Advertised brand: Google
Advert title: Save Our Stores
Media: Integrated, Social
Advertising School: Miami Ad School, San Francisco
Art Directors: Aarti Thamma, Katelyn Gelfand, Darian Ghaznavi
Copywriters: David Webb
Synopsis: Small businesses compose 44% of the US economy. But the pandemic could change that forever. Over 100,000 small businesses have permanently disappeared during the COVID-19 pandemic. They desperately need help but don’t know how to ask. So how do we help small businesses get customers into the store while being cautious?
Well, sometimes the only way to get help is by being transparent about the problem. The pandemic has caused a lot of suffering across the spectrum. In times when everybody needs a helping hand, those who can help are confused about who they can help. In such times, if you don’t ask for help, you may not get it.
So, let’s use the world’s most popular map to show us which businesses need help and how one can map their impact. Google Maps releases S.O.S Mode allowing small businesses to map their financial health in real-time during the pandemic.