May 23
Dynamite is a full-service broadcast design and branding agency based out of Bombay. It helps television channels brand themselves, their shows, and related properties. Dynamite also assists brands like Smaaash and the V-Spot build their identity.
Is Dynamite Design primarily into identity design and brand communication? What all services do you provide?
Yes, we are primarily a branding company for the media industry. We provide full turnkey services for broadcast design such as channel packaging, show packaging, idents and promos (both live-action and animated), off-air design, and identity design. We even have a list of talented directors who have a long-standing track record in producing award winning ad-films and promos.
Tell us about your designers/animators. Did they go into fine art or design schools? How do you pick them up?
We have a varied set of colleagues, most of them are trained in their particular skill set, some are self-taught, and all are passionate about what they do. Mostly, people have joined us from past associations and word of mouth. Two of our designers were recruited with the help of headhunters.
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Feb 18
August is a communications agency led by Vivek Dhyani, Ambar Sharan Lal and myself (Manish Bhatt). It’s been around since 2006. Over the years we have serviced accounts like IFFCO Tokio, Times OOH, Pizza Hut Delivery, Barista, Spice Mobility and Conscient Group.
What made you start August Communications?
The three of us had worked together at the beginning of our careers. While Vivek and Ambar kept on working in mainstream advertising, and getting longer and longer job titles, I had started dabbling with start-ups by 2002. By 2006, Vivek and I were already old friends with a common love for Old Monk and Hindi Poetry, both of us a little jaded with regular jobs. So we decided to quit our jobs to start this creative outfit called ‘Sex Creatives’. I guess we just wanted to work at our own pace and have some fun in the process. Our first office was Vivek’s living room. Then, to our surprise, we started getting business. A few hundred bounced mails later, we changed our name to August Communications. Soon, Ambar joined us to take care of the business end.
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Dec 20
Salt is a brand communications and creative services studio. For Salt, creating a brand is not about giving smart attire but making a personality statement which looks, thinks talks and walks the brand’s vision.
Is Salt Studio primarily into identity design and brand communication? What all services do you provide?
Our expertise is in the following verticals –
• Strategic Branding & Design Consulting ( this includes identity design and brand communication)
• Broadcast Branding
• Media Services
• Films
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Dec 12
Multia is studio full of colours, passion, play and ideas.
Is Multia Studio primarily into identity design and brand communication? What all services do you provide?
We absolutely love to create a face and a heart for a business. It is exhilarating when we are able to give a business an identity that is unique and conveys what the clients endeavour as effortlessly as possible and sticks. So, yes, we do identity design, brand communication, web branding and print media. We also provide content and other allied services.
Tell us about your designers/animators. Did they go into fine art or design schools? How do you pick them up?
If they like triangles and Din, we hire them. But jokes apart, our concern is not just about being ‘pretty’ or about what kind of qualifications you have or what hotshot school you are from. The important thing is taste. It is about having an eye for something that is interesting, something that would speak to us and to a larger world. You can learn the craft, but taste and feel are generally innate. You can’t take a course on it. Also, a good designer has that instinct to soak in what is cool, smart and durable. It is something that shows early.
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Sep 24
Can you
tell us about Inkbrushnme ?
Inkbrushnme actually originated in 2005 as my final year campaign project when I didn’t have a budget for photography and it required a lot of effort, models, locations. I didnt want to compromise on my creative thought process. Time was running out and our display was in 4/5 days. I could not sleep and during that sleepless night, I came up with the idea of making an ad campaign
on myself, a studio that creates illustrations. A concept like that never existed in our country as far as I knew. I created a few illustrations and on that night, some basic layouts and inkbrushnme was born. Those 4/5 days were one of the most productive days
of my entire life.
Later I went for a post grad to IDC, IIT B and soon after my studies a new life began.
A few years down the line, inky has been bouncing like a ping pong ball with a soul through various platforms related to Art, Design, Music & Entertainment. We develop projects which have a tremendous potential for exploring illustration to an extent no one has tried. We would like to illustrate on the moon if given a chance!
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Sep 19
Grandmother is a design and communication studio based in Mumbai.
Is Grandmother India primarily into identity design and brand communication? What all services do you provide?
Grandmother India is a multi-disciplinary visual communication home. Grandmother nurtures imaginations to breed innovative creations that challenge conventional design standards. Strategic solutions, fresh perspectives and local designs with global aesthetics chalk out the best prescription to strengthen the aura of brands.
Our areas of expertise include:
• Consultancy – Brand / Retail / Online / Way finding
• Brand Identity Design
• Print Design
• Publication Design
• Packaging Design
• Environmental Design Solutions
• Way Finding Solutions
• Ambient Design
• Event Design and Communication
• Retail Design and Communication
• Online Communication Strategy
• Online Communication Consulting
• UI + UX Design
• Digital Content Generation(Video, 3D, Illustrations, Photo bank)
• RIA Website & Interface Development
• Interactive Multimedia Installation
• Online Promotion (SEO, SEM, SMM)
• Mobile + Tablet Web application
• Sound Identity
• Broadcast Design
• Sound Design
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Aug 06
Elephant is a strategic design consultancy established in 1989 in Pune. Today it has offices in Pune, Delhi & Singapore with more than 80 people across multi-disciplinary teams.
Key practices at Elephant are: Brand Strategy & Communication, Corporate Identity, Product Design, Packaging Design, Retail & branded Environments, Innovation Consulting.
Tell us about your designers. Did they go into fine art or design schools? How do you pick them up?
Elephant is a destination place to work. Our Principal Designers come with design education from premier design institutes like NID, IDC (IIT). Some of our designers are also from newer Design Institutes like MIT. We also have people with background in applied art & commercial art who have gained tremendous experience in design led thinking over the years.
We work on some of the best design projects that India has. So we have a constant flow of aspirants from all over to join us. We pick them based on their design thinking aptitude, articulation skills & ability to work their best in a team environment.
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Jul 23
Fingerprints is a creative studio and branding agency based in Chennai, India. They are a business-driven design agency spanning advertising, branding, online and multimedia needs.
Is Fingerprints Creative primarily an illustration and design company? Do you also work on brand building and corporate identities?
Fingerprints is an advertising and design studio, which believes in work that satisfies creative hunger while keeping the client happy. It’s important to us that we build, nurture and maintain brands as well as relationships.
Tell us about your designers/animators. Did they go to fine art or design schools? How do you pick them up?
Most of our designers are from design schools in and around Chennai. We only take in designers who get in touch with us and apply to our agency directly. We believe this brings out the fire in them to give us their best.
We have already managed to get a few good people on board, Vinayak Vohra, a graduate from Loyola and Venkit Kumar, help hold our creative fort strong. We plan to bring more people on board. Our people are our strength.
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