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Mentos by NeogamaBBH Brazil

To present Mentos 3, a gum with 3 layers of flavor, “A poster 3 times more surprising” shows that big surprises can be hidden in small opportunities.

In this case an amateur guitar player ended in a National TV Talk Show after answering a poster looking for a guitar player.

Video (English):

Agency: NeogamaBBH
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas
Art Director: Daniel Poletto, Fernando Patucci
Copywriter: Ligia Mendes, Bruno Godinho, Rodrigo Senra
Agency Executive Producer: Mariah Bayeux
Agency Producer: Paula Alimonda, Gabriela  Baroni, Daniela Grandini
Account Director: Silvia Tommasini
Account manager: Guilherme Nogueira
Production: Videocubo
Director: Victor Reis
Photographer: Anderson Capuan
Post production: Diogo Dias de Andrade
Sound Studio: Loop Reclame

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Spec Public Service Campaign against social evils

TITLE: Ye Toh Aisa Hona Chahiye
RATIONAL:
This ad campaign spreads awareness amongst public about several serious issues like child marriage, safe sex, black money, etc. that persist in our society. The campaign serves the purpose from a fresh perspective. The quirky lines engages the youth which is there on social media and connects with there psyche effectively.
CREDITS:
Ad Agency: Independent
Art: Nikhil Kukalwar, Ashwin Hirwe
Copy: Amey Pendse, Amol Mahajan
Others: Kunal Bansode

Ye Toh Aisa Hona Chahiye

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Manpreet : Photography

Based in Delhi, got into photography without any formal training,
however learnt art of capturing frames while assisting.
Follow simplistic approach & try to develop own distinct style.
Has a knack for portraits & enjoy story based projects

Why are you a photographer?
I think it completes me as a person.

Do you remember any decisive moment when you felt ‘I want to be a photographer’?
Photography started way back in childhood , when use to eagerly wait for a one more chance to get hand on Father’s camera. In college it became more than a hobby with my first SLR but decided to take it as a career only after leaving my father’s business

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Nitin Adake : Interview with an Advertising Creative

Why are you into Advertising?
It is the second oldest and the second best profession in the world. And i love to be with the best, well, at least the second best.
( Deadlines… wow, they are orgasmic.)
Did you attend school for fine art or design or Communications?
BFA (Applied Art)

Tell us about your awards?
CAG, ABBY, AAAI, ADOBE GALGO, NOMA-JAPAN, NEW YORK FESTIVAL, ONE SHOW – LONDON.

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Prakruthi by P(x) Bangalore

Wild. Orgasmic!
Prakruthi is an effort to give the people food that is 100% Natural for we believe nature does its job best when left undisturbed. With the products of Prakruthi you can experience the pure pleasure of nature.

Advertising Agency: P(x), Bangalore, India
Creative Director: Shanmu
Art Director / Illustrator: Alex
Copywriter: Neeth

 

Atul Pratap Chauhan : Photography

I was bowled over by the little nuances of shape, color, light and mood at a professional photographers shoot in my restaurant. I then realized photography could be magic if approached with passion. My journey began with assisting a professional photographer, who saw a spark in me, to better learn the tricks of the profession. My first professional camera cost me months of savings plus a few dearly loans. As in every profession, I dabbled around with small jobs initially but later jumped into the world of professional photography, full time. And my life has been a sucker for good subjects, pictures & photo stories ever since.

Food, Interiors, Products & People. I love my work and I give it my best possible shot. ‘Hope’ and ‘Hard work’ are two things I rely on, like all successful people do. My work regularly features in magazines like Better Interiors, JetWings, India Today, Society and Society Interiors, living ETC, House and Home UK, Elle Décor
The true challenge in photography is to capture emotions which tell its real purpose. And it’s certainly not easy! But this is what drives me and keeps my ball ever rolling. It has also earned me some reviews across popular media like Times of India, Smart Photography and Asian Photography Singapore magazine.

Why are you a photographer?
I was waiter in hotels and than manager and now photographer last seven years and i think i learn from life and things around me.

Do you remember any decisive moment when you felt ‘I want to be a photographer’?
Yes very well, i was working in restaurants and one firang photographer was shooting our restaurant for Conde Nast USA.He took his test shot on me and i was totally shocked to see the power of imagery and from that time i decide to learn this craft and met many of good photographers in Bangalore and finally assisted one for few months.

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