Miami Ad School

Wherever. Together. Student Spec Work

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Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand. It was created for the One Show Young Ones awards.

Advertised brand: The North Face
Advert title: Wherever. Together.
Advertising School: Miami Ad School, Mumbai, India + Miami Ad School, Mexico City, Mexico
Art Directors: Xavi Ocaña, Catarina Barcala Gosende
Copywriter: Palak Kapadia
Synopsis: There are women all around the world who spend their days outdoors – often traversing over uneven and steep terrain – who we don’t conventionally consider explorers. To the next generation of explorers, what could be more inspiring? We identify women in developing countries who champion causes such as education, entrepreneurship and empowerment. Collaborating with the popular fitness tracking app Strava, their daily walking route is mapped and mirrored all over the world. When women run, hike or cycle along these special routes, we turn their miles into contributions. Bringing sisterhood to the outdoors, we dare to lead the world forward through exploration.

We Didn’t Start The Fire : Miami Ad School, SFO

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Title: We Didn’t Start The Fire
School: Miami Ad School San Francisco
Art Director: Willow Ennen
Copywriter: Hatem El Akad and Josh Peterson

Description:

Sustainability can be an ugly, overused word. It can mean greenwashing for the sake of it and compromising on taste. Which Adnams doesn’t.

Sustainability needs to taste good.

Adnams has a deep heritage and ongoing commitment to sustainability. It constantly innovates to create products that give back to the earth it borrows from.

But Adnams is only one company pursuing sustainability.

What happens when other companies aren’t sustainable?

Rising tides, lakes of fire…

In other words? The apocalypse.

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Panic Aid : Miami Ad School, SFO

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Title: Panic Aid
School: Miami Ad School San Francisco, Hamburg, Berlin and New York
Art Director: Abdo Soliman
Copywriter: Hatem El Akad, Ahmed “Reef” Radwan, and Refaat Rico

Description:

People who suffer from panic attacks are too embarrassed to ask for help when they go through one. They also constantly think that the panic attack is a heart attack and they are about to die. So Apple Watch decided to innovate in order to alleviate the social and personal stress of panic attack patients.

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Made At Sea : Spec Work from Miami Ad School

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Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.
The credits are as below:

Advertised brand: Royal Bombay Yacht Club
Advert title: Made At Sea
Advertising School: Miami Ad School, Mumbai, India
Art Directors: Saloni Doshi
Copywriter: Palak Kapadia, Shweta Nandakumar

Synopsis: The Royal Bombay Yacht Club, established in 1846, is an extremely premium sailing club in Mumbai. Entry to the club is restricted only to members and their guests. The current waiting time to get a membership is 150 years. This means that first generation sailors will probably never get to be a part of this community. To fix this, RBYC is waiving off the waiting time for a 100 new members.

RBYC, in essence, is a club that celebrates the spirit of seafaring. The only real criterion for being a member is sharing that spirit. It isn’t something you can buy your way into. In a series of print ads with the tagline ‘Made At Sea’, we position the club as one only real sailors have access to. The ads are in keeping with the brand’s tone of voice of exclusivity, elitism, legacy, prestige and even a slight snobbery.

Talk About Menstruation In The Open : Spec Work from Miami Ad School Students

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Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.
The credits are as below:

Advertised brand: McKinsey Design + The Case For Her
Advert title: TMI – Talk about Menstruation In the open
Advert Type: Integrated
Advertising School: Miami Ad School, Mumbai, India
Art Director: Saloni Doshi
Copywriters: Palak Kapadia, Yashashree Samant, Nagma Dhingra

Synopsis: Talking about menstruation is largely a social and cultural taboo. McKinsey in partnership with The Case For Her wants to tackle issues and social stigmas around menstruation. Women themselves have internalised the stigma related to menstruation to the extent that they refrain from talking about it openly and certainly not in detail. Normally women are extremely particular about nuances in colours. However, when it comes to periods, women refrain from talking about the different shades of menstrual blood. Research shows that a change in colour can be an early indicator of underlying health issues – a conversation we shouldn’t be shying away from. In order to execute the same we use various touch points that women encounter and talk about anyway, to normalise the “uncomfortable” period conversation.

Take The Wheel : Spec Work from Miami Ad School

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Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.
The credits are as below:

Advert title: Take The Wheel
Advertising School: Miami Ad School, Mumbai, India
Advertiser: Jeep
Copywriter: Palak Kapadia
Art Directors: Ria Kulkarni, Saloni Doshi

Synopsis: Between the years 2010 and 2015, mainstream small SUV sales to women rose 34%, compared to a 22% increase for men, according to a Bloomberg report. However, SUVs aren’t marketed to them. Jeep wants to help change this.
Modern women don’t want to sit next to the man while he drives. We make Jeep a celebration of young and adventurous women who go from a conference room to a mountaintop café on a whim. These are women who know no bounds and neither should their vehicle.

Unmute : Spec Work

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Advert title: unMute
Campaign name: unMute
Advertising School: Miami Ad School, Mumbai, India
Advertiser: Apple
Brand: iPhone
Copywriters: Palak Kapadia, Rohit Wani

(Spec work not released)

The world has moved on to using voice commands, but still a group of people, larger than the entire population of the USA can’t make a simple phone call. With Apple, we think different and help solve this issue.
Presenting unMute, a new feature on the iPhone, that allows users of sign language to make audio calls by using Face ID and gesture recognition.With this new feature, people using sign language can call 911 during emergencies, leave voice messages, give voice commands, and also translate sign language for those who don’t understand it.

Nespresso Student Spec Work from Miami Ad School

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Advert title: Nespresso
Campaign name: Getaway
Advertising School: Miami Ad School
Advertiser: Nespresso
Brand: Nespresso
Copywriter: Palak Kapadia
Art Director: Jane Jin

Synopsis: Nespresso’s Master Origins is a range of premium perfectly-crafted coffee from across the world. Inspired from the lands it originates from and employing very precise cultivation techniques, each flavor is a work of art and a delicate craft, all at the same time. Each cup of coffee is a travel story that you create right at your kitchen table.

Echo Dot Kids Edition Spec Ad by Miami Ad School Students

Echo Dots Kids Edition spec Work by Miami Ad School

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Advert title: Plot Twist
Campaign name: Plot Twist
Media: Innovation, Digital, Experiential
Advertising School: Miami Ad School, Mumbai, India + Miami Ad School, New York, USA
Advertiser: Amazon
Brand: Echo Dot Kids Edition
Art Director: Jordan Bromberg
Copywriters: Palak Kapadia, Rohit Wani

Synopsis: When children hear stories, they use them to make sense of the world. It shapes how they think and affects choices they make even later in life. Most fairytales we’ve grown up with reiterate toxic gender roles by conditioning kids to think girls must be beautiful and docile while boys must be strong and violent, or they’re simply not good enough. If we want to change how kids see themselves, we need to change the narrative of stories they’re being told. Presenting Plot Twist – an AI-based personalised and interactive storytelling experience with Alexa on Amazon FreeTime. Our little reminder to kids that they can be whoever they want to be.

Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.

Run The World: Miami Ad School, SFO

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Title: Run The World
School: Miami Ad School San Francisco
Art Director: Renny Eackelbary and Connor Witt
Copywriter: Hatem El Akad
Description:

In a national survey of runners, the number one thing millennial runners say they want to learn about are the best places to run when on vacation. So Brooks wanted to uphold its run happy motto by combining the two things millennials love: running and traveling.

Introducing Run The World, the program that turns new running routes into travel destinations

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