Mitesh Addhate is an international Art Director & Photographer from India. He studied Art direction from Miami Ad School in Miami and worked in one of the most prestigious advertising agencies in the world – Ogilvy New York. As a photographer he captures the inner emotions via his photography to tell a story that connects with every individual that comes across his work. He believes the secret to everything is in the nature and works to capture those moments that tells lot more than just a story. In his free time, he loves to do reverse advertising, socialize and go for a walk on the streets on New York to re-energize his creative side.
Why are you into Advertising?
Advertising has always fascinated me with the power that it holds in inspiring the audience in a matter of just 7 seconds. Those 7 seconds could bring a positive change in the society and start a new revolution. The amazing creativity in those ads enticed me to look more into advertising as a career and eventually into art direction and I can proudly say that I have made the right choice. Advertising is all around us and we have been doing it since our birth. From advertising ourselves to our friends, to our parents and to the society we live in. It feels great to create work that could bring a positive change in the society and I have been lucky enough to be able to do such work. The satisfaction of being able to contribute towards making someone smile even in their tough times through our work is what excites me to work in the industry. It makes me love what I do even more after hearing people talk about the work that I was a part of.