new delhi

Self Promotional by Hyper : Social Media Experts

One million people like you, like you. Easily the most browsed social network around, Facebook boasts of over 100 million users in India alone. Clearly, if there ever was a right place-right time, this is it. Cash in on the social media opportunity now. Contact Hyper, the social media experts.

Advertising Agency: Animal, New Delhi, India
Creative Director: Kunel Gaur
Art Directors: Kunel Gaur, Sharon Borgoyary
Copywriters: Anindita Das, Tenzin Wangdi
Illustrators: Kunel Gaur, Sharon Borgoyary, Jayesh Seth

hyper01

(more…)

Sri Aurobindo Society : By Hammer Communications, New Delhi

The thought: By changing our lifestyle and creating consciousness, the human mind can empower any obstacle. Yoga, one of India’s most-successful exports to the western world, believes in a similar decree. Reason enough for the United Nations also to declare ‘International Yoga Day’ on June 21st every year. The idea propagated in the visuals offer a simple yet engaging thought that marries Rangoli, a folk art from India where patterns are created on the floor in living rooms or courtyards with Yoga postures. By replacing Yoga postures in a similar setting, one gets to see an interesting and colourful medley of human consciousness. Truly an epicenter of positive energy and a befitting ode to a global event.

Advertised brand: Sri Aurobindo Society, New Delhi
Advert title(s): Yoga Rangoli
Headline and copy text (in English): Celebrating World Yoga Day
Advertising Agency: Hammer Communications, New Delhi, India
Creative Director: Gaurav Bahl
Senior Creative Group Head (Art): Prakash Jaya Shanmugam
Copywriter: Gaurav Bahl
Art Director: Prakash Jaya Shanmugam
Copywriter: Gaurav Bahl

Yoga Day AOTW-01

Bring Back The Balance ; Greenpeace, by McCann Erickson

Advertised brand: Greenpeace
Advert title(s): Yin Yang
Headline and copy text (in English): Bring back the balance
Advertising Agency: McCann Worldgroup India
Chief Creative Officer: Prasoon Joshi
National Creative Director: Prateek Bhardwaj
Executive Creative Director: Ravinder Siwach
Creative Director: Denzil Machado, Dalip Singh
Art Director: Dalip Singh
Copywriter:Dalip Singh, Seby John
Illustrator: Sanjay Singh, Tanvi Jaiswal, Dalip Singh
Photographer: Amit Dey
Retoucher: Milind Aglave, Kuldeep Soni
Background :
Greenpeace is one of the largest and most active organizations in the area of environmental protection. The organization runs various initiatives across the globe in the area of environmental protection, conservation and sustainability with the help of volunteers.
Brief from the client:
Greenpeace has always had one brief – to create awareness about the state of affairs the world is in, in terms of environment. It’s a well known fact that mankind has pushed the environment to brink. We are increasingly moving towards a state of no return. The brief was to create a campaign that makes people stop and at least ponder about the state of affairs.

Process
Our campaign simply puts things in perspective. It portrays how we as mankind have created an imbalance in our environment by our sheer greed and indulgence. We chose to use symbols of ‘yin’ and ‘yang’ to portray how off balance we really are today!
This message contains information which may be confidential and privileged. Unless you are the intended recipient (or authorized to receive this message for the intended recipient), you may not use, copy, disseminate or disclose to anyone the message or any information contained in the message. If you have received the message in error, please advise the sender by reply e-mail, and delete the message. Thank you very much.

 

15- newspaper

15- newspaper

(more…)

Stop Illegal Ivory Trade by Hammer Communications India

Advertised brand: Homestead India   
Headline and copy text (in English): Last year up to 36,000 elephants were killed for their ivory. Trigger an initiative to save elephants.
Advertising Agency: Hammer Communications, New Delhi, India
Creative Director: Gaurav Bahl
Executive Creative Director: Suman Sengupta
Copywriter: Gaurav Bahl
Additional credits: Sudipto Das

Don’t Drink & Drive by Hammer Communications, New Delhi

Advertised brand: RADICO KHAITAN
Advert title(s): Don’t Drink and Drive
Advertising Agency: Hammer Communications, New Delhi, India
Creative Director: Gaurav Bahl
Executive Creative Director: Suman Sengupta
Copywriter: Gaurav Bahl
Additional credits: Sudipto Das

 

Homestead India by Hammer, New Delhi

Advertised brand: HOMESTEAD INDIA
Advert title(s): Recycle E-Waste
Advertising Agency: Hammer Communications, New Delhi, India
Creative Director: Gaurav Bahl
Art Director: Prakash JayaShanmugam
Copywriter: Gaurav Bahl
Illustrator: Prakash JayaShanmugam
Photographer: Panneer Selvam
Additional credits: Suman Sengupta, Sudipto Das

Ewaste Homestead 01-01

 

Yatra by McCann Ericsson

Advertising Agency: McCann Worldgroup, New Delhi, India
Chief Creative Officer: Prasoon Joshi
Creative Directors: Talha Nazim, Rohit Devgun
Art Directors: Talha Nazim, Rohit Devgun, Nobin Dutta
Copywriters: Talha Nazim, Rohit Devgun
Illustrator: Big Studios Cgi

eiffel_tower

(more…)