Laura Zimin

Leo Burnett Tel Aviv Presents: The Peace Blanket

Summer is here, and with it comes the time-old war on the air conditioning:
He’s hot, she’s cold, he’s sweating, she’s freezing.

A battle that rages on all night as the air conditioner is turned on and off.

So Samsung invented the perfect solution so no one needs to fight at night:

 

The Peace Blanket,
half duvet and half pique

Sweet Dreams J

Watch our case:

 

Credits:
Agency: Leo Burnett Tel Aviv
Chief Executive Officer: Adam Polachek
VP creative: Ami Alush
VP client: Idit Zukerman
Copywriter: Oren Ben-Naim
Art director Meital Miller
Producer: Simi Ben-Zikri, Menny Zarhia
Account Supervisor: Laura Zimin
Account manager: Aviad Danon
Photographer: Menachem Reiss
Studio: Frank Abu, Oren Bar

Burger King Presents The NafNa Phone by Leo Burnett Israel

Israeli Independence Day is also known as ‘National BBQ Day’, because everyone – and we mean e v e r y o n e – is gathering around their grills for a celebration.

Really. True story J. Come to Israel on that day and you will see people fanning their grill everywhere: from national parks and the beachfront sands right down to traffic islands left for those who simply didn’t get up early enough to capture a spot. (Seriously, just google “Israel independence day BBQ” and you’ll see things here are mental!)

So as the flamed grill pros BURGER KING are, they decided to help everyone get ready for the holiday, and created an interactive mobile phone pre-loader ad experience which invited people to practice their BBQ fanning skills… with their phone!

The higher the flame they managed to fan up– the higher the discount they got on a delicious grill flamed Whopper Meal.

And if you want to try to ‘LeNafNef’ yourself, here is a link to our interactive ad: http://camp.spotad.co/rch/burger_king0417/index.html

Advertising Agency: Leo Burnett Israel
CEO: Adam Polachek
CCO: Ami Alush
CTO: Yacov Zoaretz
Copywriters: Elad Gaizler, Ouriel Ferencz, Oren Ben-Naim
Art-director: Meital Miller
VP Clients: Idit Zukerman
Account Supervisor: Laura Zimin
Agency Producer: Menny Zarhia
Production company: Tiferet

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