Summer is here, and with it comes the time-old war on the air conditioning: He’s hot, she’s cold, he’s sweating, she’s freezing.
A battle that rages on all night as the air conditioner is turned on and off.
So Samsung invented the perfect solution so no one needs to fight at night:
The Peace Blanket, half duvet and half pique
Sweet Dreams J
Watch our case:
Credits: Agency: Leo Burnett Tel Aviv Chief Executive Officer: Adam Polachek VP creative: Ami Alush VP client: Idit Zukerman Copywriter: Oren Ben-Naim Art director Meital Miller Producer: Simi Ben-Zikri, Menny Zarhia Account Supervisor: Laura Zimin Account manager: Aviad Danon Photographer: Menachem Reiss Studio: Frank Abu, Oren Bar
Israeli Independence Day is also known as ‘National BBQ Day’, because everyone – and we mean e v e r y o n e – is gathering around their grills for a celebration.
Really. True story J. Come to Israel on that day and you will see people fanning their grill everywhere: from national parks and the beachfront sands right down to traffic islands left for those who simply didn’t get up early enough to capture a spot. (Seriously, just google “Israel independence day BBQ” and you’ll see things here are mental!)
So as the flamed grill pros BURGER KING are, they decided to help everyone get ready for the holiday, and created an interactive mobile phone pre-loader ad experience which invited people to practice their BBQ fanning skills… with their phone!
The higher the flame they managed to fan up– the higher the discount they got on a delicious grill flamed Whopper Meal.
And if you want to try to ‘LeNafNef’ yourself, here is a link to our interactive ad: http://camp.spotad.co/rch/burger_king0417/index.html
Advertising Agency: Leo Burnett Israel CEO: Adam Polachek CCO: Ami Alush CTO: Yacov Zoaretz Copywriters: Elad Gaizler, Ouriel Ferencz, Oren Ben-Naim Art-director: Meital Miller VP Clients: Idit Zukerman Account Supervisor: Laura Zimin Agency Producer: Menny Zarhia Production company: Tiferet
One of the advantages of the Samsung Gear S3 watch is its design: it looks nothing like a smart watch. In fact watch purists and design aficionados alike will most likely agree it is one hell of a beautiful and smart design.
That’s why to communicate this design edge in a smart and notable way, we launched a bus poster campaign under a fake brand name which looked like any other watch advertising campaign you may have ever seen…that is, until we brought the posters to life.
Leveraging the everyday situation of waiting for the bus – we built a smart billboard that could communicate with commuters waiting for their ride.
The billboard featured a male model striking a typical “watch advertising” pose – the only difference being that the model was actually eavesdropping on commuters’ conversations and his picture came to life every time people struck a subject they could use the smart watch for. That way, as the model responded to the situation and interacted with commuters, he got to show off the watch’s innovative features to the great surprise and delight of passengers whose response made blatantly clear that they never for a moment saw it coming. Using a simple a smart billboard, we proved to them beyond a shadow of a doubt that the Samsung Gear S3 was not only the smartest but probably also the best looking watch around.
Samsung Gear S3: A smart watch that looks like a… watch!
Watch our case video here:
Credits: Advertising Agency: Leo Burnett, Tel Aviv, Israel Chief Executive Officer: Adam Polachek Executive Creative Director: Ami Alush Copywriters: Oren Ben-Naim, Oded Zur Art Directors: Meital Miller, Raphael Nattiv Producer: Menny Zarhia Account Director: Limor Michaeli Account Supervisor: Inna Tubin Account Manager: Tseela Freund
If you’ve ever participated in a marathon, you’ll know that at every marathon event they use the chest chip and stepping pad combo as a system for measuring a runner’s results. So this year, to capitalize on the massive participation in the Samsung Marathon – Israel’s largest running event – we decided to HACK THE RUN FOR GOOD by turning the marathon course into a gaming track and the runners into players.
How? By adding more stepping pads along the running course and turning them into game coin collection points.
Every time a runner steps on one of the pads, he collects a coin which is registered in real time via his chest number chip, added to our database and turned into real money. At the end of the marathon, the sum accumulated is then donated on behalf of the runner to the charity of his choice.
From our preliminary data, participation numbers are set to hit a new record high with 40,000 runners attending from all over the world (from over 40 different countries) so we’re talking about lots of money that will be making a difference for many people. Now that’s worth running for!
Samsung Gaming Marathon
. Run. Play. Donate.
Advertising Agency: Leo Burnett Israel Chief Executive Officer: Adam Polachek Executive Creative Director: Ami Alush Copywriter: Oren Ben Naim Copywriter: Oded Zur Art Director: Meital Miller Art Director: Raphael Nattiv Producer: Menny Zarhia Account Director: Limor Michaeli Account manager: Tseela Freund Account Executive: Inna Tubin