Simi Ben-Zikri

Leo Burnett Israel Proudly Presents: “var Time”

July 15, 2018Creative, Digital, InternationalAdam Polachek, Ami Alush, Danielle Elmor, Elad Gaizler, Idit Zukerman, Leo Burnett, Marcom Director, Maya Varochik, Olga Vorobieva, Shai Nissenboim, Shiran Feldman, Simi Ben-Zikrino comments

Everybody who’s watching this year’s FIFA World Cup is talking about just one thing: the “VAR” or for those of you who are not football fans: the “Video Assistant Referee”. The system is the ultimate tool to help on-field referees make the right call on any given shot, using video replay technology – and so doing stop them from making a howler that could cost a side the game.

But it’s also the new universal icon for a TV screen!

So to drive fans to Azrieli’s new ecommerce website, we used the season’s hottest icon to steal the show. During the final, set to take place on Sunday July 15th, where France will attempt to take home the World Cup for the second time in history, every time the referee will signal for the VAR, we’ll give the first 5 viewers who text us a free large screen TV.

So what can we say? Keep your fingers crossed and your mobiles ready.

Agency Credits: Leo Burnett
CEO: Adam Polachek
Chief Creative Officer: Ami Alush
Chief Account Officer: Idit Zukerman
Chief strategy Officer: Shai Nissenboim
Art Director: Olga Vorobieva
Copywriter: Elad Gaizler
Agency Producer: Simi Ben-Zikri
Eva Hasson: Marcom Director
Account Supervisor: Shiran Feldman
Account manager: Danielle Elmor
Traffic manager: Maya Varochik

People, Not Symbols : Leo Burnett Israel

December 12, 2017Case Study, InternationalAdam Polachek, Ami Alush, Chen Federing, Elad Ziv, Idit Zukerman, Ilana Peisakhin, Inna Tubin, Leo Burnett Israel, Liz Stull, Meital Miller, Menny Zarhia, Mila Dayan, Shai Nissenboim, Shlomi Amir, Simi Ben-Zikri, Viki Bergmanno comments

For December 3rd “International Day of Persons with Disabilities”, Access Israel –
the NPO whose mission it is to promote accessibility for people with disabilities in Israel,
is replacing all disabled parking spot signs with the pictures of real people.

You’ve probably seen it happen a zillion times and you’ve maybe even done it yourself once or twice. By that I mean park in a spot for disabled people.

Yeah, we’ve all seen it happen before: a car blitzing into a parking spot reserved for the disabled only for its driver to step out seconds later on two perfectly functioning legs. Sure, if you ask the driver he’ll probably have a whole battery of excuses to go with his blatant misbehavior and disrespect. Anything ranging from: “I’ll only be a second”, “I’m just picking up my wife” to “What’s the rush? You’re sitting in a wheelchair anyway!” and our personal favorite: “I DIDN’T SEE THE SIGN”.

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Leo Burnett Tel Aviv Presents: The Peace Blanket

July 26, 2017Interesting Things, InternationalAdam Polachek, Ami Alush, Aviad Danon, Frank Abu, Idit Zukerman, Laura Zimin, Leo Burnett Tel Aviv, Meital Miller, Menachem Reiss, Menny Zarhia, Oren Bar, Oren Ben Naim, Simi Ben-Zikrino comments

Summer is here, and with it comes the time-old war on the air conditioning:
He’s hot, she’s cold, he’s sweating, she’s freezing.

A battle that rages on all night as the air conditioner is turned on and off.

So Samsung invented the perfect solution so no one needs to fight at night:

The Peace Blanket,
half duvet and half pique

Sweet Dreams J

Watch our case:

Credits:
Agency: Leo Burnett Tel Aviv
Chief Executive Officer: Adam Polachek
VP creative: Ami Alush
VP client: Idit Zukerman
Copywriter: Oren Ben-Naim
Art director Meital Miller
Producer: Simi Ben-Zikri, Menny Zarhia
Account Supervisor: Laura Zimin
Account manager: Aviad Danon
Photographer: Menachem Reiss
Studio: Frank Abu, Oren Bar