not numbers, while retaining attention to craftsmanship and curiosity to learn more, do more.

Lastly, we are drawn to and choose to invest our energies into self-initiated projects like Dekho (, UnBox Festival (2011-13) and now Rising ( Self-initiated projects, which come straight from the heart. They are almost always, like most great ideas, from things we love, things that irk us, things we want but cannot find and so on. Therefore all our self-initiated projects have come from within—from people, ideas or experiences within the studio team—shared partially or wholly. They contribute greatly to professional practice—through keener insights into both the process and practice of design in the context of culture and society.

Were there any particular role models for you when you grew up?
Mohor: I can’t really think of any. Though when we first got cable (TV) and I saw MTV, my jaw dropped and I thought this is as cool as it will ever get. Clearly I was wrong. I’ve seen a lot many cooler things/people since then.
Rajesh: None in design. I didn’t even know there was a such a profession. I was mostly inspired by sportsmen and athletes, which is not odd as I studied in a sports school.

Who was the most influential personality on your career in design?
Mohor: To a large degree, and at the risk of sounding biased—Rajesh. He’d taught me briefly in design school, and has continued to be a mentor since. As the founder of the practice, he lay down a lot of the basic moral and creative framework that we work within, and I think what keeps Codesign growing. MP Ranjan, who never attempted to compartmentalize design efforts as a teacher in foundation years, and has been a large influence urging not just me, but generations of design students to look at design through multiple lenses. And Orijit Sen & Amardeep Behl – for running their design practices with a big heart, passion and responsibility, in the face of come-what-may.
Rajesh: Itu Chaudhuri. I worked in his studio as an intern and later as a professional designer for a few years. I understood my whole design education, in retrospect, by spending time with him. I do not know of anyone else who can share his or her knowledge so selflessly. He taught me how to think, to question principles, embrace logic, and above everything else… inspired me to be a good human being.

Are you working with any brands?
We recently concluded the first phase of brand identity redesign for Royal Enfield. This was especially challenging considering it is more than a century old brand with a cult following. Our work with the redesign is in tandem with the overall brand vision towards consolidation, growth and diversification.

We’ve been working over the years with Asian Paints, developing content & design of a colour magazine for architects and interior design, called Colour Quotient. The content here is the real brand hero, and it has been an interesting journey shaping it bit by bit through the last 3 years.

One of our newest engagements this year has been with the champions at Breakthrough, an organisation that works in the are of gender violence. We have redesigned the bi-lingual identity of their popular ‘Bell Bajao’ campaign that encourages people to take action against gender injustices. The second has been to brand a new programme to sensitize children in semi-urban parts of Haryana on issues of gender equality and rights, through workshops and activities.

In production currently, is a book on the works of contemporary Indian artist Bharti Kher that we designed.

All this and continuing efforts on our new platform on visual communication for change called Rising ( Rising began as a reaction to the world around us and issues that affect us, through the lens of Codesign’s core competency as visual communication designers. While a large percentage of projects were being commissioned by for-profit clients, the occasional project in the development sector, gave us room to think about leveraging the same skills of communicating and change-making to address social issues.

How did the opportunity to design the D&AD Annual come about?
We met Laura (President, D&AD) at a gathering in Delhi to announce the D&AD awards. We got talking about design, toddlers and other things that excited us, and eventually said our goodbyes hoping to do ‘something’ together when the opportunity came. It was a few weeks later that we heard back from Laura and her idea to bring together 5 creative practices from across the world to design the 2014 Annual.

Tell us about your design for the Annual. How did you approach it?
There is a beautiful dichotomy in the canvas that we design in and for. There’s the ‘hidden’ framework of order that the designer works on. And there’s the ‘visible’, vibrantly chaotic frame within which design artifacts are eventually displayed and consumed. For the opening pages of the ‘Design’ section in this Annual, we wanted to bring together the two into one composition: distinct visuals of underlying structures, and the usage/consumption from everyday life. The intent is twofold – a celebration of the beautiful contrast, that is, in many ways, representative of everyday life in India; and a reminder to step out of our studios, into the ‘real’ world, to find inspiration.

What do you feel about the state of design in India? Do you feel that our collective aesthetics need to improve?
The present is an interesting time to be practicing in India. The awareness of what design can do is growing across all sectors – commercial, cultural, even political. It’s boosted by successful real-life cases of better user engagement and experience through design. Design can successfully straddle both macro and micro levels of user experience, which makes it an especially powerful tool in a country like India, where reality is often fragmented between the old and new, big and small, local and global.

There’s always room for improvement in everything. But we are largely on the right track. Moving beyond questions of form and style, it is heartening to see instances of work, which are Indian in their form of query, and therefore a truer response to our environment. That to us, is an authentic representation of the Indian identity. The identity will continue to emerge, not as a set of guidelines, but through an increased sensitization to the lives of end-users—paving the way for design which complements both the diversity and transformation of culture.

What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
•    Design is not a career option, it is almost a life choice. So you’re never going to be “off-work”—whether you are trekking, cooking or dating. Everything has the potential of inspiration, you’ve only to learn to spot it.
•    Work hard, with your heart in it and respect every bit of the process, from the big idea to the colour-proofing.

Who would your design team like to take out for dinner?
Wolfgang Weingart. He’s got some stories!

What’s on the company iPod?
There’s no company iPod or playlist. If you walk across the studio it is likely you will encounter everything from jazz to thumri, Kishore to Metallica and Hinglish to Malayalam, in five minutes flat. Of our 2 studio dogs, Saaboo has been known to show a liking for the saxophone, while Ninja hates percussion instruments.

Codesign can be found here online.


Open Minds poster


The Codesign studio, Gurgaon


Colour Quotient magazine covers


D&AD Annual 2014, page 430


Royal Enfield crest




nbox poster

The HotStart : Agency Profile

TheHotStart is a crowdfunding platform that aims to help raise funds for the most creative and innovative projects in India. TheHotStart has been conceptualised to help creators and funders get one step closer to realizing their dream projects. While helping raise funds is one thing, TheHotStart also acts as a preliminary validation point for a concept. Another benefit is the word-of-mouth marketing that it attracts. Barely a few months since its inception, TheHotStart has already helped fund some great one-of-a-kind projects like Kalyaanam – a 10 minute short film that got selected in the London Indian Film Festival, gives you a glimpse into the life of a would-be-bride, Rhythm of Love – the first crowdfunded jukebox musical in India and Taan Bekro, a documentary based on the struggles of Rajasthan’s ‘Sapera’ tribe.

What made you start TheHotStart
It almost happened by chance. In June 2012, our cofounder was with a couple of his friends at a pub in Manhattan, New York. The friends were discussing how it was difficult for Indian projects to succeed on US-based platform. The big challenge was the geographic divide between the funders and the location where the project was going to be executed. And, therefore, potential contributors struggled to see value in projects. That really was the origin. There appeared to be a genuine market need to connect people with people who had the funds to power their ideas. Over the next six months, the idea of creating a high quality crowdfunding ecosystem for creative and innovative projects in India started to take shape.