Ogilvy & Mather

FeviKwik by OgilvyMumbai

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Executive Creative Directors: Harshad Rajadhyaksha, Kainaz Karmakar
Art Director: Harshik Suraiya
Copywriter: Geetanjali Jaiswal
Creative Group Head: Harshik Suraiya
Business Director: Vivek Verma
Illustrator: Vishakha Modak

fevikwik1

fevikwik2

 

 

Once Again by Ogilvy Bangalore

BRIEF – Once Again is a Bangalore-based NGO that follows a unique model where it accepts donations only in the form of old items, not money.

It collects items people don’t use anymore, sells them at a minimal price to the underprivileged and uses this money for the empowerment of their community –
supporting a crèche for their children, providing vocational training to women and computer training to young adults.
The brief was to make the NGO recognizable and maximize donations to support its activities. The challenge was to accomplish this with no budgets in hand.

STRATEGY – We noticed that the youth were passionate about making a difference to their surroundings, but saw charity as a boring, guilt-driven moral obligation.
We used Facebook – a place where they hang out everyday – to involve them in this cause, by making the act of donating fun and engaging.
CREATIVE EXECUTION – We created The Tagging Drive, an online donation drive on Facebook. We started with a team of Facebook volunteers, who revisited their friends’ old pictures
and tagged ‘Once Again’ to things worth donating – shoes, toys, clothes, furniture, books, etc. When the friend received the notification of the tagged picture,
curiosity prompted them to click on it. It led them to the Once Again Facebook page where they read the message, “You’ve been tagged to remind you that someone,
somewhere needs your old stuff more than you. Please donate.” The page also invited them to become Facebook volunteers and spread the word by tagging their friends.
THE RESULTS – The tags created curiosity and thousands were directed to the Once Again page. The campaign went viral with friends tagging friends.
It gained visibility on social media, received prominent coverage in leading media publications and went on to become Bangalore’s biggest tagging drive.
In a matter of a few months, thousands of pictures were tagged and several donation drives initiated. Once Again collected over ten thousand items for sale
at their thrift shop, giving the underprivileged an access to goods they couldn’t afford otherwise. The monies generated from the sale of these goods increased by 462%,
which is being recycled to support its activities. And it all started with a tag.
www.facebook.com/onceagainbangalore


Credits

Client: Once Again, Bangalore.
Headline: “BANGALORE’S BIGGEST TAGGING DRIVE”
Agency: Ogilvy & Mather, Bangalore.
President: Poran Malani
Senior Vice President: Vikram Menon
Executive Creative Director: Ajanta Barker
Creative Director: Anoop Sathyanand
Associate Creative Director / Art Director: Siju RS
Copywriters: Bhumika Udernani, Dipika Aranha
Planners: Venkataraghavan Srinivasan, Manasi Trivedi
Production: Foxfilms.in
Additional Credits: Yousef Anani, Rishad Melethil, Junaid Rahman, Rahul Antony, Prem Madhu

Save Calligraphy by Ogilvy Gurgaon

Ad agency: Ogilvy & Mather, New Delhi (Gurgaon), India.
Client: Qalamkaari Creative Calligraphy Trust
Art Director: Nasheet Shadani
Copywriters: Riazat Ullah Khan, Ajay Gahlaut, Nasheet Shadani
Calligraphers: Mushtaq Ahmad, Nasheet Shadani, Srikant Behera
AV coutesy: Team Saheb Productions, KcPandey
Festival Videos and Photos: Aseem Asha Foundation, Flying Birds of India.
Creative Director: Preeti Koul Chaudhry
Executive Creative Director: Ajay Gahlaut

Malayalam Rhino

(more…)

IPL by Ogilvy

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Abhijit Avasthi, Anup Chitnis, Anuraag Khandelwal, Satish Desa
Art Directors: Sandesh Mangaonkar, Anuraag Khandelwal, Abhinay Patil
Copywriters: Shazaad Arjani, Satish Desa
Illustrator: Giant Robot / V.S. Studios / eplus
Retouchers: Avinash Velhal, Avinash Mahadik, Vijay N

01_gilly_funda_aotw

(more…)

World For All by Ogilvy

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Director: Rajiv Rao
Executive Creative Director: Abhijit Avasthi
Senior Creative Directors: Srreram Athray, Elizabeth Dias
Art Director: Sanket Wadwalkar
Copywriter: Rohan D’Souza

building_3

(more…)

Casper Mosquito Repellents by Ogilvy Mumbai

Advertising Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officers: Abhijit Avasthi, Rajiv Rao
Executive Creative Director: Zenobia Pithawalla
Creative Director: Mihir Chanchani
Art Director: Jitendra Patel
Copywriter: Arshad Shaikh
Illustrator: Jitendra Patel

(more…)

Crosswords Book store by Ogilvy Mumbai

Advertising Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officers: Abhijit Avasthi, Rajiv Rao
Executive Creative Director: Zenobia Pithawalla
Creative Director: Mihir Chanchani
Art Director: Jitendra Patel
Copywriter: Arshad Shaikh
Photographer: Avadhut Hembade
Retouching: Jitendra Patel