Case Study

Spotify (Spec Work) by Miami Ad School

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Brand: Spotify
Campaign Title: Trojan Jammers
Advertising School: Miami Ad School, Mumbai.
Copywriter: Anisha Chavan, Nagma Dhingra
Art Director: Nihal Bambulkar, Kanchi Undevia
Mentor: Deep Chhabria & Siddhi Ranade

Description/Synopsis:
Americans love listening to the radio while driving. The task at hand is to make them switch to Spotify’s Daily Drive playlist which is a complete package including music, podcasts, and news. We realized radio glitches and bad frequencies make people switch off the radio instantly. We’ll take advantage of this insight by creating Spotify’s Trojan Radio Jammers. A Trojan Radio Jammer is a low power radio station made out of a transmitter, an antenna, and an audio source. So, we will take these jammers and jam the radio signals on some of the busiest streets in America. As it’s cheap and easy to make, we will place it in plain sight and drop hints to indicate it’s Spotify’s doing. Lastly, by using the old principles of radio, we will leave a direct radio message in favor of Spotify.

BBR Saatchi & Saatchi and American Express present: HOME COUTURE

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American Express x TimeOut Israel let its card members confine from home with style.

American Express card members are known for their impeccable taste and lust of life, culture, food and exclusive experiences. However, as we all know, the coronavirus outbreak has made enjoying even the most mundane of pleasures like eating out at a stylish restaurant impossible. So what do you do when your natural playground has been pulled out from under your feet? How do you provide American Express card members with that trademark stand-out experience?

Working with Time Out Israel, we created a dedicated content hub that lets the brand’s premium card members shop for the very best and very finest online has to offer. From special food packages and designer wines to online home styling services and specially created chef dinners – we curated “all deliverable to your doorstep” packages adapted for consumption from the comfort of your very own home.

Credits:
Agency Credits: BBR Saatchi & Saatchi Israel
Client: American Express Israel
CEO: Ben Muskal
CCO: Yaron Perel
Creative Director: Shay Israel
Copywriter: Eliad Friedman
Art Director: Aia Bechor
VP Client Services: Lee Bryn
Account Supervisor: Sivan Bardagan
Account Manager: Yaara Mazor
VP Strategic Planning: Yossi ‘Joe’ Baruch
Strategic Planning Supervisor: Lora Goichman
Strategic Planner: Assaf Hauschner Regev
Traffic: Ronit Doanis
Marcom: Eva Hasson
Studio Director: Lea Avram Vayzer
Studio: Sefi Gev, Sophie Alon, Dana Schossberger
C – the Branded Content Agency: VP clients: Daniela Klinger
Publicis Media: Mor Berman, Chen Grabovski
Production: Sigler Communications

BBR Saatchi & Saatchi presents: “Embracing The Haters”

Case Study, Digital, Internationalno comments

‘Torteet’, ‘Teami’, ‘Egozi’ and ‘Twist’ are chocolate bars from a different era. Had you come to Israel in the 1970’s you’d have found only one chocolate brand on supermarket shelves: Elite’s bars. They were the brand everyone grew up on and loved.
But with the years, the Israeli market opened up and international brands made their way into the country and its supermarkets. Israelis, many of whom had never been abroad, were enchanted by the opportunity to get a taste of being abroad even if it was only by intermediary of a chocolate bar made overseas. So they slowly began ditching Elite’s chocolate bars in favor of the international power brands – a gradual but ultimately mass exodus which ended with the shaming today of the few consumers who remained faithful to Elite bars. Consumers the public has branded as ‘weirdos’ and ‘misfits’.

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Coffee Culture encourages #SplitTheBill and share the Love this Valentine’s Day

Case Study, Creative, Digital, Interesting Thingsno comments

February is the month of Love, and Valentine’s Day adds a spark of celebration to it. But a relationship isn’t just about love, it’s about equality, respect and a lot of understanding. As we celebrate Valentine’s Day on the 14th of February 2020, Coffee Culture urges you to not just share the love, but #SplitTheBill!

This campaign by Coffee Culture focuses on gender equality in all terms. With the initiative #SplitTheBill, Coffee Culture wants to spread the message that no matter the gender, it is essential to partake in all activities equally, the benefits, & the payments, literally & figuratively.

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Designing Aura Cinemas Brand Identity by AVCD Brand Studio

Brands, Case Studyno comments

Designing a brand identity for a multiplex theatre chain is an interesting and challenging exercise. The brand directly speaks with a mass audience and it could be anyone who loves the movie. While the aura team approached us, the whole brief was “the logo should be very simple”. So we designed a simple logo that says “your cinema’s AURA” and extended the idea of simplicity to brand identity also. They want to bring the feel of the high-class experience of watching movies into their brand identity.
 
AVCD executed an effective signage system for AURA Cinemas. For the logo, used black acrylic for base circle and backlit to get the aura effect around the logo. We used Flama a geometric sans-serif typeface designed by Mario Feliciano for signages and communications to achieve a modern look.  

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Marketing Agency Put Its Whole Reputation Into Their Competitors’ Hands

Case Study, Digital, Interesting Thingsno comments

Advertising is expected to be bold and unconventional. Sherpa, a creative marketing agency in Helsinki, decided to take marketing to a whole new level by briefing its competitor to do an ad for them without seeing it before its publishment.

A Finnish marketing agency Sherpa has done something so unusual that it might just be the boldest marketing act of all time. Sherpa has reserved the front page of the biggest business newspaper in Finland and given its biggest competitor, TBWA\Helsinki, a free hand to design their ad without being able to see it beforehand.

Crazy, bold or just mental?

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Soylent by Miami Ad School

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Advertised brand: Soylent
Advert title(s): The Perfect Munchies by Soylent
A headline and copy text (in English): Nourish your Body & Mind.
Advertising School: Miami Ad School New York
Art Director: Daniel Feuer
Copywriter: Nick Arzhantsev
Food insecurity is a common thing when you a college student. Not enough time to cook, not enough money to order healthy food. How can Soylent solve this problem?

People, Not Symbols : Leo Burnett Israel

Case Study, International, , , , , , , , , , , , , , , no comments

For December 3rd “International Day of Persons with Disabilities”, Access Israel –
the NPO whose mission it is to promote accessibility for people with disabilities in Israel,
is replacing all disabled parking spot signs with the pictures of real people.

You’ve probably seen it happen a zillion times and you’ve maybe even done it yourself once or twice. By that I mean park in a spot for disabled people.

Yeah, we’ve all seen it happen before: a car blitzing into a parking spot reserved for the disabled only for its driver to step out seconds later on two perfectly functioning legs. Sure, if you ask the driver he’ll probably have a whole battery of excuses to go with his blatant misbehavior and disrespect. Anything ranging from: “I’ll only be a second”, “I’m just picking up my wife” to “What’s the rush? You’re sitting in a wheelchair anyway!” and our personal favorite: “I DIDN’T SEE THE SIGN”.

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Carlsberg’s Rosh Hashanah Record Breaking Post by BBR Saatchi & Saatchi

Case Study, Digital, International, , , , , , , , , , no comments

As you know New Year (Rosh Hashana in Israel) is a hectic time on social media feeds. Greetings and wishes abound and if you’ve got a Facebook account, chances are you’ll be checking in more than usual to see exactly who sent you wishes, sent your friends wishes and no less important didn’t send you wishes at all. But Carlsberg doesn’t compromise on the type of wishes it sends.

So when Facebook announced a couple of weeks back it was implementing its live photo technology, we immediately understood that together with the vertical screen, we held at our fingertips the power to implement a new type of storytelling through the mobile feed by combining a short movie with live interaction.

Carlsberg created ‘The Best Way to Open the New Year’ – an interactive ‘Live Photo’ based post that asks social media aficionados to ‘Press Here and not Let Go’. Those who did, (live photo tech only works on mobile) were delighted to see they’d just set in motion a rube machine that ultimately delivers Carlsberg’s suggestion to open a great new year with a nice pint.

Surfers loved our playful interactive experienced and engaged with our innocuous little post like never before. Engagement rate reached 13% – an all-time high for the brand whose record stood until then unbeaten at 9% J

Our Carlsberg’s Rosh Hashanah post reached over 250K people

Got over 50K clicks

Over 4000 interactions

with 660 comments

and over 250 shares.

Agency Credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Team: Idan Kligerman, Nofar Birenbaum, Gal Mamalya, Kobi Cohen
VP Client Services: Ben Muskal
Account Supervisor: Moran Darzi
Account Executive: Dana Mey- Tal
Creative Coordinator: Eva Hasson

 

 

BBR Saatchi & Saatchi & Carlsberg Proudly Present: A Watch Pack Fit For A King

Case Study, Digital, International, , , , , , , , , , , , no comments

There is nothing like getting nice and cozy to watch your favorite TV series. This is true tenfold when it’s the season’s last episode. Whether you like watching the episode alone or with friends it is definite cause for celebration and some extra special nosh. But in some countries being a loyal fan of a TV series may mean getting up in the early morning hours just to make sure you catch the finale in real time (leaving no room for the classic spoiler Joes of the world).

That’s why ahead of the ‘Game of Thrones’ grand season finale, Carlsberg decided to spoil the series’ most uncompromising fans with awesome watch packs delivered straight to their door.

It pays off to be uncompromising!

Watch our case movie here:

CEO: Yossi Lubaton
CCO: Idan Regev
VP Client Services: Ben Muskal
VP Content & Production: Dorit Gvili
Creative Director: Kobi Cohen
Digital Creative Director: Idan Kligerman
Creative Team: Reut Raz, Nofar Birenbaum
Account Supervisor: Moran Darzi
Account Executive: Dana Mey-Tal
Digital Producer: Maya Palmon
Video Editor: Leehou Porat
Creative Coordinator: Eva Hasson