Advert title: Bad [W]rap Campaign name: Bad [W]rap Agency: Miami Ad School, Miami, USA Brand: GlobalPartners Art Director: Yann Loussouarn Copywriter: Yessenia Downs
Short description: In a time when hatred outweighs unity, how do you strip the headwrap of its bad rap?
Twitter has served as a platform for those who oppose muslims, as well as those who support them, so PartnersGlobal decided to stop the hate speech by injecting themselves at the heart of it, in hopes of moving the conversation from hate to encouragement.
We created a video of muslim women showing that, under their headwraps, they are just people. Anytime someone tweets the hashtags #WrapGrab, #MuslimBan, #LoveBeforeFlags or #antimuslim, they will be given the option to include this video with their tweet. Those who are pro-muslim will be given another tool to spread their message of love and tolerance. Those who are anti-muslim will be able to put names and faces to the people who they vilify and see that under their headwraps these women are no different from their mothers, daughters, sisters and wives.
Advert title: Kollate Headline and copy text: Results worth the feeling. Agency: Miami Ad School, Miami, USA Brand: Kayser Permanente Art Director: Yann Loussouarn, Calvin Monterrosa Copywriter: George Loftus
Short description: Kollate brings down the cost of health insurance by promoting a healthier and active lifestyle. Using wearables that monitor heart rate, steps, distances, quality of sleep, etc., we use this untapped data to bring custom insurance costs to users based on their health activities. By partnering with the health provider Kaiser, we can track and monitor physical activities through the “Kollate by Kaiser” app to bring down the cost of monthly insurance premiums.
Advert title: Sia Campaign name:Sia Agency: Miami Ad School, Miami, USA Brand: Pearson Art Director: Yann Loussouarn, Dora Sarkadi Copywriter: Yessenia Downs, Adam Rathbun
Short description: Pearson will create Sia, an aid that will give teachers the extra help they need to maintain a high quality of education while providing students with a personal helper that will preserve the ever important personal communication between students and educators.
Advert title: Picture My Mood Campaign name: Picture My Mood Media: Online Agency: Miami Ad School, Miami, USA Brand: Netflix Art Director: Yann Loussouarn Copywriter: Adam Rathbun
Short description: Have you ever had music that listened to you? Music that changed based on both what you were doing and how you were feeling? As part of its new movie-suggestion algorithm, Netflix teamed up with Spotify to create a cinematic music experience independent of tiresome browsing. Introducing Picture My Mood. All you need to do is open it on Spotify and select the genre of film, such as rom-com, western, and noir. Picture My Mood constantly evolves your personal film score as you move about your day, as if you are your own protagonist. And when you finally come home, you can simply open your connected Netflix account to pick from a special queue that suggests based on what you have been listening to.
Advertised brand: Nike Advert title(s): Stridekick Headline and copy text (in English): Hey, it is time for new shoes. Advertising Agency: Miami Ad School, Miami Art Director: Yann Loussouarn Copywriter: Yessenia Downs Additional credits: Lina Trejos
Synopsis: A typical person’s foot strikes the ground approximately 1,600 times when walking or running a mile. Each foot strike requires a cushioning system to compress and rebound but, after about 200 miles the cushioning system in most shoes has started to lose its resiliency and the body begins to absorb more of the impact. So, Nike created Stridekick, a product that will let you know, “hey, it is time for new shoes.”
Brought to you by two Irish bartenders who are also ad students.
This Guinness spec was made by Miami Ad School students Tadhg Ennis and Brendan Irving. While both working as bartenders to pay for their tuitions, they came up with the idea to make a branded content piece that talks about the correlation between the bartender and a pint of Guinness.
Just like Guinness, the bartender is more than meets the eye. They are a group of philosophers, comedians, artists, and rogues. A distinct group that is complex on many levels. We take time growing into our skin, but once we do we are full of character and unapologetically authentic.
This work, comes from the bottom of our hearts to the bottom of your glass.
The Perfect Guinness Ad for the Perfect St. Patrick’s Day Brought to you by two Irish bartenders—who happen to be advertising students
To celebrate St. Patrick’s Day, Miami Ad School students from the New York campus Tadhg Ennis and Brendan Irving have released a brand-new Guinness spec. While both working as bartenders to pay their tuition, they came up with the idea to make a branded content piece that celebrates the correlation between the bartender and a pint of Guinness.
The two teamed up with producer and fellow Irishman Brian O’ Carroll (Blue Caprice) and director Nicholas Gray (The Paper Store) to fully realize the one-minute spot.
Just like Guinness, the bartender is more than meets the eye. He—or she— belongs to a tribe of philosophers, comedians, artists, and rogues. A distinct group that is complex on many levels—also like Guinness. They may take time growing into their skin, but once they do, they’re full of character and unapologetically authentic… much like a certain dry stout.
This work comes from the bottom of our hearts to the bottom of your glass. Sláinte Shot in downtown New York City and The Half Pint bar and grill. Director – Nicholas Gray. Producer – Brian O’Carroll and Hi Def New York Inc. Writer – Tadhg Ennis and Brendan Irving. Production Coordinator – Phillip Nguyen. Director of Photography – Brian O’Carroll Editor – Nicholas Gray. Steadicam Operator – Brendan Poutier. 1st AC – Ellison Santos. 2nd AC – Anna O’Carroll. PA – Tommy Chan. PA – Conrad Dundorf. PA – Jonathan Bound. PA – James McCormick. Sound Mixing and Recording – Dan Rosato. Music – Brad Clymer.
Special Thanks to Brian O’Carroll and HDNY, Ashley Brown, Henna Rawal, Patrick Crowley, Paddy “da wack” O Reilly, Tory, the management and crew at the The Half Pint, and the management and staff at Ulysses Bar.
Advertised brand: MAC Cosmetics Advert title(s): ‘Color is your runway’ by MAC Cosmetics Headline and copy text (in English): Color is your runway.
Advertising Agency: Miami Ad School Art Director: Joao Magalhaes Art Director: Anais Benoudiz Copywriter: Brenda Fernandez Photographer: Anais Benoudiz Synopsis: Women are instructed by society to be modest and delicate. Everything they do must be done so in moderation. Mac’s 3D Glitter, Color is your runway, print campaign breaks the chains of constraint women feel in their everyday to unleash the limitless potential of female creativity. The different shades of pigments coupled with illumination invites women to realize the depths of color they’ve yet to explore, and how this can become the key to unlocking their true self.
Advertised brand: Stopbullying.gov Advert title(s): Words Kill Headline and copy text (in English): Teach bullies that words can kill. Media (see available options below): Digital
Advertising Agency: Miami Ad School, New York, USA Creative Director: Adam Sherbell Art Director: Oleg Pak Copywriter: Jon Gruber, Dan Morris Synopsis: With the help of the victims’ families, Facebook, and Twitter, we used the profiles of cybersuicide victims to reply to instances of cyberbullying with a powerful message and the hashtag #WordsKill.
Advertised brand: American Express Advert title(s): Amex Black Headline and copy text (in English): Amex Black – This gatefold spread demonstrates the buying power of an Amex Black Card. Media (see available options below): Print Advertising Agency: Miami Ad School Creative: Kien Quan