Glassdoor by Rachana Sansad College of Applied Art


Glassdoor by Rachana Sansad College of Applied Art
Kolkata, “The Megacity of joy” is not only famous for its Art and cultural Heritage, vibrant life, but also serves as a Mecca of advanced education in Eastern India. With a rich academic heritage and abundant availability of a number of prestigious colleges.
The people of Kolkata are famous for being sports lovers. Rice, Fish and Sweets are the staple food. Due to the reign of many different rulers in the past, arts and crafts underwent many changes giving an artistic diversity today in the forms of traditional handicrafts, terracotta, painting and carving, dance and music.
Kolkata has many buildings adorned with Indo-Islamic and Indo-Saracenic architectural motifs. Several well-maintained major buildings from the colonial period have been declare
“Heritage structures”.
Experience the Vibrant Soul of Kolkata with the Parihar City tour, Immersing Yourself in the City’s rich culture, iconic landmarks, and timeless charm for an unforgettable journey.
Client: Mejuri Jewelry
School: Miami Ad School
Description: Bridesmaids are getting tired of the cult-like nature of being asked to be in a wedding party. It’s unorganized, chaotic, and impractical. Mejuri decided to help them.
Target Audience: Classical Brides.
Credits: Georgia Luquini (Copywriter)
Tan Wan (Art Director)
Courtney Davis (Art Director)
Our main motive for the campaign was to represent our legends and there biography with there own words in Audio Lab. And if you zoom in over the portraits you guys can see how the portraits has been made with the help of typography in a very simple and cute manner.
Advertising Agency (School): Chasmawala hai na!, Mumbai, India
Art Director: Chintan S. Gopani
Copywriters: Babusona Ghanti
Jr Designer: Dipen Jain, Niyomi Jerajani, Babusona Ghanti
The given project is a Problem-solving Advertising Campaign that was designed as a college project.
Menstruation has been an inevitable part of a woman’s life and the discomfort caused by menstruation is the oldest problem they have to face for almost half of their life.
Women should upgrade with the progressing world and opt for comfortable menstrual experiences. So, here is an attempt to make their life easier by promoting a new age product- Menstrual Cups.
Menstrual cups are a convenient and safe option designed according to every women’s needs. Each and every woman needs to be educated about this rising product and should feel empowered to use one.
Designer- Samruddhi Mahajan
Rachna Sansad College of Applied Art and Craft
Advertising School: College of Art, Delhi, India
Visual Designer: Diksha Mehta
Advertised brand: Google
Advert title: Save Our Stores
Media: Integrated, Social
Advertising School: Miami Ad School, San Francisco
Art Directors: Aarti Thamma, Katelyn Gelfand, Darian Ghaznavi
Copywriters: David Webb
Synopsis: Small businesses compose 44% of the US economy. But the pandemic could change that forever. Over 100,000 small businesses have permanently disappeared during the COVID-19 pandemic. They desperately need help but don’t know how to ask. So how do we help small businesses get customers into the store while being cautious?
Well, sometimes the only way to get help is by being transparent about the problem. The pandemic has caused a lot of suffering across the spectrum. In times when everybody needs a helping hand, those who can help are confused about who they can help. In such times, if you don’t ask for help, you may not get it.
So, let’s use the world’s most popular map to show us which businesses need help and how one can map their impact. Google Maps releases S.O.S Mode allowing small businesses to map their financial health in real-time during the pandemic.
70 million stray cats live in the US. Most people know you can adopt them, yet there is a lot of misinformation about the subject.
What’s the best way of making people empathize with stray cats? A video game where you play as the stray cats themselves! An open-world game where you’ll have various missions which revolve around the daily lives of stray cats like scrounging for food, harsh weather, etc. Stray cats are social, and we use that to add multiplayer to our game.
The cat you play with will end up being found by an animal shelter. This shelter and the cat you played as will actually exist in the city you play in, waiting to be adopted. PAW is not just extremely fun to play with, but also serves our purpose: a safer world for stray cats.
Team Members
Creative Technologist: Sukratti Jain, Paras Juneja
Art Director: Shadab Wajih
Brief: Reposition Menopause and promote the topic.
Summary: Menopause is an ignored topic not just in the mainstream media but also at home. It is considered to be a social stigma, even though women need to prepare rather than be confused and ashamed. One in 10,000 under 20s experience early menopause.
According to a UCL study, women who are sexually active on a regular basis were at a 28% lower risk of entering menopause early.
Repositioning menopause for everyone we present, WORK THAT PAUSE. To educate about menopause, we use a series of hand gestures inspired by Indian culture, which encourage self-touch and focus on strengthening the body and mind.
Credits: Copywriting and Art Direction : Nithika Romy, Nanda Kovic, Paula Uzicanin
School: NIFT Delhi, Brixton Finishing School, Edinburg Napier University
Advertised brand: Pepsi
Advert title(s): Back to School with Pepsi
Advertising Agency: Miami Ad School, Miami, USA
Creative Director: Gustavo Sanchez
Art Director: Tassia Valim
Copywriter: Tassia Valim
Illustrator: Tassia Valim
Design: Tassia Valim
Short rationale: “A dynamic and fun promo video for a Back to School campaign attracting younger audiences to Pepsi’s new app.”