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Ting: Agency Profile

Agency Profiles4 comments

Ting is a creative and digital agency based out of Chennai and Mumbai.

What made you start Ting?
A hot summer day, a flat tyre and a long chat was the lethal concoction that killed our jobs and mothered TING!

Back then, we were a bunch of freshers working in different ad agencies, discussing our jobs and how we were all frustrated with serving coffee, cropping images and proof reading. Over that road trip is when we decided to throw in the towel and start our own agency.

Two offices – one in Chennai and the other in Mumbai, our laptops, the friendship, and faith we had built in MICA is the foundation of our passion, our work, our agency; TING.
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Concept Digital : Agency Profile

Agency Profiles, , , one comment

They (our clients) had a vision and we had a dream. They actually demanded and made us realize the need of the hour. Since the scribble on the wall said, Go Digital, go forth and conquer, we went North! They helped us carve a niche with the opportunities they gave us and brand building, communication – the entire gamut got a digital boost.

Any background on naming Concept Digital?
Respect for the Mother Brand! Why would we ditch the banner we were born with? We take pride in being associated as To the Manor Born!
OR
We had the privilege of being born with a silver spoon in our mouth, as Concept had been a vanguard in advertising in its heyday! So we cruised along with the name and carved our digital identity, as digital was our new avatar.

What has been the reaction of clients and industry to this kind of thinking?
Our digital birth got a red carpet reception as it was keenly awaited by all our clients – they were already ready for it. Minimizing cost and maximizing reach and effectiveness, what more could a client want? So digital was like manna from heaven.

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L’Oreal Augmented Reality by Wowsome

Creative, Digital, Interesting Things2 comments

Advertised brand: Casting Creme Gloss | L’Oreal Paris | India
Advert title(s): Casting Creme Gloss | Motion Print
Client: L’Oreal Paris
Concept / Copywriter: Vishal Reddy, Anuraj Parmeswaran & Yashwanth Maheshwaram
Art Director / Illustrator: Anuraj Parmeswaran & Shaik Khaled

L’Oreal Paris Augmented Reality interactive ad for the Casting Creme Gloss hair color line, powered with Rev Eye app (now renamed to WOWSOME). Ad was published in the biggest Indian newspapers. Readers scan the ad with Rev Eye app to access extra content about busting hair color myths.

The newspaper Ad

The newspaper Ad

https://www.youtube.com/watch?v=h3CSKrx9QHs

 

Rahul Mathew : My First Break In Advertising

First Break In Advertisingno comments

I didn’t land my first job in advertising, I wandered into it.

Out of a graduate level B-school, I wasn’t quite sure what I wanted to do.

And my confusion translated into panic for my parents who convinced a family friend to get me an internship with the production department at Timex.

I thought why not.
But a few months into making sales forecasts and production schedules, I knew this wasn’t for me.
It was then that some other interns who had been interacting with me, suggested advertising.

Again I thought, why not.
Media planning was a subject at college. And I thought media planner is what I should be. But Anthem (now TBWA) only had opening for a servicing intern.

The same thought, why not.
But many of my bosses in servicing could tell me why exactly “not”. I was politely asked to leave six months into my internship. A writer who had been interacting with me thought I should try my hand at copywriting.

You can guess what I thought.

And 3 copy tests later, I was in front of my first brochure brief at JWT, delhi.

Ranjit Sasidharan : My First Break In Advertising

First Break In Advertisingone comment

I landed my first job despite my portfolio, actually. That portfolio was a joke, a confused bunch of A4 papers that jumped wildly from jejune poetry to wild ruminations to weak advertising ideas, put together over endless cigarettes and late-night television. I assume they gave me the job because I spoke, sounded and muttered like someone who could write English. My convent school education got me that damn job, I think.

FeviKwik by OgilvyMumbai

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Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Executive Creative Directors: Harshad Rajadhyaksha, Kainaz Karmakar
Art Director: Harshik Suraiya
Copywriter: Geetanjali Jaiswal
Creative Group Head: Harshik Suraiya
Business Director: Vivek Verma
Illustrator: Vishakha Modak

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