Background: To showcase an upcoming release, KARATE KID (featuring Jackie Chan and Jaden Smith), and position PIX as a vibrant youth brand through the same.
Solution: The creative expressions captured the essence of “action” in media like Bus and Elevator.
Result: The overall promotional campaign got PIX ranked as No.1 English movie channel that week.
Agency: MSL GROUP CREATIVE+, Mumbai
National Creative Director: Govindrajan T
Executive Creative Director: Sachin Karle
Art Director: Sandeep Patil, Ratan Vairal
Copywriter: Mrinal Pentapalli
Client Servicing: Ashlyn Rego, Debojo Sanjiv