Miami Ad School

Comfort Knows No Companion: Miami Ad School

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Title: Comfort Knows No Companion
School: Miami Ad School San Francisco
Art Director: Willow Ennen
Copywriter: Hatem El Akad

Description:

Comfort should always come first, no matter the consequences. Purchasing and wearing a pair of Crocs is a serious and personal life-threatening commitment. It is not for everybody, but it is definitely the choice for those who favor comfort above everything else.

IRCTC (spec work) by Miami Ad School

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Brand: IRCTC
Campaign Name: IRCTC Storyrail
Contributors: Apaar Singhal – Copywriter, Siddhant Karale – Art Director, Ajay Gupta – Art Director
School: Miami Ad School, Mumbai
Description:
Train journeys are seen as outdated in India and hence, people don’t prefer to travel by them. But, we tend to ignore the fact that trains have been running in India for over 125 years and hence, are full of stories. We thought of bringing those stories to life by converting trains into time machines.

The North Face (Spec Work) by Miami Ad School

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Brand: North Face
Campaign Name: Voice of Exploration
Contributors: Yashashree Samant – Copywriter, Apaar Singhal – Copywriter
School: Miami Ad School, Mumbai
Description:
This project was created for One Show’s Young Ones Brief Awards and has secured a merit position.

Description: Our beliefs are formed by what we see and hear around us, and in the great outdoors while one gender is celebrated on it, another is barely ever seen. For the women who defied this norm to scale mountains and cross oceans, their voices always got silenced amidst the blaring noise.

The North Face vows to make these voices heard with the help of one voice that guides all expeditions – Google Maps. In a collaboration with Google Maps, the GPS voice on Google maps is replaced with voices of famous female explorers using past recordings and AI.

A voice that has reached millions now emboldens the voices that couldn’t.

Lays (Spec Work) : Miami Ad School

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Brand: Lay’s
Campaign Name: The Lay’s Ending
Contributors: Apaar Singhal – Copywriter (it was an individual piece)
School: Miami Ad School, Mumbai
Description:
While Lay’s still commands the highest market share in the potato chips market, the brand doesn’t command the same love that it used to. One easy way to bring the love back? Through hate. Because we all hate it when our Lay’s packet ends.

So to remind people that happiness can last longer, we launch special Lay’s packet which have a hidden compartment with extra potato chips at the bottom. We also collaborate with various partners such as Coldplay(Music Band) and Netflix to bring this idea to life. In the end, we leave it to the audience to take it further.

Spotify Match : Miami Ad School

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Kindly note that this is SPEC WORK and has not been commissioned by the brand. It has recently won a Gold Medal at the Golden Award of Montreux.

Advertised brand: Spotify
Advert title: Spotify Match
Advert Type: Innovation, Digital, Experiential
Advertising School: Miami Ad School, Mumbai, India
Art Director: Ria Kulkarni
Copywriter: Palak Kapadia, Yashashree Samant, Apaar Singhal
Synopsis: Over 76% of Americans drive alone to work every day. That’s 115 millions cars on the road and accounts for one-third of the country’s air pollution. People don’t like to carpool because sharing a car with a stranger can feel awkward. And the planet bears the brunt of that. So we thought – what better way to connect strangers than a shared love for music? We create a Google Maps integration on Spotify that uses pre-set ‘Home’ and ‘Work’ locations to identify drivers going along similar routes. We then compare their Daily Drive playlists and match them over common music preferences. Encouraging them to carpool, we not only get them to listen to Spotify in the car but also use music to help save the planet.

Spotify (Spec Work) by Miami Ad School

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Brand: Spotify
Campaign Title: Trojan Jammers
Advertising School: Miami Ad School, Mumbai.
Copywriter: Anisha Chavan, Nagma Dhingra
Art Director: Nihal Bambulkar, Kanchi Undevia
Mentor: Deep Chhabria & Siddhi Ranade

Description/Synopsis:
Americans love listening to the radio while driving. The task at hand is to make them switch to Spotify’s Daily Drive playlist which is a complete package including music, podcasts, and news. We realized radio glitches and bad frequencies make people switch off the radio instantly. We’ll take advantage of this insight by creating Spotify’s Trojan Radio Jammers. A Trojan Radio Jammer is a low power radio station made out of a transmitter, an antenna, and an audio source. So, we will take these jammers and jam the radio signals on some of the busiest streets in America. As it’s cheap and easy to make, we will place it in plain sight and drop hints to indicate it’s Spotify’s doing. Lastly, by using the old principles of radio, we will leave a direct radio message in favor of Spotify.

The North Face : Spec Work by Miami Ad School

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Brand: The North Face
Campaign Name: Voice of Exploration

This project was created for One Show’s Young One’s Brief Awards and has secured a merit position.

Description: Our beliefs are formed by what we see and hear around us, and in the great outdoors while one gender is celebrated on it, another is barely ever seen. For the women who defied this norm to scale mountains and cross oceans, their voices always got silenced amidst the blaring noise.

The North Face vows to make these voices heard with the help of one voice that guides all expeditions – Google Maps. In a collaboration with Google Maps, the GPS voice on Google maps is replaced with voices of famous female explorers using past recordings and AI.

A voice that has reached millions now emboldens the voices that couldn’t.

Credits
Copywriter: Apaar Singhal, Yashashree Samant
Professor: Deep Chhabria, Siddhi Ranade
Advertising School: Miami Ad School Mumbai

+Peace : Spec Work from Miami Ad School

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This project was created for One Show’s Young Ones Brief Awards and has secured a merit position.

Brand: +Peace
Campaign Title: The Leaders of Tomorrow.
Advertising School: Miami Ad School, Mumbai.
Copywriter: Anisha Chavan
Mentor: Deep Chhabria & Siddhi Ranade

Description/Synopsis:
Leaders of Today are making decisions for the future without being in touch with reality and listening to the youth. As a result, protests were held all around the globe be it India, China, or Britain. Hence, +Peace decided to take a stand. THE LEADERS OF TOMORROW – an exclusive seat at the authoritarian table for youth leaders to build and emphasize effective solutions on peacebuilding. These youth leaders will be shortlisted by +Peace and then selected through online voting on the official Instagram page of The Leaders of Tomorrow. With this initiative, officials will get to know the perspectives and inputs of the youth from the affected communities. We later appeal to the governments and the UN to adopt it too. This not only builds a positive relationship between local officials and youth but also acts as a solution for promoting peaceful and inclusive societies.