Advertising Agency: Point Blank, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Creative Director: Gayatri Chauhan
Art Director: Hemant Teli
Copywriter: Geo Joseph
Account Manager: Aparna Iyer
Graphic Designers: Mahesh Varekar, Nilesh Sawant, Alexander Koilpitchai Nadar, Asif Ansari
Photographer: Nikhil Shivdikar
Advertising Agency: Y&R Dubai
Chief Creative Officer: Shahir Zag
Creative Director: Shahir Zag, Kalpesh Patankar
Copywriter: Shahir Zag
Art Director: Kalpesh Patankar
Illustrator: Kristy Ligones
Account Supervisor: Nadine Ghossoub
Advertising Agency: Y&R, Dubai
Chief Creative Officer: Shahir Zag
Art Director: Sajesh Pudussery
Copywriter: William Mathovani
Creative Director / Copywriter: Shahir Zag
Creative Director/ Art Director: Kalpesh Patankar
Agency Executive Producer: Amin Soltani
Planner: Nadine Ghossoub
Agency Producer: Leng Panganiban
Photographer: Mojtaba Komeili
Retoucher: Gitten Tom
Advertising Agency: 1pointsize, Chennai, India
Creative Director: Sharad Haksar
Art Director: Santhosh Kone
Copywriter: Anantha Narayan
Advertising Agency: Ogilvy & Mather, Bangalore, India
National Creative Directors: Piyush Pandey, Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Copywriter: Piyush Pandey
Art Director: Vinci Raj
Illustrator: Senthil Saravan kumar
Photographer: Kumaran
Additional credits: Joshi, Anil Kumar, Sneha Nidhin, Jasper Daniel, Ayelin Rodrigues, Maniny, Adhithya
Advertising Agency: Chirpy Elephant, India
Creative Director / Art Director: Jayaraman
Creative Director/ Copywriter: Leela Ram
Digital creative: Sivakumar
Junior Art Director: Arul Anchalan
Account Director: Raam Prasad
Photographer: Hari
Illustrator: Pravin Arasu
Advertising Agency: Happy, Bangalore, India
Chief Creative Officer: Praveen Das
Executive Creative Director: Kartik Iyer
Art Director: Viduthalai Raj
Copywriter: Athul Chathukutty
Photographer: Miro
Studio Head: Ramakrishna R
Account Supervisor: Neelima Kariappa
Account Executive: Vigya Atri
Advertising Agency: Ogilvy, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Senior Creative Director: Amitabh Agnihotri, Sameer Sojwal
Creative Group Head: Yogesh Pradhan
Business Director: Ajay Mehta
Account Director: Kankana Ghosh
Designer: Sameer Sojwal
Account manager: Devasmita Halder
Chaiti Mehta, founder of Chaiti Mehta Design (CMD) in 2009, discovered herself in the world of design when she began communicating a message both visually and conceptually. Calling herself as purely a designer, she creates forms and patterns out of brands, our of love, out of passion.
Her work spans brand identity and development, art direction, packaging, printed matter, interactive, art-projects and exhibitions. With her clientele in India, New York, London, and Dubai, she works closely and collaboratively with them who want their brands to speak. She allows a direct thought-process, approaching design holistically.
Her work has been awarded and published by curated design publication; Book of the Year, Volume Four (Praquin, France), Asia Pacific Design No. 7 (Sandu Cultural Media Co.,Ltd. Hongkong/Guangzhou/Beijing and Design 360°- Concept and Design Magazine). Featured on the front cover of India’s noted design magazine, The Kyoorius Design Magazine 7 and The Kyoorius Design Showcase 2011-12.
Why are you a Graphic Designer?
I usually stumble at being called a Graphic Designer and come up with all sorts of complicated explanations and words. I’m purely a designer. One who can define a color, a type and a form. The kind of graphic design majority of people relate to is not only about brochures, catalogs, logos and all of that. It’s about a Process. It’s how it works. Knowing the real power of holistic design and experiencing its maximum. In short every piece needs to have an Understanding of Design, a perception and experimentation. Hence I chose this path.
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Creative Director: B R Swarup
Art Director: Haridas B
Photographer: Prabuddha Dasgupta
Concept Note:Extensive research across the last decade amongst travelers to Kerala (more international than domestic) has consistently revealed that “something” happens to them while they are here – something that alters their mindspace.
The triggers for this “something” often include the relaxed “pace” of the destination, the,
‘openness’ and warmth of Kerala and its people, or even the distinctive ‘rawness’ of the land.
The crux of the matter is that everyone seems to remember this trigger. Many are acutely aware of this epiphany, this sudden intuitive leap of understanding, caused by a seemingly ordinary, but striking occurrence.
The campaign is all about this trigger – this moment. In a manner of speaking, the campaign tries to capture the mindspace, with every frame so rooted in reality, that it more than verges on the unreal.
