Rahul Mathew

Penguin Audiobooks by DDB

February 8, 2018CreativeDDB Mudra Group, india, Mukesh Jadhav, Mumbai, Rahul Mathew, Vilsen Gonsalvesno comments

Advertising Agency: DDB Mudra Group, Mumbai, India
Creative Directors: Sonal Dabral, Rahul Mathew, Manish Darji, Shagun Seda Sengupta, Vilsen Gonsalves
Art Director: Mukesh Jadhav
Copywriter: Ravi Ananthan, Vilsen Gonsalves
Illustrator: Aleksandr Kuskov
Client: Hemali Sodhi
Account Director: Rakesh Varma

We wanted to convince people that Penguin Audiobooks transforms titles based on Indian mythology into deeply immersive literary experiences as well. The title in question: JAYA by Devdutt Patnaik. Inspired by the mythos of the Indian epic, Mahabharata, depicted here is an episode from it – Draupadi’s Marriage. To win princess Draupadi’s hand in marriage, suitors have to shoot an arrow through the eye of a golden fish attached to a revolving chariot-wheel. Just by looking at its reflection in water. Taking centre-stage in the ‘ear arena’ is Arjuna, who succeeds. The arena is faithfully recreated in a mix of the Hindu and Buddhist architecture styles of India and South Asia. Including the profiles, recesses, design motifs on stone and other details. The houses around are detailed out much the same way. The costumes, tropical vegetation and even the ceremonial elephants are based on medieval Indian paintings, and they enhance the overall drama.

Print advertisment created by DDB, India for Penguin, within the category: Recreation, Leisure.

Rahul Mathew : My First Break In Advertising

October 8, 2014First Break In AdvertisingRahul Mathewno comments

I didn’t land my first job in advertising, I wandered into it.

Out of a graduate level B-school, I wasn’t quite sure what I wanted to do.

And my confusion translated into panic for my parents who convinced a family friend to get me an internship with the production department at Timex.

I thought why not.
But a few months into making sales forecasts and production schedules, I knew this wasn’t for me.
It was then that some other interns who had been interacting with me, suggested advertising.

Again I thought, why not.
Media planning was a subject at college. And I thought media planner is what I should be. But Anthem (now TBWA) only had opening for a servicing intern.

The same thought, why not.
But many of my bosses in servicing could tell me why exactly “not”. I was politely asked to leave six months into my internship. A writer who had been interacting with me thought I should try my hand at copywriting.

You can guess what I thought.

And 3 copy tests later, I was in front of my first brochure brief at JWT, delhi.

ATSS by McCann, Mumbai

September 21, 2014CreativeAdvertising Agency, Akshay Kapnadak, Anshumani Khanna, Anshumani Khanna Art Directors, Anushree Chaitanya, Denzil Machado, Denzil Machado Copywriters, India Chief Creative Officer, Mark Gmehling, McCann, Mumbai, Prasoon Joshi Executive Creative Directors, Rahul Mathew, Raylin Valles Creative Directors, Raylin Valles Illustratorno comments

Advertising Agency: McCann, Mumbai, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Directors: Akshay Kapnadak, Rahul Mathew, Raylin Valles
Creative Directors: Anshumani Khanna, Denzil Machado
Copywriters: Anushree Chaitanya, Anshumani Khanna
Art Directors: Denzil Machado, Raylin Valles
Illustrator: Mark Gmehling

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Onida by McCann

September 15, 2011CreativeAdvertising Agency, Akshay Kapnadak, desicreative, Dhanwinder Singh Illustrators, India Chief Creative Officer, Jayvant Tambare, Mahesh Parab, Mahesh Parab Art Directors, McCann Erickson, Mithila Desai, Mukesh Jadhav, Mumbai, Nilesh Kore, Nishikant Palande, Nitin Sawant Copywriters, paramvir, Parvathy Nair, Prasoon Joshi Creative Directors, Prasoon Joshi Executive Creative Director, Rahul Mathew, singh, Sreenath Pillai Account Managers, Talha Bin Mohsin, Vilsen Gonsalves2 comments

Advertising Agency: Mccann Erickson, Mumbai, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Prasoon Joshi
Creative Directors: Rahul Mathew, Akshay Kapnadak, Talha Bin Mohsin, Mahesh Parab
Art Directors: Mahesh Parab, Mukesh Jadhav, Nitin Sawant
Copywriters: Talha Bin Mohsin, Vilsen Gonsalves, Mithila Desai, Sreenath Pillai
Account Managers: Parvathy Nair, Dhanwinder Singh
Illustrators: Nishikant Palande, Jayvant Tambare, Nilesh Kore, Mukesh Jadhav