art director

Mitesh Addhate : In A Chat With An Advertising Creative

Mitesh Addhate is an international Art Director & Photographer from India. He studied Art direction from Miami Ad School in Miami and worked in one of the most prestigious advertising agencies in the world – Ogilvy New York. As a photographer he captures the inner emotions via his photography to tell a story that connects with every individual that comes across his work. He believes the secret to everything is in the nature and works to capture those moments that tells lot more than just a story. In his free time, he loves to do reverse advertising, socialize and go for a walk on the streets on New York to re-energize his creative side. 

Why are you into Advertising?
Advertising has always fascinated me with the power that it holds in inspiring the audience in a matter of just 7 seconds. Those 7 seconds could bring a positive change in the society and start a new revolution. The amazing creativity in those ads enticed me to look more into advertising as a career and eventually into art direction and I can proudly say that I have made the right choice. Advertising is all around us and we have been doing it since our birth. From advertising ourselves to our friends, to our parents and to the society we live in. It feels great to create work that could bring a positive change in the society and I have been lucky enough to be able to do such work. The satisfaction of being able to contribute towards making someone smile even in their tough times through our work is what excites me to work in the industry. It makes me love what I do even more after hearing people talk about the work that I was a part of.


IRCTC (spec work) by Miami Ad School

Brand: IRCTC
Campaign Name: IRCTC Storyrail
Contributors: Apaar Singhal – Copywriter, Siddhant Karale – Art Director, Ajay Gupta – Art Director
School: Miami Ad School, Mumbai
Train journeys are seen as outdated in India and hence, people don’t prefer to travel by them. But, we tend to ignore the fact that trains have been running in India for over 125 years and hence, are full of stories. We thought of bringing those stories to life by converting trains into time machines.

National Trust by Miami Ad School Students

Problem : National Trust needs more of the younger crowd to visit their locations.

Solution : We will need to target these younger audiences through an effective medium.
IDEA : Where do we find most of the people now-a-days ? On their phones or computers, using the internet. That’s why we thought why not make people earn their 
Video(solution) :
Art Director : Rajath Ramamurthy / Aravindan Thirunavukarasu
Copy Writer : Soham Chatterjee
Animation : Rajath Ramamurthy
School : Miami Ad School, USA

Cheese Footwear by Flowing Ink

Advertising Agency: Flowing Ink Communications Pvt. Ltd. Mumbai, India.
Creative Director Copy: Murali Naga Srinivas,
Creative Director Art: Parvej Pathan, Vijay Pawar,
Art Director: Matin Shaikh, Rajendra Gavali,
Illustrator: Nihaal Mullani


Lonely Planet Bookmarks by DDB Mudra

Advertising Agency: DDB, Mudra, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Nirmal Pullickal
Creative Director / Art Director: Raylin Valles
Associate Creative Director / Copywriter: Radhika Kapur
Art Director: Harish Singh Rawat
Photographer: Chaitanya Swaminathan