Rahul Mathew

Rahul Mathew : My First Break In Advertising

I didn’t land my first job in advertising, I wandered into it.

Out of a graduate level B-school, I wasn’t quite sure what I wanted to do.

And my confusion translated into panic for my parents who convinced a family friend to get me an internship with the production department at Timex.

I thought why not.
But a few months into making sales forecasts and production schedules, I knew this wasn’t for me.
It was then that some other interns who had been interacting with me, suggested advertising.

Again I thought, why not.
Media planning was a subject at college. And I thought media planner is what I should be. But Anthem (now TBWA) only had opening for a servicing intern.

The same thought, why not.
But many of my bosses in servicing could tell me why exactly “not”. I was politely asked to leave six months into my internship. A writer who had been interacting with me thought I should try my hand at copywriting.

You can guess what I thought.

And 3 copy tests later, I was in front of my first brochure brief at JWT, delhi.

ATSS by McCann, Mumbai

Advertising Agency: McCann, Mumbai, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Directors: Akshay Kapnadak, Rahul Mathew, Raylin Valles
Creative Directors: Anshumani Khanna, Denzil Machado
Copywriters: Anushree Chaitanya, Anshumani Khanna
Art Directors: Denzil Machado, Raylin Valles
Illustrator: Mark Gmehling

(more…)

Onida Mobiles : McCann Ericksson

If you’re on the phone, you’re not watching the road.
Issued in public interest by Onida Mobiles
Advertising Agency: McCann Worldgroup, Mumbai, India
National Creative Director: Prasoon Joshi
Executive Creative Directors: Rahul Mathew, Akshay Kapnadak.
Creative Directors: Kapil Tammal, O.R. Radhakrishnan
Art Directors: Kapil Tammal, Pramod Chavan.
Copywriter: Rahul Mathew
Photographer: Loh lin shan, Michael Loh
Digital Retouching : ImageRom, Malaysia

Shivam Handlooms by McCann Ericksson

Puts even your worries to sleep.
Advertising Agency: McCann Worldgroup, Mumbai, India
National Creative Director: Prasoon Joshi
Executive Creative Directors: Rahul Mathew, Akshay Kapnadak
Creative Directors: Talha Bin Mohsin, Mahesh Parab
Art Directors: Mahesh Parab, Prashant Kandalkar
Copywriters: Talha Bin Mohsin, Vilsen Gonsalves
Illustrator: Nithin Rao Kumblekar