India Chief Creative Officer

Bring Back The Balance ; Greenpeace, by McCann Erickson

Advertised brand: Greenpeace
Advert title(s): Yin Yang
Headline and copy text (in English): Bring back the balance
Advertising Agency: McCann Worldgroup India
Chief Creative Officer: Prasoon Joshi
National Creative Director: Prateek Bhardwaj
Executive Creative Director: Ravinder Siwach
Creative Director: Denzil Machado, Dalip Singh
Art Director: Dalip Singh
Copywriter:Dalip Singh, Seby John
Illustrator: Sanjay Singh, Tanvi Jaiswal, Dalip Singh
Photographer: Amit Dey
Retoucher: Milind Aglave, Kuldeep Soni
Background :
Greenpeace is one of the largest and most active organizations in the area of environmental protection. The organization runs various initiatives across the globe in the area of environmental protection, conservation and sustainability with the help of volunteers.
Brief from the client:
Greenpeace has always had one brief – to create awareness about the state of affairs the world is in, in terms of environment. It’s a well known fact that mankind has pushed the environment to brink. We are increasingly moving towards a state of no return. The brief was to create a campaign that makes people stop and at least ponder about the state of affairs.

Process
Our campaign simply puts things in perspective. It portrays how we as mankind have created an imbalance in our environment by our sheer greed and indulgence. We chose to use symbols of ‘yin’ and ‘yang’ to portray how off balance we really are today!
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15- newspaper

15- newspaper

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Harman Kardon by McCann Erickson

Advertising Agency: McCann Erickson, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Directors: Raylin Valles, Akshay Kapnadak, Rahul Mathew
Creative Director / Copywriter: Anshumani Khanna
Art Directors: Raylin Valles, Soumen Nath
Photographer: Amol Jadhav
Retouchers: Nitin Sawant, Sandeep Poyekar

cheerleaders_

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Yatra.com by McCann

Advertising Agency: McCann Erickson, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Directors: Raylin Valles, Akshay Kapnadak
Creative Director: Anshumani Khanna
Art Directors: Harshada Shinde, Soumen Nath
Copywriters: Anushree Chaitanya, Anshumani Khanna
Illustrator: Antoni Tudisco

egypt

spain

 

ATSS by McCann, Mumbai

Advertising Agency: McCann, Mumbai, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Directors: Akshay Kapnadak, Rahul Mathew, Raylin Valles
Creative Directors: Anshumani Khanna, Denzil Machado
Copywriters: Anushree Chaitanya, Anshumani Khanna
Art Directors: Denzil Machado, Raylin Valles
Illustrator: Mark Gmehling

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Yatra by McCann Ericsson

Advertising Agency: McCann Worldgroup, New Delhi, India
Chief Creative Officer: Prasoon Joshi
Creative Directors: Talha Nazim, Rohit Devgun
Art Directors: Talha Nazim, Rohit Devgun, Nobin Dutta
Copywriters: Talha Nazim, Rohit Devgun
Illustrator: Big Studios Cgi

eiffel_tower

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