Student Work

MadWomen PodCast by Miami AdSchool Students

Advertised brand: MadWomen Podcast
Advert title(s): MadWomen Podcast
Headline and copy text (in English): A podcast with badass women and beer.
Media (see available options below): madwomenpodcast.com
Advertising Agency: Miami Ad School, Miami USA
Agency website: http://madwomenpodcast.com
Art Director: Alex Krahling
Copywriter: Yessy Downs
Synopsis: A podcast with badass women in the advertising industry…and beer!

Playlists Controlled By Your Mood : Soundcloud by Miami Ad School

Millenials love emojis. They’re the perfect visual representation of their day. Why don’t we connect the two things they love the most, music & emojis?

Advertised brand: Soundcloud
Advert title: Music for every mood.
Site is here.
Headline and copy text: Moodcloud: Music for every mood.
Miami Ad School, Miami, USA.
Art Director: Unnati Marda
Copywriter: Lis Mery Ramirez
Mentor: Mo Osunbur
Short rationale: “Soundcloud helps you discover new artists and podcasts by intuitively recognizing the music you are in the mood for. “

 

UPS by Miami Ad School

Advertised brand: UPS
Advert title(s): Worldwide Troops
Headline and copy text (in English): Worldwide Troops
Advertising Agency: Miami Ad School
Art Director: Joao Magalhaes
Art Director: Arthur Amiune
Copywriter: Evelyne Wyss

UPS is known to be one of the most reliable shipping companies who deliver worldwide in over 220 countries.
We wanted to exaggerate that point by placing flag badges on their uniform resembling the ones soldiers earn when they return from a foreign country. This way we want to communicate that UPS is so international, that abroad doesn’t seem so broad anymore.

Febreze by Miami Ad School

Advertised brand: Febreze
Advert title(s): Free The Noses
Headline and copy text (in English): Know a nose that needs help? Get Support with Febreze
Advertising Agency: Miami Ad School – Miami
Agency website: www.jm-design.co
Creative Director: Mina Mikhael
Art Director: Joao Magalhaes
Copywriter: Upaasna Rajaram

Most people forget an important part of their body during moments of disgust: our noses. They are the first victims. Febreze has an effective solution for times of poor toilet cleanliness choices, terrible hygiene decisions and situations where you’re forced to smell stenches. They want noses all over to breath easy.

Hotwheels from Miami Ad School

Hot Wheels was once a household name as children raced the small die-cast cars in living rooms. However with the digital revolution, Hot Wheels were parked aside as they lagged behind. To enter the digital realm while staying true to its brand equity, Hot-Wheels introduces: ScanRace for Xbox— where the living room actually becomes the racetrack and the digital realm drives [pun intended] physical-product sales.

 

Advertised brand: Hotwheels
Advert title(s): Scanrace
Advertising Agency: Miami Ad School
Art Director: Joao Magalhaes
Art Director: Zuheir Kotob

Spec work for Microsoft Outlook from Miami Ad School

Advertised brand: Microsoft Outlook
Advert title(s): Two To Nurture
Headline and copy text (in English):
Media: Digital

Advertising Agency: Miami Ad School, New York, USA
Website: http://www.tanvitandon.com
www.bogdanrackow.com
Creative Director (Instructor): Alex Reinoso
Art Director: Bogdan Rackow
Copywriter: Tanvi Tandon

Gender inequality begins at home. Fathers don’t get paternity leave like mothers do in the USA. Why is this unequal? So Outlook, the platform where all office employees coordinate holidays, creates a new feature that allows people within your office donate their unused paid leave to expecting fathers.

Gender inequality begins at home. Before we form our own opinions, we view the world through the eyes of our parents. When their contribution is uneven, a child’s perspective also becomes uneven. Parents need to be a part of raising and teaching a child equally, but unfortunately most of the burden falls on the mother. And the policy with the biggest impact at home is parental leave.
In America, paternal leave is nearly non-existent. So Microsoft Outlook came up with a way for fathers to also be there for their kids. Employees use Outlook to schedule their work lives – so we add a new ‘Occasion’ feature to Outlook’s Calendar that lets expecting fathers’ colleagues donate their unused paid leave to them to use as paternal leave.
Only if fathers experience what the mother does will there be empathy – and with Two To Nurture we can push for gender equality.

Spec work for Ashley Madison by Miami Ad School Students

Advertised brand: Ashely Madison
Advert title(s): Cheat Day
Headline and copy text (in English): It’s Cheat Day. Ashley Madison

Advertising Agency: Miami Ad School, Miami Florida, USA.
Art Director: Frank Senyo Tamakloe
Copywriter: Bobby Kuhn
Short rationale (optional): (Ashley Madison is a dating network marketed towards people who are married or in committed relationships.)
Promiscuity is good, in moderation.

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The Economist by Miami Ad School Students

The Economist
Advert title(s): Up in smoke
Headline and copy text (in English): Life’s Luxuries, Up in Smoke.

Advertising Agency: Miami Ad School, Miami Florida, USA.
Art Director: Frank Senyo Tamakloe
Copywriter: Bobby Kuhn
Short rationale (optional): The average smoker spends about 9500/yr on cigarettes. The Economist promotes the proper use of money. Smoking Cigarettes is not that.
Print Advertisements explain if you smoke, life’s luxuries can go up in that same smoke.

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What Does It Feel Like To Be Black In America : Miami Ad School

Wanting to respond to the recent tragedies in the news, and thinking about the fact that we, personally, will never be able to understand what it is like to be in a black individual’s shoes. But, we can open up the lines of communication.
We can start a dialog. So what better way to understand how they feel than to just ask?

We created posters that will be placed around the city that simply state, “What does it feel like to be black in America?”
It will have a blank area for people to add their response and then a hashtag #inoneword and #blackinamerica to allow it to be shared through social media such as twitter, Instagram, and Facebook site that will be created solely for this.

Our goal is to generate a response and allow people to begin to heal and communicate with one another…in one word.

Advertising Agency: Miami Ad School
website: https://www.behance.net/laurensandersdesign
Art Director: Lauren Kimrey-Sanders
Copywriter: Lauren Kimrey-Sanders/Kaitlyn Clark

In One Word : On Instagram

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