Miami Ad School

Playlists Controlled By Your Mood : Soundcloud by Miami Ad School

Millenials love emojis. They’re the perfect visual representation of their day. Why don’t we connect the two things they love the most, music & emojis?

Advertised brand: Soundcloud
Advert title: Music for every mood.
Site is here.
Headline and copy text: Moodcloud: Music for every mood.
Miami Ad School, Miami, USA.
Art Director: Unnati Marda
Copywriter: Lis Mery Ramirez
Mentor: Mo Osunbur
Short rationale: “Soundcloud helps you discover new artists and podcasts by intuitively recognizing the music you are in the mood for. “

 

UPS by Miami Ad School

Advertised brand: UPS
Advert title(s): Worldwide Troops
Headline and copy text (in English): Worldwide Troops
Advertising Agency: Miami Ad School
Art Director: Joao Magalhaes
Art Director: Arthur Amiune
Copywriter: Evelyne Wyss

UPS is known to be one of the most reliable shipping companies who deliver worldwide in over 220 countries.
We wanted to exaggerate that point by placing flag badges on their uniform resembling the ones soldiers earn when they return from a foreign country. This way we want to communicate that UPS is so international, that abroad doesn’t seem so broad anymore.

Febreze by Miami Ad School

Advertised brand: Febreze
Advert title(s): Free The Noses
Headline and copy text (in English): Know a nose that needs help? Get Support with Febreze
Advertising Agency: Miami Ad School – Miami
Agency website: www.jm-design.co
Creative Director: Mina Mikhael
Art Director: Joao Magalhaes
Copywriter: Upaasna Rajaram

Most people forget an important part of their body during moments of disgust: our noses. They are the first victims. Febreze has an effective solution for times of poor toilet cleanliness choices, terrible hygiene decisions and situations where you’re forced to smell stenches. They want noses all over to breath easy.

Spec work for Microsoft Outlook from Miami Ad School

Advertised brand: Microsoft Outlook
Advert title(s): Two To Nurture
Headline and copy text (in English):
Media: Digital

Advertising Agency: Miami Ad School, New York, USA
Website: http://www.tanvitandon.com
www.bogdanrackow.com
Creative Director (Instructor): Alex Reinoso
Art Director: Bogdan Rackow
Copywriter: Tanvi Tandon

Gender inequality begins at home. Fathers don’t get paternity leave like mothers do in the USA. Why is this unequal? So Outlook, the platform where all office employees coordinate holidays, creates a new feature that allows people within your office donate their unused paid leave to expecting fathers.

Gender inequality begins at home. Before we form our own opinions, we view the world through the eyes of our parents. When their contribution is uneven, a child’s perspective also becomes uneven. Parents need to be a part of raising and teaching a child equally, but unfortunately most of the burden falls on the mother. And the policy with the biggest impact at home is parental leave.
In America, paternal leave is nearly non-existent. So Microsoft Outlook came up with a way for fathers to also be there for their kids. Employees use Outlook to schedule their work lives – so we add a new ‘Occasion’ feature to Outlook’s Calendar that lets expecting fathers’ colleagues donate their unused paid leave to them to use as paternal leave.
Only if fathers experience what the mother does will there be empathy – and with Two To Nurture we can push for gender equality.

What Does It Feel Like To Be Black In America : Miami Ad School

Wanting to respond to the recent tragedies in the news, and thinking about the fact that we, personally, will never be able to understand what it is like to be in a black individual’s shoes. But, we can open up the lines of communication.
We can start a dialog. So what better way to understand how they feel than to just ask?

We created posters that will be placed around the city that simply state, “What does it feel like to be black in America?”
It will have a blank area for people to add their response and then a hashtag #inoneword and #blackinamerica to allow it to be shared through social media such as twitter, Instagram, and Facebook site that will be created solely for this.

Our goal is to generate a response and allow people to begin to heal and communicate with one another…in one word.

Advertising Agency: Miami Ad School
website: https://www.behance.net/laurensandersdesign
Art Director: Lauren Kimrey-Sanders
Copywriter: Lauren Kimrey-Sanders/Kaitlyn Clark

In One Word : On Instagram

inoneword-9

 

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#EmojiSentime : Observing Sentiments of Emojis

A few students from Miami Ad School and Wyncode Academy who just happen to be really intrigued by the evolving role of emoji in modern-day communication decided to create a site that measures the sentiment of topics on twitter by using emojis. With Emoji Sentiment you can find whether the sentiment regarding a topic is positive, negative, or somewhere in between.

Check it out at:

 

#EmojiSentiment is an app that fine-tunes how well we understand the sentiment surrounding a topic.

The app determines which emoji are used most in conjunction with that topic and by tapping into sentiment data reveals whether conversations are positive, negative, or somewhere in between.

Check it out at:

www.emojisentiment.com
Advert title: #EmojiSentiment
Advertising Agency: Miami Ad School, Miami, USA / Wyncode Academy, Miami, USA
Agency website: www.miamiadschool.com / https://wyncode.co
Art Director: Frank Hammar, Waner Almeida
Art Director | UX/UI: Daniel Jaramillo
Copywriter: Humberto Belli
Web Developer: Cameron Eckelberry, Alex Vera

National Trust by Miami Ad School Students

Problem : National Trust needs more of the younger crowd to visit their locations.

Solution : We will need to target these younger audiences through an effective medium.
IDEA : Where do we find most of the people now-a-days ? On their phones or computers, using the internet. That’s why we thought why not make people earn their 
Internet.
Video(solution) :
Art Director : Rajath Ramamurthy / Aravindan Thirunavukarasu
Copy Writer : Soham Chatterjee
Animation : Rajath Ramamurthy
School : Miami Ad School, USA