Advertising Agency: Ogilvy, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Senior Creative Director: Amitabh Agnihotri, Sameer Sojwal
Creative Group Head: Yogesh Pradhan
Business Director: Ajay Mehta
Account Director: Kankana Ghosh
Designer: Sameer Sojwal
Account manager: Devasmita Halder
Chaiti Mehta, founder of Chaiti Mehta Design (CMD) in 2009, discovered herself in the world of design when she began communicating a message both visually and conceptually. Calling herself as purely a designer, she creates forms and patterns out of brands, our of love, out of passion.
Her work spans brand identity and development, art direction, packaging, printed matter, interactive, art-projects and exhibitions. With her clientele in India, New York, London, and Dubai, she works closely and collaboratively with them who want their brands to speak. She allows a direct thought-process, approaching design holistically.
Her work has been awarded and published by curated design publication; Book of the Year, Volume Four (Praquin, France), Asia Pacific Design No. 7 (Sandu Cultural Media Co.,Ltd. Hongkong/Guangzhou/Beijing and Design 360°- Concept and Design Magazine). Featured on the front cover of India’s noted design magazine, The Kyoorius Design Magazine 7 and The Kyoorius Design Showcase 2011-12.
Why are you a Graphic Designer?
I usually stumble at being called a Graphic Designer and come up with all sorts of complicated explanations and words. I’m purely a designer. One who can define a color, a type and a form. The kind of graphic design majority of people relate to is not only about brochures, catalogs, logos and all of that. It’s about a Process. It’s how it works. Knowing the real power of holistic design and experiencing its maximum. In short every piece needs to have an Understanding of Design, a perception and experimentation. Hence I chose this path.
(more…)
Creative Director: B R Swarup
Art Director: Haridas B
Photographer: Prabuddha Dasgupta
Concept Note:Extensive research across the last decade amongst travelers to Kerala (more international than domestic) has consistently revealed that “something” happens to them while they are here – something that alters their mindspace.
The triggers for this “something” often include the relaxed “pace” of the destination, the,
‘openness’ and warmth of Kerala and its people, or even the distinctive ‘rawness’ of the land.
The crux of the matter is that everyone seems to remember this trigger. Many are acutely aware of this epiphany, this sudden intuitive leap of understanding, caused by a seemingly ordinary, but striking occurrence.
The campaign is all about this trigger – this moment. In a manner of speaking, the campaign tries to capture the mindspace, with every frame so rooted in reality, that it more than verges on the unreal.
Advertising Agency: Mccann Erickson, Mumbai, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Prasoon Joshi
Creative Directors: Rahul Mathew, Akshay Kapnadak, Talha Bin Mohsin, Mahesh Parab
Art Directors: Mahesh Parab, Mukesh Jadhav, Nitin Sawant
Copywriters: Talha Bin Mohsin, Vilsen Gonsalves, Mithila Desai, Sreenath Pillai
Account Managers: Parvathy Nair, Dhanwinder Singh
Illustrators: Nishikant Palande, Jayvant Tambare, Nilesh Kore, Mukesh Jadhav
Choco Caramel with Orange Inside
Advertising Agency: Rediffusion Y&R, Mumbai, India
Executive Creative Director: Marcus Rebeschini
Chief Creative Officers: Minakshi Achan, N Padmakumar
Executive Creative Director: Tony Pereira
Creative Directors: Mandar Khatkul, Zubin Raj
Art Directors: Shibith Nair, Widjaja Dian, Kim Jules
Copywriters: Zubin Raj, Gandhali Karnik
Illustrators: Shibith Nair, Andrey Gordeev
Photographer: Nikhil Shivdekar
Planner: Janardhana J
Additional credits: Viraj Chouhan
Advertising Agency: Publicis Capital, Gurgaon, India
National Creative Director: Emmanuel Upputuru
Art Directors: Rohit Bagga, Prasad Raghavan
Copywriter: Harsharan Vir Singh
Twist a story over a spray
Advertising Agency: Creative Drops, Kolkata, India
Art Directors: Sandip Kayal, Prabal SR
Copywriter: Abhishek Choudhury
Photographer: Sandip Kayal
Background: To showcase an upcoming release, KARATE KID (featuring Jackie Chan and Jaden Smith), and position PIX as a vibrant youth brand through the same.
Solution: The creative expressions captured the essence of “action” in media like Bus and Elevator.
Result: The overall promotional campaign got PIX ranked as No.1 English movie channel that week.
Client: PIX
Agency: MSL GROUP CREATIVE+, Mumbai
National Creative Director: Govindrajan T
Executive Creative Director: Sachin Karle
Art Director: Sandeep Patil, Ratan Vairal
Copywriter: Mrinal Pentapalli
Client Servicing: Ashlyn Rego, Debojo Sanjiv
Real Good
Machine cut chicken
Advertising Agency: DDB Mudra Group, India
Creative Director: Ravinder Siwach
Copywriter: Ravinder Siwach
Photographer: Mukul Raut
What if all the animals in the world came together to protest against us humans? What if they formed a group and demanded that we listen to them? Wild Parties was launched on World Environment Day, as an attempt to spread the word about Conservation, Wildlife protection and Responsibility. Targeted at the youth glued to Social Media in specific and Internet in general (which explains the slightly misleading name), Wild Parties were a group of Wild animals facing the threat of extinction due to human action.
www.wildparties.com wanted people to know real issues and act, or – at the least – be aware. Through Facebook, the Group registered over a hundred members in just 2 weeks, with close to 20,000 hits for the website pages. Posters were then designed to get more people to join Wild Parties and talk about it to others.
Initiated by Karnataka Tourism as a platform for awareness and change, Wild Parties brought to light the many issues faced by endangered species that inhabit our planet. Since they don’t have a voice, we thought we should lend them ours.
Advertising Agency: Stark, Bangalore, India
Client : Karnataka Tourism
Creative Director: Sharat Kuttikat
Art Director: Santhosh. K
Copywriter: Sharat Kuttikat, Gitanjali
Illustration: Santhosh. K, Sandeep Kottila
Website: www.wildparties.com
