Advertising Agency: Ogilvy & Mather, New Delhi, India
Executive Creative Director: Ajay Gahlaut
Creative Directors: Mayur Hola, Gaurav Nautiyal
Art Director: Sudeepa Ghosh
Copywriter: Mayur Hola
Photographer: Pradeep Dasgupta
Food Stylists: Indranie Dasgupta, Sudeepa Ghosh
Monthly Archives: August 2010
Satya Rajpurohit : Redefining Indian Typography
Satya has started The Indian Type Foundry and with it released a much needed professionally designed Unicode Devnagri typeface called Fedra Hindi. DesiCreative in a small chat with Satya Rajpurohit.
Tell us something about the Indian Type Foundry. What is your vision with The Indian Type Foundry.
Indian Type Foundry is a small company based in Ahmedabad which specializes in designing high quality multilingual fonts for the indian market.
Our intention in starting the ITF was to make people aware of typography and to provide well-designed fonts for the Indian market. It is also important for us to educate people — both our clients and design students — about typography, fonts and font licensing. In order to do this, we’re planning on giving lectures, holding workshops and publishing related articles on the web, in books and in magazines. Eventually, we want people to understand and appreciate the effort that goes into designing typefaces, so that they can start buying them legally and using them properly.
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The Economist
Advertising Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officers: Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Sumanto Chattopadhyay
Creative Directors: Sukesh Kumar Nayak, Heeral Desai Akhaury
Art Directors: Heeral Desai Akhaury, R. Pratheeb, Soumen Nath
Copywriters: Sukesh Kumar Nayak, Vedashree Khambete
Medimix
Advertising Agency: Creativeland Asia, Mumbai, India
Chief Creative Officer: Sajan Raj Kurup
Executive Creative Director: Vikram Gaikwad
Creative Director: Anu Joseph
Copywriters: Anu Joseph, Sajan Raj Kurup
Art Director: Shirin Johari
Photographer: Prateeksh Mehra
Typographer: Mahadeo Sawant
Other Credits: Prakash Mohite
Advertiser’s Supervisors: Pradeep V S, Nivas Salian
Account Supervisors: Hiral Vasani, Parineeta Gopa
Allen Solly
My world. My way.
Allen Solly
Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Vipul Thakkar, Shamik Sengupta
Art Directors: Ajesh N, Sangeeta Shirali
Copywriter: Kunj Shah
Photographer: Abhitabh Kame
Illustrator: Nitin Rao Kumblekar
Interview with KV ‘Pops’
KV ‘Pops’ Sridhar is the National Creative Director at Leo Burnett India
“I come from a sports\ theater family, while my father was a sports person and my maternal grand father was a film\ theater actor. Ours is a bindas Andhra Brahmin family.”
Why are you into Advertising?
I am a science graduate from Osmania and a fine art graduate from Gulbarga. Some how I felt advertising is a science of art, therefore I thought I could find my place
.
Did you attend school for fine art or design or Communications?
My academical training was in Fine art; therefore I had to learn commercial art on the job. My first job in advertising was a cut\paste finishing artist, where I had to bribe my seniors with beer to learn commercial art.
With your busy schedule as an NCD, do you have enough time left to indulge in Creative?
You can never take “C ” out of NCD’s job. In Advertising creativity does not just mean twist in the story or writing an award winning commercial, finding an unorthodox solution is creative, simplifying a complex problem is creative, digging a potent insight is creative, just about anything which enhances the business or enriches the consumers is creative.








