The HotStart : Agency Profile

TheHotStart is a crowdfunding platform that aims to help raise funds for the most creative and innovative projects in India. TheHotStart has been conceptualised to help creators and funders get one step closer to realizing their dream projects. While helping raise funds is one thing, TheHotStart also acts as a preliminary validation point for a concept. Another benefit is the word-of-mouth marketing that it attracts. Barely a few months since its inception, TheHotStart has already helped fund some great one-of-a-kind projects like Kalyaanam – a 10 minute short film that got selected in the London Indian Film Festival, gives you a glimpse into the life of a would-be-bride, Rhythm of Love – the first crowdfunded jukebox musical in India and Taan Bekro, a documentary based on the struggles of Rajasthan’s ‘Sapera’ tribe.

What made you start TheHotStart
It almost happened by chance. In June 2012, our cofounder was with a couple of his friends at a pub in Manhattan, New York. The friends were discussing how it was difficult for Indian projects to succeed on US-based platform. The big challenge was the geographic divide between the funders and the location where the project was going to be executed. And, therefore, potential contributors struggled to see value in projects. That really was the origin. There appeared to be a genuine market need to connect people with people who had the funds to power their ideas. Over the next six months, the idea of creating a high quality crowdfunding ecosystem for creative and innovative projects in India started to take shape.


Do You Have What It Takes To Go Fund Yourself?



We spoke to Anshulika Dubey, Co-Founder | Strategy at about crowd funding.

Srinivas Sunderrajan, a bassist in a metal band and an innovative filmmaker, wanted to make a movie called the Greater Elephant. Based on a mahout who has lost his elephant, a faithless constable, a fangless Dracula (and many others), Greater Elephant delves into the hunt for something significant and meaningful. Vasuda Sharma, an artist who rose to fame in her earlier days at Aasma, the famous Channel V band, went on to study at the Berklee College of Music. Her dream was to get artists from across the globe together and produce an album that brought to life a fusion of western and classical music—Stay Attuned.

What was obstructing both these artists from realising their dreams? Money. Srinivas lacked funds to market his movie or sell it to theatres and the distribution of Greater Elephant largely restricted to friends and family. Vasuda needed the money to hire the right music technology and bring together all the people she wanted in the album. Similarly, many other creative and innovative people in this country face the problem of limited funding and most ideas die without having a chance to be implemented.

Enter Wishberry.