Brand: The New York Times Campaign Name: Alexa Reads The News Contributors: Apaar Singhal, Yashashree Samant , Siddhant Karale – Art Director, Mehak Marwah – Creative Strategist School: Miami Ad School, Mumbai Description: While journalism is plagued with various issues, there is one which is often ignored. Our inability to distinguish fact from opinion. New York Times in partnership with Amazon Alexa used the most popular way of listening to headlines, through voice assistants, to help people recognize the difference.
Brand: The North Face Campaign Title: Change The Face Of It Advertising School: Miami Ad School, Mumbai
Copywriter – Khushali Bhansali Art Director – Vidhi Agarwal Art Director – Siddhant Karale Art Director – Nihal Bambulkar
Description/Synopsis: Panty Wall. Smell Of A Fat Chick. Girlfriend Skiing. Lady Wildcats. These are not just some random derogatory terms stringed together by us. These are, in fact, just a few of the many sexist terms, slangs, and phrases you will hear in the outdoors. These terms, obviously, were coined by men. They are names of rock climbing routes, a skiing technique, and female athletic teams respectively, making the outdoors an uncomfortable space for women.
But, in order to encourage and inspire the next generation of female explorers, The North Face has decided to Change The Face Of It, forever.
Copywriter – Khushali Bhansali Art Director – Vidhi Agarwal Art Director – Siddhant Karale
Description/Synopsis: There are 270 million cars in the U.S and in those cars, millions of people commute for 35 minutes each way on average, every day. However, most people are stuck in the habit of listening to the radio in their car.
How do we get people to listen to Spotify in the car?
We realized that time spent commuting is mindless and wasteful for employees. . Long hours of commuting makes employees less productive for their day ahead. On the other hand, businesses spend too much money on training their employees.
We decided to bridge this gap, by introducing Spotify Sign-In.
We changed the Your Daily Drive Playlist into a Work Daily Drive Playlist, a company playlist that all employees can listen to and learn from on their way to work. When employees Sign In to their Work Daily Drive Playlist from their commute, that will be counted as work hours.