Advertising Agency: Ogilvy & Mather, Gurgaon, India
Executive Creative Director: Ajay Gahlaut
Creative Directors: Gaurav Nautiyal, Jossy Raphael, Nitin Srivastava
Copywriter: Anu Gulati
Art Director / Illustrator:Umesh Baldaniya
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Smoke Free Diwali by Independent
Short rationale: Diwali is one of the prominent festivals celebrated across India with great fanfare where people lighting up houses with diyas, making colourful rangolis and exchanging sweets is a common sight. But, there is another practice that creates more problems than spreading happiness – bursting firecrackers. These firecrackers release toxic gases, pollutes the air, generate loud noise, creates humongous amount of dry waste and inflict injuries as well.The festival of goodwill, prosperity and happiness can be celebrated in a number of ways other than bursting firecrackers. Let’s enjoy a smoke-free and healthy Diwali.
Creative by Ashwin Hirwe & Amol Mahajan
Codesign: Agency Profile
Codesign : By Rajesh Dahiya and Mohor Ray, Founders of Codesign
What made you start Codesign?
What made us start Codesign, what has sustained it so far and what we continue to look forward to is the same – a desire to keep growing through the work we do, without being compartmentalised by scale, media and trends. The idea was to create a rich environment that encourages asking questions and rethinking briefs, with the rigor of hands-on ‘making’. An important thread that has always stayed strong, is the love of content—making sure that design is building on appropriate and rich content, and not acting as a prop for it.
Tell us about your designers. Did they go into fine art or design schools? How do you pick them up?
All the designers in our team currently are graduates from design schools. However this is not, nor has been, a pre-decided condition of working with people. We look at people’s work, and even more importantly how they approach it; build on it—and how they can inspire us back to push our own boundaries.
At the heart of our work is people, and that’s where we look for inspiration—in the way they live, the dreams they dream, the things they trust, the things that make them happy. Through conversation and observation, there is much that we learn which inspires our work. The composition of the studio is diverse by choice, brings several influences and interests, from music and food to crafts and calligraphy, into play with each other. This often brings surprising, new flavours into the way we develop ideas.
In short, there’s no checklist. It’s work, it’s partially gut instinct and it’s a shared dialogue between both a potential hire and us on expectations, responsibilities and the future.
Vodafone by Ogilvy Mumbai
Advertising Agency: Ogilvy, Mumbai, India
National Creative Director: Rajiv Rao
Executive Creative Directors: Kainaz Karmakar, Harshad Rajadhakshya
Creative Director / Copywriter: Ramakrishnan Hariharan
Art Director: Harshik Suraiya
Ad Against Domestic Violence by Independent
Advertised brand: public_interest
Advert title(s): We Men
Art Director / Photography: Ashwin Hirwe
Concept / Copywriter: Amol Mahajan
Additional credits: Amey
Rationale :
Over the years, the percentage of male victims of domestic violence has increased substantially. It is not always women who are left with physical and mental scars. Domesticviolence against men is as distasteful as it is against women.
DOMESTIC VIOLENCE AGAINST MEN.
KNOW IT. STOP IT.
National Trust by Miami Ad School Students
Problem : National Trust needs more of the younger crowd to visit their locations.
Solution : We will need to target these younger audiences through an effective medium.
IDEA : Where do we find most of the people now-a-days ? On their phones or computers, using the internet. That’s why we thought why not make people earn their
Internet.
Video(solution) :
[desi]LOQTISlKEAU[/desi]
Art Director : Rajath Ramamurthy / Aravindan Thirunavukarasu
Copy Writer : Soham Chatterjee
Animation : Rajath Ramamurthy
School : Miami Ad School, USA
The HotStart : Agency Profile
TheHotStart is a crowdfunding platform that aims to help raise funds for the most creative and innovative projects in India. TheHotStart has been conceptualised to help creators and funders get one step closer to realizing their dream projects. While helping raise funds is one thing, TheHotStart also acts as a preliminary validation point for a concept. Another benefit is the word-of-mouth marketing that it attracts. Barely a few months since its inception, TheHotStart has already helped fund some great one-of-a-kind projects like Kalyaanam – a 10 minute short film that got selected in the London Indian Film Festival, gives you a glimpse into the life of a would-be-bride, Rhythm of Love – the first crowdfunded jukebox musical in India and Taan Bekro, a documentary based on the struggles of Rajasthan’s ‘Sapera’ tribe.
What made you start TheHotStart
It almost happened by chance. In June 2012, our cofounder was with a couple of his friends at a pub in Manhattan, New York. The friends were discussing how it was difficult for Indian projects to succeed on US-based platform. The big challenge was the geographic divide between the funders and the location where the project was going to be executed. And, therefore, potential contributors struggled to see value in projects. That really was the origin. There appeared to be a genuine market need to connect people with people who had the funds to power their ideas. Over the next six months, the idea of creating a high quality crowdfunding ecosystem for creative and innovative projects in India started to take shape.
‘A Tiny Difference’ : Student Work from Miami Ad School
Title : A Tiny Difference.
Brand : Preparation H
Description: Hemorrhoids! OUCH! Thats painful. Even if we don’t want them 75% of will get them at some point in life. In fact 1 million new cases get reported every year. Thats 83,333 a month, 19,230 a week, 2,739 a day and 144 an hour. OUCH! Having to deal with that constant discomfort sucks and can really ruin whatever it is we try to do in our daily lives. So we decided to make people feel a little more comfortable. Using PREPARATION H SUPPOSITORIES we created a series of posters that showed how much a tiny difference on the inside can make to the outside.
Art Director : Rajath Ramamurthy and Tamas Kovacs
Copy Writer : Tosan Matthews
School : Miami Ad School
Anjali Kitchenware by Makani Creatives, Mumbai
Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Director / Illustrator: Sachin Padave
Copywriter: Prashant Sukumar
Sr. Visualiser: Yogesh Mankame
Ting: Agency Profile
Ting is a creative and digital agency based out of Chennai and Mumbai.
What made you start Ting?
A hot summer day, a flat tyre and a long chat was the lethal concoction that killed our jobs and mothered TING!
Back then, we were a bunch of freshers working in different ad agencies, discussing our jobs and how we were all frustrated with serving coffee, cropping images and proof reading. Over that road trip is when we decided to throw in the towel and start our own agency.
Two offices – one in Chennai and the other in Mumbai, our laptops, the friendship, and faith we had built in MICA is the foundation of our passion, our work, our agency; TING.
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