We recently ran a fun survey asking young people (from the peer groups of our interns), their media consumption habits. We weren’t surprised with the results.

31% of the respondents spend more than 30 hours a week on the internet vs 1.56% spending over 30 hours a week on TV.

90% of respondents claim they get their daily news from the internet vs 26% who get from TV.

76% claim not buy magazines.

We were surprised by the number of people on Instagram.

Twitter is obviously not used that often.

40% of the respondents felt heavy social media users are less social offline.

41% claim they spend more than 5 hours a day on social media.

“41% claim they spend more than 5 hours a day on social media.” : This is funny because by that logic, the number of people spending more than 30 hours a week online should have been 41% and not 31%. But this also shows  that probably many respondents don’t consider accessing social media on mobile devices via apps as surfing the net. Which means that total hours spent online would increase.

Brands? Are you listening?