Client: ABP Magazines
Agency: Bates CHI & Partners, Kolkata
Executive Vice President: Abeer Chakravaty
National Creative Director: Sagar Mahabaleshwarkar
Art Director: Subhadeep Dawn
Illustrator: Subhadeep Dawn
Copywriter: Rupamanjari Mitra
Account Director: Anirban Sarkar
Client
Desh by Bates Chi, Kolkata
Client: ABP Magazines
Agency: Bates CHI & Partners, Kolkata
Executive Vice President: Abeer Chakravaty
National Creative Director: Sagar Mahabaleshwarkar
Executive Creative Director: Suraj Vasanthan
Associate Creative Director: Nabendu Saha, Kirtish Talukdar
Art Director: Subhadeep Dawn
Illustrator: Subhadeep Dawn
Copywriter: Rupamanjari Mitra
Account Director: Anirban Sarkar, Shamik Ghosh
Once Again by Ogilvy Bangalore
BRIEF – Once Again is a Bangalore-based NGO that follows a unique model where it accepts donations only in the form of old items, not money.
It collects items people don’t use anymore, sells them at a minimal price to the underprivileged and uses this money for the empowerment of their community –
supporting a crèche for their children, providing vocational training to women and computer training to young adults.
The brief was to make the NGO recognizable and maximize donations to support its activities. The challenge was to accomplish this with no budgets in hand.
STRATEGY – We noticed that the youth were passionate about making a difference to their surroundings, but saw charity as a boring, guilt-driven moral obligation.
We used Facebook – a place where they hang out everyday – to involve them in this cause, by making the act of donating fun and engaging.
CREATIVE EXECUTION – We created The Tagging Drive, an online donation drive on Facebook. We started with a team of Facebook volunteers, who revisited their friends’ old pictures
and tagged ‘Once Again’ to things worth donating – shoes, toys, clothes, furniture, books, etc. When the friend received the notification of the tagged picture,
curiosity prompted them to click on it. It led them to the Once Again Facebook page where they read the message, “You’ve been tagged to remind you that someone,
somewhere needs your old stuff more than you. Please donate.” The page also invited them to become Facebook volunteers and spread the word by tagging their friends.
THE RESULTS – The tags created curiosity and thousands were directed to the Once Again page. The campaign went viral with friends tagging friends.
It gained visibility on social media, received prominent coverage in leading media publications and went on to become Bangalore’s biggest tagging drive.
In a matter of a few months, thousands of pictures were tagged and several donation drives initiated. Once Again collected over ten thousand items for sale
at their thrift shop, giving the underprivileged an access to goods they couldn’t afford otherwise. The monies generated from the sale of these goods increased by 462%,
which is being recycled to support its activities. And it all started with a tag.
www.facebook.com/onceagainbangalore
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Credits
Client: Once Again, Bangalore.
Headline: “BANGALORE’S BIGGEST TAGGING DRIVE”
Agency: Ogilvy & Mather, Bangalore.
President: Poran Malani
Senior Vice President: Vikram Menon
Executive Creative Director: Ajanta Barker
Creative Director: Anoop Sathyanand
Associate Creative Director / Art Director: Siju RS
Copywriters: Bhumika Udernani, Dipika Aranha
Planners: Venkataraghavan Srinivasan, Manasi Trivedi
Production: Foxfilms.in
Additional Credits: Yousef Anani, Rishad Melethil, Junaid Rahman, Rahul Antony, Prem Madhu
DC Design by M&C Saatchi
Client: DC Design
Agency: M&C Saatchi, Gurgaon
ECD: Richa Sinha
CD: Rajesh Sinha
Art: Shonit Gupta
Copy: Rajesh Sinha
Break Up With The Wrong Bra
PROBLEM:
Lingerie brand amanté has enjoyed considerable success since their launch in India 4 years ago. Keen on taking the brand to leadership status in the country, amanté wanted a campaign that would educate women on the importance of wearing the right bra. As inner wear is still considered a delicate subject in India, communication had to be bold yet relatable.
CREATIVE SOLUTION:
Working out of a common yet lesser-known statistic that 8 out of 10 women are wearing the wrong sized bra we conceptualized a campaign that urged women to come to terms with this fact and BREAK UP WITH THE WRONG BRA.
In order to stand out from conventional innerwear advertising, we decided to showcase real women talking about relatable bra problems. Print, outdoor, activations and digital banners lead women to a microsite (www.breakupwiththewrongbra.com) loaded with information, encouraging them to evaluate their current lingerie choice.
CREDITS
Client: amanté Lingerie
Creative agency: Happy
Chief executive officer: Kartik Iyer
Chief creative officer: Praveen Das
Chief operating officer: Siddartha Roy
Strategy: Ravi Bhat
Client servicing: Shweta Goud
Art director: Aswin Sridhar
Copywriter: Megha Ramesh
Photographer: Suresh Natrajan
Let Calcutta Surprise You
Client : YPO, Calcutta Chapter
Producer/Director: Priyanka Rungta, supported by Arka Bhattacharyya, Navsoft
Creative Agency : 100 Watts Design Studio
Branding, Art Direction & Copy : Kritika Malhotra
Production House: Arko Sen
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100 Years of Franke Faber by Pratisaad Pune
Client – FRANKE FABER INDIA LTD.
Creative Agency – Pratisaad Communications Pvt. Ltd.
Creative Director – Abhijit Joag, Leena Joshi
Art Director – Girish S. Rapatwar
ABC Consultants by Equus
Client: ABC Consultants
Agency: Equus
Servicing: Sreya Seth, Pragy Bali
Creative Director: Anusheela Saha
Art: Sandeep Juneja
Copy: Swapan Seth
THE KARATE KID CAMPAIGN
Background: To showcase an upcoming release, KARATE KID (featuring Jackie Chan and Jaden Smith), and position PIX as a vibrant youth brand through the same.
Solution: The creative expressions captured the essence of “action” in media like Bus and Elevator.
Result: The overall promotional campaign got PIX ranked as No.1 English movie channel that week.
Client: PIX
Agency: MSL GROUP CREATIVE+, Mumbai
National Creative Director: Govindrajan T
Executive Creative Director: Sachin Karle
Art Director: Sandeep Patil, Ratan Vairal
Copywriter: Mrinal Pentapalli
Client Servicing: Ashlyn Rego, Debojo Sanjiv