chennai

Chennai Plastic Surgery by TinyTall Creative, Chennai

Advertising Agency: TinyTall Creative, Chennai, India
Managing Director: Muthu M
Creative Director: Muthu M, W. P. Sudarshan
Art Director: Irfan Ahamed H
Visualizer: Manasi Vijayakumar
Sr. Visualizer: Srinivas R
Copywriter: Balu S
Image Enhancement: Manasi Vijayakumar
Graphic Designer: Anandharaj

The campaign was executed as part of promotion for Tattoo Removal Procedure offered by Chennai Plastic Surgery. This campaign was targeted at the LGBT community offering simple cosmetic solution to enable easier transition.

Chennai Plastic Surgery continues to offer many such cosmetic solutions to the LGBT community.

Ola Cabs deploys boats in flood hit Chennai

INDIAN CAB BRAND, OLA, DEPLOYS BOATS IN WATER-LOGGED CHENNAI FOR FERRYING CITIZENS TO SAFER AREAS

Also to distribute food and drinking water in areas short of supplies.
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Tamil Nadu, the southern state of India, is severely affected by heavy rains and cyclone for the past few days. The situation got worse with the state capital, Chennai, facing its worst calamity till date. The entire city was flooded and thousands of citizens were left stranded for hours and the entire public transport system in the city was disrupted.

Living up to the promise of being a ‘complete transportation provider’, India’s larger cab operator Ola immediately sprung in to action. What is interesting, however, is that this action came as an immediate response to a meme posted on Twitter by a customer. Keeping the ‘typical Chennai humour’ alive, one consumer tweeted about how Ola should have boats to save the people who are affected. The brand, and its Bangalore based agency Happy Creative Services, immediately worked out a plan to implement this suggestion. Within 24 hours, multiple fishermen and their boats were in action and the rescue operation continues even now.

In a bid to help transport citizens stranded due to water logging in the city of Chennai, Ola, India’s most popular mobile app for personal transportation, today deployed boats in water logged and partially submerged areas, basis information provided by the Fire and Rescue Department of Tamil Nadu. The boats manned by professional rowers and fishermen, will also be used to provide food and drinking water in specific areas which are reportedly short of basic supplies. Both ferrying services and supplies will be offered free of cost to citizens.

Each boat will be manned by two rowers and can ferry anywhere between five to nine people in a single attempt. Ola is also providing rain gear to all rowers, which will help them ferry people without any hassles. In order to guard customers from rain, Ola has also stocked umbrellas in every boat. Details of the rowers and fishermen were provided to Ola by local firemen and the Chennai Sport Fishing Company.  These services are expected to be available over the next three days and might get extended if water-logging continues in the city. Many employees and drivers of Ola are also coordinating with the fishermen on ground to enable smooth operations.
Ravi Teja, Business Head of Tamil Nadu at Ola said, “Thousands of citizens have been stranded and are suffering due to heavy rains and water logging in Chennai. While we are addressing the increased demand for transportation in the city through the Ola app, we are working closely with local stakeholders to help ferry those stranded in water logged areas. Boats deployed by Ola will help ferry people to safer areas and in distribution of essential supplies like food and drinking water in affected areas.”
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About Ola:
Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfilment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 102 cities can book from over 250,000 cabs, 75,000 auto rickshaws, Kaali Peeli taxis and yellow taxis on its platform. The app is available on Windows, Android and iOS platforms. Ola recently acquired TaxiForSure, India’s second largest cab aggregator, which continues to operate as an independent brand. Please visit www.olacabs.com for more information.

Chirpy Elephant : Agency Profile

We are tightly knit, pint sized shop with an eclectic bunch of talent. “We believe the ingenuity of any well crafted communication should sport a lively, engaging, mammoth idea and bring a massive smile to all concerned stakeholders.”

What made you start Chirpy Elephant?
My partner Jairam and I (Leela Ram), were feeling jaded, working for top MNCs and shops where it was all about toeing the line, humouring clients and heavy emphasis on billing. We felt we were moving away from the core reason of why we joined and enjoyed advertising. Besides we strongly felt, we were on a creative crusade to raise Chennai’s brand communication standards.

Tell us about your designers/animators. Did they go into fine art or design schools? How do you pick them up?
We have a fine mix of art talent. Our senior most resource is well rounded with local, national and international work exposure. We have Viscom grads that were handpicked because they had an eye for the ridiculous and also because they hailed from small towns, this helped bring fresher perspectives to the table and ensures a sane work culture.

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10 Downing Street Pub by Dentsu Bangalore

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Advertised brand: 10 Downing Street Pub, Chennai Traffic Police
Advert title(s): Had a Drink? Think!

Advertising Agency: Dentsu India Group

Executive Creative Director: Ashwin Parthiban, Shiv Parameswaran
Creative Director: Rathish P Subramaniam, Sachit Sadanandan
Art Director: Rathish P Subramaniam, Shiv Parameswaran
Copywriter: Sachit Sadanandan, Ashwin Parthiban

Additional credits:
Production House – Silent Picture Company
Director – Mark Manuel
Executive Producer – Balaji Selvaraj
Camera – Anbu Dennis, Vignesh Vasu, Jagadeesh Ravichandran
Assistant Director – Al Hoon
Music – Timothy Madhukar
Sound Engineer – Sean Bout
Post Production – RGB
Offline – Manohar
Online – Mohan
Computer Graphics – Velu

Short rationale (optional):
‘Don’t drink and drive’. Its a message that is so ubiquitous in big cities, it has actually become a blind spot. What this jaded ‘public’ message needed was a personal touch. An emotional connect that would not only make people notice this message, but act on it.
Had a Drink? Think!

Prince Jewelry

Advertising Agency: Rubecon, Chennai, India
Creative Directors: Alexander Zachariah, Meera Zachariah
Art Director: Diya Pallikal
Copywriter: Sajan Prathap Singh
Illustrator: Samuel Rajapandian Sam
Photographer: Kunal Daswani

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