Worlds first multinational typeface:
Much has been written and said about the needs of our global economy. In fact, heated debates have taken and are still taking place about the dichotomy of global versus local. Here’s our take on it all: when you set up a new hub to work with the rest of the world, it kind of makes sense to install a multinational team to do so. Not just a local setup running a global account, but a team that has a clue about the world out there.
We did just that. And we invented a design tool to brand this team, and to communicate our mindset and vision — the world’s first multinational typeface.
Executive creative director, Asia Pacific: Till Hohmann
Creative director: Antonio Bonifacio Copywriter: Till Hohmann
Art director: Luis Fabra, Nasheet Shadani
Typographer: Luis Fabra Print
Producer: Bobby Koh