Hatem El Akad

Nest Safe Sleeve by Miami Ad School

Creative, Digital, International, Student Work, , no comments

Title: Nest Safe Sleeve
School: Miami Ad School San Francisco
Art Director: Neha Biluve and Renny Eackelbary
Copywriter: Hatem El Akad, Amber Jolley and Prasiddha Thiyagarajan

Description:

Owning a firearm in the United States is a fundamental right.

And over 43% of the U.S. population owns at least one firearm to feel safe and protected.

Despite the many laws in place regulating gun ownership, violent crimes continue to rise.

That’s because 79% of violent acts involve a stolen firearm.

What’s more alarming is that the shooters are taking guns from their friends and family members.

It’s time for legal gun owners to feel safe and protected with their firearms.

Link:

Comfort Knows No Companion: Miami Ad School

Creative, no comments

Title: Comfort Knows No Companion
School: Miami Ad School San Francisco
Art Director: Willow Ennen
Copywriter: Hatem El Akad

Description:

Comfort should always come first, no matter the consequences. Purchasing and wearing a pair of Crocs is a serious and personal life-threatening commitment. It is not for everybody, but it is definitely the choice for those who favor comfort above everything else.

We Didn’t Start The Fire : Miami Ad School, SFO

Creative, Digital, International, Student Work, no comments

Title: We Didn’t Start The Fire
School: Miami Ad School San Francisco
Art Director: Willow Ennen
Copywriter: Hatem El Akad and Josh Peterson

Description:

Sustainability can be an ugly, overused word. It can mean greenwashing for the sake of it and compromising on taste. Which Adnams doesn’t.

Sustainability needs to taste good.

Adnams has a deep heritage and ongoing commitment to sustainability. It constantly innovates to create products that give back to the earth it borrows from.

But Adnams is only one company pursuing sustainability.

What happens when other companies aren’t sustainable?

Rising tides, lakes of fire…

In other words? The apocalypse.

Link:

Run The World: Miami Ad School, SFO

Creative, Digital, International, Student Work, , , no comments

Title: Run The World
School: Miami Ad School San Francisco
Art Director: Renny Eackelbary and Connor Witt
Copywriter: Hatem El Akad
Description:

In a national survey of runners, the number one thing millennial runners say they want to learn about are the best places to run when on vacation. So Brooks wanted to uphold its run happy motto by combining the two things millennials love: running and traveling.

Introducing Run The World, the program that turns new running routes into travel destinations

Link: