Advertised brand: public_interest
Advert title(s): We Men
Art Director / Photography: Ashwin Hirwe
Concept / Copywriter: Amol Mahajan
Additional credits: Amey

Rationale :
Over the years, the percentage of male victims of domestic violence has increased substantially. It is not always women who are left with physical and mental scars. Domesticviolence against men is as distasteful as it is against women.
DOMESTIC VIOLENCE AGAINST MEN.
KNOW IT. STOP IT.