Case Study

BBR Saatchi & Saatchi & Carlsberg Proudly Present: A Watch Pack Fit For A King

There is nothing like getting nice and cozy to watch your favorite TV series. This is true tenfold when it’s the season’s last episode. Whether you like watching the episode alone or with friends it is definite cause for celebration and some extra special nosh. But in some countries being a loyal fan of a TV series may mean getting up in the early morning hours just to make sure you catch the finale in real time (leaving no room for the classic spoiler Joes of the world).

That’s why ahead of the ‘Game of Thrones’ grand season finale, Carlsberg decided to spoil the series’ most uncompromising fans with awesome watch packs delivered straight to their door.

It pays off to be uncompromising!

Watch our case movie here:

CEO: Yossi Lubaton
CCO: Idan Regev
VP Client Services: Ben Muskal
VP Content & Production: Dorit Gvili
Creative Director: Kobi Cohen
Digital Creative Director: Idan Kligerman
Creative Team: Reut Raz, Nofar Birenbaum
Account Supervisor: Moran Darzi
Account Executive: Dana Mey-Tal
Digital Producer: Maya Palmon
Video Editor: Leehou Porat
Creative Coordinator: Eva Hasson

Super-Pharm Israel Beauty Academy

As the leading beauty, cosmetics retailer in the country, Super-Pharm Israel is proud to announce the launch of its YouTube “Beauty Academy”.

An academy which will mold and instruct Israel’s next generation of beauty vloggers.

Like in other parts of the world, online video searches for beauty& cosmetic reviews and tutorials has reached gargantuan proportions.

To date in Israel there are:
– over 3.5 million monthly beauty related searches
– over 1 million monthly make-up & cosmetic searches
– with 35% of those searches being carried out on YouTube

At the forefront of this trend lie the YouTubers. People like Zoella and our local Ashley Waxman Bakshi who attract a vast following of people who actively search for and engage with their posts. Therefore, in order to ascertain Super-Pharm’s leadership also in the digital realm, we decided to create an opportunity for young beauty conscious women to follow their passion and build a career for themselves doing what they love most.

So Super-Pharm’ launched a search for Israel’s next big “Beauter”:

20 candidates have been selected so far to attend the Academy which will open its door on May 16th.

The academy which is based on a month-long series of biweekly workshops held in conjunction with YouTube, will teach the contestants the ins and out of beauty video blogging:

From video self-presentation and video editing techniques, to journalism and social media skills.

It’s bound to get interesting, so stay tuned!

Links:

Super-Pharm “Beauty Academy”:

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Wow Captures the true essence of childhood in the launch of Hansaplast Junior

What is Hansaplast?
Hansaplast is a healthcare brand of Beiersdorf, one of the leading skincare companies worldwide, situated in Hamburg, Germany. For more than 125 years, Beiersdorf, has gained experience and competence in wound care, more recently in the field of activity support and treatment of muscular pain as well, striving to improve wound healing and care for your skin ever since.

What is Wow Design?
WOW Design is a specialized strategic brand design company. In a span of 6 and half years, it has grown from a team of 3 members to a team of 40 members. The company focuses on its core services of Branding- Brand Strategy & Visual Brand Identity, Packaging Design, Retail Communication and Space Design.
WOW Design’s philosophy is to give solutions that are thoughtfully fresh.
We at WOW practice strategic methodology, which ensures that the solutions we give, add manifold value to the Brand image and ultimately meet the marketing objectives. This approach has enabled us to grow healthily with its service offerings in various sectors, FMCG being one of the key sectors of operation. In last six years, WOW Design has successfully partnered with a number of FMCG majors as Clients: ITC, AMUL, JK Helen Curtis, Cavin Kare, Biersdorf, BERGER Paints, PIRAMAL, Abbot , DABUR , PARLE , JYOTI Laboratories  etc.  The list of clients we have worked with is more than 60 and the number of brands we have imparted our WOW touch are over 100.
WOW design has been successful in implementing effective brand strategies in the NON – FMCG sectors in as well and has robust plans to extend its expertise into tapping the same in the coming years. Automotive, Education being the key focus areas. Having just crossed over couple of year from being a startup brand Company,
We understand how the startup environment growth is elemental in boosting the nation’s economy. We also understand that Branding plays significant role for startups. Hence WOW Design has planned to play a significant role in the startup eco-system, to partner with the startups in planning and implementing effective Branding Strategies.
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Swachh Bharat by Happy Creative Services

TEAM SWACHH PARTNERS WITH HAPPY FOR DESIGN

Bangalore based integrated creative agency, Happy creative services, contributes two design projects to the Team Swachh initiative: Brand Logo and Identity; and the creation of a play-based school kit called the Team Swachh Action Kit. Happy won these design mandates after a massive multi-agency pitch held in Delhi by WASH United, a Berlin based non-profit organization, and UNICEF India, who have jointly initiated Team Swachh.

In support of the Government of India’s Swachh Bharat Mission, Team Swachh seeks to spark a social movement for sanitation and toilet use. This movement plans to cut across urban and rural population, class, gender, age, region and religion to help make India a clean nation, where everyone uses a toilet. To achieve that, Team Swachh taps into what Indians unanimously love: Cricket. And Sachin Tendulkar is the captain of this team. Team Swachh aims to move people from apathy to concern and taking action. By joining the movement, people become team members and will be given options, online and offline, to become active agents for change.

For the logo, the insight was that toilets alone won’t change India. People wanting to use toilets will. Hence, the logo merges the universal sign of good with the icon of an Indian toilet. The message: toilets are fantastic! The composition also brings out a keen eye for cleanliness. This logo was launched on 18th January 2016, with ICC and Sachin Tendulkar. And the Team Swachh initiative will be officially launched at the ICC T20 World Cup 2016.

The second design project – The Team Swachh Action Kit — is designed specifically for schools. It is based on the principles of play-based learning and rule-based habit formation. It uses thoroughly thought out, tested games and activities, interspersed with discussions. The team at Happy, WASH United and UNICEF India have collaborated to ensure that the activities in the kit create a joyful and exciting experience, while at the same time driving life-saving behavioural change. The kit is created in English, Hindi and Bengali. And it will be adapted in other official regional languages to reach schools across India.

Praveen Das, Co-Founder and Chief Creative Officer, Happy Creative Services, says, “Happy since inception has always been keen on communication for good. Team Swachh gives us an excellent opportunity not only in terms of doing good work but also working towards a bigger goal of educating the country on clean toilets and making India a young, healthy and vibrant nation.”

Kartik Iyer, Co-Founder and Chief Executive Officer, Happy Creative Services, adds, “We have always believed in work that makes a difference. It is a matter of great pride to be collaborating with WASH United and UNICEF. The cause, which is very basic, is something that our country needs to wake up to while we race into the next decade. We strongly believe in the solutions we have created for the movement. We look forward to a considerable impact by 2019.”

Sören Bruhn, Chief Creative Officer, WASH United says, “We have thoroughly enjoyed working with Happy from day one. The Happy team very much bought into the goal of Team Swachh to create transformative social change across India and went above and beyond to deliver outstanding quality. We look very much forward to teaming up again on other projects.”

The website is already live, where people can become part of Team Swachh

Sachin with Kids

 

 

 

Wow Design : Agency Preview

WOW Design is a independent strategic branding consultancy located in Mumbai. The journey started 6 years ago, by me as a founder in a 100sq ft room in my House along with Sai Prasad and Saswata being the co- founders. Currently I work with the team putting best of my sharp strategic insights and my eclectic design understanding into key strategic branding projects apart from focusing on growing the business for WOW Design. Mission is to bring WOW Design in the top 5 list of the most sought after branding houses in INDIA.

What made you start Wow Design?
An immense passion for branding and design coupled with an adrenaline rush to test the deep waters with the knowledge gathered over a decade of experience in the branding industry.
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The New Editorial Design | An Instagram Lookbook by NH1

BRIEF

Not So Serious, a fashion label from India, was looking for a creative yet buzz-worthy online design solution for their Autumn Winter ’15 lookbook.

CREATIVE SOLUTION by NH1
Digital media has changed the way fashion is reported, consumed and shared.

So, instead of the regular online look-book, Just after she unveiled her collection at the Amazon India Fashion Week, we took the audience on an exciting virtual trip through her collection.

A look-book designed to wow not only those in attendance, but also all of their followers. A look-book designed to engage and create conversations around the brand. A look-book handy for all potential buyers.

We decided to maximise Instagram for designer Pallavi Mohan. Using a mix of 312 images and videos, we designed an Instagram-only lookbook for the brand. As the viewer scrolls down the page, the interactive tiles beautifully capture the essence of the collection.
RESULT
2.7 K Followers
500+ Likes
60+ Comments

This lookbook gave bloggers and customers an engaging glimpse into the Not So Serious AW’15 collection. It generated a lot of buzz among the online fashion community as well as kicked off many sales orders and garment enquiries on Instagram. The profile on which the lookbook rests saw numerous mentions, comments and shares; with evident excitement and interest over the creative execution.

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Flipshope : A Chrome Extension for Shopping

Extensions are small software programs that can modify and enhance the functionality of the Chrome browser. They aid you manifest and customize your own feed according to your prerequisites and make surfing easier and superior.

With acquisitive e-commerce sites clutching the whole community similar to more of western ethos & philosophy and considerable alteration in people’s preference and life style, there has been a phenomenal revolution in marketing world flipshope.com is one of the most advanced extensions on Google Chrome designed basically for shopping and a lot of other commitments. It has been developed exclusively to give propositions to customers and ensure to have a sustainable and effective long lasting marketing experience.

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Jugmug Thela : An Excellent Creative Branding Excercise

Jugmug Thela is our attempt at fusing the atmosphere for street side chai shops with choice, hygiene and quality of beverages served in airconditioned upscale chai/coffee shops. That said, we are more street side café than we are a coffee shop, since most of our menu is of beverages that are prepared authentically in manner they would be prepared on streets/small cafes of the country of their origin.

How did you conceive of the idea for Jugmug Thela?
It wasn’t so much conceived of, as it was a response to the need for one. Whenever you go out to public gatherings and events such as concerts, conferences, events etc, – you may get decent food – but the chai – coffee are always given no attention. If you are anything like me, you’d rather not drink vending machine coffee and tea-bag tea.

We like the brand building on Jugmug. Do you also work on brand building and corporate identities for other clients?
Thanks, we’re glad you it! My design career over the years has evolved into the role of Brand Strategist, so I would assume that understanding naturally seeped into Jugmug Thela. That said, we didn’t really have a brand plan when we started. We just put it out there without too much consideration on that front, and the aesthetic just evolved organically from what we did.

I’ve worked on several big ticket brands, but at Jamura Design Lab we’re not accepting any new clients. We’re moving our focus from a being a service company to a more independent self-initiated projects format.

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