Font Fridays

Multinational Typeface

Worlds first multinational typeface:
Much has been written and said about the needs of our global economy. In fact, heated debates have taken and are still taking place about the dichotomy of global versus local. Here’s our take on it all: when you set up a new hub to work with the rest of the world, it kind of makes sense to install a multinational team to do so. Not just a local setup running a global account, but a team that has a clue about the world out there.
We did just that. And we invented a design tool to brand this team, and to communicate our mindset and vision — the world’s first multinational typeface.

Executive creative director, Asia Pacific: Till Hohmann

Creative director: Antonio Bonifacio
Copywriter: Till Hohmann

Art director: Luis Fabra, Nasheet Shadani

Typographer: Luis Fabra
Producer: Bobby Koh

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Sabeena Karnik: Typography

Sabeena Karnik is a Graphic Designer from Mumbai. She is a freelancer specializing in paper typography and has developed her own style in 3D sculpturing using paper. Her recent works include a typography campaign for Tanishq jewellery and a title design for a short documentary for The American Cancer Society. She teaches painting, calligraphy and sells art in her free time.

Why are you a Graphic Designer?
Right since I can remember, art was chasing me. I always had a pencil in hand and colors were in plenty. I would be doodling all the time, even the walls of my house were not spared. So taking up art as a career was a very natural instinct. It was a hard choice to make between applied art and fine art. But I can never make something just to keep myself happy, I think that is what fine art is all about. For me creating something has to be for others be it a product, the way it looks, the way it is presented. That is basically the work of a graphic designer. Hence it had to be applied art. I do a lot of paintings too, but its again an idea that I am presenting and working around.

Liebe Fonts

About a year ago, LiebeFonts (which is German for “sweet fonts” or “dear fonts”) began publishing witty picture fonts based on the work of illustrator Ulrike Wilhelm. LiebeErika is Ulrike’s first alphabetical font, and it has skyrocketed into the upper reaches of our Hot New Fonts list. A thin, compressed typeface with a hand-drawn look, LiebeErika shares some characteristics with recent fonts such as Amarelinha or Strangelove Next but the differences are obvious. LiebeErika’s curves are smoother and its shapes more regular — without being stiff. More importantly, it has lowercase forms (and very charming they are), plus more extras than you can shake a stick at: cheerful alternate forms and figures, ligatures, nicely designed key words (“and”, “the”, “by”) and more. While you need OpenType-enabled software to use these advanced features, you’ll be able to enjoy LiebeErika’s graceful shapes with other programs as well.

With kind permission of

Satya Rajpurohit : Redefining Indian Typography

Satya has started The Indian Type Foundry and with it released a much needed professionally designed Unicode Devnagri typeface called Fedra Hindi. DesiCreative in a small chat with Satya Rajpurohit.

Tell us something about the Indian Type Foundry. What is your vision with The Indian Type Foundry.
Indian Type Foundry is a small company based in Ahmedabad which specializes in designing high quality multilingual fonts for the indian market.
Our intention in starting the ITF was to make people aware of typography and to provide well-designed fonts for the Indian market. It is also important for us to educate people — both our clients and design students — about typography, fonts and font licensing. In order to do this, we’re planning on giving lectures, holding workshops and publishing related articles on the web, in books and in magazines. Eventually, we want people to understand and appreciate the effort that goes into designing typefaces, so that they can start buying them legally and using them properly.

MyFonts: Rising Stars

It’s only been a few months since lettering artist and illustrator Laura Worthington made her successful MyFonts debut with Recherche, and already we have a lovely follow-up in Origins. Origins is a semi-connected calligraphic font with a confident, regular flow. Based on hand-lettering with a Crow Quill pen on parchment paper, it has natural, rough outlines that contribute to its subtly antiquated look and feel. Origins features gracious ascenders and descenders for an elegant and somewhat formal look. With 140 alternate characters and ornaments, the font is a versatile toolkit to create unique headlines, titling, invitations, branding and more.

For a collection of similarly styled, hand-lettered catchphrases, check out Worthington’s Greeting Cards font.


Font Stars from MyFonts

DesiCreative brings to you new fonts and font news from’s  Rising Stars Newsletter

Based in Highland Park, Illinois, TipografiaRamis has been one of the most successful young foundries on MyFonts lately. After Compass TRF and Croog, their new Bouclé family is yet another exploration of geometrically constructed letterforms. Bouclé experiments with unusual solutions, artfully combining Art Deco elements with a postmodern “whatever works” attitude. In some of its details the typeface is reminiscent of Rudy Vanderlans’ Suburban; however, it is a very different typeface indeed. Bouclé offers a choice between the rather straightforward and clear-cut Plain and the more whimsical Round (which has rounded terminals), with a bold variety for each. Bouclé Loopy is, well, the loopy one. A fun family.