USA

GlobalPartners by Miami Ad School

Advert title: Bad [W]rap
Campaign name: Bad [W]rap
Agency: Miami Ad School, Miami, USA
Brand: GlobalPartners
Art Director: Yann Loussouarn
Copywriter: Yessenia Downs

Short description:
In a time when hatred outweighs unity, how do you strip the headwrap of its bad rap?

Twitter has served as a platform for those who oppose muslims, as well as those who support them, so PartnersGlobal decided to stop the hate speech by injecting themselves at the heart of it, in hopes of moving the conversation from hate to encouragement.

We created a video of muslim women showing that, under their headwraps, they are just people. Anytime someone tweets the hashtags #WrapGrab, #MuslimBan, #LoveBeforeFlags or #antimuslim, they will be given the option to include this video with their tweet. Those who are pro-muslim will be given another tool to spread their message of love and tolerance. Those who are anti-muslim will be able to put names and faces to the people who they vilify and see that under their headwraps these women are no different from their mothers, daughters, sisters and wives.

Kayser Permanente by Miami Ad School

Advert title: Kollate
Headline and copy text: Results worth the feeling.
Agency: Miami Ad School, Miami, USA
Brand: Kayser Permanente
Art Director: Yann Loussouarn, Calvin Monterrosa
Copywriter: George Loftus

 

Short description:
Kollate brings down the cost of health insurance by promoting a healthier and active lifestyle. Using wearables that monitor heart rate, steps, distances, quality of sleep, etc., we use this untapped data to bring custom insurance costs to users based on their health activities. By partnering with the health provider Kaiser, we can track and monitor physical activities through the “Kollate by Kaiser” app to bring down the cost of monthly insurance premiums.

Pearsons SIA by Miami Ad School

Advert title: Sia
Campaign name:Sia
Agency: Miami Ad School, Miami, USA
Brand: Pearson
Art Director: Yann Loussouarn, Dora Sarkadi
Copywriter: Yessenia Downs, Adam Rathbun

Short description:
Pearson will create Sia, an aid that will give teachers the extra help they need to maintain a high quality of education while providing students with a personal helper that will preserve the ever important personal communication between students and educators.

Netflix by Miami Ad School

Advert title: Picture My Mood
Campaign name: Picture My Mood
Media: Online
Agency: Miami Ad School, Miami, USA
Brand: Netflix
Art Director: Yann Loussouarn
Copywriter: Adam Rathbun

 

Short description:
Have you ever had music that listened to you? Music that changed based on both what you were doing and how you were feeling? As part of its new movie-suggestion algorithm, Netflix teamed up with Spotify to create a cinematic music experience independent of tiresome browsing. Introducing Picture My Mood. All you need to do is open it on Spotify and select the genre of film, such as rom-com, western, and noir.
Picture My Mood constantly evolves your personal film score as you move about your day, as if you are your own protagonist. And when you finally come home, you can simply open your connected Netflix account to pick from a special queue that suggests based on what you have been listening to.

Playlists Controlled By Your Mood : Soundcloud by Miami Ad School

Millenials love emojis. They’re the perfect visual representation of their day. Why don’t we connect the two things they love the most, music & emojis?

Advertised brand: Soundcloud
Advert title: Music for every mood.
Site is here.
Headline and copy text: Moodcloud: Music for every mood.
Miami Ad School, Miami, USA.
Art Director: Unnati Marda
Copywriter: Lis Mery Ramirez
Mentor: Mo Osunbur
Short rationale: “Soundcloud helps you discover new artists and podcasts by intuitively recognizing the music you are in the mood for. “

 

National Trust by Miami Ad School Students

Problem : National Trust needs more of the younger crowd to visit their locations.

Solution : We will need to target these younger audiences through an effective medium.
IDEA : Where do we find most of the people now-a-days ? On their phones or computers, using the internet. That’s why we thought why not make people earn their 
Internet.
Video(solution) :
Art Director : Rajath Ramamurthy / Aravindan Thirunavukarasu
Copy Writer : Soham Chatterjee
Animation : Rajath Ramamurthy
School : Miami Ad School, USA