Leo Burnett

Leo Burnett Israel Proudly Presents: “var Time”

July 15, 2018Creative, Digital, InternationalAdam Polachek, Ami Alush, Danielle Elmor, Elad Gaizler, Idit Zukerman, Leo Burnett, Marcom Director, Maya Varochik, Olga Vorobieva, Shai Nissenboim, Shiran Feldman, Simi Ben-Zikrino comments

Everybody who’s watching this year’s FIFA World Cup is talking about just one thing: the “VAR” or for those of you who are not football fans: the “Video Assistant Referee”. The system is the ultimate tool to help on-field referees make the right call on any given shot, using video replay technology – and so doing stop them from making a howler that could cost a side the game.

But it’s also the new universal icon for a TV screen!

So to drive fans to Azrieli’s new ecommerce website, we used the season’s hottest icon to steal the show. During the final, set to take place on Sunday July 15th, where France will attempt to take home the World Cup for the second time in history, every time the referee will signal for the VAR, we’ll give the first 5 viewers who text us a free large screen TV.

So what can we say? Keep your fingers crossed and your mobiles ready.

Agency Credits: Leo Burnett
CEO: Adam Polachek
Chief Creative Officer: Ami Alush
Chief Account Officer: Idit Zukerman
Chief strategy Officer: Shai Nissenboim
Art Director: Olga Vorobieva
Copywriter: Elad Gaizler
Agency Producer: Simi Ben-Zikri
Eva Hasson: Marcom Director
Account Supervisor: Shiran Feldman
Account manager: Danielle Elmor
Traffic manager: Maya Varochik

Samsung Presents : the Smart Billboard by Leo Burnett Tel Aviv

April 7, 2017Digital, Interesting ThingsAdam Polachek, Ami Alush, Inna Tubin, Leo Burnett, Limor Michaeli, Meital Miller, Menny Zarhia, Oded Zur, Oren Ben Naim, Raphael Nattiv, Tseela Freundno comments

One of the advantages of the Samsung Gear S3 watch is its design: it looks nothing like a smart watch.
In fact watch purists and design aficionados alike will most likely agree it is one hell of a beautiful and smart design.

That’s why to communicate this design edge in a smart and notable way, we launched a bus poster campaign under a fake brand name which looked like any other watch advertising campaign you may have ever seen…that is, until we brought the posters to life.

Leveraging the everyday situation of waiting for the bus – we built a smart billboard that could communicate with commuters waiting for their ride.

The billboard featured a male model striking a typical “watch advertising” pose – the only difference being that the model was actually eavesdropping on commuters’ conversations and his picture came to life every time people struck a subject they could use the smart watch for. That way, as the model responded to the situation and interacted with commuters, he got to show off the watch’s innovative features to the great surprise and delight of passengers whose response made blatantly clear that they never for a moment saw it coming. Using a simple a smart billboard, we proved to them beyond a shadow of a doubt that the Samsung Gear S3 was not only the smartest but probably also the best looking watch around.

Samsung Gear S3: A smart watch that looks like a… watch!

Watch our case video here:

Credits:
Advertising Agency: Leo Burnett, Tel Aviv, Israel
Chief Executive Officer: Adam Polachek
Executive Creative Director: Ami Alush
Copywriters: Oren Ben-Naim, Oded Zur
Art Directors: Meital Miller, Raphael Nattiv
Producer: Menny Zarhia
Account Director: Limor Michaeli
Account Supervisor: Inna Tubin
Account Manager: Tseela Freund

Valentine’s Adult Meal : Burger King by Leo Burnett

March 17, 2017International, TV SpotsBurger King, Leo Burnett, valentine's dayno comments

Kids have got their “Kids Meal”. But what about grown-ups? Adults? Shouldn’t they have their own meal too? At least on Valentines?

Burger King Israel presents: THE VALENTINE’S ADULT MEAL
with 2 Whoppers
2 packs of French Fries,
2 beers

and a romantic ADULT TOY inside

Only on VALENTINES,
Only to ADULTS (18+)
Only from 6 PM.

Watch the commercial here:

Credits:
Advertising Agency: Leo Burnett Israel
Chief Executive Officer: Adam Polachek
Executive Creaive Director: Ami Alush
Copywriter: Oren Ben Naim
Art Director: Meital Miller
Producer: Menny Zarhia
Account Director: Idit Tzukerman
Account manager: Esty Sade
Account Executive: Laura Zimin

Dubai International Film Festival: by Leo Burnett Dubai

April 27, 2014CreativeAdvertising Agency, Dr. Raymond Hamden, Dubai, Farah Nheme, Lara El Barkouki, Leo Burnett, Mahdy Elhosseny Copywriter, Nabil Rashid Art Director / Illustrator, Nadia Bedaywi, Peter Bidenko, Rafael Augusto Junior Art Director, Sunny Deo Additional credits, United Arab Emirates Creative Directorsno comments

The truth about film is that everyone sees it differently. Inspired by this insight, we created The DIFF Film Personality Test. A series of credible Inkblots designed to build interest for the festival by giving people an idea of what films they may be interested in. By teaming up with acclaimed Clinical Psychologist Dr. Raymond Hamden (who conducted in-depth studies over a two-month period) we gathered film-related psychometric results.

We created a range of interactive versions of the Film Personality Test, tailor made for each medium. After taking the tests, people were directed to a list of movie trailers, based on their interpretations, which were available to watch at this year’s festival.

Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Creative Directors: Peter Bidenko, Nabil Rashid
Art Director / Illustrator: Rafael Augusto
Junior Art Director: Mahdy Elhosseny
Copywriter: Sunny Deo
Additional credits: Lara El Barkouki, Nadia Bedaywi, Farah Nheme, Dr. Raymond Hamden

National Geographic : Wild Month : Leo Burnett Dubai

April 11, 2014CreativeAdvertising Agency, Dubai, Lara ElBarkouki Communications Supervisor, Layal Nammour Regional Communications Director, Leo Burnett, Malek Ghorayeb Senior Art Director, Nicolas Roux, Rafael Augusto Senior Copywriter, Sunny Deo Communications Manager, UAE Executive Creative Directorno comments

Agency: Leo Burnett, Dubai, UAE
Executive Creative Director: Malek Ghorayeb
Senior Art Director: Rafael Augusto
Senior Copywriter: Sunny Deo
Communications Manager: Lara ElBarkouki
Communications Supervisor: Layal Nammour

Tide by Leo Burnett

November 27, 2013CreativeAdvertising Agency, Ashwiny Iyer Tiwari, Ashwiny Iyer Tiwari Copywriters, Deepti Gera Photographer, India Chief Creative Officers, Kv Sridhar, Leo Burnett, Mumbai, Neeraj Singh Art Directors, Nikhil Mehrohtra, Nitesh Tiwari, Nitesh Tiwari Executive Creative Director, Parag Savla Account Supervisor, Sharan Sabhachandanino comments

Advertising Agency: Leo Burnett, Mumbai, India
Chief Creative Officers: Kv Sridhar, Nitesh Tiwari
Executive Creative Director: Ashwiny Iyer Tiwari
Copywriters: Nitesh Tiwari, Ashwiny Iyer Tiwari, Nikhil Mehrohtra, Neeraj Singh
Art Directors: Ashwiny Iyer Tiwari, Deepti Gera
Photographer: Parag Savla
Account Supervisor: Sharan Sabhachandani

Bajaj Exhaust Fans by Leo Burnett Mumbai

July 27, 2012CreativeAdvertising Agency, Adya Thakur, Happy Finish Brand Partner, India National Creative Director, KV Sridhar Executive Creative Director, Leo Burnett, Nitesh Tiwari Creative Director, Piyush Gupta Retoucher, Prasad Patil Copywriter, Sushma Singh Brand Associate, Vikram Pandey Art Directorno comments

Advertising Agency: Leo Burnett, India
National Creative Director: KV Sridhar
Executive Creative Director: Nitesh Tiwari
Creative Director: Vikram Pandey
Art Director: Brijesh Parmar
Photographer: Amol Jadhav
Brand Partner: Sushma Singh
Brand Associate: Adya Thakur

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Broken Compass Tours and Travels

July 27, 2012CreativeAdvertising Agency, India National Creative Director, KV Sridhar Executive Creative Director, Leo Burnett, Nitesh Tiwari Creative Director, Piyush Gupta Illustrator, Prasad Patil Copywriter, Santosh Harmalkar, Vikram Pandey Art Directorno comments

Advertising Agency: Leo Burnett, India
National Creative Director: KV Sridhar
Executive Creative Director: Nitesh Tiwari
Creative Director: Vikram Pandey
Art Director: Prasad Patil
Copywriter: Piyush Gupta
Illustrator: Santosh Harmalkar

Bajaj Bulbs by Leo Burnett Mumbai

July 24, 2012CreativeAdvertising Agency, Adya Thakur, Happy Finish Brand Partner, India National Creative Director, KV Sridhar Executive Creative Director, Leo Burnett, Nitesh Tiwari Creative Director, Piyush Gupta Retoucher, Prasad Patil Copywriter, Sushma Singh Brand Associate, Vikram Pandey Art Directorone comment

Advertising Agency: Leo Burnett, India
National Creative Director: KV Sridhar
Executive Creative Director: Nitesh Tiwari
Creative Director: Vikram Pandey
Art Director: Prasad Patil
Copywriter: Piyush Gupta
Retoucher: Happy Finish
Brand Partner: Sushma Singh
Brand Associate: Adya Thakur

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McDonald’s by Leo Burnett Delhi

October 5, 2011CreativeDarshan Saka Account Supervisor, delhi, FREE! BATMAN TOYS WITH EVERY McDonald's Happy Meal Advertising Agency, Himalika Yadav Published, India Chief Creative Officer, K.V. Pops Executive Creative Director, Leo Burnett, Manu Gupta Print Production, November 2010, Sainath Saraban Art Director / Copywriterno comments

FREE! BATMAN TOYS WITH EVERY McDonald’s Happy Meal

Advertising Agency: Leo Burnett, Delhi, India
Chief Creative Officer: K.V. Pops
Executive Creative Director: Sainath Saraban
Art Director / Copywriter: Manu Gupta
Print Production: Darshan Saka
Account Supervisor: Himalika Yadav

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