They (our clients) had a vision and we had a dream. They actually demanded and made us realize the need of the hour. Since the scribble on the wall said, Go Digital, go forth and conquer, we went North! They helped us carve a niche with the opportunities they gave us and brand building, communication – the entire gamut got a digital boost.
Any background on naming Concept Digital?
Respect for the Mother Brand! Why would we ditch the banner we were born with? We take pride in being associated as To the Manor Born!
We had the privilege of being born with a silver spoon in our mouth, as Concept had been a vanguard in advertising in its heyday! So we cruised along with the name and carved our digital identity, as digital was our new avatar.
What has been the reaction of clients and industry to this kind of thinking?
Our digital birth got a red carpet reception as it was keenly awaited by all our clients – they were already ready for it. Minimizing cost and maximizing reach and effectiveness, what more could a client want? So digital was like manna from heaven.