Siddhant Karale

The New York Times : Spec Work by Miami Ad School

Brand: The New York Times
Campaign Name: Alexa Reads The News
Contributors: Apaar Singhal, Yashashree Samant ,
Siddhant Karale – Art Director, Mehak Marwah – Creative Strategist
School: Miami Ad School, Mumbai
Description: While journalism is plagued with various issues, there is one which is often ignored. Our inability to distinguish fact from opinion. New York Times in partnership with Amazon Alexa used the most popular way of listening to headlines, through voice assistants, to help people recognize the difference.

The North Face (Spec Work) : Miami Ad School

Brand: The North Face
Campaign Title: Change The Face Of It
Advertising School: Miami Ad School, Mumbai

Copywriter – Khushali Bhansali
Art Director – Vidhi Agarwal
Art Director – Siddhant Karale
Art Director – Nihal Bambulkar

Panty Wall. Smell Of A Fat Chick. Girlfriend Skiing. Lady Wildcats. These are not just some random derogatory terms stringed together by us. These are, in fact, just a few of the many sexist terms, slangs, and phrases you will hear in the outdoors. These terms, obviously, were coined by men. They are names of rock climbing routes, a skiing technique, and female athletic teams respectively, making the outdoors an uncomfortable space for women.

But, in order to encourage and inspire the next generation of female explorers, The North Face has decided to Change The Face Of It, forever.