Ria Kulkarni

Dove Men+Care : Spec Work from Miami Ad School

February 17, 2022Creative, DigitalDove Men+Care : Spec Work from Miami Ad School, Hitarthy Shah, Omkcar Shethe, Ria Kulkarni, Rohit Wanino comments

Brand Name: Dove Men+Care
Campaign Title: The Non-tradable Bond
Media Type: Experiential / Outdoor

Description:Most men think about the missed work opportunities if they take paternity leave, and choose to not take the leave. But they forget about what they would miss out on, at home. How could Dove Men+Care change this?

So, we executed a stunt at the New York Stock Exchange, a marketplace dominated by men. We took over the screens at NYSE showing moments of babies to new fathers working there. The campaign pushes fathers to invest more time in the bond they share with their new born.

Credits:
Art Director – Hitarthy Shah, Ria Kulkarni
Copywriter – Rohit Wani, Omkcar Shethe

Spotify Match : Miami Ad School

May 25, 2020Creative, Digital, International, Student WorkApaar Singhal, digital, Experiential, india, Innovation, Miami Ad School, Mumbai, Palak Kapadia, Ria Kulkarni, Spotify, Spotify Match, Yashashree Samantno comments

Kindly note that this is SPEC WORK and has not been commissioned by the brand. It has recently won a Gold Medal at the Golden Award of Montreux.

Advertised brand: Spotify
Advert title: Spotify Match
Advert Type: Innovation, Digital, Experiential
Advertising School: Miami Ad School, Mumbai, India
Art Director: Ria Kulkarni
Copywriter: Palak Kapadia, Yashashree Samant, Apaar Singhal
Synopsis: Over 76% of Americans drive alone to work every day. That’s 115 millions cars on the road and accounts for one-third of the country’s air pollution. People don’t like to carpool because sharing a car with a stranger can feel awkward. And the planet bears the brunt of that. So we thought – what better way to connect strangers than a shared love for music? We create a Google Maps integration on Spotify that uses pre-set ‘Home’ and ‘Work’ locations to identify drivers going along similar routes. We then compare their Daily Drive playlists and match them over common music preferences. Encouraging them to carpool, we not only get them to listen to Spotify in the car but also use music to help save the planet.

Take The Wheel : Spec Work from Miami Ad School

March 14, 2020CreativeJeep, Miami Ad School, Mumbai, Palak Kapadia, Ria Kulkarni, Saloni Doshi, Take The Wheelno comments

Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.
The credits are as below:

Advert title: Take The Wheel
Advertising School: Miami Ad School, Mumbai, India
Advertiser: Jeep
Copywriter: Palak Kapadia
Art Directors: Ria Kulkarni, Saloni Doshi

Synopsis: Between the years 2010 and 2015, mainstream small SUV sales to women rose 34%, compared to a 22% increase for men, according to a Bloomberg report. However, SUVs aren’t marketed to them. Jeep wants to help change this.
Modern women don’t want to sit next to the man while he drives. We make Jeep a celebration of young and adventurous women who go from a conference room to a mountaintop café on a whim. These are women who know no bounds and neither should their vehicle.