Prateek Bhardwaj Executive Creative Director

Bring Back The Balance ; Greenpeace, by McCann Erickson

Advertised brand: Greenpeace
Advert title(s): Yin Yang
Headline and copy text (in English): Bring back the balance
Advertising Agency: McCann Worldgroup India
Chief Creative Officer: Prasoon Joshi
National Creative Director: Prateek Bhardwaj
Executive Creative Director: Ravinder Siwach
Creative Director: Denzil Machado, Dalip Singh
Art Director: Dalip Singh
Copywriter:Dalip Singh, Seby John
Illustrator: Sanjay Singh, Tanvi Jaiswal, Dalip Singh
Photographer: Amit Dey
Retoucher: Milind Aglave, Kuldeep Soni
Background :
Greenpeace is one of the largest and most active organizations in the area of environmental protection. The organization runs various initiatives across the globe in the area of environmental protection, conservation and sustainability with the help of volunteers.
Brief from the client:
Greenpeace has always had one brief – to create awareness about the state of affairs the world is in, in terms of environment. It’s a well known fact that mankind has pushed the environment to brink. We are increasingly moving towards a state of no return. The brief was to create a campaign that makes people stop and at least ponder about the state of affairs.

Our campaign simply puts things in perspective. It portrays how we as mankind have created an imbalance in our environment by our sheer greed and indulgence. We chose to use symbols of ‘yin’ and ‘yang’ to portray how off balance we really are today!
This message contains information which may be confidential and privileged. Unless you are the intended recipient (or authorized to receive this message for the intended recipient), you may not use, copy, disseminate or disclose to anyone the message or any information contained in the message. If you have received the message in error, please advise the sender by reply e-mail, and delete the message. Thank you very much.


15- newspaper

15- newspaper