Advertising Agency: Evoka Communications, Kochi, Kerala, India
Creative Director: Junaid Mohammed
Art Director: Vivek
Copywriter: Junaid Muhammed
Director : Safeer AP
One of Malayalam’s leading regional news channels, MediaOne, has scaled new heights with a staggering 27 million views on Facebook. Our creative team was able to come up with innovative graphics to represent Mediaone’s achievement. The graphics display an “eye-popping” chart to showcase the viewership that MediaOne enjoys.
Advertising Agency: Stark Communications, Kerala, India
Executive Creative Director: Shelton Pinheiro
Creative Director: Ajith Gopinath
Art Director: Nidhin Nandakumar
Copywriter: Ajith Gopinath
Illustrator: Nidhin Nandakumar
Advertising Agency: Chirpy Elephant, Chennai, India
Creative Director / Art Director: Jayaraman
Creative Director / Copywriter: Leela Ram
Account Director: Raam Prasad
Photographer: Arun Natarajan
Retoucher: Bhaskar
Creative Director: B R Swarup
Art Director: Haridas B
Photographer: Prabuddha Dasgupta
Concept Note:Extensive research across the last decade amongst travelers to Kerala (more international than domestic) has consistently revealed that “something” happens to them while they are here – something that alters their mindspace.
The triggers for this “something” often include the relaxed “pace” of the destination, the,
‘openness’ and warmth of Kerala and its people, or even the distinctive ‘rawness’ of the land.
The crux of the matter is that everyone seems to remember this trigger. Many are acutely aware of this epiphany, this sudden intuitive leap of understanding, caused by a seemingly ordinary, but striking occurrence.
The campaign is all about this trigger – this moment. In a manner of speaking, the campaign tries to capture the mindspace, with every frame so rooted in reality, that it more than verges on the unreal.
