Spec Public Service Campaign against social evils

TITLE: Ye Toh Aisa Hona Chahiye
RATIONAL:
This ad campaign spreads awareness amongst public about several serious issues like child marriage, safe sex, black money, etc. that persist in our society. The campaign serves the purpose from a fresh perspective. The quirky lines engages the youth which is there on social media and connects with there psyche effectively.
CREDITS:
Ad Agency: Independent
Art: Nikhil Kukalwar, Ashwin Hirwe
Copy: Amey Pendse, Amol Mahajan
Others: Kunal Bansode

Ye Toh Aisa Hona Chahiye

Ye Toh Aisa Hona Chahiye Ye Toh Aisa Hona Chahiye Ye Toh Aisa Hona Chahiye Ye Toh Aisa Hona Chahiye Ye Toh Aisa Hona Chahiye Ye Toh Aisa Hona Chahiye Ye Toh Aisa Hona Chahiye Ye Toh Aisa Hona Chahiye Ye Toh Aisa Hona Chahiye

Ye Toh Aisa Hona Chahiye

 

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