TITLE: Ye Toh Aisa Hona Chahiye
This ad campaign spreads awareness amongst public about several serious issues like child marriage, safe sex, black money, etc. that persist in our society. The campaign serves the purpose from a fresh perspective. The quirky lines engages the youth which is there on social media and connects with there psyche effectively.
Ad Agency: Independent
Art: Nikhil Kukalwar, Ashwin Hirwe
Copy: Amey Pendse, Amol Mahajan
Others: Kunal Bansode