Student Work

NARS Cosmetics (Spec) by Miami Ad School

Advertised brand: NARS Cosmetics
Advert title(s): ‘So simple, it’s significant’ by NARS Cosmetics
Headline and copy text (in English): So simple, it’s significant.

Advertising Agency: Miami Ad School
Art Director: Joao Magalhaes
Art Director: Anais Benoudiz
Copywriter: Brenda Fernandez
Photographer: Anais Benoudiz

Synopsis:
NARS Luminous Weightless Foundation, so simple, it’s significant, print campaign offers a captivating visual of the flawless natural-looking coverage that this breakthrough formula offers.

Guinness, The secret of life : Students’ Spec Work Miami Ad School

Brought to you by two Irish bartenders who are also ad students.

This Guinness spec was made by Miami Ad School students Tadhg Ennis and Brendan Irving. While both working as bartenders to pay for their tuitions, they came up with the idea to make a branded content piece that talks about the correlation between the bartender and a pint of Guinness.

Just like Guinness, the bartender is more than meets the eye. They are a group of philosophers, comedians, artists, and rogues. A distinct group that is complex on many levels. We take time growing into our skin, but once we do we are full of character and unapologetically authentic.

This work, comes from the bottom of our hearts to the bottom of your glass.

 

 

The Perfect Guinness Ad for the Perfect St. Patrick’s Day
Brought to you by two Irish bartenders—who happen to be advertising students

To celebrate St. Patrick’s Day, Miami Ad School students from the New York campus Tadhg Ennis and Brendan Irving have released a brand-new Guinness spec. While both working as bartenders to pay their tuition, they came up with the idea to make a branded content piece that celebrates the correlation between the bartender and a pint of Guinness.

The two teamed up with producer and fellow Irishman Brian O’ Carroll (Blue Caprice) and director Nicholas Gray (The Paper Store) to fully realize the one-minute spot.

Just like Guinness, the bartender is more than meets the eye. He—or she— belongs to a tribe of philosophers, comedians, artists, and rogues. A distinct group that is complex on many levels—also like Guinness. They may take time growing into their skin, but once they do, they’re full of character and unapologetically authentic… much like a certain dry stout.

This work comes from the bottom of our hearts to the bottom of your glass.
Sláinte
Shot in downtown New York City and The Half Pint bar and grill.
Director – Nicholas Gray.
Producer – Brian O’Carroll and Hi Def New York Inc.
Writer – Tadhg Ennis and Brendan Irving.
Production Coordinator – Phillip Nguyen.
Director of Photography – Brian O’Carroll
Editor – Nicholas Gray.
Steadicam Operator – Brendan Poutier.
1st AC – Ellison Santos.
2nd AC – Anna O’Carroll.
PA – Tommy Chan.
PA – Conrad Dundorf.
PA – Jonathan Bound.
PA – James McCormick.
Sound Mixing and Recording – Dan Rosato.
Music – Brad Clymer.

Special Thanks to Brian O’Carroll and HDNY, Ashley Brown, Henna Rawal, Patrick Crowley, Paddy “da wack” O Reilly, Tory, the management and crew at the The Half Pint, and the management and staff at Ulysses Bar.

Please drink responsibly.

Is mise le meas,

Uncompromised Creative

Mac Cosmetics spec work by Miami Ad School

Advertised brand: MAC Cosmetics
Advert title(s): ‘Color is your runway’ by MAC Cosmetics
Headline and copy text (in English): Color is your runway.

Advertising Agency: Miami Ad School
Art Director: Joao Magalhaes
Art Director: Anais Benoudiz
Copywriter: Brenda Fernandez
Photographer: Anais Benoudiz
Synopsis:
Women are instructed by society to be modest and delicate. Everything they do must be done so in moderation. Mac’s 3D Glitter, Color is your runway, print campaign breaks the chains of constraint women feel in their everyday to unleash the limitless potential of female creativity. The different shades of pigments coupled with illumination invites women to realize the depths of color they’ve yet to explore, and how this can become the key to unlocking their true self.

 

Stop Bulying by Miami Ad School

Advertised brand: Stopbullying.gov
Advert title(s): Words Kill
Headline and copy text (in English): Teach bullies that words can kill.
Media (see available options below): Digital

Advertising Agency: Miami Ad School, New York, USA
Creative Director: Adam Sherbell
Art Director: Oleg Pak
Copywriter: Jon Gruber, Dan Morris
Synopsis: With the help of the victims’ families, Facebook, and Twitter, we used the profiles of cybersuicide victims to reply to instances of cyberbullying with a powerful message and the hashtag #WordsKill.

 

 

MadWomen PodCast by Miami AdSchool Students

Advertised brand: MadWomen Podcast
Advert title(s): MadWomen Podcast
Headline and copy text (in English): A podcast with badass women and beer.
Media (see available options below): madwomenpodcast.com
Advertising Agency: Miami Ad School, Miami USA
Agency website: http://madwomenpodcast.com
Art Director: Alex Krahling
Copywriter: Yessy Downs
Synopsis: A podcast with badass women in the advertising industry…and beer!

Playlists Controlled By Your Mood : Soundcloud by Miami Ad School

Millenials love emojis. They’re the perfect visual representation of their day. Why don’t we connect the two things they love the most, music & emojis?

Advertised brand: Soundcloud
Advert title: Music for every mood.
Site is here.
Headline and copy text: Moodcloud: Music for every mood.
Miami Ad School, Miami, USA.
Art Director: Unnati Marda
Copywriter: Lis Mery Ramirez
Mentor: Mo Osunbur
Short rationale: “Soundcloud helps you discover new artists and podcasts by intuitively recognizing the music you are in the mood for. “

 

UPS by Miami Ad School

Advertised brand: UPS
Advert title(s): Worldwide Troops
Headline and copy text (in English): Worldwide Troops
Advertising Agency: Miami Ad School
Art Director: Joao Magalhaes
Art Director: Arthur Amiune
Copywriter: Evelyne Wyss

UPS is known to be one of the most reliable shipping companies who deliver worldwide in over 220 countries.
We wanted to exaggerate that point by placing flag badges on their uniform resembling the ones soldiers earn when they return from a foreign country. This way we want to communicate that UPS is so international, that abroad doesn’t seem so broad anymore.