Miami Ad School

Affinity : Spec Work From Miami Ad School

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Virtual reality has not been used to its full potential as an empathy machine. So far, it has mostly dominated a consumer market. We wanted to expand its horizons in the B2B market. Hence, we came up with the idea of making a sensitivity training application for corporates, schools, hospitals, warehouses, etc. Sensitivity training exists as a video in most workplaces. It never makes an impact because it lacks connection. Afinity is a virtual reality application that is used as a sensitivity training tool for workspaces and schools. We make sensitivity training an immersive experience for the employees and students by making them see things from the perspective of a disabled person. Afinity makes them experience the challenges that disabled people face in their day to day lives especially at work. Afinity aims to make people compassionate and empathize with persons with disabilities.

Awards and Publications
Vega Digital Gold Award
Published in Ads of the World
Summit International Silver Award

Team Members
Creative Technologist: Sukratti Jain, Paras Juneja, Justus Rozenkranz

Penguin ‘Naked Books’ : Spec Work By Miami Ad School

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Advertised brand: Penguin
Advertising School: Miami Ad School, Mumbai + Miami Ad School, Mexico City
Art Director: Catarina Barcala, Xavi Ocana
Copywriter: Palak Kapadia
Synopsis: Penguin wants to want to heighten the reading experience and enhance the readers’ relationship with books. 65% of readers prefer the tactile experience of a physical book. Unfortunately, this often ends up being at the cost of the planet.
On its 85th anniversary, Penguin launches Naked Books – just like the manuscript the author first conceived them in. They retain the emotional investment of a paperback without the environmental cost. Naked Books are printed on recycled paper with organic ink. No cover, no chemicals, no wasted resources. They’re available to purchase from Penguin’s website and will be printed on demand and delivered to the readers’ doorstep with carbon-neutral transportation. With Naked Books, we encourage readers to protect the planet by doing what they do best – reading.

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Vogue Spec Work by Miami Ad School

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Advertised brand: Teen Vogue + The Case For Her
Advertising School: Miami Ad School, Mumbai + Miami Ad School, Mexico City
Art Directors: Catarina Barcala, Xavi Ocana, Hanna Choi
Copywriter: Palak Kapadia
Synopsis: Open conversation about female pleasure is taboo in cultures around the world. So much so that in UK, it’s only visual evidence – squirting or female ejaculation – is banned from porn. For better or for worse, porn is the main source of sex-ed for many and censoring something so natural makes women feel insecure about their own bodies. With Too Sexy For UK, Teen Vogue and The Case For Her hijack nature to express just how natural female ejaculation is and help women reclaim their own sexual pleasure.

https://vimeo.com/425725245

Her Street : Spec Work from Miami Ad School

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Advertised brand: Her Street
Advertising School: Miami Ad School, Mumbai + Miami Ad School, Mexico City
Art Director: Catarina Barcala
Copywriter: Palak Kapadia
Synopsis: Countless Black women have been victims of police violence and the only way to remember their names, is to never stop saying them. Or seeing them. Her Street is a movement to rename the exact street where these atrocities took place, after the women themselves. We honor the women by making them a landmark you cannot look away from and have streets become rallying cries for justice.
This was created as a part of the One Club Mentor & Creative Program at Wieden+Kennedy NY.

The New York Times : Spec Work by Miami Ad School

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Brand: The New York Times
Campaign Name: Alexa Reads The News
Contributors: Apaar Singhal, Yashashree Samant ,
Siddhant Karale – Art Director, Mehak Marwah – Creative Strategist
School: Miami Ad School, Mumbai
Description: While journalism is plagued with various issues, there is one which is often ignored. Our inability to distinguish fact from opinion. New York Times in partnership with Amazon Alexa used the most popular way of listening to headlines, through voice assistants, to help people recognize the difference.

The Lay’s Ending : Lay Spec Work by Miami Ad School

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Brand: Lay’s
Campaign Name: The Lay’s Ending
Copywriter & Art Director: Apaar Singhal
School: Miami Ad School, Mumbai
Description: Lay’s was falling out of favour from people’s hearts. One easy way to bring the love back? Through hate. Because we all hate it when our Lay’s packet ends. So to remind people that happiness can last longer, Lay’s launched special packets which have a hidden compartment of potato chips at the bottom.

Celebrate Heartbreak : Spec Work from Miami Ad School

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Brand: Platinum Guild of India
Campaign Name: Celebrate Heartbreak
Copywriter & Art Director: Apaar Singhal
School: Miami Ad School, Mumbai
Description: Since time immemorial, jewellery has been associated with all the joyous moments in life. But, it is probably our low points that teach us much more. The Platinum guild of India decided to stand beside all broken hearts and give them the strength to rise again.

Durex Kama Sutra 2.0 : Spec Work at Miami Ad School

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Campaign name: Kama Sutra 2.0
Brand: Durex
Media: Digital
Headline and copy text: Diversity, that’s more than just sexual

Short description: Kama Sutra is synonymous to diversity when it comes to sexual positions, but it’s not as diverse in representation, excluding 1 billion disabled people worldwide. That changes now.

Kama Sutra 2.0 will have sexual positions for everybody because that’s exactly how sex should be. With an algorithm-based website, people will be able to see the positions that they can do with their partners.

A collaboration with the Paralympic athletes will empower and bring even more representation to the table. The campaign will bring the much needed discussion to where everybody will be able to see it.
Schools:
Miami Ad School, Hamburg, Germany
Miami Ad school São Paulo
Art Director: Shadab Wajih
Copywriter: Caio Kochenberger

Tutors:
Frank Garcia
Giulia Magaldi

Awards:
Winner of Wood Pencil in D&Ad New blood 2020
Shortlisted in Drum Chip Shop Award 2020

The North Face (Spec Work) : Miami Ad School

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Brand: The North Face
Campaign Title: Change The Face Of It
Advertising School: Miami Ad School, Mumbai

Copywriter – Khushali Bhansali
Art Director – Vidhi Agarwal
Art Director – Siddhant Karale
Art Director – Nihal Bambulkar

Description/Synopsis:
Panty Wall. Smell Of A Fat Chick. Girlfriend Skiing. Lady Wildcats. These are not just some random derogatory terms stringed together by us. These are, in fact, just a few of the many sexist terms, slangs, and phrases you will hear in the outdoors. These terms, obviously, were coined by men. They are names of rock climbing routes, a skiing technique, and female athletic teams respectively, making the outdoors an uncomfortable space for women.

But, in order to encourage and inspire the next generation of female explorers, The North Face has decided to Change The Face Of It, forever.